{"componentChunkName":"component---src-templates-articles-index-jsx","path":"/articles/the-20-online-tools-to-improve-your-business-in-2016/","result":{"data":{"props":{"adsense":true,"adsenseMobile":null,"byLine":null,"canonical":"https://staging.business.com/articles/the-20-online-tools-to-improve-your-business-in-2016/","content":"\n

Every entrepreneur wants to grow their business, get more clients, earn more revenue, and accomplish more goals.

\r\n

The problem is that it’s almost impossible to do all this by yourself. You’re busy making dozens of important decisions, managing your team, and trying to get through the present, and you don’t have the time to learn new areas of expertise or the resources to hire new people, at least not yet.

\r\n

Fortunately, we live in a golden age of technology, and the programmers of the world have dedicated themselves to making everyone’s lives easier.

\r\n

While there are always some options that are egregiously priced or gimmicky in function, there are dozens of amazing enterprise tools online that can help you better manage and grow your business.

\r\n

Related Article: My Cheat Sheet: An SEO Manager's Go-To Digital Marketing Tools

\r\n

Here are 20 amazing tools, hopefully you will give them a try in 2016:

\r\n

Marketing Tools

\r\n

These marketing tools help you set goals, interpret data, reach new channels, and improve your campaigns steadily:

\r\n

1. Sprout Social

\r\n

Sprout Social is primarily focused on social media, making it perfect for any business engaged in a social strategy. With social listening, post scheduling, and analytical insights, this app can help you direct, execute, and understand the effectiveness of your social campaign on Facebook, Twitter, LinkedIn and more.

\r\n

2. Rocket Ranking

\r\n

\r\n

Rocket Ranking 2016 from Rocket Ranking on Vimeo.

\r\n

If you’re into SEO, Rocket Ranking is the killer app you need to see better results. It offers onsite SEO analyzing capabilities, giving you recommendations for changes to increase your authority and rank. It also has a backlink building tool that helps you find link opportunities that your competition are already taking advantage of.

\r\n

3. Shopify

\r\n

Shopify is a perfect tool for small businesses, elevating your e-commerce capabilities to the next level. Integrating with multiple independent platforms, including Pinterest and Twitter, Shopify can help you sell wherever your customers are buying.

\r\n

4. Insightly

\r\n

\r\n

Insightly was a tough fit for this category because it doubles as a project management platform, but primarily it serves as a CRM. This is where you’ll draw the most powerful conclusions about your customer base, giving you the ammunition you need to create targeted messaging that works in your marketing campaigns.

\r\n

5. Bufferapp

\r\n

Buffer is another social media tool, somewhat similar to Sprout Social, but with better team-based collaboration and scheduling capabilities. Try both and see which one works better for your needs.

\r\n

Related Article: 7 Amazing Tools To Simplify Your Inbound Marketing Needs

\r\n

Project Management Tools

\r\n

These project management tools are all about keeping your projects and directives in order and properly managed:

\r\n

6. Trello

\r\n

Trello has exploded in popularity over the past few years, in part because of its unique visual style. Its system separates projects and to-do items into various lists, such as “ideas” or “in progress” or “completed,” which you can compare side-by-side, and delegate to various members of your team.

\r\n

7. Drinkle

\r\n

\r\n

Drinkle is another tough app to categorize, since it’s both a project management platform and a CRM solution. However, its strength lies in helping you organize your projects and team members’ tasks, giving you greater transparency and control over your project management.

\r\n

8. Basecamp

\r\n

Basecamp is a familiar standby in terms of online project management tools, but it remains an effective option. It offers multiple different potential team “roles,” which is ideal if you have in-house workers, freelancers, and clients all working together.

\r\n

9. Producteev

\r\n

\r\n

Producteev is project and task management software ideal for large teams. Using a unique tagging system to categorize and organize projects and tasks, its mobile version is especially useful for teams on the go.  

\r\n

10. Teamwork

\r\n

Teamwork, or specifically Teamwork Projects, is a project management app that enables team and client collaboration in an integrated dashboard, and is used by a variety of major brands like PayPal, Pepsi and Forbes.

