Arguably one of the most competitive business markets today is the restaurant industry. With so many restaurants for people to choose from, finding your niche can be a difficult task. If you're looking to grow your restaurant and increase your profits, not only do you need to offer exceptional service and a wonderful dining experience, you need to master business and management tactics as well.
\r\nReady to turn your restaurant into a major success story? Here are several important strategies that can help you increase your profits this year.
\r\nOwning a restaurant is extremely difficult. Between managing employees, balancing finances, implementing marketing campaigns and pleasing customers, you have to do it all – and no one can be an expert on everything. If you're ready to expand your restaurant, taking time to conduct research will help guide you in the direction you're trying to go.
\r\nRegularly reading restaurant management blogs will give you keen insight from industry professionals on best practices for running your restaurant efficiently. With so many resources available at your fingertips, you can educate yourself on restaurant management practices that help you save money on costs and increase your profits.
\r\nWe're all guilty of it, even at home. America is the leading country in food waste, costing billions of dollars each year. One strategy for increasing your profit margin is to focus on cutting down food waste. Start by investing in a food waste tracker. These devices measure food and have a camera that monitors food waste so you can keep an eye on what's being thrown away (and why). If you still end the day with a surplus of food, you can donate it to food banks to receive a tax break.
\r\nAnother way to cut down on food waste is to redesign your menu, focusing only on making what you do best. Here are some tips for creating an effective menu:
\r\nEditor's note: Looking for the right restaurant POS system for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.
\r\n\r\nIncorporating modern systems into your restaurant business will increase your profits dramatically. If you're unorganized, lose receipts and have a desk cluttered with paperwork, you may be throwing money out the window. A restaurant management system will help you keep track of sales, manage employees, and create a rewards program or mailing list for your customers – and that's just for starters.
\r\nAs previously noted, food waste costs restaurants a ton of money. Restaurant inventory software will let you track every ingredient you use, whether it's a teaspoon of spices, a diced carrot or an egg. With inventory software, you can also keep a watchful eye out for expiration dates so your bread doesn't get moldy and your milk doesn't spoil.
\r\nOne of the best ways to grow your audience and increase profits is through marketing. There are so many marketing techniques that can help you expand your business and attract the attention of customers you previously couldn't reach.
\r\nIf you want to increase your restaurant patronage and keep your regulars coming back, form a relationship with them. Social media is a virtually free marketing platform where you can interact with customers and grow your brand. Utilize social media management apps that allow you to schedule when a post will go live and give you insight on the perfect time to upload your #foodpics so you can reach the largest audience.
\r\nPeople love convenience. After a long day at work, the last thing we want to do is prepare a home-cooked meal or drive through busy traffic to get a bite to eat. Food delivery services now act as taxis for food, so you don't need to hire drivers or buy company vehicles to send food to hangry customers. With a small commission fee, you can partner with an online ordering company to expand your business and bring home the big bucks.
\r\nIncreasing your restaurant profits doesn't have to be a daunting task. With so many resources readily available to you, you can soar past the competition and bring in more customers. Technology has saved the day with easy-to-use and efficient point-of-sale systems, marketing tools, and online delivery services. Take matters into your own hands and utilize these resources to increase your restaurant's profits.
