Getting traffic to your site, spreading the word about your business's services and sharing reviews of your products are all great reasons to be active on social media as a business.
\r\nBuilding a strong social media following can be tricky, however. For many people, following is a commitment of sorts, as clicking means they're going to see more content from your business in the future. So, what specific types of content work effectively for convincing a viewer that they want to engage with what you have to say?
\r\nTo find out, we asked entrepreneurs from YEC to weigh in on their most effective social media strategies when aiming to gain more followers. Here's what they suggest you focus on.
\r\nEditor's note: Need help with social media management for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.
\r\n\r\n\"Posting content that can be turned into a contest is a great way to gain new followers. For instance, you could post a photo, ask people to caption it and the winner gets a small prize, but to be eligible, you have to follow, like and share. Contests like this expose you to a ton of new users.\" –John Turner, SeedProd LLC
\r\n\"Holidays, both well-known and \"weird,\" hold universal appeal on the internet and have great potential to attract followers. I have found that posting and celebrating even little holidays, such as \"Squirrel Appreciation Day\" or \"National Cheese Lover Day\" delights all audiences. It also shows what causes are important to your brand. I also try to link them to one of my products or blogs.\" – Shu Saito, Godai Soaps
\r\n\"As the owner of an apparel brand, I have found several things key in gaining a social following but one that has been quite crucial has been showing behind the scenes. I think the beauty of social media is being able to really connect with customers and followers, and one of the most effective ways to do that is to make them a part of the process, sharing the stories behind the curtain.\" – Dalia MacPhee, DALIA MACPHEE
\r\n\"Video is hugely popular on social media, so if you want more followers, you need to be creating and sharing more video content. Remember though, your videos have to be short and they've got to grab the viewer right away since many users admit to only watching the first 30 seconds of a video or so. Plus, if your video is funny, users will be more likely to share it and tag their friends.\" – Chris Christoff, MonsterInsights
\r\n\"Live video is an awesome and easy way to get more followers on social media. Live video on Facebook or Instagram is way more interactive: Viewers can watch you in real time and talk to you in the live comment section. It's great for forming a more personal connection with your audience and increasing your organic reach. You can introduce your team, take viewers on a tour and so much more.\" – Blair Williams, MemberPress
\r\n\"I find that providing your followers value can lead to a greater conversation around you and your brand. How-to videos are the best examples of this, or at the very least, a high-level discussion of the best practices in your industry. Really any piece of educational content that you can make engaging and simplify for your audience will lead others to you as a thought leader in your industry.\" – Kristopher Brian Jones, LSEO.com
\r\n\"Also known as \"listicles,\" these articles containing lists are great for sharing on social because they are very quick to digest, and are often informative and interesting. It's a good way to get engagement and people will follow you if they like your content!\" – Baruch Labunski, Rank Secure
\r\n\"Whether as brands or individuals, there's obvious value in creating content that shares expertise and thought leadership. I'’m always surprised by how much more people respond to questions or stories that show genuine vulnerability (e.g., the struggle that led to X versus just X by itself).\" – Sam Saxton, Paragon Stairs
\r\n\"My goal is to solve one person's problem a day; this helps me win trust and rapport for my brand. This also gets them to recommend me and help build my community when I have started from scratch. At the same time, I am doing what I have always intended to do which is deliver value. When you deliver value, you will win a new audience every time. Solve a problem a day.\" – Sweta Patel, Startup Growth Mode
\r\n\"I find that case studies are especially good for attracting highly targeted followers. These may be people who are already customers or who are likely to sign up for our services. Case studies, either showcasing our products or something relevant to our industry, provide decision-makers with tangible proof that something works.\" – Kalin Kassabov, ProTexting
