Within every email list, the interest among your subscribers will vary. Some people will read every single one of your emails, others will never click to open one. While you can't engage everyone all the time, you can constantly strive to improve and in doing so, you will increase engagement.
\r\nOne thing that can help you is to get a good idea of how your emails are doing and how your metrics compare to the average open and click-through rates. Although it varies based on the industry you are in, the average open rate across all industries is 20.94%.
\r\nAre you beating these averages? That's great, but you have a vested interest in improving. Email marketing has the highest ROI with $42 for every $1 spent, and you want to meet and exceed this goal. If it's not happening yet, fear not.
\r\nThese tips will help you take the first steps towards better email engagement.
\r\nHigh engagement starts with your email list. Like a house or any building, without a strong foundation, you don't have anything. Buying lists is not an option. It's a waste of time, money and effort, and legally skirts a fine line. Furthermore, it's one reason people mark you as spam because they didn't consent to receive your emails.
\r\nHowever, even if you start with a high-quality, organically grown list, it still needs maintenance. All lists will decline in quality as time goes on, and there are a variety of bad addresses that diminish your email hygiene. Some are fake to begin with; then, good addresses go bad, and others are just risky. For instance, abuse addresses, belonging to people who habitually mark emails as spam, are harmful and you should remove them.
\r\nAll of these low-quality email addresses will affect your sender reputation, the scoring system email service providers use to determine who is a spammer and who is legitimate. A bad sender reputation will have a dramatic impact on your deliverability – meaning how many of your emails land in the inbox.
\r\nOnce you are classified as a spammer, your entire email marketing suffers. Not only will you get bounces and spam complaints, but even your engaged subscribers may never see your email. Why? Because internet and email providers will make sure it goes to spam. No wonder why poor-quality addresses cause your engagement to decline.
\r\nThe answer is to get rid of them, so clean your email list using a reputable email validation service. The first step is to prune your database in bulk by uploading it to the platform. Within hours or even minutes – depending on how many contacts you have – you'll see which addresses were problematic. Remove them without hesitation.
\r\nThen, to keep your list clean longer, you can set up a real-time email verification API. Once active on your signup forms, this piece of software checks the validity of every new email address before it gets on your list.
\r\nThe novice email marketer doesn't want to remove unengaged subscribers because they don't want to see the number of people on the list going down. The seasoned email marketer knows they don't want unengaged subscribers. People who don't open your emails skew your metrics. It's a waste of time and resources to keep emailing them.
\r\nFurthermore, inactive subscribers can easily turn into spam traps. There are several types of spam traps, but let's focus on the recycled kind. How do they end up on your list?
\r\nWe all recall those first email addresses we used when we were just starting our online life. Do you still use that old email? Most likely not – we've largely abandoned them. What do you think happened to them?
\r\nSome have been recycled by internet service providers and turned into spam traps. Their only purpose right now is to lure in and block spammers. So, if your email hits a spam trap, chances are, you could be mistaken for a spam sender too. This is another reason why it's so crucial to remove inactive accounts: You don't know which one could be a spam trap.
\r\nAnother way to boost your email engagement is to ensure the people on your list express consent to be there. The best way to do that? Use the double opt-in subscription method, where every new subscriber clicks a confirmation link to allow you to email them.
\r\nOpting out is just as important.
\r\nAccording to the FTC CAN-SPAM Act, every marketing email or newsletter should have a visible, effective way to unsubscribe. If you make it hard to opt out, someone could mark you as spam out of frustration or because of no other option.
\r\nKnowledge is power and that’s never been more true than when it comes to knowing your audience. To make your email marketing effective, gather as much information as possible about the people who sign up to your list. You use social media to start conversations, so why not do the same on email?
\r\nTo begin, send surveys with questions that reveal more about them and what they prefer. The key, though, is to keep your survey short and compelling. Ask questions that are relevant to the industry, products or services you offer, so you can create better-targeted campaigns.