\n","docType":"article","guid":"articles_fbefae84c903dbf61f16a3f4521d4311","lastModified":"2019-04-19T19:00:00.000Z","published":"2019-04-19T19:00:00.000Z","structuredData":null,"subtitle":"Boost your restaurant's bottom line using these strategies.","template":"legacy","title":"How to Increase Your Restaurant's Profits in 2019","type":"article","author":{"avatar":null,"bio":"Zac Johnson is one of the widely respected leaders in the blogging and internet marketing communities. Through his popular blogs, bloggingtips.com and zacjohnson.com, he has helped thousands of readers grow their brands and make money online.\r\n\r\nA self taught entrepreneur, Zac’s been making money online for over 15 years and has been involved in nearly every facet of internet marketing while also finding great success in the world of blogging. In 2007 Zac launched his first blog at ZacJohnson.com, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac’s personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog.\r\n\r\nIn addition to all of the above, I am also serving on the Board of Advisors with Brand.com and also consulting with their team to improve their day to day operations and reach while also managing their blog, social media and news team.\r\n\r\nSpecialties: blogging, ppc, media buying, site production...","name":"Zac Johnson","image":null,"slug":null,"social":{"facebook":"https://www.facebook.com/zacjohnson","linkedin":"https://www.linkedin.com/in/zacjohnson","twitter":"zacjohnson","website":"https://blogging.org"},"status":"enabled","title":null,"type":"Old BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/e230264140e56c93c0bafc3dd91d070d7f8ad.jpg","profile":{"company":"Blogging.org","jobTitle":"CEO","website":"https://blogging.org"}}},"breadcrumbs":null,"channels":{"primary":{"name":"Business Basics","slug":"business-basics"},"sub":{"name":"Strategy","slug":"strategy"}},"meta":{"robots":"index, follow","description":"The restaurant industry is highly competitive. Here's how your restaurant can save money and attract new customers.","title":"5 Tips to Help Your Restaurant Make More Money - business.com"},"parsedContent":{"toc":[{"id":"1-do-your-research","title":"1. Do your research."},{"id":"2-cut-down-on-food-waste","title":"2. Cut down on food waste."},{"id":"3-use-technology","title":"3. Use technology."},{"id":"4-market-your-restaurant","title":"4. Market your restaurant."},{"id":"5-consider-food-delivery-options","title":"5. Consider food delivery options."},{"id":"bottom-line","title":"Bottom line"}],"json":[{"component":"p","children":["Arguably one of the most competitive business markets today is the restaurant industry. With so many restaurants for people to choose from, finding your niche can be a difficult task. If you're looking to grow your restaurant and increase your profits, not only do you need to offer exceptional service and a wonderful dining experience, you need to master business and management tactics as well."]},{"component":"p","children":["Ready to turn your restaurant into a major success story? Here are several important strategies that can help you increase your profits this year."]},{"component":"h2","props":{"id":"1-do-your-research"},"children":["1. Do your research."]},{"component":"p","children":["Owning a restaurant is extremely difficult. Between managing employees, balancing finances, implementing marketing campaigns and pleasing customers, you have to do it all – and no one can be an expert on everything. If you're ready to ",{"component":"Link","props":{"href":"https://www.business.com/articles/best-tools-for-restaurants/","target":"_blank","rel":"noopener external"},"children":["expand your restaurant"]},", taking time to conduct research will help guide you in the direction you're trying to go."]},{"component":"p","children":["Regularly reading ",{"component":"a","props":{"href":"https://www.candybar.co/blog/best-restaurant-blogs/","target":"_blank","rel":"nofollow"},"children":["restaurant management blogs"]}," will give you keen insight from industry professionals on best practices for running your restaurant efficiently. With so many resources available at your fingertips, you can educate yourself on restaurant management practices that help you save money on costs and increase your profits."]},{"component":"h2","props":{"id":"2-cut-down-on-food-waste"},"children":["2. Cut down on food waste."]