Are you looking for a way to improve your marketing strategy, but you're working with a limited budget? If so, you're not alone. Plenty of business owners want to get more traffic to their website, email subscribers and customers.
\r\nThe problem that many people run into is they don't anticipate the cost of running full-on campaigns across email, social media, and their site. As a result, they get hung up on where they should distribute their funds.
\r\nI am going to show you a few tricks you can use to market your website on a shoestring budget. You can pick and choose the techniques that work best for your brand based on your industry and audience size.
\r\nFirst, let's talk about social media. You know that social media is one of the best ways to generate new leads for your business. The best part about platforms like Facebook, YouTube and Instagram is you can promote your brand without breaking the bank.
\r\nAcross all of these different platforms, there are internet celebrities known as influencers. These people create videos or written content for their audience where they talk about products, brands, or simply provide commentary.
\r\nThere are several different types of influencers. The classifications are based on the size of their following. Celebrity influencers have over 500,000 subscribers, while nanoinfluencers have between 500-5,000 followers.
\r\nYou can hire influencers to promote your brand for fairly cheap. If you work with a nanoinfluencer, they will share a Facebook post promoting your brand for an average of $31. Compare that number to the average $2,500 cost of a celebrity Facebook post, and it's easy to see you're getting a bargain.
\r\nThe key to finding the right influencer is in their content. Try to look for people that regularly post content that resonates with your target audience. For instance, a pet store would likely target an influencer that has a channel that covers animals.
\r\nEven if the influencer has under 5,000 followers, you have a much better chance of marketing to people that resonate with your brand message and can find value in your product.
\r\nSocial media is also an excellent place for running a viral giveaway. There are over 3 billion people across all social media platforms, so you can reach your target audience if you have the right message.
\r\nContests are excellent marketing tools because you can use something from your online store, or a subscription to your service, as a price to entice your followers.
\r\nYou don't have to worry about spending a ton of money promoting the post either. When you create your event, make a rule that lets consumers share your event for a chance to enter. When people share your post, you'll get free exposure for your website.
\r\nIf you want to get even more value from your giveaways, consider asking for email subscriptions as another entry method. Simply asking consumers to subscribe for future offers and promotions for a chance to win a prize is bound to help you add more prospects to your lead list.
\r\nEmail opt-ins can be an excellent way to encourage visitors to stay engaged with your brand. When someone lands on your website, is there something visible that encourages them to subscribe to your email list for deals and content?
\r\nIt's worth thinking about creating a form like this for your website. A staggering 60% of consumers sign up for email lists strictly so they can take advantage of deals and promotions.
\r\nOnce you get enough people subscribed to your list, you can start customizing your campaigns for different subsets of audiences. This practice is known as lead segmentation, and it's vital to creating content that resonates with individual consumers.
\r\nYou can split-test different contact forms, calls to action, and placement when you create an email opt-in. Some people find that changing the color of their call to action was enough to boost their conversion rate, which leads to more subscribers and potential sales.
\r\nGetting consumers to engage with your brand can help your business grow, but engaging with your audience can exponentially boost your results.
\r\nThere are countless ways to engage with your audience. The first, and perhaps the most powerful way, is through social media. You're likely posting content regularly for consumers to read and comment on, but do you ever comment back?
\r\nA response from a brand can help build trust and help those consumers remember you in the future. People want to buy products from businesses that show they care about what their customers think and feel.
\r\nYou can respond to simple messages or even help consumers that have questions about your product. Research shows that 33% of consumers prefer to reach out to brands on social media instead of calling an office.
\r\nImprove your engagement by showing users that follow you on social media that you are interested in having a conversation and building connections.
\r\nIt's also important that you talk to the people who visit your website. Check your blog posts for comments daily and respond to people that leave you feedback or ask for clarification on specific points. Responding to these subscribers will encourage those people to come back and read future posts because they know you will engage with them in the future.
\r\nThe best part about marketing your business through engagement is it doesn't cost anything but time to talk to your fans and potential customers.
\r\nWhile you're engaging with your followers, you're bound to get people that say good things about their experience with your company. These testimonials are perfect for marketing your brand.
\r\nYou can share positive feedback on social media, which will help build social proof. Essentially, social proof is a phenomenon where people are likely to get interested in a product or service if they see someone else having a positive experience with that brand.
\r\nSales pages are also excellent places for testimonials. If someone is interested in your company, but they're not sure if they want to buy something from you, feedback from others can change their mind. In fact, testimonials can improve your sales page conversions by up to 34%.
\r\nIf you don't see many reviews from customers, consider emailing a feedback form. Let your customers know that you want to make sure you're doing everything possible to satisfy their needs and ask for their feedback. Once you start getting responses, you can start a conversation and ask if you can use the feedback on your website or social media.