\r\n\"In our niche, our highest performing articles are how-to guides and funnily enough, collections of memes. Sometimes giving your consumer an opportunity to take a mental break instead of trying to cram 'useful' content down their throat will build positive brand associations, and they'll be more likely to follow you. These days, everyone is trying to solve your problems to get you to notice them.\" – Brandon Stapper, Nonstop Signs
\n","docType":"article","guid":"articles_c6b779ef7a1423332027c4513cf98ce5","lastModified":"2019-02-24T13:00:00.000Z","published":"2019-02-24T13:00:00.000Z","structuredData":null,"subtitle":"These strategies can help new entrepreneurs develop a strong social media presence.","template":"legacy","title":"Want to Build a Social Media Following? Try These 11 Content Strategies","type":"article","author":{"avatar":"https://staging.business.com/images/author/583/5effe3187b16d07195101/100-100","bio":"Scott Gerber is the founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.\r\n\r\nGerber is also a serial entrepreneur, regular TV commentator and author of the book Never Get a “Real” Job.","name":"Scott Gerber","image":null,"slug":null,"social":{"facebook":"https://www.facebook.com/theyec","linkedin":"","twitter":"scottgerber","website":"http://yec.co"},"status":"enabled","title":null,"type":"Old BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/30a73f4404c3622b60c28ceb80561d3e8a5e5.jpg","profile":{"company":"","jobTitle":"","website":""}}},"breadcrumbs":null,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":{"name":"Social Media","slug":"social-media"}},"meta":{"robots":"index, follow","description":"These strategies can help new entrepreneurs develop a strong social media presence.","title":"Social Media Strategies to Build Your Following - business.com"},"parsedContent":{"toc":[{"id":"1-contests","title":"1. Contests"},{"id":"2-content-dedicated-to-special-days","title":"2. Content dedicated to special days"},{"id":"3-behind-the-scenes","title":"3. Behind the scenes"},{"id":"4-funny-videos","title":"4. Funny videos"},{"id":"5-live-video","title":"5. Live video"},{"id":"6-how-to-videos","title":"6. How-to videos"},{"id":"7-list-articles","title":"7. List articles"},{"id":"8-content-that-shows-vulnerability","title":"8. Content that shows vulnerability"},{"id":"9-content-that-solves-problems","title":"9. Content that solves problems"},{"id":"10-links-to-case-studies","title":"10. Links to case studies"},{"id":"11-humor","title":"11. Humor"}],"json":[{"component":"p","children":["Getting traffic to your site, spreading the word about your business's services and sharing reviews of your products are all great reasons to be active on social media as a business."]},{"component":"p","children":["Building a strong social media following can be tricky, however. For many people, following is a commitment of sorts, as clicking means they're going to see more content from your business in the future. So, what specific types of content work effectively for convincing a viewer that they want to engage with what you have to say?"]},{"component":"p","children":["To find out, we asked entrepreneurs from",{"component":"a","props":{"href":"https://yec.co/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://yec.co/&source=gmail&ust=1550234599298000&usg=AFQjCNEEj6Oommmq_HGH4acSNBYqbdfhZw","rel":"nofollow"},"children":[" YEC"]}," to weigh in on their most effective social media strategies when aiming to gain more followers. Here's what they suggest you focus on."]},{"component":"p","children":[{"component":"strong","children":["Editor's note: Need help with social media management for your business? Fill out the below questionnaire to have our vendor partners contact you with free information."]}]},{"component":"RfqWidget","props":{"className":"bz-form-widget","id":"bz-form-widget-0","widgetCategoryId":"10746"},"children":[" "]},{"component":"h2","props":{"id":"1-contests"},"children":["1. Contests"]},{"component":"p","children":["\"Posting content that can be turned into a contest is a great way to gain new followers. For instance, you could post a photo, ask people to caption it and the winner gets a small prize, but to be eligible, you have to follow, like and share. Contests like this expose you to a ton of new users.\" –",{"component":"a","props":{"href":"https://www.linkedin.com/in/johndturner1/","target":"_blank","rel":"nofollow"},"children":["John Turner"]},",",{"component":"a","props":{"href":"https://www.seedprod.