Network with hospitality industry insiders with these eight little known tips.
\nWhat sets your business apart from your competitors? Once you have formed the answer to that question, you can bring much more to the table when you network.
\r\nWhether you're a restaurant owner or event planner, knowing your product well is a starting point for your business. However, expanding your network can be a challenging task.
\r\nNetworking within the hospitality industry is a unique chance to connect with like-minded people and to enrich your industry knowledge.
\r\nAs the industry evolves, the ways you can connect with people shift as well.
\r\nHere are eight little-known tips and tricks to help you network with industry professionals:
\r\nCreating a strong and prominent brand is critical for expanding your network within the industry. Producing powerful content, such as a website and text, plays a huge role in making your brand visible. This way you become an active member in the community by connecting with people who use the online platform to network with individuals such as yourself.
\r\nAccording to Business Insider, if people don't know who you are, you can't start building those important relationships. In other words, make your business visible enough so that people choose to seek you out and want to work with you. This way, you not only promote your business and seek the right people to work with, but you can make it possible for industry insiders to discover you even before you discover them.
\r\nLife in the digital age implies that strong brand awareness goes hand in hand with social media. Social media has a key role in drawing traffic to your business. If there is an upcoming event or conference you wish to attend, you could use various forms of social media (LinkedIn, Twitter, etc.,) or the company’s website to obtain information prior to meeting people who interest you.
\r\nYou can also draw attention to your establishment by leveraging the full potential of social media platforms. Your business should have a Facebook, Instagram and Twitter page where you can build your brand and interact with people from the industry. The more followers you have digitally, the greater your contact base can become. Strong social media presence means that other people in the business have already heard of you, and this lends itself to a chance to connect with industry professionals.
\r\nNetworking groups and professional online networks, such as LinkedIn, play a vital role in meeting the right people in your industry. LinkedIn operates the world’s largest professional network on the Internet with more than 313 million members in over 200 countries and territories.
\r\nHaving a LinkedIn profile is very useful. LinkedIn connects you with career opportunities from industry experts. Using LinkedIn regularly and being more active can also aid you in expanding your network. LinkedIn also allows you to view people’s career history and how they managed to get far in their careers.
\r\nBy reading their profiles, you can also improve your knowledge of the industry, as LinkedIn exposes you to a network of companies and people you might not have been aware of otherwise. Being an active participant in a networking group such as LinkedIn opens a world of possibilities and different paths which you can take to advance in the industry.
\r\nOnce you’ve made your brand visible and your social media presence on LinkedIn is developed, participation in events is the next step. Events such as The Welcome Conference and Southern Foodways Alliance are a great chance to connect with experts. These are professionals who have enjoyed great success in the industry and whom you want to hear from.
\r\nMeeting people face to face can have more of an impact than sending an email or speaking over the phone. The hospitality industry places high importance on creating experiences and relationships with both customers and investors. Therefore, attending the events where you can meet people from the industry can contribute to the success of your own business. It gives you an opportunity to share your passion, and it helps you answer some of the questions you've been wondering about.
\r\nAccording to Forbes, nurturing and maintaining strategic relationships is crucial. After attending a conference or doing online research, you should then follow up with the person via Twitter, LinkedIn or email.
\r\nNetworking both online and offline is a great initial step. However, after you've accumulated a good number of contacts, you should start looking to establish meaningful relations. The key to maintaining these relationships is keeping in touch regularly.
\r\nWhether it's a restaurant industry supplier or restaurateur, you should try to intrigue the person you reach out to by proving to them that you want to form an earnest connection. You shouldn't feel awkward about getting in touch, because it can lead to a chance to expand your network.
\r\nHarvard Business Review advises that the best way to get invited to a party is to host one. Try to invite the most interesting professionals you’ve met or would like to meet.
\r\nYou can further broaden your network by asking them to recommend other people they find interesting as well. Whether you own a restaurant or hotel, you can get organized easily and leverage your contact list to get as many people to come as you can.
\r\nThe hospitality industry places value on creating experiences and relationships with both customers and other businesses. These shared experiences stimulate customer loyalty and contribute to the success of your business. Reaching out to another business can be a good opportunity not only for you but for another business nearby.
\r\nFostering strategic partnerships is a powerful way to connect with the industry’s insiders. Additionally, proposing a partnership with another business can help you be part of a larger network community. Successful partnerships lead to expanding your client base and network of other professionals in your business. The more relationships you form, the more people you'll be able to cross paths with.
