Good leadership plays a crucial role in ensuring the success of a business. It can mean the difference between a happy, thriving team that consistently exceeds your goals versus an unproductive, miserable team that spends every spare minute of their workday job hunting.
\r\nAs a business owner, your focus should always be on big-picture, entrepreneurial goals. If you're majoring in the art of micromanaging and implementation, it’s likely your business isn't growing and your people are frustrated.
\r\nBefore you think \"that’s not me,\" consider that 65% of employees are more likely to take a new boss over a pay raise. This suggests that most (and possibly all) of the people on your team have worked for an inadequate leader.
\r\nBuilding an A-team requires a leader who thrives in an autonomous environment, someone hungry to grab the reins and hit the ground running. Not only are they self-motivated to achieve beyond expectations, but they're in tune with the needs and wants of their team members. They are the key to building a productive and happy marketing team.
\r\nTo avoid being relegated to \"bosshole\" status, step back and find a great marketing team leader. Here are the six non-negotiable qualities of the perfect candidate.
\r\nIt might seem like an odd first choice, but the ability to write compelling stories, or at least recognize what good copy looks like, is central to marketing and marketing success. It touches everything – from social media to video creation, blogging, websites, newsletters and much more.
\r\nI believe that anyone who can master words has many other great attributes that they can bring to a business. They already understand how to put a good message together, so they're likely to be an excellent communicator.
\r\nThese people are also naturally curious. If they don't know the answer, they search for it. As business owners, our time is money. You want a team leader who can see the big picture and work with you on that. Then leave the details to an employee.
\r\nAdvanced digital skills are among the top two fastest-growing skill categories in tech-centric occupations. But knowing how to operate the latest iPhone doesn't mean you can figure out how to use a content management system. And since marketing has become so much more technical, your team leader needs to feel at home working with customer relationship managemnet platforms, setting up landing pages and websites, and editing videos, to name a few.
\r\nA technophobe won't succeed, especially if this role involves working remotely, which is very likely. In 2019 alone, 66% of U.S. companies allow remote work, while 16% are fully remote. You want someone who might not know how to use a particular piece of technology, but they're willing to buckle down and figure out how it all works, or reach out to someone who does.
\r\nYour team leader needs leadership potential. It's challenging to determine leadership ability from an interview because many people make excellent interviewees but are terrible at their job. Sadly, once they're in your business, it is difficult to remove them.
\r\nBut there are ways to avoid hiring the wrong person.
\r\nIf you, as a business owner, want to focus on the work that makes you happy, you need a team leader who's capable of taking a project from ideation through to delivery without knocking on your door every half an hour or so.
\r\nThis is someone who will come to you and say, \"Hey, I think we need to implement this, and here’s why,\" and then go ahead and make it happen with minimal input from you. Part of their role involves working with project management tools. They're going to be assigning tasks while managing project delivery and budgets so it’s essential that they’re responsible and can manage their time.
\r\nThe very best leaders are teachable and open to doing things differently. They rarely think they know it all. You don’t want someone who is set in their ways. People with years of experience dislike change. They know what works for them, and they’re not easily swayed to try something new.
\r\nI like to hire based on attitude, not experience. For me, you can always teach technical skills, but you can't teach a can-do attitude.
\r\nThis is possibly the most important quality of a team leader. A self-starter is someone who has confidence and is motivated to work autonomously without needing to be babysat and continuously asked how things are going. It's a cliche, but it's essential for leaders running remote teams.
\r\nNow that you know what qualities to look for in a marketing team leader, it's time to advertise the position. I've put together a sample job description that you can tweak to meet your needs.
\r\n\r\n\r\nMarketing team leader job description example
\r\nIf you love all things marketing, and dream of heading up a remote team that gets results, read on. You will be in charge of implementing marketing campaigns that generate leads, acquire new customers and retain existing customers. Prior experience in a similar role is helpful but by no means a necessity.
\r\nAs the marketing team leader, you will be responsible for coordinating, planning and executing marketing campaigns across multiple media channels.
\r\nYou must be able to recognize and write engaging copy, be tech savvy, and be open to learning new ways of doing things.
\r\nWe are a small business, so you will establish a collaborative working relationship with the owner, who will work with you on big-picture and strategic goals. It is your responsibility to determine the right tactics and handle the implementation and execution.
\r\nA successful candidate must be able to organize, plan, and structure their workload without requiring the business owner's input on every decision. If you thrive under micromanagement, this is not the job for you. It's best suited for a person who prefers to work autonomously and enjoys taking on a great deal of responsibility.