\r\nThen start sending personalized emails. Go beyond using subscribers' names in the subject line and email body. That's a great place to start. Go further by using personalization criteria like gender, location or past shopping behavior.
\r\nAs much as 74% of marketers worldwide say personalization increases their engagement rates, according to eConsultancy. People are more likely to respond when they feel like an individual and not just a number.
\r\nGet to know your audience so you can personalize your emails and increase engagement by giving readers what they want. If you're not sure, just ask them!
\r\nUnless you're a medical doctor yourself, you probably prefer that your family physician talked to you in a way that is easy to understand. Your email newsletters and promotions are no different.
\r\nTone matters. There's enough dry writing out there. If you're like most people, you avoid very technical writing or those long legal disclaimers.
\r\nAre you comfortable with writing conversationally? No matter how skilled a writer you are, there's always room for improvement. Read articles about copywriting and subscribe to newsletters for writers.
\r\nDo you want to excel? Then take a class. This will push you to get better and serve as a confidence boost. You'll feel more comfortable sitting at your computer writing your next email, and your new skills will drive up your engagement.
\r\nIf anything matters when it comes to increasing engagement, it's the first thing people see: your subject line and that short piece of copy that follows (the preview text).
\r\nFirst, choosing subject lines that people perceive as spammy can be detrimental to engagement and even get you marked as spam. Double-check subject lines to make sure they don't contain any spam trigger words that will land you in the spam folder. For a comprehensive list, Cameron McCool compiled more than 924 spam trigger words. However, common sense prevails, so if you think it seems like spam, rephrase things.
\r\nThen, does your subject line compel people to open your email? Try to put yourself in the shoes of the reader and give an honest answer. If you're unsure, you need to work on it. While summing up the content of your email, subject lines should also pique curiosity and entice.
\r\nThe same goes for your preview text. Those few words people see right after your subject can make all the difference in your open rates. Does it further explain the content of your email? Also, does it make it even more irresistible?
\r\nSome email marketers make the mistake of only sending a newsletter when they have something to sell or another motive. Here's the thing: people can tell what you are after. This is a give-and-take. Sometimes your emails should be more giving; sometimes you'll be transparent in offering something they need. The important thing, though, is to be consistently present in their inbox.
\r\nConsider your newsletter like a magazine or newspaper. When does the Sunday paper come out? Every single Sunday, rain or shine!
\r\nThe same should go for your emails: They should come out like clockwork. In doing so, you communicate that your brand is steady and reliable. You're not a flash in the pan, but rather, you have staying power.
\r\nThe other good reason for sticking to a schedule is that it increases your deliverability. By consistently sending your newsletters, you become like a trusted advisor or friend to your readers. That in turn helps you keep spam complaints under control.
\r\nShow up in their inbox! For most businesses, sending out emails weekly is ideal. In certain instances, once a month is OK; anything less than this, and you run the risk of hurting engagement, getting spam complaints and a whole host of other issues.
\r\nYou know what's contagious? Joy. People can tell when there is passion behind something, and it draws them in. If you find pleasure in creating your newsletters, your readers are going to pick up on it. Enjoy what you write, and it will translate into your engagement soaring.