\r\nEngage in conversations both online and offline. Keep in mind that whether online or offline, most of these social networking opportunities provide a casual approach to connecting with similar people. However, what might seem like an informal chat is often a window to many opportunities and potential ways you can work together with people from the industry.
\n","docType":"article","guid":"articles_9cd26996fa5967d342440948f409cbd3","lastModified":"2017-07-11T19:42:00.000Z","published":"2017-07-11T19:42:00.000Z","structuredData":null,"subtitle":"Open the door to new opportunities by networking with hospitality industry pros","template":"v1","title":"8 Little Known Ways to Network with Hospitality Industry Insiders","type":"article","author":{"avatar":null,"bio":"I am a family man, foodie, and former restaurant owner. I left the restaurant industry for the food service industry and a more traditional schedule when I started my family a decade ago. Since then I've helped grown SharptekSupply.com into the successful B2B/B2C e-commerce distribution business that it is today.","name":"Rich Sharptek","image":null,"slug":null,"social":{"facebook":"","linkedin":"","twitter":"https://twitter.com/sharpteksupply","website":"https://www.sharpteksupply.com"},"status":"enabled","title":null,"type":"New BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/b61142584546bc0c1e990d44fe13877c08f42.jpg","profile":{"company":"Sharptek Supply","jobTitle":"VP of Sales","website":"https://www.sharpteksupply.com"}}},"breadcrumbs":null,"channels":{"primary":{"name":"Business Basics","slug":"business-basics"},"sub":{"name":"Strategy","slug":"strategy"}},"meta":{"robots":"index, follow","description":"For business owners, networking with hospitality industry experts offers a unique and little known way to elevate your business.","title":"8 ways to network with hospitality industry insiders - business.com"},"parsedContent":{"toc":[{"id":"build-strong-brand-awareness","title":"Build strong brand awareness."},{"id":"foster-solid-social-media-presence","title":"Foster solid social media presence."},{"id":"participate-in-a-networking-group","title":"Participate in a networking group."},{"id":"attend-insider-events","title":"Attend insider events."},{"id":"reach-out-to-industry-professionals-directly","title":"Reach out to industry professionals directly."},{"id":"host-a-party","title":"Host a party."},{"id":"form","title":"Form"},{"id":"dont-underestimate-the-power-of-informal-chats","title":"Don’t underestimate the power of informal chats."}],"json":[{"component":"p","children":["Network with hospitality industry insiders with these eight little known tips."]},{"component":"p","children":["What sets your business apart from your competitors? Once you have formed the answer to that question, you can bring much more to the table when you network."]},{"component":"p","children":["Whether you're a restaurant owner or event planner, knowing your product well is a starting point for your business. However, expanding your network can be a challenging task."]},{"component":"p","children":["Networking within the hospitality industry is a unique chance to connect with like-minded people and to enrich your industry knowledge."]},{"component":"p","children":["As the industry evolves, the ways you can connect with people shift as well."]},{"component":"p","children":["Here are eight little-known tips and tricks to help you network with industry professionals:"]},{"component":"h2","props":{"id":"build-strong-brand-awareness"},"children":[{"component":"em","children":["Build strong brand awareness."]}]},{"component":"p","children":["Creating a strong and prominent brand is critical for expanding your network within the industry. Producing powerful content, such as a website and text, plays a huge role in making your brand visible. This way you become an active member in the community by connecting with people who use the online platform to network with individuals such as yourself."]},{"component":"p","children":[{"component":"a","props":{"href":"http://www.businessinsider.com/how-to-network-with-powerful-people-2016-11?utm_source=feedburner&%3Butm_medium=referral&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+(Business+Insider)?r=US&IR=T","rel":"nofollow"},"children":["According to Business Insider,"]}," if people don't know who you are, you can't start building those important relationships. In other words, make your business visible enough so that people choose to seek you out and want to work with you. This way, you not only promote your business and seek the right people to work with, but you can make it possible for industry insiders to discover you even before you discover them. "]},{"component":"h2","props":{"id":"foster-solid-social-media-presence"},"children":[{"component":"em","children":["Foster solid social media presence."]