\r\n

Communication Tools

\r\n

These communication tools are designed to get your team on the same page, no matter what:

\r\n

11.  Mindmeister

\r\n

\r\n

Mindmeister is all about collaborative brainstorming, and helps “map” your team’s thoughts and ideas in a single, collective location.

\r\n

12. Slack

\r\n

Slack is a rising star chat app compatible with just about every device, and it’s completely free to use, which is perfect for businesses with a tight budget.

\r\n

13. Boomerang

\r\n

\r\n

Boomerang helps your team stay organized by resending unreplied-to emails back to the original recipient. It’s exclusive for Gmail, and you should definitely try it.

\r\n

14.  Hipchat

\r\n

HipChat is a team-based chat platform, and one of its biggest draws is the custom selection of emoticons it offers.

\r\n

15. Campfire

\r\n

Campfire is a chat option perfect for businesses with multiple teams and sub-teams. With Campfire, you can create individual groups with designated members for project-specific or other exclusive chat opportunities.

\r\n

Related Article: 14 Tools to Track Key Performance Indicators for Your Business

\r\n

General Optimization and Efficiency Tools

\r\n

These miscellaneous tools can otherwise help you and your team get things done more efficiently:

\r\n

16. Evernote

\r\n

If you haven’t tried Evernote yet, you need to. Available for every device, Evernote keeps all your meeting and project notes organized in one central location.

\r\n

17. Dropbox

\r\n

When it comes to managing and sharing files, Dropbox is still the king. Its pricing remains reasonable, and you’ll never have to worry about losing your files, especially if you maintain a good filing system.

\r\n

18. Fiverr

\r\n

\r\n

Have you ever needed something simple done quickly, but didn’t have time to do it yourself? We all have. That’s where Fiverr shines. For $5 (or another agreed-on rate), you can have a temporary digital assistant knock out those tasks for you.

\r\n

19. 99 Designs

\r\n

99 Designs connects you with thousands of freelance designers, giving you fast design options you need for a relatively low price.

\r\n

20. Google Docs

\r\n

Document and spreadsheet collaboration is way easier with Google Docs in your lineup. Now it has a mobile app, and it’s easier than ever to keep your team in touch with the latest versions of your work.

\r\n

Not all of these apps are going to be right for every business. You may try some and find they aren’t right for your team, or aren’t worth the money. However, if you give these apps a fair shot, at least some of them will be valuable additions to your current workflow, quickly returning on your investment.

\r\n

As long as you keep moving forward and increasing your efficiency, there’s nothing that can stop your business’s acceleration in 2016 and beyond.