\r\n
Unhappy teams have high turnover rates, and replacing these employees is expensive, time-consuming, and counterproductive. Invest in a great team leader who engages your people, and your startup or small business is going to thrive. Best of all, this frees up your time to focus on the work that makes you happy.
\n","docType":"article","guid":"articles_89f15902f24fd2bceaf024153fea5896","lastModified":"2019-08-11T12:00:00.000Z","published":"2019-08-11T12:00:00.000Z","structuredData":null,"subtitle":"Good leadership can mean the difference between a happy team and an unproductive team.","template":"v1","title":"6 Non-Negotiable Qualities of a Marketing Team Leader","type":"article","author":{"avatar":null,"bio":"I’m a serial entrepreneur, a rebellious marketer, and the bestselling author of The 1-Page Marketing Plan (Amazon’s #1 global marketing book). I’ve started, grown, and exited several successful businesses, one of which was named in Business Review Weekly’s (now AFR) Fast 100 List. \r\n\r\nI’ve made it my life’s work to provide clear and simple frameworks for marketing success. As a marketing business coach, I help entrepreneurs worldwide to find new and innovative ways to leverage technology and marketing to facilitate rapid business growth.","name":"Allan Dib","image":null,"slug":null,"social":{"facebook":"https://www.facebook.com/successwise/","linkedin":"http://www.linkedin.com/in/allandib","twitter":null,"website":"https://successwise.com/"},"status":"enabled","title":null,"type":"New BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/b7f4d2eb02da1fe00f1c69f2de3bc26fffd77.jpg","profile":{"company":"Successwise","jobTitle":"Founder/Owner of Successwise","website":"https://successwise.com/"}}},"breadcrumbs":null,"channels":{"primary":{"name":"Human Resources","slug":"human-resources"},"sub":{"name":"Managing","slug":"managing"}},"meta":{"robots":"index, follow","description":"Good leadership can mean the difference between a happy team and an unproductive, miserable team.","title":"The Qualities of an Effective Marketing Team Leader - business.com"},"parsedContent":{"toc":[{"id":"1-mad-copywriting-skills","title":"1. Mad copywriting skills"},{"id":"2-tech-savvy","title":"2. Tech-savvy "},{"id":"3-leadership-potential","title":"3. Leadership potential"},{"id":"4-project-management","title":"4. Project management"},{"id":"5-teachable-and-coachable","title":"5. Teachable and coachable"},{"id":"6-a-self-starter","title":"6. A self-starter"}],"json":[{"component":"p","children":["Good leadership plays a crucial role in ensuring the success of a business. It can mean the difference between a happy, thriving team that consistently exceeds your goals versus an unproductive, miserable team that spends every spare minute of their workday job hunting."]},{"component":"p","children":["As a business owner, your focus should always be on big-picture, entrepreneurial goals. If you're majoring in the art of micromanaging and implementation, it’s likely your business isn't growing and your people are frustrated. "]},{"component":"p","children":["Before you think \"that’s not me,\" consider that 65% of employees are more likely to take a new boss over a pay raise. This suggests that most (and possibly all) of the people on your team have worked for an inadequate leader. "]},{"component":"p","children":["Building an A-team requires a leader who thrives in an autonomous environment, someone hungry to grab the reins and hit the ground running. Not only are they self-motivated to achieve beyond expectations, but they're in tune with the needs and wants of their team members. They are the key to building a productive and happy marketing team."]},{"component":"p","children":["To avoid being relegated to \"bosshole\" status, step back and find a great marketing team leader. Here are the six non-negotiable qualities of the perfect candidate. "]},{"component":"h2","props":{"id":"1-mad-copywriting-skills"},"children":["1. Mad copywriting skills"]},{"component":"p","children":["It might seem like an odd first choice, but the ability to write compelling stories, or at least recognize what good copy looks like, is central to marketing and marketing success. It touches everything – from social media to video creation, blogging, websites, newsletters and much more. "]},{"component":"p","children":["I believe that anyone who can master words has many other great attributes that they can bring to a business. They already understand how to put a good message together, so they're likely to be an excellent communicator. "]},{"component":"p","children":["These people are also naturally curious. If they don't know the answer, they search for it. As business owners, our time is money. You want a team leader who can see the big picture and work with you on that. Then leave the details to an employee. "]},{"component":"h2","props":{"id":"2-tech-savvy"},"children":["2. Tech-savvy "]},{"component":"p","children":[{"component":"a","props":{"href":"https://economicgraph.linkedin.com/blog/how-far-can-your-skills-take-you-new-research-with-the-inter-american-development-bank","target":"_blank","rel":"nofollow noopener external"},"children":["Advanced digital skills"]}," are among the top two fastest-growing skill categories in tech-centric occupations. But knowing how to operate the latest iPhone doesn't mean you can figure out how to use a content management system. And since marketing has become so much more technical, your team leader needs to feel at home working with customer relationship managemnet platforms, setting up landing pages and websites, and editing videos, to name a few."]