![\"Three](\"/images/content/57a/3a1972f87b100271e7217/742_-808-)
Donald Trump owns the fatal political and business flaw. Trump has a big problem. In his 2016 run for Presidency, Trump daily flashes his grand flaw, the one that will keep him out of the White House: a lack of empathy.
\r\nHe is incapable of jumping inside the minds of voters to read their needs and connect with them emotionally and empathically.
\r\nEmpathy is the capacity to get into the minds of others’ thoughts and feelings. In a powerful nation, success depends on caring for others, and Trump just doesn’t. He can’t get beyond himself.
\r\nHis flaw is making frequent headlines like this one from The Chicago Tribune on August 1st \"The empathy gap: Donald Trump makes it all about him (and why that's dangerous).” He’s in trouble because he cannot understand the emotions of the parents of a fallen Marine. His brain is so wrapped up in himself that he can’t connect with others. He’s the shell of a human without emotional intelligence.
\r\nWhy is this so important? Empathy is the key component in cutting-edge leadership and the Commander-in-Chief of the United States must have this capacity finely honed. We are in the era of empathic leadership, when leaders must be able to read the minds and emotions of masses of people. The connection that a leader has with followers must be authentic and meaningful or the leader will fail. The change in culture began with the transparency and free access to information via the Internet.
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\r\nWhen the gurus in business offer advice to future leaders, \"you should think like Larry Page, Steve Jobs, and Richard Branson.” Sure, you would be successful in any field. Easier said than done, right? To “think like them” is ambiguous. I mean, where do you start? Well, you can actually do it. Start by discovering the character trait or skill set that unites the three. In reality, a repeatable method drives the power of these empire builders, and you can mimic the strategy to thrust your brand into the limelight.
\r\nThe common thread that binds three individuals is that each possessed a heightened psychological capacity: cognitive empathy. With this essential business (and life) tool, the three men revolutionized a new era in brand identity and marketing. Businesses now work to create and nurture long-term brand relationships using cognitive empathy to feel the needs and pains of customers and respond to them.
\r\nNeed more proof that empathy is essential to business leadership? The Harvard Business Review stated that \"Enlightened companies are increasingly aware that delivering empathy for their customers, employees, and the public is a powerful tool” that paves the way for innovation and success.
\r\nAdditionally, one of the most significant minds of our time stresses the overall need for empathy in our culture: “Humans aren't as good as we should be in our capacity to empathize with feelings and thoughts of others, be they humans or other animals on Earth. So maybe part of our formal education should be training in empathy. Imagine how different the world would be if, in fact, that were 'reading, writing, arithmetic, empathy.\" -Neil deGrasse Tyson
\r\nAs human beings, our best efforts in empathy and altruism elevate the human race and cause cultures to thrive whether in business or life.
\r\nWe use the term empathy to describe a variety of capacities. Actually, more precise terms exist to clarify the type of empathy discussed, which proves helpful when discussing it in business. The three kinds of empathy include:
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\r\nThe figure above illustrates how these three connect to one another:
\r\nWhile Trump fails in all three, most people are able to synthesize these capacities to some effect in connecting with and helping people. But it’s essential to remember that these are skills and therefore can be practiced and perfected, hence their appeal to future leaders.
\r\nImproving your empathic skills really amps your leadership game, and employing the skills in the workplace revolutionizes that space. You can transform yourself and the place at which you work to a nurturing, healthy, and productive environment that fosters growth and innovation.
\r\nThe good news is that the empathy deficit can be reduced. Empathy can be learned and companies can improve. With prioritization and commitment, companies can measure where they are and chart a path to becoming more empathic. Enlightened leadership can create a more empathic culture.
\r\nThe steps outlined below will help you get started in revising your corporate culture, and they are pulled from top marketers in the industry. The links provided are great resources to learn more about how to employ cognitive empathy in your company.
\r\nIn true zen fashion, get in tune with your customer base and you will see massive ROIs and benefits for your company. In the current market, companies who authentically sacrifice and help their customers supercharge their brand.
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