\n","docType":"article","guid":"articles_b37185b0a24115c7a9e35515d0a845de","lastModified":"2016-02-02T21:00:00.000Z","published":"2016-02-02T21:00:00.000Z","structuredData":null,"subtitle":null,"template":"legacy","title":"Game Changers: 20 Essential Online Tools to Use in 2016","type":"article","author":{"avatar":null,"bio":"Larry Alton is a professional blogger, writer and researcher who contributes to a number of reputable online media outlets and news sources. A graduate of Des Moines University, he still lives in Iowa as a full-time freelance writer and avid news hound. Currently, Larry writes for Inquisitr.com, SocialMediaWeek.org, Tech.co, and SiteProNews.com among others. In addition to journalism, technical writing and in-depth research, he’s also active in his community and spends weekends volunteering with a local non-profit literacy organization and rock climbing.\r\n \r\nHe pursued his undergraduate degree in English Literature and transitioned to freelance writing full-time upon graduation. The years he spent studying and working the corporate daily grind prepared him well for his work with AGBeat.com, Entrepreneur.com, Mediapost.com and Americanthinker.com. A featured writer with Desk.com, WishPon.com and Experts.AllBusiness.com, he’s positioned himself at the top of the tech writing field and is known for “translating” industry jargon into easily digestible, readable content.\r\n \r\nParticularly interesting fields for Larry include digital media, thought leadership, any and all things Android and iOS, entrepreneurship and social media. Connect with Larry on Google+ or in the comments section on any of the sites where he’s featured.","name":"Larry Alton","image":null,"slug":null,"social":{"facebook":"","linkedin":"https://www.linkedin.com/profile/view?id=274098745&auth","twitter":"larryalton3","website":""},"status":"enabled","title":null,"type":"Old BDC Member","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/6450b6fd97501d84a999072d66d61305d662a.jpg","profile":{"company":"","jobTitle":"","website":""}}},"breadcrumbs":null,"channels":{"primary":{"name":"Business Basics","slug":"business-basics"},"sub":{"name":"Entrepreneurship","slug":"entrepreneurship"}},"meta":{"robots":"index, follow","description":"Here is a comprehensive list of 20 amazing online tools for entrepreneurs. 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You’re busy making dozens of important decisions, managing your team, and trying to get through the present, and you don’t have the time to learn new areas of expertise or the resources to hire new people, at least not yet."]},{"component":"p","children":["Fortunately, we live in a golden age of technology, and the programmers of the world have dedicated themselves to making everyone’s lives easier."]},{"component":"p","children":["While there are always some options that are egregiously priced or gimmicky in function, there are dozens of amazing enterprise tools online that can help you better manage and grow your business."]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"http://www.business.com/online-marketing/my-cheat-sheet-an-seo-managers-goto-digital-marketing-tools/"},"children":["My Cheat Sheet: An SEO Manager's Go-To Digital Marketing Tools"]}]},{"component":"p","children":["Here are 20 amazing tools, hopefully you will give them a try in 2016:"]},{"component":"h3","children":[{"component":"em","children":["Marketing Tools"]}]},{"component":"p","children":["These marketing tools help you set goals, interpret data, reach new channels, and improve your campaigns steadily:"]},{"component":"h4","children":[{"component":"em","children":["1. Sprout Social"]}]},{"component":"p","children":[{"component":"a","props":{"href":"http://sproutsocial.com/","target":"_blank","rel":"nofollow"},"children":[{"component":"picture","props":{"className":"aligncenter full"},"children":[{"component":"source","props":{"srcSet":"/images/content/56b/0f9732f87b11d38480656/features_analytics_screen5.1200by725.png 1200w, /images/content/56b/0f9732f87b11d38480656/features_analytics_screen5.668by403.png 668w, /images/content/56b/0f9732f87b11d38480656/features_analytics_screen5.320by193.png 320w","sizes":"668px, 100%"}}]},"Sprout Social"]}," is primarily focused on social media, making it perfect for any business engaged in a social strategy. With social listening, post scheduling, and analytical insights, this app can help you direct, execute, and understand the effectiveness of your social campaign on Facebook, Twitter, LinkedIn and more."]