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://www.seedprod.com/&source=gmail&ust=1550234599298000&usg=AFQjCNHWSxyAj9zLlkiqizmXKlaB3j7QRA","rel":"nofollow"},"children":[" SeedProd LLC"]}]},{"component":"h2","props":{"id":"2-content-dedicated-to-special-days"},"children":["2. Content dedicated to special days"]},{"component":"p","children":["\"Holidays, both well-known and \"weird,\" hold universal appeal on the internet and have great potential to attract followers. I have found that posting and celebrating even little holidays, such as \"Squirrel Appreciation Day\" or \"National Cheese Lover Day\" delights all audiences. It also shows what causes are important to your brand. I also try to link them to one of my products or blogs.\" – ",{"component":"a","props":{"href":"https://twitter.com/godaisoaps","target":"_blank","rel":"nofollow"},"children":["Shu Saito"]},",",{"component":"a","props":{"href":"https://www.godaisoaps.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://www.godaisoaps.com/&source=gmail&ust=1550234599298000&usg=AFQjCNH9tB9p6a7RH0SdezAjyjUk9SbZ4g","rel":"nofollow"},"children":[" Godai Soaps"]}]},{"component":"h2","props":{"id":"3-behind-the-scenes"},"children":["3. Behind the scenes"]},{"component":"p","children":["\"As the owner of an apparel brand, I have found several things key in gaining a social following but one that has been quite crucial has been showing behind the scenes. I think the beauty of social media is being able to really connect with customers and followers, and one of the most effective ways to do that is to make them a part of the process, sharing the stories behind the curtain.\" –",{"component":"a","props":{"href":"https://twitter.com/daliamacphee","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://twitter.com/daliamacphee&source=gmail&ust=1550234599298000&usg=AFQjCNGyVhyfed8Aj2V1shTtSg1N4isgaA","rel":"nofollow"},"children":[" Dalia MacPhee"]},", ",{"component":"a","props":{"href":"https://daliaonline.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://daliaonline.com/&source=gmail&ust=1550234599298000&usg=AFQjCNFxj6IBw2qs8nqspxPWLE90shxqEw","rel":"nofollow"},"children":["DALIA MACPHEE"]}]},{"component":"h2","props":{"id":"4-funny-videos"},"children":["4. Funny videos"]},{"component":"p","children":["\"Video is hugely popular on social media, so if you want more followers, you need to be creating and sharing more video content. Remember though, your videos have to be short and they've got to grab the viewer right away since many users admit to only watching the first 30 seconds of a video or so. Plus, if your video is funny, users will be more likely to share it and tag their friends.\" –",{"component":"a","props":{"href":"https://twitter.com/chriscct7","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://twitter.com/chriscct7&source=gmail&ust=1550234599298000&usg=AFQjCNHUw1x4FXt3dgQ1s-2SgaH9cZ7uhA","rel":"nofollow"},"children":[" Chris Christoff"]},",",{"component":"a","props":{"href":"https://www.monsterinsights.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://www.monsterinsights.com/&source=gmail&ust=1550234599298000&usg=AFQjCNGxjhR2bRK1afHD-LkaB1uOS8kqPQ","rel":"nofollow"},"children":[" MonsterInsights"]}]},{"component":"h2","props":{"id":"5-live-video"},"children":["5. Live video"]},{"component":"p","children":["\"Live video is an awesome and easy way to get more followers on social media. Live video on Facebook or Instagram is way more interactive: Viewers can watch you in real time and talk to you in the live comment section. It's great for forming a more personal connection with your audience and increasing your organic reach. You can introduce your team, take viewers on a tour and so much more.\" – ",{"component":"a","props":{"href":"https://twitter.com/memberpress","target":"_blank","rel":"nofollow"},"children":["Blair Williams"]},",",{"component":"a","props":{"href":"https://memberpress.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://memberpress.com/&source=gmail&ust=1550234599298000&usg=AFQjCNEdgWkeVIWkb7uXg0RNry-hcJ6SuQ","rel":"nofollow"},"children":[" MemberPress"]}]},{"component":"h2","props":{"id":"6-how-to-videos"},"children":["6. How-to videos"]},{"component":"p","children":["\"I find that providing your followers value can lead to a greater conversation around you and your brand. How-to videos are the best examples of this, or at the very least, a high-level discussion of the best practices in your industry. Really any piece of educational content that you can make engaging and simplify for your audience will lead others to you as a thought leader in your industry.\" –",{"component":"a","props":{"href":"https://twitter.com/krisjonescom","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://twitter.com/krisjonescom&source=gmail&ust=1550234599298000&usg=AFQjCNG1S8IAceaPFl6y5jpl5S9MqBpowg","rel":"nofollow"},"children":[" Kristopher Brian Jones"]},",",{"component":"a","props":{"href":"https://lseo.