},{"component":"p","children":["We're all guilty of it, even at home. America is the leading country in food waste, costing billions of dollars each year. One strategy for increasing your profit margin is to focus on cutting down food waste. Start by investing in a food waste tracker. These devices measure food and have a camera that monitors food waste so you can keep an eye on what's being thrown away (and why). If you still end the day with a surplus of food, you can donate it to food banks to receive a tax break."]},{"component":"p","children":["Another way to cut down on food waste is to redesign your menu, focusing only on making what you do best. Here are some tips for creating an effective menu:"]},{"component":"ul","children":[{"component":"li","children":[{"component":"strong","children":["Simplify:"]}," Don't bombard your customers with too many options."]},{"component":"li","children":[{"component":"strong","children":["Keep it short and sweet:"]}," Provide brief but detailed descriptions."]},{"component":"li","children":[{"component":"strong","children":["Watch the market:"]}," Adjust your prices to include direct, indirect and volatile costs."]},{"component":"li","children":[{"component":"strong","children":["Consider ingredients:"]}," Promote your most profitable items (those that use the least expensive ingredients)."]}]},{"component":"p","children":[{"component":"em","children":[{"component":"strong","children":["Editor's note: Looking for the right restaurant POS system for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs."]}]}]},{"component":"RfqWidget","props":{"className":"bz-form-widget","id":"bz-form-widget-0","widgetCategoryId":"10135"},"children":[" "]},{"component":"h2","props":{"id":"3-use-technology"},"children":["3. Use technology."]},{"component":"p","children":["Incorporating modern systems into your restaurant business will increase your profits dramatically. If you're unorganized, lose receipts and have a desk cluttered with paperwork, you may be throwing money out the window. A ",{"component":"Link","props":{"href":"https://www.business.com/articles/restaurant-management-system-guide/","target":"_blank","rel":"noopener external"},"children":["restaurant management system"]}," will help you keep track of sales, manage employees, and create a rewards program or mailing list for your customers – and that's just for starters."]},{"component":"p","children":["As previously noted, food waste costs restaurants a ton of money. Restaurant ",{"component":"Link","props":{"href":"https://www.business.com/articles/restaurant-inventory-software-guide/","target":"_blank","rel":"noopener external"},"children":["inventory software"]}," will let you track every ingredient you use, whether it's a teaspoon of spices, a diced carrot or an egg. With inventory software, you can also keep a watchful eye out for expiration dates so your bread doesn't get moldy and your milk doesn't spoil."]},{"component":"h2","props":{"id":"4-market-your-restaurant"},"children":["4. Market your restaurant."]},{"component":"p","children":["One of the best ways to grow your audience and increase profits is through marketing. There are so many marketing techniques that can help you expand your business and attract the attention of customers you previously couldn't reach."]},{"component":"p","children":["If you want to ",{"component":"Link","props":{"href":"https://www.business.com/articles/restaurant-patronage/","target":"_blank","rel":"noopener external"},"children":["increase your restaurant patronage"]}," and keep your regulars coming back, form a relationship with them. Social media is a virtually free marketing platform where you can interact with customers and grow your brand. Utilize social media management apps that allow you to schedule when a post will go live and give you insight on the perfect time to upload your #foodpics so you can reach the largest audience."]},{"component":"h2","props":{"id":"5-consider-food-delivery-options"},"children":["5. Consider food delivery options."]},{"component":"p","children":["People love convenience. After a long day at work, the last thing we want to do is prepare a home-cooked meal or drive through busy traffic to get a bite to eat. ",{"component":"Link","props":{"href":"https://www.business.com/articles/is-grubhub-good-for-restaurants/","target":"_blank","rel":"noopener external"},"children":["Food delivery services"]}," now act as taxis for food, so you don't need to hire drivers or buy company vehicles to send food to hangry customers. With a small commission fee, you can partner with an online ordering company to expand your business and bring home the big bucks."]