},{"component":"h4","children":[{"component":"em","children":["2. Rocket Ranking"]}]},{"component":"p","props":{"style":{"textAlign":"center"}},"children":[{"component":"iframe","props":{"src":"https://player.vimeo.com/video/153236694","width":"500","height":"281","frameBorder":"0","allowFullScreen":""}}]},{"component":"p","props":{"style":{"textAlign":"center"}},"children":[{"component":"a","props":{"href":"https://vimeo.com/153236694","rel":"nofollow"},"children":["Rocket Ranking 2016"]}," from ",{"component":"a","props":{"href":"https://vimeo.com/rocketranking","rel":"nofollow"},"children":["Rocket Ranking"]}," on ",{"component":"a","props":{"href":"https://vimeo.com","rel":"nofollow"},"children":["Vimeo"]},"."]},{"component":"p","children":["If you’re into SEO, ",{"component":"a","props":{"href":"http://www.rocketranking.co.uk/","target":"_blank","rel":"nofollow"},"children":["Rocket Ranking"]}," is the killer app you need to see better results. It offers onsite SEO analyzing capabilities, giving you recommendations for changes to increase your authority and rank. It also has a backlink building tool that helps you find link opportunities that your competition are already taking advantage of."]},{"component":"h4","children":[{"component":"em","children":["3. Shopify"]}]},{"component":"p","children":[{"component":"a","props":{"href":"https://www.shopify.com/","target":"_blank","rel":"nofollow"},"children":[{"component":"picture","props":{"className":"aligncenter full"},"children":[{"component":"source","props":{"srcSet":"/images/content/56b/0fb2d2f87b1813848063c/shopify.1200by737.png 1200w, /images/content/56b/0fb2d2f87b1813848063c/shopify.668by410.png 668w, /images/content/56b/0fb2d2f87b1813848063c/shopify.320by196.png 320w","sizes":"668px, 100%"}}]},"Shopify "]},"is a perfect tool for small businesses, elevating your e-commerce capabilities to the next level. Integrating with multiple independent platforms, including Pinterest and Twitter, Shopify can help you sell wherever your customers are buying."]},{"component":"h4","children":[{"component":"em","children":["4. Insightly"]}]},{"component":"p","props":{"style":{"textAlign":"center"}},"children":[{"component":"iframe","props":{"src":"https://www.youtube.com/embed/CP7HZA0E8m8?rel=0","width":"560","height":"315","frameBorder":"0","allowFullScreen":""}}]},{"component":"p","children":[{"component":"a","props":{"href":"https://www.insightly.com/","target":"_blank","rel":"nofollow"},"children":["Insightly "]},"was a tough fit for this category because it doubles as a project management platform, but primarily it serves as a CRM. This is where you’ll draw the most powerful conclusions about your customer base, giving you the ammunition you need to create targeted messaging that works in your marketing campaigns."]},{"component":"h4","children":[{"component":"em","children":["5. Bufferapp"]}]},{"component":"p","children":[{"component":"a","props":{"href":"https://buffer.com/","target":"_blank","rel":"nofollow"},"children":[{"component":"picture","props":{"className":"aligncenter full"},"children":[{"component":"source","props":{"srcSet":"/images/content/56b/0fc513187b1d712480656/buffer_business_devices.1200by477.png 1200w, /images/content/56b/0fc513187b1d712480656/buffer_business_devices.668by265.png 668w, /images/content/56b/0fc513187b1d712480656/buffer_business_devices.320by127.png 320w","sizes":"668px, 100%"}}]},"Buffer "]},"is another social media tool, somewhat similar to Sprout Social, but with better team-based collaboration and scheduling capabilities. Try both and see which one works better for your needs."]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"http://www.business.com/online-marketing/7-amazing-tools-to-simplify-your-inbound-marketing-needs/"},"children":["7 Amazing Tools To Simplify Your Inbound Marketing Needs"]}]},{"component":"h3","children":[{"component":"em","children":["Project Management Tools"]}]},{"component":"p","children":["These project management tools are all about keeping your projects and directives in order and properly managed:"]},{"component":"h4","children":[{"component":"em","children":["6. Trello"]}]},{"component":"p","children":[{"component":"a","props":{"href":"https://trello.com/","target":"_blank","rel":"nofollow"},"children":["Trello "]},"has exploded in popularity over the past few years, in part because of its unique visual style. Its system separates projects and to-do items into various lists, such as “ideas” or “in progress” or “completed,” which you can compare side-by-side, and delegate to various members of your team."]