LinkedIn has grown and evolved dramatically over the past several years. As of April 2020, total membership was 690 million users, monitor the analytics of each post and modify your content strategy accordingly.
\r\nYou can create two company pages with your personal LinkedIn account. However, make sure you are strategic about which one you list as primary and secondary. People often stop reading after the first listing, so put the more important business first.
\r\nYour business's products and services will determine how much value you derive from a LinkedIn Showcase page. Each Showcase page you set up will need the same attention to detail that you put into your main LinkedIn business page. You will need strategies and personnel for content marketing, audience engagement and analytics.
\r\nIf you have multiple divisions in your company, it may make sense to assign a Showcase page to each one so that the most important information doesn't get lost.
\r\nAnother great way to utilize your Showcase page is to focus on various target audiences. Individual Showcase pages can have their own set of followers. If you own a pet grooming business, for example, you may want to have separate Showcase pages for dog grooming and cat grooming. If you have a small business, however, it may be more efficient to fully optimize your main business page before dividing your attention into numerous Showcase pages.
\r\nLinkedIn has a lot to offer businesses of all sizes. If you've never considered creating and maintaining a LinkedIn business page, it may be time to give it a second look.
\n","docType":"article","guid":"articles_02d492c3ad79fd005db7fe704048316d","lastModified":"2020-12-08T15:03:00.000Z","published":"2020-12-08T15:03:00.000Z","structuredData":null,"subtitle":"Creating a business profile on LinkedIn is a great way to connect with potential partners and top talent in your industry.","template":"v1","title":"How to Create a Business Profile on LinkedIn","type":"article","author":{"avatar":"https://staging.business.com/images/author/566/58f7b3187b1e74f8b45f4/100-100","bio":"Marisa is an award-winning marketing professional and contributing writer. 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