}]},{"component":"p","children":["Life in the digital age implies that strong brand awareness goes hand in hand with social media. Social media has a key role in drawing traffic to your business. If there is an upcoming event or conference you wish to attend, you could use various forms of social media (LinkedIn, Twitter, etc.,) or the company’s website to obtain information prior to meeting people who interest you."]},{"component":"p","children":["You can also draw attention to your establishment by leveraging the full potential of social media platforms. Your business should have a Facebook, Instagram and Twitter page where you can build your brand and interact with people from the industry. The more followers you have digitally, the greater your contact base can become. Strong social media presence means that other people in the business have already heard of you, and this lends itself to a chance to connect with industry professionals."]},{"component":"h2","props":{"id":"participate-in-a-networking-group"},"children":[{"component":"em","children":["Participate in a networking group."]}]},{"component":"p","children":["Networking groups and professional online networks, such as LinkedIn, play a vital role in meeting the right people in your industry. LinkedIn ",{"component":"a","props":{"href":"http://www.huffingtonpost.com/anfernee-chansamooth/why-linkedin-is-the-most-_b_5706017.html","rel":"nofollow"},"children":["operates the world’s largest professional network"]}," on the Internet with more than 313 million members in over 200 countries and territories."]},{"component":"p","children":["Having a LinkedIn profile is very useful. LinkedIn connects you with career opportunities from industry experts. Using LinkedIn regularly and being more active can also aid you in expanding your network. LinkedIn also allows you to view people’s career history and how they managed to get far in their careers."]},{"component":"p","children":["By reading their profiles, you can also improve your knowledge of the industry, as LinkedIn exposes you to a network of companies and people you might not have been aware of otherwise. Being an active participant in a networking group such as LinkedIn opens a world of possibilities and different paths which you can take to advance in the industry. "]},{"component":"h2","props":{"id":"attend-insider-events"},"children":[{"component":"em","children":["Attend insider events."]}]},{"component":"p","children":["Once you’ve made your brand visible and your social media presence on LinkedIn is developed, participation in events is the next step. Events such as ",{"component":"a","props":{"href":"http://www.thewelcomeconference.com/","rel":"nofollow"},"children":["The Welcome Conference"]}," and ",{"component":"a","props":{"href":"https://www.southernfoodways.org/","rel":"nofollow"},"children":["Southern Foodways Alliance"]}," are a great chance to connect with experts. These are professionals who have enjoyed great success in the industry and whom you want to hear from."]},{"component":"p","children":["Meeting people face to face can have more of an impact than sending an email or speaking over the phone. The hospitality industry places high importance on creating experiences and relationships with both customers and investors. Therefore, attending the events where you can meet people from the industry can contribute to the success of your own business. It gives you an opportunity to share your passion, and it helps you answer some of the questions you've been wondering about."]},{"component":"h2","props":{"id":"reach-out-to-industry-professionals-directly"},"children":[{"component":"em","children":["Reach out to industry professionals directly."]}]},{"component":"p","children":[{"component":"a","props":{"href":"https://www.forbes.com/sites/drewhendricks/2014/08/21/6-ways-to-network-more-effectively/2/#2443ddc86c33","rel":"nofollow"},"children":["According to Forbes"]},", nurturing and maintaining strategic relationships is crucial. After attending a conference or doing online research, you should then follow up with the person via Twitter, LinkedIn or email."]},{"component":"p","children":["Networking both online and offline is a great initial step. However, after you've accumulated a good number of contacts, you should start looking to establish meaningful relations. The key to maintaining these relationships is keeping in touch regularly."]},{"component":"p","children":["Whether it's a ",{"component":"a","props":{"href":"https://www.sharpteksupply.com/","rel":"nofollow"},"children":["restaurant industry supplier"]}," or restaurateur, you should try to intrigue the person you reach out to by proving to them that you want to form an earnest connection. You shouldn't feel awkward about getting in touch, because it can lead to a chance to expand your network. "]},{"component":"h2","props":{"id":"host-a-party"},"children":[{"component":"em","children":["Host a party."]}]},{"component":"p","children":[{"component":"a","props":{"href":"https://hbr.org/2016/01/how-successful-people-network-with-each-other","rel":"nofollow"},"children":["Harvard Business Review advises"]}," that the best way to get invited to a party is to host one. Try to invite the most interesting professionals you’ve met or would like to meet."]