},{"component":"h2","props":{"id":"bottom-line"},"children":["Bottom line"]},{"component":"p","children":["Increasing your restaurant profits doesn't have to be a daunting task. With so many resources readily available to you, you can soar past the competition and bring in more customers. Technology has saved the day with easy-to-use and efficient ",{"component":"Link","props":{"href":"https://www.business.com/categories/best-restaurant-pos-systems/","target":"_blank","rel":"noopener external"},"children":["point-of-sale systems"]},", marketing tools, and online delivery services. Take matters into your own hands and utilize these resources to increase your restaurant's profits."]}]},"resource":null,"sponsorship":null,"thumbnail":{"path":"https://staging.business.com/images/content/5cb/77e477b437404468b456a/1500-0-","caption":"Volodymyr Goinyk/Shutterstock","isBlurred":true},"bestPicks":null},"related":{"relatedArticles":[{"title":"What Is a POS System? (and Other Common Questions Answered)","canonical":"https://www.business.com/articles/what-is-a-pos-system/","slug":"what-is-a-pos-system","thumbnail":"https://www.business.com/images/content/5dc/05f295a215ef0608b4567/1500-0-","dek":"Learn what a POS system is, how it works and how your business can benefit from having one.","lastModified":"2020-08-21T15:24:00Z","published":"2019-11-06T13:00:00Z","sponsored":false},{"title":"SBA Loan Default? 5 Ways to Turn Your Business Around","canonical":"https://www.business.com/articles/sba-loan-default-solutions/","slug":"sba-loan-default-solutions","thumbnail":"https://www.business.com/images/content/5d4/ef6457b43749c4a8b456a/1500-0-","dek":"Check out these ideas to turn around your business if it's struggling with your SBA loan payments and facing default.","lastModified":"2019-08-11T16:00:00Z","published":"2019-08-11T16:00:00Z","sponsored":false},{"title":"SBA Loan Default: A Complete Guide for 2020 and Beyond","canonical":"https://www.business.com/articles/sba-loan-default-guide/","slug":"sba-loan-default-guide","thumbnail":"https://www.business.com/images/content/5dc/047af7b437483068b4572/1500-0-","dek":"Here's comprehensive guide to all your questions about SBA loan default, forgiveness and the SBA Offer In Compromise.","lastModified":"2019-11-04T15:00:00Z","published":"2019-11-04T15:00:00Z","sponsored":false},{"title":"5 POS Reports Your Retail Business Should Be Using","canonical":"https://www.business.com/articles/best-pos-reports-for-retail/","slug":"best-pos-reports-for-retail","thumbnail":"https://www.business.com/images/content/5ee/26d2e7b437470668b4573/1500-0-","dek":"Increase sales and minimize waste at your store with the data already in your POS system.","lastModified":"2020-06-25T17:01:00Z","published":"2017-11-17T08:00:00Z","sponsored":false},{"title":"What Is the Triple Bottom Line?","canonical":"https://www.business.com/articles/triple-bottom-line-defined/","slug":"triple-bottom-line-defined","thumbnail":"https://www.business.com/images/content/5e8/c6d029c658a03718b456a/1500-0-","dek":"The triple bottom line is a sustainability-based accounting method that focuses on people, profit and planet. Here's how it works for businesses.","lastModified":"2020-04-10T12:17:00Z","published":"2018-07-26T17:00:00Z","sponsored":false},{"title":"Small Business Guide to Restaurant Inventory Software","canonical":"https://www.business.com/articles/restaurant-inventory-software-guide/","slug":"restaurant-inventory-software-guide","thumbnail":"https://www.business.com/images/content/5ca/23d9f9c658a23738b457a/1500-0-","dek":"Wasted food takes a bite out of your profits. Restaurant inventory software can help.","lastModified":"2020-07-23T13:05:00Z","published":"2019-04-02T17:00:00Z","sponsored":false},{"title":"10 Personal Finance Rules Every Small Business Should Live By","canonical":"https://www.business.com/articles/personal-finance-rules-business/","slug":"personal-finance-rules-business","thumbnail":"https://www.business.com/images/content/5ac/fc8d692a3a4922d8b4582/1500-0-","dek":"Use these principles to rein in your business's