\n","docType":"article","guid":"articles_7e602693b6d1cf53c6bac36ae1e135ab","lastModified":"2020-07-23T21:02:00.000Z","published":"2020-07-23T21:02:00.000Z","structuredData":null,"subtitle":"Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI.","template":"v1","title":"How to Engage Your Email Subscribers More Efficiently","type":"article","author":{"avatar":null,"bio":"Liviu Tanase has founded five companies and has participated in three exits creating quadruple digit-returns. As a holder of master’s degrees in Entrepreneurship and Business Administration, he prides himself in developing results-oriented cultures with strong emphasis on boosting productivity, cutting costs, and fostering efficiency. \r\n\r\nHe is the founder and CEO of email validation company ZeroBounce.","name":"Liviu Tanase","image":null,"slug":null,"social":{"facebook":"https://www.facebook.com/liviu.tanase","linkedin":"https://www.linkedin.com/in/liviutanase/","twitter":"https://twitter.com/zerobounce1","website":"https://www.zerobounce.net"},"status":"enabled","title":null,"type":"New BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/739284163e7fdd0f0379aa32ecfd7f407319e.jpg","profile":{"company":"ZeroBounce","jobTitle":"CEO","website":"https://www.zerobounce.net"}}},"breadcrumbs":null,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":{"name":"Marketing Strategy","slug":"marketing-strategy"}},"meta":{"robots":"index, follow","description":"Tips on ensuring that your subscribers open and read your company emails.","title":"How to Engage Your Email Subscribers - business.com"},"parsedContent":{"toc":[{"id":"use-a-healthy,-valid-email-list","title":"Use a healthy, valid email list."},{"id":"remove-inactive-subscribers","title":"Remove inactive subscribers."},{"id":"use-double-opt-in,-and-make-opting-out-easy","title":"Use double opt in, and make opting out easy."},{"id":"get-to-know-your-audience","title":"Get to know your audience"},{"id":"connect-with-your-subscribers-by-writing-conversationally","title":"Connect with your subscribers by writing conversationally."},{"id":"make-your-subject-line-and-preview-text-count","title":"Make your subject line and preview text count."},{"id":"to-increase-engagement,-be-consistent","title":"To increase engagement, be consistent."},{"id":"want-to-increase-engagement","title":"Want to increase engagement?"}],"json":[{"component":"p","children":["Within every email list, the interest among your subscribers will vary. Some people will read every single one of your emails, others will never click to open one. While you can't engage everyone all the time, you can constantly strive to improve and in doing so, you will increase engagement."]},{"component":"p","children":["One thing that can help you is to get a good idea of how your emails are doing and how your metrics compare to the average open and click-through rates. Although it varies based on the industry you are in, the ",{"component":"a","props":{"href":"https://blog.hubspot.com/sales/average-email-open-rate-benchmark","target":"_blank","rel":"noopener nofollow"},"children":["average open rate across all industries is 20.94%"]},". "]},{"component":"p","children":["Are you beating these averages? That's great, but you have a vested interest in improving. Email marketing has the ",{"component":"a","props":{"href":"https://dma.org.uk/uploads/misc/marketers-email-tracker-2019.pdf","target":"_blank","rel":"noopener nofollow"},"children":["highest ROI with $42 for every $1 spent"]},", and you want to meet and exceed this goal. If it's not happening yet, fear not."]},{"component":"p","children":["These tips will help you take the first steps towards better email engagement."]},{"component":"h2","props":{"id":"use-a-healthy,-valid-email-list"},"children":["Use a healthy, valid email list."]},{"component":"p","children":["High engagement starts with your email list. Like a house or any building, without a strong foundation, you don't have anything. Buying lists is not an option. It's a waste of time, money and effort, and legally skirts a fine line. Furthermore, it's one reason people mark you as spam because they didn't consent to receive your emails."]},{"component":"p","children":["However, even if you start with a high-quality, organically grown list, it still needs maintenance. All lists will decline in quality as time goes on, and there are a variety of bad addresses that diminish your email hygiene. Some are fake to begin with; then, good addresses go bad, and others are just risky. For instance, abuse addresses, belonging to people who habitually mark emails as spam, are harmful and you should remove them."]