},{"component":"h4","children":[{"component":"em","children":["7. Drinkle"]}]},{"component":"p","props":{"style":{"textAlign":"center"}},"children":[{"component":"iframe","props":{"src":"https://www.youtube.com/embed/G77i2HK03-8?rel=0","width":"560","height":"315","frameBorder":"0","allowFullScreen":""}}]},{"component":"p","children":[{"component":"a","props":{"href":"https://www.drinkle.com/","target":"_blank","rel":"nofollow"},"children":["Drinkle "]},"is another tough app to categorize, since it’s both a project management platform and a CRM solution. However, its strength lies in helping you organize your projects and team members’ tasks, giving you greater transparency and control over your project management."]},{"component":"h4","children":[{"component":"em","children":["8. Basecamp"]}]},{"component":"p","children":[{"component":"a","props":{"href":"https://basecamp.com/","target":"_blank","rel":"nofollow"},"children":["Basecamp"]}," is a familiar standby in terms of online project management tools, but it remains an effective option. It offers multiple different potential team “roles,” which is ideal if you have in-house workers, freelancers, and clients all working together."]},{"component":"h4","children":[{"component":"em","children":["9. Producteev"]}]},{"component":"p","props":{"style":{"textAlign":"center"}},"children":[{"component":"iframe","props":{"src":"https://www.youtube.com/embed/nlL5aLaMczs?rel=0","width":"560","height":"315","frameBorder":"0","allowFullScreen":""}}]},{"component":"p","children":[{"component":"a","props":{"href":"https://www.producteev.com/","target":"_blank","rel":"nofollow"},"children":["Producteev "]},"is project and task management software ideal for large teams. Using a unique tagging system to categorize and organize projects and tasks, its mobile version is especially useful for teams on the go.  "]},{"component":"h4","children":[{"component":"em","children":["10. Teamwork"]}]},{"component":"p","children":["Teamwork, or specifically ",{"component":"a","props":{"href":"https://www.teamwork.com/projects/","target":"_blank","rel":"nofollow"},"children":["Teamwork Projects"]},", is a project management app that enables team and client collaboration in an integrated dashboard, and is used by a variety of major brands like PayPal, Pepsi and ",{"component":"i","children":["Forbes"]},"."]},{"component":"h3","children":[{"component":"em","children":["Communication Tools"]}]},{"component":"p","children":["These communication tools are designed to get your team on the same page, no matter what:"]},{"component":"h4","children":[{"component":"em","children":["11.  Mindmeister"]}]},{"component":"p","props":{"style":{"textAlign":"center"}},"children":[{"component":"iframe","props":{"src":"https://www.youtube.com/embed/zHVcwapbs-k?rel=0","width":"560","height":"315","frameBorder":"0","allowFullScreen":""}}]},{"component":"p","children":[{"component":"a","props":{"href":"https://www.mindmeister.com/","target":"_blank","rel":"nofollow"},"children":["Mindmeister "]},"is all about collaborative brainstorming, and helps “map” your team’s thoughts and ideas in a single, collective location."]},{"component":"h4","children":[{"component":"em","children":["12. Slack"]}]},{"component":"p","children":[{"component":"a","props":{"href":"https://slack.com/","target":"_blank","rel":"nofollow"},"children":["Slack "]},"is a rising star chat app compatible with just about every device, and it’s completely free to use, which is perfect for businesses with a tight budget."]},{"component":"h4","children":[{"component":"em","children":["13. Boomerang"]}]},{"component":"p","props":{"style":{"textAlign":"center"}},"children":[{"component":"iframe","props":{"src":"https://www.youtube.com/embed/abqz45EN98w?rel=0","width":"420","height":"315","frameBorder":"0","allowFullScreen":""}}]},{"component":"p","children":[{"component":"a","props":{"href":"http://www.boomeranggmail.com/","target":"_blank","rel":"nofollow"},"children":["Boomerang"]}," helps your team stay organized by resending unreplied-to emails back to the original recipient. It’s exclusive for Gmail, and you should definitely try it."]},{"component":"h4","children":[{"component":"em","children":["14.  Hipchat"]}]},{"component":"p","children":[{"component":"a","props":{"href":"https://www.hipchat.com/","target":"_blank","rel":"nofollow"},"children":["HipChat"]}," is a team-based chat platform, and one of its biggest draws is the custom selection of emoticons it offers."]},{"component":"h4","children":[{"component":"em","children":["15. Campfire"]}]},{"component":"p","children":[{"component":"a","props":{"href":"https://campfirenow.com/","target":"_blank","rel":"nofollow"},"children":["Campfire "]},"is a chat option perfect for businesses with multiple teams and sub-teams. With Campfire, you can create individual groups with designated members for project-specific or other exclusive chat opportunities."]