finances.","lastModified":"2018-04-12T07:00:00Z","published":"2018-04-12T07:00:00Z","sponsored":false},{"title":"5 Money-Saving Ideas for Your Newly-Funded Business","canonical":"https://www.business.com/articles/money-saving-ideas-for-startups/","slug":"money-saving-ideas-for-startups","thumbnail":"https://www.business.com/images/content/5d3/2156d5a215e844e8b4571/1500-0-","dek":"These money-saving tips will help your small business run efficiently and profitably.","lastModified":"2019-07-23T17:00:00Z","published":"2019-07-23T17:00:00Z","sponsored":false},{"title":"Small Business COVID-19 Diaries: Part 5","canonical":"https://www.business.com/articles/small-business-stories-covid-19-part-5/","slug":"small-business-stories-covid-19-part-5","thumbnail":"https://www.business.com/images/content/5f2/9556a9c658a38348b4567/1500-0-","dek":"COVID-19 upended economic activity and disrupted small business owners' lives. Here are stories from real entrepreneurs about how the novel coronavirus pandemic is impacting them.","lastModified":"2020-08-04T12:42:00Z","published":"2020-08-04T12:42:00Z","sponsored":false},{"title":"Need a POS System? Lightspeed's Dasilva Highlights What to Look For","canonical":"https://www.business.com/articles/lightspeed-ceo-pos-advice/","slug":"lightspeed-ceo-pos-advice","thumbnail":"https://www.business.com/images/content/5b1/80a0951ee47da1b8b4589/1500-0-","dek":"Learn how a POS system can benefit your business.","lastModified":"2018-06-06T16:26:00Z","published":"2018-06-06T16:26:00Z","sponsored":false},{"title":"Key Actions Small Businesses Should Take to Survive COVID-19","canonical":"https://www.business.com/articles/actions-smbs-can-take-to-survive-covid-19/","slug":"actions-smbs-can-take-to-survive-covid-19","thumbnail":"https://www.business.com/images/content/5eb/ed5877b4374e0058b4579/1500-0-","dek":"Take steps to preserve your cash and access, expand online sales pathways, and cultivate customer relationships to survive a financial crisis.","lastModified":"2020-05-15T19:39:00Z","published":"2020-05-15T19:39:00Z","sponsored":false},{"title":"Best Uses for Tablets at Your Restaurant","canonical":"https://www.business.com/articles/best-tablet-uses-restaurants/","slug":"best-tablet-uses-restaurants","thumbnail":"https://www.business.com/images/content/5ea/06b145a215edf2e8b4578/1500-0-","dek":"You can save time and money and improve your customers' dining experience with tablets at your restaurant.","lastModified":"2020-04-23T00:27:00Z","published":"2017-03-16T14:00:00Z","sponsored":false}],"relatedReviews":[{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5df908cc5a215e8c4a8b4568/conferencecall_Antonio_Diaz_Getty.jpg","canonical":"https://staging.business.com/categories/best-conference-call-services/","title":"The Best Conference Call Services of 2021","dek":"Which conference call service is right for your business in 2021? We review the top-rated services.","slug":"best-conference-call-services","lastModified":"2021-03-17T18:17:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5db752e25a215e277d8b4588/Invoicing_AndreyPopov_BDC.png","canonical":"https://staging.business.com/categories/best-collections-agency-services/","title":"The Best Collection Agency Services of 2021","dek":"We've reviewed the best collection agency services for 2021. See up-to-date comparisons on features and the best prices for the top-rated agencies.","slug":"best-collections-agency-services","lastModified":"2021-03-17T16:34:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5e4edd837b437442548b456d/cash_Dutko_getty.jpg","canonical":"https://staging.business.com/categories/small-business-loans-and-financing-options/","title":"The Best Business Loan and Financing Options of 2021","dek":"Many small businesses need funding to get started. Learn about the different financing options to decide which would work best for your small business.","slug":"small-business-loans-and-financing-options","lastModified":"2021-03-11T17:24:00Z"}],"relatedSponsoredArticles":null}},"pageContext":{"displayModified":"2019-04-19T19:00:00.000Z","template":"legacy","title":"How to Increase Your Restaurant's Profits in 2019","meta":{"robots":"index, follow"},"docType":"articles","slug":"how-to-increase-restaurant-profits","canonical":"https://staging.business.com/articles/how-to-increase-restaurant-profits/","skipTOC":false}},"staticQueryHashes":[]}