},{"component":"p","children":["You can further broaden your network by asking them to recommend other people they find interesting as well. Whether you own a restaurant or hotel, you can get organized easily and leverage your contact list to get as many people to come as you can. "]},{"component":"h2","props":{"id":"form"},"children":["Form",{"component":"em","children":[" community partnerships."]}]},{"component":"p","children":["The hospitality industry places value on creating experiences and relationships with both customers and other businesses. These shared experiences stimulate customer loyalty and contribute to the success of your business. Reaching out to another business can be a good opportunity not only for you but for another business nearby. "]},{"component":"p","children":["Fostering strategic partnerships is a powerful way to connect with the industry’s insiders. Additionally, proposing a partnership with another business can help you be part of a larger network community. Successful partnerships lead to expanding your client base and network of other professionals in your business. The more relationships you form, the more people you'll be able to cross paths with. "]},{"component":"h2","props":{"id":"dont-underestimate-the-power-of-informal-chats"},"children":[{"component":"em","children":["Don’t underestimate the power of informal chats."]}]},{"component":"p","children":["Engage in conversations both online and offline. Keep in mind that whether online or offline, most of these social networking opportunities provide a casual approach to connecting with similar people. However, what might seem like an informal chat is often a window to many opportunities and potential ways you can work together with people from the industry."]}]},"resource":null,"sponsorship":null,"thumbnail":{"path":"https://staging.business.com/images/content/596/51ae092a3a4a4098b457e/1500-0-","caption":"Rawpixel.com/Shutterstock","isBlurred":false},"bestPicks":null},"related":{"relatedArticles":[{"title":"10 Ways to Boost Customer Engagement With Your Restaurant","canonical":"https://www.business.com/articles/building-customer-engagement-with-your-restaurant/","slug":"building-customer-engagement-with-your-restaurant","thumbnail":"https://www.business.com/images/content/5d5/dc9115a215e85768b45a9/1500-0-","dek":"With more competition than ever before, it's difficult for restaurant owners to find new customers. It's much better and cheaper to have repeat customers, and to do that, you need to stay connected with your customers. Thankfully, there are multiple tech tools to help you stay engaged with your customers.","lastModified":"2019-08-26T19:00:00Z","published":"2019-08-26T19:00:00Z","sponsored":false},{"title":"Businesses 'LinkedIn' Together During a Crisis","canonical":"https://www.business.com/articles/businesses-linkedin-together-during-crisis/","slug":"businesses-linkedin-together-during-crisis","thumbnail":"https://www.business.com/images/content/5ec/abaa79c658a454d8b4581/1500-0-","dek":"Now, more than ever, LinkedIn is a powerful tool, if you use it properly.","lastModified":"2020-05-25T11:00:00Z","published":"2020-05-25T11:00:00Z","sponsored":false},{"title":"How To Leverage Seasonality To Boost Visits to Your Website","canonical":"https://www.business.com/articles/leverage-seasonality-boost-engagement/","slug":"leverage-seasonality-boost-engagement","thumbnail":"https://www.business.com/images/content/5e2/5262d9c658a2c0e8b456e/1500-0-","dek":"Seasonal fluctuations impact all businesses. It is critical to ensure you are properly prepared for those times.","lastModified":"2020-01-22T14:00:00Z","published":"2020-01-22T14:00:00Z","sponsored":false},{"title":"7 Questions to Ask Before Connecting With Your Audience on Social Media.","canonical":"https://www.business.com/articles/questions-before-connecting-audience-on-social-media/","slug":"questions-before-connecting-audience-on-social-media","thumbnail":"https://www.business.com/images/content/5f3/2b6459c658add188b4567/1500-0-","dek":"Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.","lastModified":"2020-08-11T20:41:00Z","published":"2020-08-11T20:41:00Z","sponsored":false},{"title":"5 Reasons Your Business Should Have Strategic Partnerships","canonical":"https://www.business.com/articles/connor-blakley-strategic-partnerships/","slug":"connor-blakley-strategic-partnerships","thumbnail":"https://www.business.com/images/content/5ea/8856f7b437421708b4573/1500-0-","dek":"Strategic partnerships have mutual benefits and can lead to long-term profits.","lastModified":"2020-04-30T20:40:00Z","published":"2016-10-19T23:00:00Z","sponsored":false},{"title":"4 Ways to Spearhead Better Disruption","canonical":"https://www.business.com/articles/how-to-become-a-disruptive-business/","slug":"how-to-become-a-disruptive-business","thumbnail":"https://www.business.com/images/content/5e1/6166e7b4374c1188b4579/1500-0-","dek":"Disruption doesn't require reinventing the whole system in which your company