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"http://www.business.com/mobile-apps-and-tools/14-tools-to-track-key-performance-indicators-for-your-business/"},"children":["14 Tools to Track Key Performance Indicators for Your Business"]}]},{"component":"h3","children":[{"component":"em","children":["General Optimization and Efficiency Tools"]}]},{"component":"p","children":["These miscellaneous tools can otherwise help you and your team get things done more efficiently:"]},{"component":"h4","children":[{"component":"em","children":["16. Evernote"]}]},{"component":"p","children":["If you haven’t tried ",{"component":"a","props":{"href":"https://evernote.com/?var=3","target":"_blank","rel":"nofollow"},"children":["Evernote "]},"yet, you need to. Available for every device, Evernote keeps all your meeting and project notes organized in one central location."]},{"component":"h4","children":[{"component":"em","children":["17. Dropbox"]}]},{"component":"p","children":["When it comes to managing and sharing files,",{"component":"a","props":{"href":"https://www.dropbox.com","target":"_blank","rel":"nofollow"},"children":[" Dropbox"]}," is still the king. Its pricing remains reasonable, and you’ll never have to worry about losing your files, especially if you maintain a good filing system."]},{"component":"h4","children":[{"component":"em","children":["18. Fiverr"]}]},{"component":"p","props":{"style":{"textAlign":"center"}},"children":[{"component":"iframe","props":{"src":"https://www.youtube.com/embed/iN33muJdHCs?rel=0","width":"560","height":"315","frameBorder":"0","allowFullScreen":""}}]},{"component":"p","children":["Have you ever needed something simple done quickly, but didn’t have time to do it yourself? We all have. That’s where ",{"component":"a","props":{"href":"https://www.fiverr.com/","target":"_blank","rel":"nofollow"},"children":["Fiverr "]},"shines. For $5 (or another agreed-on rate), you can have a temporary digital assistant knock out those tasks for you."]},{"component":"h4","children":[{"component":"em","children":["19. 99 Designs"]}]},{"component":"p","children":[{"component":"a","props":{"href":"http://99designs.com/","target":"_blank","rel":"nofollow"},"children":["99 Designs "]},"connects you with thousands of freelance designers, giving you fast design options you need for a relatively low price."]},{"component":"h4","children":[{"component":"em","children":["20. Google Docs"]}]},{"component":"p","children":["Document and spreadsheet collaboration is way easier with Google Docs in your lineup. Now it has a ",{"component":"a","props":{"href":"https://itunes.apple.com/us/app/google-docs/id842842640?mt=8","target":"_blank","rel":"nofollow"},"children":["mobile app"]},", and it’s easier than ever to keep your team in touch with the latest versions of your work."]},{"component":"p","children":["Not all of these apps are going to be right for every business. You may try some and find they aren’t right for your team, or aren’t worth the money. However, if you give these apps a fair shot, at least some of them will be valuable additions to your current workflow, quickly returning on your investment."]},{"component":"p","children":["As long as you keep moving forward and increasing your efficiency, there’s nothing that can stop your business’s acceleration in 2016 and beyond."]}]},"resource":null,"sponsorship":null,"thumbnail":{"path":null,"caption":"Monkeybusinessimages / Getty Images","isBlurred":true},"bestPicks":null},"related":{"relatedArticles":[{"title":"Game Changers: 20 Essential Online Tools to Use in 2016","canonical":"https://www.business.com/articles/the-20-online-tools-to-improve-your-business-in-2016/","slug":"the-20-online-tools-to-improve-your-business-in-2016","thumbnail":"https://www.business.com/images/channel/business-basics.jpg","dek":"Here is a comprehensive list of 20 amazing online tools for entrepreneurs. Hopefully you will give them a try in 2016.","lastModified":"2016-02-02T21:00:00Z","published":"2016-02-02T21:00:00Z","sponsored":false},{"title":"Which Should You Use? Project Management Tools vs. To-Do List Managers","canonical":"https://staging.business.com/articles/project-management-tools-vs-to-do-list-managers/","slug":"project-management-tools-vs-to-do-list-managers","thumbnail":"https://staging.business.com/images/content/576/0b1013087b11a727ca649/1500-0-","dek":"To-do list managers have become incredibly powerful, but they're still distinct from project management. Which type of tool is best for you?","lastModified":"2019-07-31T20:55:02Z","published":"2016-06-15T19:00:00Z","sponsored":null},{"title":"Which Should You Use? 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