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://lseo.com/&source=gmail&ust=1550234599298000&usg=AFQjCNGJ9tZk9HeWufhc6meP5DMYbhGcEA","rel":"nofollow"},"children":[" LSEO.com"]}]},{"component":"h2","props":{"id":"7-list-articles"},"children":["7. List articles"]},{"component":"p","children":["\"Also known as \"listicles,\" these articles containing lists are great for sharing on social because they are very quick to digest, and are often informative and interesting. It's a good way to get engagement and people will follow you if they like your content!\" – ",{"component":"a","props":{"href":"https://twitter.com/ranksecure","target":"_blank","rel":"nofollow"},"children":["Baruch Labunski"]},",",{"component":"a","props":{"href":"https://www.ranksecure.ca/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://www.ranksecure.ca/&source=gmail&ust=1550234599298000&usg=AFQjCNE0Udlpe6ngoyPpwK2ZETTzaQeEcg","rel":"nofollow"},"children":[" Rank Secure"]}]},{"component":"h2","props":{"id":"8-content-that-shows-vulnerability"},"children":["8. Content that shows vulnerability"]},{"component":"p","children":["\"Whether as brands or individuals, there's obvious value in creating content that shares expertise and thought leadership. I'’m always surprised by how much more people respond to questions or stories that show genuine vulnerability (e.g., the struggle that led to X versus just X by itself).\" – ",{"component":"a","props":{"href":"https://twitter.com/ParagonStairs","target":"_blank","rel":"nofollow"},"children":["Sam Saxton"]},",",{"component":"a","props":{"href":"https://www.paragonstairs.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://www.paragonstairs.com/&source=gmail&ust=1550234599298000&usg=AFQjCNEBHLEth0KNNTXyofJsZz-d-cudcg","rel":"nofollow"},"children":[" Paragon Stairs"]}]},{"component":"h2","props":{"id":"9-content-that-solves-problems"},"children":["9. Content that solves problems"]},{"component":"p","children":["\"My goal is to solve one person's problem a day; this helps me win trust and rapport for my brand. This also gets them to recommend me and help build my community when I have started from scratch. At the same time, I am doing what I have always intended to do which is deliver value. When you deliver value, you will win a new audience every time. Solve a problem a day.\" –",{"component":"a","props":{"href":"https://twitter.com/SwetaSpeaks","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://twitter.com/SwetaSpeaks&source=gmail&ust=1550234599298000&usg=AFQjCNEFN5dyVu8T4nww4-G0f0fPSe-KFQ","rel":"nofollow"},"children":[" Sweta Patel"]},",",{"component":"a","props":{"href":"http://svstartupmarketing.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=http://svstartupmarketing.com/&source=gmail&ust=1550234599299000&usg=AFQjCNHHBXDG0_mRmd6rLJY820SoqMbokQ","rel":"nofollow"},"children":[" Startup Growth Mode"]}]},{"component":"h2","props":{"id":"10-links-to-case-studies"},"children":["10. Links to case studies"]},{"component":"p","children":["\"I find that case studies are especially good for attracting highly targeted followers. These may be people who are already customers or who are likely to sign up for our services. Case studies, either showcasing our products or something relevant to our industry, provide decision-makers with tangible proof that something works.\" –",{"component":"a","props":{"href":"https://twitter.com/KalinKassabov","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://twitter.com/KalinKassabov&source=gmail&ust=1550234599299000&usg=AFQjCNECiu-_n-2D1AOIIIRzvbpEg78ojw","rel":"nofollow"},"children":[" Kalin Kassabov"]},",",{"component":"a","props":{"href":"http://www.protexting.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=http://www.protexting.com/&source=gmail&ust=1550234599299000&usg=AFQjCNEDliQ5jjwvRBTs-DdtxaMWNSthnw","rel":"nofollow"},"children":[" ProTexting"]}]},{"component":"h2","props":{"id":"11-humor"},"children":["11. Humor"]},{"component":"p","children":["\"In our niche, our highest performing articles are how-to guides and funnily enough, collections of memes. Sometimes giving your consumer an opportunity to take a mental break instead of trying to cram 'useful' content down their throat will build positive brand associations, and they'll be more likely to follow you. These days, everyone is trying to solve your problems to get you to notice them.