},{"component":"p","children":["A technophobe won't succeed, especially if this role involves working remotely, which is very likely. In 2019 alone, ",{"component":"a","props":{"href":"https://remote.co/10-stats-about-remote-work/","target":"_blank","rel":"nofollow noopener external"},"children":["66% of U.S. companies allow remote work, while 16% are fully remote"]},". You want someone who might not know how to use a particular piece of technology, but they're willing to buckle down and figure out how it all works, or reach out to someone who does."]},{"component":"h2","props":{"id":"3-leadership-potential"},"children":["3. Leadership potential"]},{"component":"p","children":["Your team leader needs leadership potential. It's challenging to determine leadership ability from an interview because many people make excellent interviewees but are terrible at their job. Sadly, once they're in your business, it is difficult to remove them. "]},{"component":"p","children":["But there are ways to avoid hiring the wrong person. "]},{"component":"ul","children":[{"component":"li","children":["Look at their background. See what they've done and whether they've been successful. "]},{"component":"li","children":["Get in touch with former colleagues. Don't focus on their LinkedIn profile or the glowing review their boss gave them. You want to talk to the people whom they've worked closely with day in and day out. You’ll quickly learn if they’re a team player and a motivator, or not."]},{"component":"li","children":["Pay close attention to their attitude. Are they open to trying new things, even if it scares them? Do they show enthusiasm or are you met with skepticism? I hire people who don't necessarily have all the skills required for a position because this means they're open to change, to learning how to do things a different way."]},{"component":"li","children":["Set a test task and see how they run with it. Give them a framework around the result you want to achieve and let them figure out how to do it. "]}]},{"component":"h2","props":{"id":"4-project-management"},"children":["4. Project management"]},{"component":"p","children":["If you, as a business owner, want to focus on the work that makes you happy, you need a team leader who's capable of taking a project from ideation through to delivery without knocking on your door every half an hour or so. "]},{"component":"p","children":["This is someone who will come to you and say, \"Hey, I think we need to implement this, and here’s why,\" and then go ahead and make it happen with minimal input from you. Part of their role involves working with project management tools. They're going to be assigning tasks while managing project delivery and budgets so it’s essential that they’re responsible and can manage their time."]},{"component":"h2","props":{"id":"5-teachable-and-coachable"},"children":["5. Teachable and coachable"]},{"component":"p","children":["The very best leaders are teachable and open to doing things differently. They rarely think they know it all. You don’t want someone who is set in their ways. People with years of experience dislike change. They know what works for them, and they’re not easily swayed to try something new. "]},{"component":"p","children":["I like to hire based on attitude, not experience. For me, you can always teach technical skills, but you can't teach a can-do attitude. "]},{"component":"h2","props":{"id":"6-a-self-starter"},"children":["6. A self-starter"]},{"component":"p","children":["This is possibly the most important quality of a team leader. A self-starter is someone who has confidence and is motivated to work autonomously without needing to be babysat and continuously asked how things are going. It's a cliche, but it's essential for leaders running remote teams. "]},{"component":"p","children":["Now that you know what qualities to look for in a marketing team leader, it's time to advertise the position. I've put together a sample job description that you can tweak to meet your needs."]},{"component":"blockquote","children":[{"component":"h3","children":["Marketing team leader job description example"]},{"component":"p","children":["If you love all things marketing, and dream of heading up a remote team that gets results, read on. You will be in charge of implementing marketing campaigns that generate leads, acquire new customers and retain existing customers. Prior experience in a similar role is helpful but by no means a necessity."]