operates or obliterating the one that exists. Instead, forging a new path that's harmonious with the one that came before it will make the journey toward success smoother and one that doesn't leave destruction in its wake.","lastModified":"2020-01-12T15:00:00Z","published":"2020-01-12T15:00:00Z","sponsored":false},{"title":"How to Attract Customers to Your Restaurant","canonical":"https://www.business.com/articles/how-to-attract-customers-to-your-restaurant/","slug":"how-to-attract-customers-to-your-restaurant","thumbnail":"https://www.business.com/images/content/5d9/3e73c7b4374e1728b4579/1500-0-","dek":"Learn how to use online and offline marketing to reach more customers for your restaurant.","lastModified":"2019-10-02T17:00:00Z","published":"2019-10-02T17:00:00Z","sponsored":false},{"title":"How to Start an Instagram Page for Your Business","canonical":"https://www.business.com/articles/how-to-start-an-instagram-page-for-your-business/","slug":"how-to-start-an-instagram-page-for-your-business","thumbnail":"https://www.business.com/images/content/5d8/92bc29c658a646e8b457c/1500-0-","dek":"Your small business needs to be on social media. If you aren't, you're missing out on cheap and effective marketing tools.","lastModified":"2019-09-25T12:00:00Z","published":"2019-09-25T12:00:00Z","sponsored":false},{"title":"Moving to E-Commerce: What You Need to Know","canonical":"https://www.business.com/articles/moving-to-e-commerce/","slug":"moving-to-e-commerce","thumbnail":"https://www.business.com/images/content/5f3/aa2665a215ecf4a8b4567/1500-0-","dek":"Between social distancing, economic variability and state closures, many businesses are increasingly turning to e-commerce as a way to stay afloat.","lastModified":"2020-08-17T16:27:00Z","published":"2020-08-17T16:27:00Z","sponsored":false},{"title":"How To Create and Write Your Business's First E-Book","canonical":"https://www.business.com/articles/create-your-first-ebook/","slug":"create-your-first-ebook","thumbnail":"https://www.business.com/images/content/5d6/40f645a215e0e208b4577/1500-0-","dek":"E-books give businesses a chance to improve their customer relationships.","lastModified":"2019-08-29T12:00:00Z","published":"2019-08-29T12:00:00Z","sponsored":false},{"title":"10 Steps to Take Before Selling Your Business","canonical":"https://www.business.com/articles/sell-your-company-steps/","slug":"sell-your-company-steps","thumbnail":"https://www.business.com/images/content/5dd/31d629c658a9a148b4585/1500-0-","dek":"Follow these steps to make sure you get the most out of your business sale.","lastModified":"2019-11-20T14:00:00Z","published":"2019-11-20T14:00:00Z","sponsored":false},{"title":"How to Market Your 'Non-Millennial' Business to Millennials","canonical":"https://www.business.com/articles/market-non-millennial-business-to-millennials/","slug":"market-non-millennial-business-to-millennials","thumbnail":"https://www.business.com/images/content/5b4/ded7592a3a43a378b4590/1500-0-","dek":"With the right strategies, you can appeal to Generation Y, even if your industry doesn't.","lastModified":"2018-07-17T12:21:00Z","published":"2018-07-17T12:21:00Z","sponsored":false}],"relatedReviews":[{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5df908cc5a215e8c4a8b4568/conferencecall_Antonio_Diaz_Getty.jpg","canonical":"https://staging.business.com/categories/best-conference-call-services/","title":"The Best Conference Call Services of 2021","dek":"Which conference call service is right for your business in 2021? We review the top-rated services.","slug":"best-conference-call-services","lastModified":"2021-03-17T18:17:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5db752e25a215e277d8b4588/Invoicing_AndreyPopov_BDC.png","canonical":"https://staging.business.com/categories/best-collections-agency-services/","title":"The Best Collection Agency Services of 2021","dek":"We've reviewed the best collection agency services for 2021. See up-to-date comparisons on features and the best prices for the top-rated agencies.","slug":"best-collections-agency-services","lastModified":"2021-03-17T16:34:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5e4edd837b437442548b456d/cash_Dutko_getty.jpg","canonical":"https://staging.business.com/categories/small-business-loans-and-financing-options/","title":"The Best Business Loan and Financing Options of 2021","dek":"Many small businesses need funding to get started. Learn about the different financing options to decide which would work best for your small business.","slug":"small-business-loans-and-financing-options","lastModified":"2021-03-11T17:24:00Z"}],"relatedSponsoredArticles":null}},"pageContext":{"displayModified":"2017-07-11T19:42:00.000Z","template":"v1","title":"8 Little Known Ways to Network with Hospitality Industry Insiders","meta":{"robots":"index, follow"},"docType":"articles","slug":"eight-ways-to-network-with-hospitality-industry-insiders","canonical":"https://staging.business.com/articles/eight-ways-to-network-with-hospitality-industry-insiders/","skipTOC":false}},"staticQueryHashes":[]}