\r\nMarketing your business on a budget may seem difficult at first. It takes practice to balance out your social media followers, email subscribers, and on-site visitors. With practice, you can learn to reach new prospects across all of these platforms.
\r\nThe most important thing you should remember is new leads don't always pop up overnight. Sometimes you have to experiment with different aspects of your marketing strategy for maximum effectiveness.
\r\nAs you gather information about your target audience, you can fine-tune your strategy for even more conversions and sales. Take the time to use these inexpensive marketing tricks if you want to reach new followers, grow your email list, or increase sales on your website.
\r\n\n","docType":"article","guid":"articles_b41ba1fbff448c31f36227ad35a7b608","lastModified":"2020-05-08T19:45:00.000Z","published":"2020-05-08T19:45:00.000Z","structuredData":null,"subtitle":"Marketing on a shoestring budget doesn't have to be as hard as it sounds. We are going to show you several excellent ways you can grow your business without breaking the bank.","template":"v1","title":"How to Market Your Website on a Shoestring Budget","type":"article","author":{"avatar":null,"bio":"Hello, I'm Syed Balkhi, a 27 year old award-winning entrepreneur with a strong 8 figure online business. I was recognized as the top 100 entrepreneur under the age of 30 by the United Nations.\r\n\r\nI was born in Karachi, Pakistan. At age 12, my family immigrated to the United States. Ever since I can remember, I have been extremely competitive which makes me hustle at everything that I do.","name":"Syed Balkhi","image":null,"slug":null,"social":{"facebook":"https://www.facebook.com/syedbalkhi/","linkedin":"https://www.linkedin.com/in/syedbalkhi/","twitter":"https://twitter.com/syedbalkhi","website":"https://optinmonster.com/"},"status":"enabled","title":null,"type":"New BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/66b8e989f3cf40fb191706035467ef8c66bc4.jpg","profile":{"company":"OptinMonster, WPBeginner, WPForms, MonsterInsights, and List25","jobTitle":"CEO","website":"https://www.wpbeginner.com/"}}},"breadcrumbs":null,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":{"name":"Marketing Strategy","slug":"marketing-strategy"}},"meta":{"robots":"index, follow","description":"It's possible to accomplish quality marketing on a budget.","title":"How to Market Your Website on a Shoestring Budget - business.com"},"parsedContent":{"toc":[{"id":"work-with-influencers","title":"Work with influencers"},{"id":"host-a-social-media-contest","title":"Host a social media contest"},{"id":"add-an-email-opt-in","title":"Add an email opt-in"},{"id":"master-engagement","title":"Master engagement"},{"id":"ask-for-testimonials","title":"Ask for testimonials"},{"id":"conclusion","title":"Conclusion"}],"json":[{"component":"p","children":["Are you looking for a way to improve your marketing strategy, but you're working with a limited budget? If so, you're not alone. Plenty of business owners want to get more traffic to their website, email subscribers and customers. "]},{"component":"p","children":["The problem that many people run into is they don't anticipate the cost of running full-on campaigns across email, social media, and their site. As a result, they get hung up on where they should distribute their funds. "]},{"component":"p","children":["I am going to show you a few tricks you can use to market your website on a shoestring budget. You can pick and choose the techniques that work best for your brand based on your industry and audience size. "]},{"component":"h2","props":{"id":"work-with-influencers"},"children":["Work with influencers"]},{"component":"p","children":["First, let's talk about social media. You know that social media is one of the best ways to generate new leads for your business. The best part about platforms like Facebook, YouTube and Instagram is you can promote your brand without breaking the bank. "]},{"component":"p","children":["Across all of these different platforms, there are internet celebrities known as influencers. These people create videos or written content for their audience where they talk about products, brands, or simply provide commentary. "]},{"component":"p","children":["There are several different types of influencers. The classifications are based on the size of their following. Celebrity influencers have over 500,000 subscribers, while nanoinfluencers have between 500-5,000 followers. "]},{"component":"p","children":["You can hire influencers to promote your brand for fairly cheap. If you work with a nanoinfluencer, they will share a Facebook post promoting your brand for an ",{"component":"a","props":{"href":"https://rafflepress.com/social-media-marketing-statistics/#Social-Media-Marketing-Stats-Worldwide","target":"_blank","rel":"nofollow"},"children":["average of $31"]},". Compare that number to the average $2,500 cost of a celebrity Facebook post, and it's easy to see you're getting a bargain. "]},{"component":"p","children":["The key to finding the right influencer is in their content. Try to look for people that regularly post content that resonates with your target audience. For instance, a pet store would likely target an influencer that has a channel that covers animals. "]},{"component":"p","children":["Even if the influencer has under 5,000 followers, you have a much better chance of marketing to people that resonate with your brand message and can find value in your product. "]},{"component":"h2","props":{"id":"host-a-social-media-contest"},"children":["Host