},{"component":"p","children":["As the marketing team leader, you will be responsible for coordinating, planning and executing marketing campaigns across multiple media channels."]},{"component":"p","children":["You must be able to recognize and write engaging copy, be tech savvy, and be open to learning new ways of doing things."]},{"component":"p","children":["We are a small business, so you will establish a collaborative working relationship with the owner, who will work with you on big-picture and strategic goals. It is your responsibility to determine the right tactics and handle the implementation and execution."]},{"component":"p","children":["A successful candidate must be able to organize, plan, and structure their workload without requiring the business owner's input on every decision. If you thrive under micromanagement, this is not the job for you. It's best suited for a person who prefers to work autonomously and enjoys taking on a great deal of responsibility."]}]},{"component":"h3","children":["A happy team is the mark of a great leader."]},{"component":"p","children":["Unhappy teams have high turnover rates, and replacing these employees is expensive, time-consuming, and counterproductive. Invest in a great team leader who ",{"component":"a","props":{"href":"https://www.forbes.com/sites/nazbeheshti/2019/01/16/10-timely-statistics-about-the-connection-between-employee-engagement-and-wellness/#5101ee4922a0","target":"_blank","rel":"nofollow noopener external"},"children":["engages your people"]},", and your startup or small business is going to thrive. Best of all, this frees up your time to focus on the work that makes you happy."]}]},"resource":null,"sponsorship":null,"thumbnail":{"path":"https://staging.business.com/images/content/5d4/ac5c25a215ef3468b4572/1500-0-","caption":"Fizkeys/Shutterstock","isBlurred":false},"bestPicks":null},"related":{"relatedArticles":[{"title":"Treat COVID-19 Remote Work as a Test Run","canonical":"https://www.business.com/articles/remote-work-tryout-covid-19/","slug":"remote-work-tryout-covid-19","thumbnail":"https://www.business.com/images/content/5ec/5454e7b43746a198b4575/1500-0-","dek":"Remote work is becoming more popular with companies and employees. Treat the remote work trend during COVID-19 as a test run for what the future might hold.","lastModified":"2020-05-20T17:56:00Z","published":"2020-05-20T17:56:00Z","sponsored":false},{"title":"How to Successfully Manage a Fully Remote Team","canonical":"https://www.business.com/articles/manage-a-fully-remote-team/","slug":"manage-a-fully-remote-team","thumbnail":"https://www.business.com/images/content/5ef/029f19c658a36468b4574/1500-0-","dek":"With nearly all businesses now offering remote work, it is important you create a structure that sets employees up to succeed.","lastModified":"2020-06-22T15:00:00Z","published":"2020-06-22T15:00:00Z","sponsored":false},{"title":"A Guide for New Leaders","canonical":"https://www.business.com/articles/guide-for-new-leaders/","slug":"guide-for-new-leaders","thumbnail":"https://www.business.com/images/content/5ce/fd0ce9c658aff2d8b457e/1500-0-","dek":"Here's what you need to know to become an effective leader.","lastModified":"2019-05-31T12:00:00Z","published":"2019-05-31T12:00:00Z","sponsored":false},{"title":"3 Ways to Manage Stress When Self-Care Stops Working","canonical":"https://www.business.com/articles/time-management-strategies-for-business-leaders/","slug":"time-management-strategies-for-business-leaders","thumbnail":"https://www.business.com/images/content/5d1/69d365a215e2c5f8b457b/1500-0-","dek":"These three time-management strategies can help business leaders eliminate stress.","lastModified":"2019-07-01T15:00:00Z","published":"2019-07-01T15:00:00Z","sponsored":false},{"title":"Top New Year’s Goals for Job Seekers in 2020","canonical":"https://www.business.com/articles/job-seekers-employment/","slug":"job-seekers-employment","thumbnail":"https://www.business.com/images/content/5e2/86f165a215ea2278b4579/1500-0-","dek":"Job hunting is one of the top New Year’s resolutions for job seekers.\nIn this article, we take a look at the top New Year’s goals for job seekers.\nIf your new year’s goal is to get a good job, then this article is for you.