“How do I get more visitors on my website? I just made an awesome website for my business, but I’m not getting enough customers. What should I do?\" As someone who works in digital marketing, I get asked questions like these over and over. It's pretty hard to answer them when I'm at a party or travelling by subway. So here I am, answering these pressing questions once and for all. Well, maybe not.
\r\nAs you know, increasing your website traffic requires patience and effort. I can't do much about the former, but I can definitely help you with the latter. After all, it is what I've been doing for a living. Here's your seven-step game plan to drive more traffic to your web business.
\r\nEveryone wants to rank first for keywords with the highest search volumes. However, it can be remarkably difficult to do so. That's why you should focus on long-tail keywords and target them as much as possible.
\r\nLong-tail keywords are keywords that have low competition due to their specific niche terms and generally comprise of more than three words. Such keyword targeting might not give you thousands of visitors, but it'll surely give you the niche audience you’ve been looking for.
\r\nDo proper long-tail keyword research or get it done by an SEO company that knows what it does. Getting this part right is pretty crucial from the SEO point of view.
\r\nContent generation is one part, and marketing it is the other. If you’re producing quality content, it deserves proper promotion through which you’ll get it to your targeted audience. For that, you need to identify where your potential customers are spending their time. Is it Facebook? Instagram? Reddit? YouTube? WhatsApp? Twitter? You need to get your content wherever they are. And I'm not telling you to post once or twice on your social media channels. I’m telling you to go all in. Set a schedule to post 6-7 times a week, post in groups and channels, send it to random people, tell your friends to share it, jump into the comment section of a forum, tag the industry influencers. In short, do everything to overshare your content. This is the part where most businesses lag behind, and you shouldn't.
\r\nOne of the biggest mistakes you can commit when it comes to social media is selling yourself. Yes, you read that right. People are not going to be interested in your posts that tell them to buy. And even if they are, why should they buy from you or subscribe to your services? As you can imagine, there’s a big gap of trust between you and them. You need to fill that through your posts. Don't try to post things that will make them click. Instead, post things that will make them think, things that they may find useful, things that can make them smile. This way, you start building the bridge of trust without even realizing it. This is what people call “content marketing.”
\r\nCrafty use of calls to action could be the trick you're missing out on. When posting on social media, your goal should be to take your audience to your website. Otherwise, there’s not much use in social media, even if you have millions of followers. What matters is how many of them you can manage to land on your website and convert them into leads or customers.
\r\nThe way you do it is pretty simple: give them incentives. The incentive could be full-text of an article or a blog post; it could be a discount offer, a coupon code or an e-book. Such techniques have proved to be pretty useful in not only in driving traffic to your site, but also in generating more leads and getting more customers.
\r\nLet's bust another myth: guest blogging isn't dead. So, why do many people say that it's dead? They must have a point, right? They do, however, saying that guest blogging is dead is a massive overstatement. The correct word to use for the state of guest blogging is \"evolved.\"
\r\nThere used to be a time when SEO \"experts\" used spammy guest blogging to achieve the desired results. That time is long gone, as Google has gotten way smarter. You shouldn’t guest post on spammy websites through spammy links. Google could penalize you severely. Check a website’s backlink score before getting into business with them.
\r\nAnother thing you need to keep in mind when it comes to guest blogging is that it's a two-way street. Getting your post published on an excellent platform can give you good traffic and so can inviting bloggers to post on your site. You can get new visitors if they share their post with their audience.
\r\nWhether you’re producing content, promoting through social media, doing SEO or running ads, the element you need at every point in the process is patience. The only way you can have patience is by loving the process. You want a million site visitors and a thriving business, but it's not going to happen overnight unless you're really lucky. What you need to do is love and embrace the process of getting to a million visitors. Yes, the outcome is the thing that matters, but it won't happen unless you’re patient, consistent and persistent. Disappointments come, they always do. But if you love the process, you can deal with them.
\r\nWhen you’re not getting visitors, you know two things. First is your website address. And the second thing is the people – your customers – you want on your site. How do you get the latter to the former? Your marketing strategy should revolve around this question. Find where they are, tell them your story, share something valuable, generate leads and offer them a world-class experience on your site. If you manage to do all these things, your visitors are bound to increase.