},{"component":"p","children":["All of these low-quality email addresses will affect your sender reputation, the scoring system email service providers use to determine who is a spammer and who is legitimate. A bad sender reputation will have a dramatic impact on your deliverability – meaning how many of your emails land in the inbox."]},{"component":"p","children":["Once you are classified as a spammer, your entire email marketing suffers. Not only will you get bounces and spam complaints, but even your engaged subscribers may never see your email. Why? Because internet and email providers will make sure it goes to spam. No wonder why poor-quality addresses cause your engagement to decline."]},{"component":"p","children":["The answer is to get rid of them, so clean your email list using a reputable email validation service. The first step is to prune your database in bulk by uploading it to the platform. Within hours or even minutes – depending on how many contacts you have – you'll see which addresses were problematic. Remove them without hesitation."]},{"component":"p","children":["Then, to keep your list clean longer, you can set up a real-time email verification API. Once active on your signup forms, this piece of software checks the validity of every new email address before it gets on your list."]},{"component":"h2","props":{"id":"remove-inactive-subscribers"},"children":["Remove inactive subscribers."]},{"component":"p","children":["The novice email marketer doesn't want to remove unengaged subscribers because they don't want to see the number of people on the list going down. The seasoned email marketer knows they don't want unengaged subscribers. People who don't open your emails skew your metrics. It's a waste of time and resources to keep emailing them."]},{"component":"p","children":["Furthermore, inactive subscribers can easily turn into spam traps. There are several ",{"component":"a","props":{"href":"https://www.zerobounce.net/spam-traps.html","target":"_blank","rel":"noopener nofollow"},"children":["types of spam traps"]},", but let's focus on the recycled kind. How do they end up on your list?"]},{"component":"h3","children":["Recycled spam traps"]},{"component":"p","children":["We all recall those first email addresses we used when we were just starting our online life. Do you still use that old email? Most likely not – we've largely abandoned them. What do you think happened to them?"]},{"component":"p","children":["Some have been recycled by internet service providers and turned into spam traps. Their only purpose right now is to lure in and block spammers. So, if your email hits a spam trap, chances are, you could be mistaken for a spam sender too. This is another reason why it's so crucial to remove inactive accounts: You don't know which one could be a spam trap."]},{"component":"h2","props":{"id":"use-double-opt-in,-and-make-opting-out-easy"},"children":["Use double opt in, and make opting out easy."]},{"component":"p","children":["Another way to boost your email engagement is to ensure the people on your list express consent to be there. The best way to do that? Use the double opt-in subscription method, where every new subscriber clicks a confirmation link to allow you to email them."]},{"component":"p","children":["Opting out is just as important."]},{"component":"p","children":[{"component":"a","props":{"href":"https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business","target":"_blank","rel":"noopener nofollow"},"children":["According to the FTC CAN-SPAM Act"]},", every marketing email or newsletter should have a visible, effective way to unsubscribe. If you make it hard to opt out, someone could mark you as spam out of frustration or because of no other option."]},{"component":"h2","props":{"id":"get-to-know-your-audience"},"children":["Get to know your audience"]},{"component":"p","children":["Knowledge is power and that’s never been more true than when it comes to knowing your audience. To make your email marketing effective, gather as much information as possible about the people who sign up to your list. You use social media to start conversations, so why not do the same on email?"]},{"component":"p","children":["To begin, send surveys with questions that reveal more about them and what they prefer. The key, though, is to keep your survey short and compelling. Ask questions that are relevant to the industry, products or services you offer, so you can create better-targeted campaigns."]