\nJob search goals are easy to make but ac","lastModified":"2020-01-24T23:00:00Z","published":"2020-01-24T23:00:00Z","sponsored":false},{"title":"3 Things to Consider When Designing an Office Space to Support Innovation","canonical":"https://www.business.com/articles/design-office-space-to-support-innovation/","slug":"design-office-space-to-support-innovation","thumbnail":"https://www.business.com/images/content/5db/237d39c658a7f6d8b4570/1500-0-","dek":"Learn how to create an office space that supports employees and inspires innovation.","lastModified":"2019-10-25T13:00:00Z","published":"2019-10-25T13:00:00Z","sponsored":false},{"title":"Unlimited PTO – How Your Business Can Offer It as a Company Perk","canonical":"https://www.business.com/articles/how-to-offer-unlimited-employee-vacation-time/","slug":"how-to-offer-unlimited-employee-vacation-time","thumbnail":"https://www.business.com/images/content/5b0/81be592a3a46e1b8b459b/1500-0-","dek":"Learn about the benefits of offering unlimited PTO, and how to implement it in your SMB.","lastModified":"2018-05-25T14:45:00Z","published":"2018-05-25T14:45:00Z","sponsored":false},{"title":"Tips for Staying Sane and Productive When Working From Home","canonical":"https://www.business.com/articles/working-from-home-tips/","slug":"working-from-home-tips","thumbnail":"https://www.business.com/images/content/5e9/de6a35a215e6f358b4578/1500-0-","dek":"Working from home can be challenging under the best of circumstances, but even more so in the midst of a global crisis. Here, experts share their best tips for working from home.","lastModified":"2020-04-21T13:30:00Z","published":"2020-04-20T21:14:00Z","sponsored":false},{"title":"How to Foster a Culture of Empowered Employees","canonical":"https://www.business.com/articles/culture-of-empowered-employees/","slug":"culture-of-empowered-employees","thumbnail":"https://www.business.com/images/content/5f2/5e9719c658a76618b4567/1500-0-","dek":"To get the most our of your employees, you need them to feel a sense of empowerment.","lastModified":"2020-08-03T15:00:00Z","published":"2020-08-03T15:00:00Z","sponsored":false},{"title":"Leading by Example: How to Model Effective Time Management as a CEO","canonical":"https://www.business.com/articles/model-effective-time-management-as-a-ceo/","slug":"model-effective-time-management-as-a-ceo","thumbnail":"https://www.business.com/images/content/5ec/ff1d55a215e163b8b457f/1500-0-","dek":"The art of time management might seem like a myth, but CEOs are tremendously skilled at it. Here are three tricks I use to manage my time effectively and live a better life.","lastModified":"2020-05-28T20:12:00Z","published":"2020-05-28T20:12:00Z","sponsored":false},{"title":"Common Signs of Burnout – and How to Help Your Employees Avoid It","canonical":"https://www.business.com/articles/prevent-employee-burnout/","slug":"prevent-employee-burnout","thumbnail":"https://www.business.com/images/content/5e7/1558f9c658ae0498b4598/1500-0-","dek":"As a leader, you should take it on yourself to prevent burnout from wiping out your team. Here's how to do it.","lastModified":"2020-06-29T16:22:00Z","published":"2018-12-30T14:00:00Z","sponsored":false},{"title":"Do It Now: 10 Strategic Tips to Manage Procrastination in Business Operations","canonical":"https://staging.business.com/articles/10-strategic-tips-to-manage-procrastination-in-business-operations/","slug":"10-strategic-tips-to-manage-procrastination-in-business-operations","thumbnail":"https://staging.business.com/images/content/577/6b21f3287b164275a596a/1500-0-","dek":"Procrastination can often times be the difference between success and failure. You may have what it takes, but you have to do the work.","lastModified":"2016-07-05T13:00:00Z","published":"2016-07-05T13:00:00Z","sponsored":null}],"relatedReviews":[{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5e00ccda9c658a423d8b4569/HR_People_fizkes_Getty.jpg","canonical":"https://staging.business.com/categories/best-peo-services/","title":"The Best PEO Service Providers of 2021","dek":"Professional employer organization services can simplify your human resource responsibilities. Learn about the best PEOs available for your small business.","slug":"best-peo-services","lastModified":"2021-03-23T19:45:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5d85356c7b43745d448b458d/hroutsourcing_fizkes.jpg","canonical":"https://staging.business.com/categories/best-hr-outsourcing-services/","title":"The Best HR Outsourcing Services of 2021","dek":"Human resource outsourcing services can simplify your human resource responsibilities. Learn about the best HROs available for your small business.","slug":"best-hr-outsourcing-services","lastModified":"2021-03-11T17:15:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5e14b61c9c658a7e408b4573/schedule_AndreyPopov_getty.jpg","canonical":"https://staging.business.com/categories/employee-scheduling-software/","title":"The Best Employee Scheduling Software of 2021","dek":"Looking for the best employee scheduling software? We've reviewed the best and cheapest programs.","slug":"employee-scheduling-software","lastModified":"2021-03-05T15:55:00Z"}],"relatedSponsoredArticles":null}},"pageContext":{"displayModified":"2019-08-11T12:00:00.000Z","template":"v1","title":"6 Non-Negotiable Qualities of a Marketing Team Leader","meta":{"robots":"index, follow"},"docType":"articles","slug":"qualities-of-a-marketing-team-leader","canonical":"https://staging.business.com/articles/qualities-of-a-marketing-team-leader/","skipTOC":false}},"staticQueryHashes":[]}