\" –",{"component":"a","props":{"href":"https://twitter.com/Brandonstapper","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=https://twitter.com/Brandonstapper&source=gmail&ust=1550234599299000&usg=AFQjCNGj0KraVlqc9xVzlhLDwzdfWddB7g","rel":"nofollow"},"children":[" Brandon Stapper"]},",",{"component":"a","props":{"href":"http://www.nonstopsigns.com/","target":"_blank","data-saferedirecturl":"https://www.google.com/url?q=http://www.nonstopsigns.com/&source=gmail&ust=1550234599299000&usg=AFQjCNE3w3hcJy2HOHM2nlaykLKitKUazg","rel":"nofollow"},"children":[" Nonstop Signs"]}]}]},"resource":null,"sponsorship":null,"thumbnail":{"path":"https://staging.business.com/images/content/5c6/af5ca5a215e9a2f8b4591/1500-0-","caption":"13_Phunkod/Shutterstock","isBlurred":true},"bestPicks":null},"related":{"relatedArticles":[{"title":"How to Build Instant Rapport Through Cold Calling","canonical":"https://staging.business.com/articles/deborah-sweeney-build-rapport-through-cold-calling/","slug":"deborah-sweeney-build-rapport-through-cold-calling","thumbnail":"https://staging.business.com/images/content/588/615b33087b16407679ef3/1500-0-","dek":"These techniques are win-wins for building a rapport.","lastModified":"2019-07-31T20:53:18Z","published":"2017-01-23T14:00:00Z","sponsored":null},{"title":"How to Build Instant Rapport Through Cold Calling","canonical":"https://www.business.com/articles/deborah-sweeney-build-rapport-through-cold-calling/","slug":"deborah-sweeney-build-rapport-through-cold-calling","thumbnail":"https://www.business.com/images/content/588/615b33087b16407679ef3/1500-0-","dek":"These techniques are win-wins for building a rapport.","lastModified":"2017-01-23T14:00:00Z","published":"2017-01-23T14:00:00Z","sponsored":false},{"title":"5 Lead-Nurturing Tips You Need for Success","canonical":"https://www.business.com/articles/lead-nurturing-tips-you-need-for-success/","slug":"lead-nurturing-tips-you-need-for-success","thumbnail":"https://www.business.com/images/content/5eb/bef9d5a215ef6448b4582/1500-0-","dek":"Do you want to nurture your leads and drive them through your sales funnel? We have five tips that will help you improve engagement and build rapport through email, social media, and your website!","lastModified":"2020-05-14T14:10:00Z","published":"2020-05-14T14:10:00Z","sponsored":false},{"title":"Step-by-Step Guide to Social Media Marketing for Small Businesses","canonical":"https://www.business.com/articles/social-media-marketing-guide/","slug":"social-media-marketing-guide","thumbnail":"https://www.business.com/images/content/5f2/b26d79c658aa0158b4567/1500-0-","dek":"Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.","lastModified":"2020-08-06T10:36:00Z","published":"2020-08-06T10:36:00Z","sponsored":false},{"title":"5 Content Marketing Strategies Businesses Should Adopt in 2016","canonical":"https://staging.business.com/articles/5-content-marketing-strategies-businesses-should-adopt-in-2016/","slug":"5-content-marketing-strategies-businesses-should-adopt-in-2016","thumbnail":"https://staging.business.com/images/content/57b/4a8f83087b1477c10ba34/1500-0-","dek":"Content marketing is fantastic for business brand building, lead generation and more. Here's how to build your strategy.","lastModified":"2017-02-22T23:57:16Z","published":"2016-08-18T16:00:00Z","sponsored":null},{"title":"E-commerce and Social Media: How to Drive Positive Engagement","canonical":"https://www.business.com/articles/ecommerce-social-media-engagement/","slug":"ecommerce-social-media-engagement","thumbnail":"https://www.business.com/images/content/5c9/51dfb7b437428718b45ea/1500-0-","dek":"If you want loyal customers, get them to engage with your brand on social media.","lastModified":"2019-03-22T13:00:00Z","published":"2019-03-22T13:00:00Z","sponsored":false},{"title":"12 Creative Ways to Rack Up Social Media Leads","canonical":"https://staging.business.com/articles/12-creative-ways-to-rack-up-social-media-leads/","slug":"12-creative-ways-to-rack-up-social-media-leads","thumbnail":"https://staging.business.com/images/content/55c/8a9113187b19f278b45e9/1500-0-","dek":"We asked 12 entrepreneurs their secret to successful lead generation; these smart strategies are sure to boost your social media leads.","lastModified":"2019-07-31T20:57:23Z","published":"2015-08-10T13:00:00Z","sponsored":null},{"title":"12 Creative Ways to Rack Up Social Media Leads","canonical":"https://www.business.com/articles/12-creative-ways-to-rack-up-social-media-leads/","slug":"12-creative-ways-to-rack-up-social-media-leads","thumbnail":"https://www.business.com/images/channel/marketing.jpg","dek":"We asked 12 entrepreneurs their secret to successful lead generation; these smart strategies are sure to boost your social media leads.","lastModified":"2015-08-10T13:00:00Z","published":"2015-08-10T13:00:00Z","sponsored":false},{"title":"How to Build Trust With E-Commerce Customers","canonical":"https://www.business.com/articles/build-trust-with-ecommerce-customers/","slug":"build-trust-with-ecommerce-customers","thumbnail":"https://www.business.com/images/content/5e5/969f49c658ad5568b456c/1500-0-","dek":"Building trust online is essential for e-commerce businesses. 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