\n","docType":"article","guid":"articles_ae1da70783bda013db562e9e1ce938fb","lastModified":"2018-08-15T15:26:00.000Z","published":"2018-08-15T15:26:00.000Z","structuredData":null,"subtitle":"Learn how to draw more traffic to your business's website.","template":"legacy","title":"Not Getting Enough Website Traffic? Here’s Your Game Plan","type":"article","author":{"avatar":null,"bio":"I'm a serial entrepreneur and owner of three internet ventures, including My SEO Sucks. A contributor to ZeroHedge, Entrepreneur.com, Forbes, Inc.com, and dozens of other media outlets, I believe in SEO as a product. I developed a proprietary technology fueling the #1 rankings of My SEO Sucks clients. In guest speaking ventures across North American, I advocate for organic search traffic as the backbone of any comprehensive digital marketing strategy.","name":"Chris Porteous","image":null,"slug":null,"social":{"facebook":"https://www.facebook.com/chris.porteous","linkedin":"https://www.linkedin.com/in/chris-porteous-9594323/","twitter":"https://twitter.com/framestr","website":"https://www.framestr.com/"},"status":"enabled","title":null,"type":"New BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/4f8eb7656123e1b3e55eefc1e923dc43b305b.jpg","profile":{"company":"Framestr","jobTitle":"Co-founder and CEO","website":"https://myseosucks.com"}}},"breadcrumbs":null,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":{"name":"Marketing Strategy","slug":"marketing-strategy"}},"meta":{"robots":"index, follow","description":"Building your web presence requires a great deal of patience and effort.","title":"How to Increase Your Business's Web Traffic - business.com"},"parsedContent":{"toc":[{"id":"1-long-tail-keywords-could-be-your-best-bet","title":"1. Long-tail keywords could be your best bet"},{"id":"2-overshare-your-content","title":"2. Overshare your content"},{"id":"3-dont-try-to-sell-yourself,-share-value-instead","title":"3. Don’t try to sell yourself, share value instead"},{"id":"4-give-calls-to-action","title":"4. Give calls to action"},{"id":"5-guest-blogging","title":"5. Guest blogging"},{"id":"6-love-the-process","title":"6. Love the process"},{"id":"7-consider-your-customers","title":"7. Consider your customers"}],"json":[{"component":"p","children":["“How do I get more visitors on my website? I just made an awesome website for my business, but I’m not getting enough customers. What should I do?\" As someone who works in digital marketing, I get asked questions like these over and over. It's pretty hard to answer them when I'm at a party or travelling by subway. So here I am, answering these pressing questions once and for all.",{"component":"span","props":{"style":{"fontWeight":"400"}},"children":[" W"]},"ell, maybe not."]},{"component":"p","children":["As you know, increasing your website traffic requires patience and effort. I can't do much about the former, but I can definitely help you with the latter. After all, it is what I've been doing for a living. Here's your seven-step game plan to drive more traffic to your web business."]},{"component":"h2","props":{"id":"1-long-tail-keywords-could-be-your-best-bet"},"children":[{"component":"em","children":["1. Long-tail keywords could be your best bet"]}]},{"component":"p","children":["Everyone wants to rank first for keywords with the highest search volumes. However, it can be remarkably difficult to do so. That's why you should focus on long-tail keywords and target them as much as possible."]},{"component":"p","children":["Long-tail keywords are keywords that have low competition due to their specific niche terms and generally comprise of more than three words. Such keyword targeting might not give you thousands of visitors, but it'll surely give you the niche audience you’ve been looking for."]},{"component":"p","children":["Do proper long-tail keyword research or get it done by an SEO company that knows what it does. Getting this part right is pretty crucial from the SEO point of view."]},{"component":"h2","props":{"id":"2-overshare-your-content"},"children":[{"component":"em","children":["2. Overshare your content"]}]},{"component":"p","children":["Content generation is one part, and marketing it is the other. If you’re producing quality content, it deserves proper promotion through which you’ll get it to your targeted audience. For that, you need to identify where your potential customers are spending their time. Is it Facebook? Instagram? Reddit? YouTube? WhatsApp? Twitter? You need to get your content wherever they are. And I'm not telling you to post once or twice on your social media channels. I’m telling you to go all in. Set a schedule to post 6-7 times a week, post in groups and channels, send it to random people, tell your friends to share it, jump into the comment section of a forum, tag the industry influencers. In short, do everything to overshare your content. This is the part where most businesses lag behind, and you shouldn't."]},{"component":"h2","props":{"id":"3-dont-try-to-sell-yourself,-share-value-instead"},"children":[{"component":"em","children":["3. Don’t try to sell yourself, share value instead"]}]},{"component":"p","children":["One of the biggest mistakes you can commit when it comes to social media is selling yourself. Yes, you read that right. People are not going to be interested in your posts that tell them to buy. And even if they are, why should they buy from you or subscribe to your services? As you can imagine, there’s a big gap of trust between you and them. You need to fill that through your posts. Don't try to post things that will make them click. Instead, post things that will make them think, things that they may find useful, things that can make them smile. This way, you start building the bridge of trust without even realizing it. This is what people call “content marketing.”"]},{"component":"h2","props":{"id":"4-give-calls-to-action"},"children":[{"component":"em","children":["4. Give calls to action"]}]},{"component":"p","children":["Crafty use of calls to action could be the trick you're missing out on. When posting on social media, your goal should be to take your audience to your website. Otherwise, there’s not much use in social media, even if you have millions of followers. What matters is how many of them you can manage to land on your website and convert them into leads or customers."]