},{"component":"p","children":["Then start sending personalized emails. Go beyond using subscribers' names in the subject line and email body. That's a great place to start. Go further by using personalization criteria like gender, location or past shopping behavior."]},{"component":"p","children":["As much as 74% of marketers worldwide say personalization increases their engagement rates, ",{"component":"a","props":{"href":"https://econsultancy.com/tag/reports/","target":"_blank","rel":"noopener nofollow"},"children":["according to eConsultancy"]},". People are more likely to respond when they feel like an individual and not just a number."]},{"component":"p","children":["Get to know your audience so you can personalize your emails and increase engagement by giving readers what they want. If you're not sure, just ask them!"]},{"component":"h2","props":{"id":"connect-with-your-subscribers-by-writing-conversationally"},"children":["Connect with your subscribers by writing conversationally."]},{"component":"p","children":["Unless you're a medical doctor yourself, you probably prefer that your family physician talked to you in a way that is easy to understand. Your email newsletters and promotions are no different."]},{"component":"p","children":["Tone matters. There's enough dry writing out there. If you're like most people, you avoid very technical writing or those long legal disclaimers."]},{"component":"p","children":["Are you comfortable with writing conversationally? No matter how skilled a writer you are, there's always room for improvement. Read articles about copywriting and subscribe to newsletters for writers."]},{"component":"p","children":["Do you want to excel? Then take a class. This will push you to get better and serve as a confidence boost. You'll feel more comfortable sitting at your computer writing your next email, and your new skills will drive up your engagement."]},{"component":"h2","props":{"id":"make-your-subject-line-and-preview-text-count"},"children":["Make your subject line and preview text count."]},{"component":"p","children":["If anything matters when it comes to increasing engagement, it's the first thing people see: your subject line and that short piece of copy that follows (the preview text)."]},{"component":"p","children":["First, choosing subject lines that people perceive as spammy can be detrimental to engagement and even get you marked as spam. Double-check subject lines to make sure they don't contain any spam trigger words that will land you in the spam folder. For a comprehensive list, Cameron McCool compiled ",{"component":"a","props":{"href":"https://damngoodwriters.com/post/spam-trigger-words","target":"_blank","rel":"noopener nofollow"},"children":["more than 924 spam trigger words"]},". However, common sense prevails, so if you think it seems like spam, rephrase things."]},{"component":"p","children":["Then, does your subject line compel people to open your email? Try to put yourself in the shoes of the reader and give an honest answer. If you're unsure, you need to work on it. While summing up the content of your email, subject lines should also pique curiosity and entice."]},{"component":"p","children":["The same goes for your preview text. Those few words people see right after your subject can make all the difference in your open rates. Does it further explain the content of your email? Also, does it make it even more irresistible?"]},{"component":"h2","props":{"id":"to-increase-engagement,-be-consistent"},"children":["To increase engagement, be consistent."]},{"component":"p","children":["Some email marketers make the mistake of only sending a newsletter when they have something to sell or another motive. Here's the thing: people can tell what you are after. This is a give-and-take. Sometimes your emails should be more giving; sometimes you'll be transparent in offering something they need. The important thing, though, is to be consistently present in their inbox."]},{"component":"p","children":["Consider your newsletter like a magazine or newspaper. When does the Sunday paper come out? Every single Sunday, rain or shine! "]},{"component":"p","children":["The same should go for your emails: They should come out like clockwork. In doing so, you communicate that your brand is steady and reliable. You're not a flash in the pan, but rather, you have staying power."]