a social media contest"]},{"component":"p","children":["Social media is also an excellent place for ",{"component":"Link","props":{"href":"https://www.business.com/articles/creating-giveaway-campaigns-that-boost-sales/"},"children":["running a viral giveaway"]},". There are over 3 billion people across all social media platforms, so you can reach your target audience if you have the right message. "]},{"component":"p","children":["Contests are excellent marketing tools because you can use something from your online store, or a subscription to your service, as a price to entice your followers. "]},{"component":"p","children":["You don't have to worry about spending a ton of money promoting the post either. When you create your event, make a rule that lets consumers share your event for a chance to enter. When people share your post, you'll get free exposure for your website. "]},{"component":"p","children":["If you want to get even more value from your giveaways, consider asking for email subscriptions as another entry method. Simply asking consumers to subscribe for future offers and promotions for a chance to win a prize is bound to help you add more prospects to your lead list. "]},{"component":"h2","props":{"id":"add-an-email-opt-in"},"children":["Add an email opt-in"]},{"component":"p","children":["Email opt-ins can be an excellent way to encourage visitors to stay engaged with your brand. When someone lands on your website, is there something visible that encourages them to subscribe to your email list for deals and content? "]},{"component":"p","children":["It's worth thinking about creating a form like this for your website. A staggering ",{"component":"a","props":{"href":"https://wpforms.com/email-marketing-statistics/","target":"_blank","rel":"nofollow"},"children":["60% of consumers"]}," sign up for email lists strictly so they can take advantage of deals and promotions. "]},{"component":"p","children":["Once you get enough people subscribed to your list, you can start customizing your campaigns for different subsets of audiences. This practice is known as lead segmentation, and it's vital to creating content that resonates with individual consumers. "]},{"component":"p","children":["You can split-test different contact forms, calls to action, and placement when you create an email opt-in. Some people find that changing the color of their call to action was enough to boost their conversion rate, which leads to more subscribers and potential sales. "]},{"component":"h2","props":{"id":"master-engagement"},"children":["Master engagement"]},{"component":"p","children":["Getting consumers to ",{"component":"Link","props":{"href":"https://www.business.com/articles/tech-tools-customer-engagement/"},"children":["engage with your brand"]}," can help your business grow, but engaging with your audience can exponentially boost your results. "]},{"component":"p","children":["There are countless ways to engage with your audience. The first, and perhaps the most powerful way, is through social media. You're likely posting content regularly for consumers to read and comment on, but do you ever comment back? "]},{"component":"p","children":["A response from a brand can help build trust and help those consumers remember you in the future. People want to buy products from businesses that show they care about what their customers think and feel. "]},{"component":"p","children":["You can respond to simple messages or even help consumers that have questions about your product. Research shows that ",{"component":"a","props":{"href":"https://optinmonster.com/social-selling-statistics/","target":"_blank","rel":"nofollow"},"children":["33% of consumers"]}," prefer to reach out to brands on social media instead of calling an office. "]},{"component":"p","children":["Improve your engagement by showing users that follow you on social media that you are interested in having a conversation and building connections. "]},{"component":"p","children":["It's also important that you talk to the people who visit your website. Check your blog posts for comments daily and respond to people that leave you feedback or ask for clarification on specific points. Responding to these subscribers will encourage those people to come back and read future posts because they know you will engage with them in the future. "]},{"component":"p","children":["The best part about marketing your business through engagement is it doesn't cost anything but time to talk to your fans and potential customers. "]},{"component":"h2","props":{"id":"ask-for-testimonials"},"children":["Ask for testimonials"]},{"component":"p","children":["While you're engaging with your followers, you're bound to get people that say good things about their experience with your company. These testimonials are perfect for marketing your brand. "]},{"component":"p","children":["You can share positive feedback on social media, which will help build social proof. Essentially, social proof is a phenomenon where people are likely to get interested in a product or service if they see someone else having a positive experience with that brand. "]},{"component":"p","children":["Sales pages are also excellent places for testimonials. If someone is interested in your company, but they're not sure if they want to buy something from you, feedback from others can change their mind. In fact, testimonials can improve your sales page conversions by ",{"component":"a","props":{"href":"https://trustpulse.com/social-proof-statistics/","target":"_blank","rel":"nofollow"},"children":["up to 