},{"component":"p","children":["The way you do it is pretty simple: give them incentives. The incentive could be full-text of an article or a blog post; it could be a discount offer, a coupon code or an e-book. Such techniques have proved to be pretty useful in not only in driving traffic to your site, but also in generating more leads and getting more customers."]},{"component":"h2","props":{"id":"5-guest-blogging"},"children":[{"component":"em","children":["5. Guest blogging"]}]},{"component":"p","children":["Let's bust another myth: guest blogging isn't dead. So, why do many people say that it's dead? They must have a point, right? They do, however, saying that guest blogging is dead is a massive overstatement. The correct word to use for the state of guest blogging is \"evolved.\""]},{"component":"p","children":["There used to be a time when SEO \"experts\" used spammy guest blogging to achieve the desired results. That time is long gone, as Google has gotten way smarter. You shouldn’t guest post on spammy websites through spammy links. Google could penalize you severely. Check a website’s backlink score before getting into business with them."]},{"component":"p","children":["Another thing you need to keep in mind when it comes to guest blogging is that it's a two-way street. Getting your post published on an excellent platform can give you good traffic and so can inviting bloggers to post on your site. You can get new visitors if they share their post with their audience."]},{"component":"h2","props":{"id":"6-love-the-process"},"children":[{"component":"em","children":["6. Love the process"]}]},{"component":"p","children":["Whether you’re producing content, promoting through social media, doing SEO or running ads, the element you need at every point in the process is patience. The only way you can have patience is by loving the process. You want a million site visitors and a thriving business, but it's not going to happen overnight unless you're really lucky. What you need to do is love and embrace the process of getting to a million visitors. Yes, the outcome is the thing that matters, but it won't happen unless you’re patient, consistent and persistent. Disappointments come, they always do. But if you love the process, you can deal with them."]},{"component":"h2","props":{"id":"7-consider-your-customers"},"children":[{"component":"em","children":["7. Consider your customers"]}]},{"component":"p","children":["When you’re not getting visitors, you know two things. First is your website address. And the second thing is the people ",{"component":"span","props":{"style":{"fontWeight":"400"}},"children":["– your customers – "]},"you want on your site. How do you get the latter to the former? Your marketing strategy should revolve around this question. Find where they are, tell them your story, share something valuable, generate leads and offer them a world-class experience on your site. If you manage to do all these things, your visitors are bound to increase."]}]},"resource":null,"sponsorship":null,"thumbnail":{"path":"https://staging.business.com/images/content/5b7/441b451ee47905a8b458e/1500-0-","caption":"BIGANDT.com/Shutterstock","isBlurred":true},"bestPicks":null},"related":{"relatedArticles":[{"title":"Your Guide to Creating a Small Business Marketing Plan","canonical":"https://www.business.com/articles/sample-marketing-plan-outline-and-template/","slug":"sample-marketing-plan-outline-and-template","thumbnail":"https://www.business.com/images/content/5f3/3e1765a215eb62d8b4567/1500-0-","dek":"Follow these templates and guidelines to get started on creating your business's marketing plan.","lastModified":"2020-08-12T12:28:00Z","published":"2018-03-02T13:00:00Z","sponsored":false},{"title":"Using Lean Strategies to Achieve Team Synergy and Efficiency","canonical":"https://www.business.com/articles/lean-strategies-team-efficiency/","slug":"lean-strategies-team-efficiency","thumbnail":"https://www.business.com/images/content/5be/480e49c658a51108b458c/1500-0-","dek":"Learn more about lean manufacturing strategies and how to implement them in your business.","lastModified":"2018-11-08T08:00:00Z","published":"2018-11-08T08:00:00Z","sponsored":false},{"title":"How to Create Content That Actually Increases Organic Traffic","canonical":"https://www.business.com/articles/content-that-increases-organic-traffic/","slug":"content-that-increases-organic-traffic","thumbnail":"https://www.business.com/images/content/5a1/5c20c1039eb0b348b456c/1500-0-","dek":"When you offer genuinely valuable content for your audience, your site will benefit too.","lastModified":"2017-11-22T08:00:00Z","published":"2017-11-22T08:00:00Z","sponsored":false},{"title":"Make Your First Trade Show a Success","canonical":"https://www.business.com/articles/first-trade-show-checklist/","slug":"first-trade-show-checklist","thumbnail":"https://www.business.com/images/content/5ac/ffbf651ee47e0158b4587/1500-0-","dek":"This checklist of 22 essential elements will help you pull off a successful event.","lastModified":"2018-04-12T07:00:00Z","published":"2018-04-12T07:00:00Z","sponsored":false},{"title":"PowerShell: Everything You Need to Know","canonical":"https://www.business.com/articles/powershell-everything-you-need-to-know/","slug":"powershell-everything-you-need-to-know","thumbnail":"https://www.business.com/images/content/5b8/998581039eb8f738b457b/1500-0-","dek":"What you need to know to unlock Microsoft PowerShell's full capabilities.","lastModified":"2018-09-05T17:00:00Z","published":"2018-09-05T17:00:00Z","sponsored":false},{"title":"6 Things to Know About Using Long-Tail Keywords","canonical":"https://www.business.com/articles/long-tail-keywords-seo/","slug":"long-tail-keywords-seo","thumbnail":"https://www.business.com/images/content/5b6/471d11039eb3e568b4575/1500-0-","dek":"You don't need to be a marketing genius to make effective use of good SEO techniques.","lastModified":"2018-08-03T15:00:00Z","published":"2018-08-03T15:00:00Z","sponsored":false},{"title":"Content Creation Will Kill Your Business. 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