},{"component":"p","children":["The other good reason for sticking to a schedule is that it increases your deliverability. By consistently sending your newsletters, you become like a trusted advisor or friend to your readers. That in turn helps you keep spam complaints under control."]},{"component":"h2","props":{"id":"want-to-increase-engagement"},"children":["Want to increase engagement?"]},{"component":"p","children":["Show up in their inbox! For most businesses, sending out emails weekly is ideal. In certain instances, once a month is OK; anything less than this, and you run the risk of hurting engagement, getting spam complaints and a whole host of other issues."]},{"component":"h3","children":[{"component":"strong","children":["Find joy in it"]}]},{"component":"p","children":["You know what's contagious? Joy. People can tell when there is passion behind something, and it draws them in. If you find pleasure in creating your newsletters, your readers are going to pick up on it. Enjoy what you write, and it will translate into your engagement soaring."]}]},"resource":null,"sponsorship":{"sponsorType":"no-sponsor","name":null,"thumbnail":null,"bio":null,"slug":null,"status":null,"social":{"website":null,"linkedin":null,"twitter":null,"facebook":null}},"thumbnail":{"path":"https://staging.business.com/images/content/5f1/9d45c5a215e8c7b8b4567/1500-0-","caption":"undefined undefined / Getty Images","isBlurred":false},"bestPicks":null},"related":{"relatedArticles":[{"title":"5 Ways to Drive Better Results From Your Email Newsletter","canonical":"https://www.business.com/articles/better-results-email-newsletter/","slug":"better-results-email-newsletter","thumbnail":"https://www.business.com/images/content/5f3/a851d7b4374135c8b4567/1500-0-","dek":"Your email newsletter helps you connect with you audience, strengthen your brand and boost sales. Here's how to drive better results from the emails you send.","lastModified":"2020-08-17T16:20:00Z","published":"2020-08-17T16:20:00Z","sponsored":false},{"title":"Your Guide to Creating a Small Business Marketing Plan","canonical":"https://www.business.com/articles/sample-marketing-plan-outline-and-template/","slug":"sample-marketing-plan-outline-and-template","thumbnail":"https://www.business.com/images/content/5f3/3e1765a215eb62d8b4567/1500-0-","dek":"Follow these templates and guidelines to get started on creating your business's marketing plan.","lastModified":"2020-08-12T12:28:00Z","published":"2018-03-02T13:00:00Z","sponsored":false},{"title":"12 Email Marketing Tips Every Startup Should Know About","canonical":"https://www.business.com/articles/improve-email-marketing/","slug":"improve-email-marketing","thumbnail":"https://www.business.com/images/content/5b1/000cf1039ebd7028b4582/1500-0-","dek":"Discover simple changes that can improve your company's email marketing.","lastModified":"2018-05-31T14:30:00Z","published":"2018-05-31T14:30:00Z","sponsored":false},{"title":"Overlooked Tactics to Grow Your Email List Organically","canonical":"https://www.business.com/articles/tactics-to-grow-your-email-list-organically/","slug":"tactics-to-grow-your-email-list-organically","thumbnail":"https://www.business.com/images/content/5ec/ff4bf7b4374c6478b456a/1500-0-","dek":"How are you expanding your list of email subscribers? There are easy ways to do it, and you're probably not taking advantage. Here are some underused tactics to grow your email list for free.","lastModified":"2020-05-28T20:46:00Z","published":"2020-05-28T20:46:00Z","sponsored":false},{"title":"5 Ways to Leverage a Facebook Messenger Bot for Lead Generation","canonical":"https://www.business.com/articles/leverage-facebook-messenger-bot-for-lead-generation/","slug":"leverage-facebook-messenger-bot-for-lead-generation","thumbnail":"https://www.business.com/images/content/5e5/851e89c658aa9758b4577/1500-0-","dek":"If you haven't checked into a bot for your business, now is the ideal time. The competition is low, and the returns could be sky-high.","lastModified":"2020-02-27T23:31:00Z","published":"2020-02-27T23:31:00Z","sponsored":false},{"title":"Make Your First Trade Show a Success","canonical":"https://www.business.com/articles/first-trade-show-checklist/","slug":"first-trade-show-checklist","thumbnail":"https://www.business.com/images/content/5ac/ffbf651ee47e0158b4587/1500-0-","dek":"This checklist of 22 essential elements will help you pull off a successful event.","lastModified":"2018-04-12T07:00:00Z","published":"2018-04-12T07:00:00Z","sponsored":false},{"title":"4 