34%"]},". "]},{"component":"p","children":["If you don't see many reviews from customers, consider emailing a feedback form. Let your customers know that you want to make sure you're doing everything possible to satisfy their needs and ask for their feedback. Once you start getting responses, you can start a conversation and ask if you can use the feedback on your website or social media. "]},{"component":"h2","props":{"id":"conclusion"},"children":["Conclusion"]},{"component":"p","children":["Marketing your business on a budget may seem difficult at first. It takes practice to balance out your social media followers, email subscribers, and on-site visitors. With practice, you can learn to reach new prospects across all of these platforms. "]},{"component":"p","children":["The most important thing you should remember is new leads don't always pop up overnight. Sometimes you have to experiment with different aspects of your marketing strategy for maximum effectiveness. "]},{"component":"p","children":["As you gather information about your target audience, you can fine-tune your strategy for even more conversions and sales. Take the time to use these inexpensive marketing tricks if you want to reach new followers, grow your email list, or increase sales on your website. "]},{"component":"p","children":[" "]}]},"resource":null,"sponsorship":{"sponsorType":"no-sponsor","name":null,"thumbnail":null,"bio":null,"slug":null,"status":null,"social":{"website":null,"linkedin":null,"twitter":null,"facebook":null}},"thumbnail":{"path":"https://staging.business.com/images/content/5eb/5817b7b4374047b8b457a/1500-0-","caption":"Sushiman / Getty Images","isBlurred":false},"bestPicks":null},"related":{"relatedArticles":[{"title":"Back to Basics: 9 Offline Marketing Tactics That Still Work Today's Digital World","canonical":"https://www.business.com/articles/9-offline-marketing-tactics-that-still-work-todays-digital-world/","slug":"9-offline-marketing-tactics-that-still-work-todays-digital-world","thumbnail":"https://www.business.com/images/channel/marketing.jpg","dek":"The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.","lastModified":"2016-07-13T18:00:00Z","published":"2016-07-13T18:00:00Z","sponsored":false},{"title":"How to Manage Digital Marketing for Small Business","canonical":"https://www.business.com/articles/the-digital-marketing-revolution-and-how-small-business-owners-can-keep-up/","slug":"the-digital-marketing-revolution-and-how-small-business-owners-can-keep-up","thumbnail":"https://www.business.com/images/content/5db/99fc09c658a1b268b4579/1500-0-","dek":"As the digital marketing landscape changes and evolves, what small business owners need to know in order to stay ahead of the curve.","lastModified":"2019-11-01T18:00:00Z","published":"2019-11-01T18:00:00Z","sponsored":false},{"title":"Step-by-Step Guide to Social Media Marketing for Small Businesses","canonical":"https://www.business.com/articles/social-media-marketing-guide/","slug":"social-media-marketing-guide","thumbnail":"https://www.business.com/images/content/5f2/b26d79c658aa0158b4567/1500-0-","dek":"Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.","lastModified":"2020-08-06T10:36:00Z","published":"2020-08-06T10:36:00Z","sponsored":false},{"title":"4 Ways to Improve Your Email Marketing","canonical":"https://www.business.com/articles/email-marketing-tips/","slug":"email-marketing-tips","thumbnail":"https://www.business.com/images/content/5d8/93c665a215e376c8b4583/1500-0-","dek":"Email marketing is one of the most effective ways to generate sales and traffic for your small business.","lastModified":"2019-09-25T13:00:00Z","published":"2019-09-25T13:00:00Z","sponsored":false},{"title":"How Blog Content Can Grow Your Lead List","canonical":"https://www.business.com/articles/blog-content-lead-list/","slug":"blog-content-lead-list","thumbnail":"https://www.business.com/images/content/5f2/5e1869c658a5e3e8b4567/1500-0-","dek":"Your blog can be a good place to start growing your leads.","lastModified":"2020-08-03T14:00:00Z","published":"2020-08-03T14:00:00Z","sponsored":false},{"title":"How to Build Social Proof for Your Small Business","canonical":"https://www.business.com/articles/build-social-proof-for-your-smb/","slug":"build-social-proof-for-your-smb","thumbnail":"https://www.business.com/images/content/5ed/14faa5a215e160a8b4569/1500-0-","dek":"Building trust with consumers is one of the fastest ways to grow your small business. 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Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your brand new YouTube account by fine-tuning your marketing strategy.","lastModified":"2020-05-29T20:52:00Z","published":"2020-05-29T20:52:00Z","sponsored":false},{"title":"Why and How to Create Video Content to Help Your Business","canonical":"https://www.business.com/articles/video-content-marketing-for-business/","slug":"video-content-marketing-for-business","thumbnail":"https://www.business.com/images/content/5e0/698359c658a464e8b456e/1500-0-","dek":"Find out why viewers respond to video content marketing and how it can help your business.","lastModified":"2020-07-23T17:48:00Z","published":"2019-12-30T13:00:00Z","sponsored":false},{"title":"5 Growth Hacks for Boosting E-Commerce Sales","canonical":"https://www.business.com/articles/growth-hacks-for-boosting-ecommerce-sales/","slug":"growth-hacks-for-boosting-ecommerce-sales","thumbnail":"https://www.business.com/images/content/5ec/556f89c658a6b6c8b4584/1500-0-","dek":"Do you want to grow your e-commerce storefront? 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