Opt-In A/B Tests You Should Be Running Right Now","canonical":"https://www.business.com/articles/opt-in-tests-to-run/","slug":"opt-in-tests-to-run","thumbnail":"https://www.business.com/images/content/5ad/a4eee92a3a4a12c8b4569/1500-0-","dek":"Maximize conversions by focusing on these four areas in your opt-in forms.","lastModified":"2018-04-20T07:00:00Z","published":"2018-04-20T07:00:00Z","sponsored":false},{"title":"3 Marks of a Bad Legal Blog Post – and 8 Marks of a Good One","canonical":"https://www.business.com/articles/how-to-write-a-good-legal-blog-post/","slug":"how-to-write-a-good-legal-blog-post","thumbnail":"https://www.business.com/images/content/59d/c002c92a3a4264e8b456d/1500-0-","dek":"It's better for a law firm not to blog at all than to have a bad blog. Here are some tips.","lastModified":"2017-10-09T07:00:00Z","published":"2017-10-09T07:00:00Z","sponsored":false},{"title":"Why Subscribers Mark You as Spam, and How You Can Prevent It","canonical":"https://www.business.com/articles/subscribers-mark-you-as-spam/","slug":"subscribers-mark-you-as-spam","thumbnail":"https://www.business.com/images/content/5ee/28a2a7b437469668b456f/1500-0-","dek":"When subscribers mark you as spam, fewer of your emails reach people's inboxes. Here is how to avoid the spam folder so your campaigns can be seen.","lastModified":"2020-06-11T22:05:00Z","published":"2020-06-11T22:05:00Z","sponsored":false},{"title":"How to Reach Your Customers Through Data-Driven Marketing Campaigns","canonical":"https://www.business.com/articles/reaching-customers-through-data-driven-marketing/","slug":"reaching-customers-through-data-driven-marketing","thumbnail":"https://www.business.com/images/content/5b7/f3f3b92a3a446278b4571/1500-0-","dek":"Follow these steps to learn more about your customers and connect with them.","lastModified":"2018-08-23T07:00:00Z","published":"2018-08-23T07:00:00Z","sponsored":false},{"title":"How to Choose an Attorney Answering Service","canonical":"https://www.business.com/articles/how-to-choose-attorney-answering-service/","slug":"how-to-choose-attorney-answering-service","thumbnail":"https://www.business.com/images/content/5df/b26505a215e3e308b4567/1500-0-","dek":"Here's what to look for when choosing an answering service for a legal practice.","lastModified":"2019-12-19T13:00:00Z","published":"2019-12-19T13:00:00Z","sponsored":false},{"title":"Back to Basics: 9 Offline Marketing Tactics That Still Work Today's Digital World","canonical":"https://www.business.com/articles/9-offline-marketing-tactics-that-still-work-todays-digital-world/","slug":"9-offline-marketing-tactics-that-still-work-todays-digital-world","thumbnail":"https://www.business.com/images/channel/marketing.jpg","dek":"The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.","lastModified":"2016-07-13T18:00:00Z","published":"2016-07-13T18:00:00Z","sponsored":false}],"relatedReviews":[{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5b99633151ee47a8528b4582/Call_center_bbernard.jpg","canonical":"https://staging.business.com/categories/call-center-services/","title":"The Best Call Center Services for 2021","dek":"Our team has compared the best call center services for 2021. See up-to-date reviews for the top-rated answering services.","slug":"call-center-services","lastModified":"2021-02-26T14:22:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5df7b1b69c658a61728b4567/Answering_Service_scyther5_Getty.jpg","canonical":"https://staging.business.com/categories/best-answering-services/","title":"The Best Answering Services of 2021","dek":"Our teams have compared the best answering services for 2020. See up-to-date reviews and prices for these top-rated services.","slug":"best-answering-services","lastModified":"2021-02-26T14:18:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5d4c65367b43741a258b4572/Laptop_Sfio_Cracho.png","canonical":"https://staging.business.com/categories/crm-software/","title":"The Best CRM Software of 2021","dek":"Looking for the best CRM software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.","slug":"crm-software","lastModified":"2021-02-24T14:09:00Z"}],"relatedSponsoredArticles":null}},"pageContext":{"displayModified":"2020-07-23T21:02:00.000Z","template":"v1","title":"How to Engage Your Email Subscribers More Efficiently","meta":{"robots":"index, follow"},"docType":"articles","slug":"engage-email-subscribers","canonical":"https://staging.business.com/articles/engage-email-subscribers/","skipTOC":false}},"staticQueryHashes":[]}