![\"Book](\"/images/content/56c/e17803087b10e6d05f45c/Scaling_Up_Excellence.742by540.png)
Want to get an Ivy League MBA education without the six-figure cost? It's simple: read like an MBA student!
\nWe dug into the best school's required reading lists
\r\nTake a look at what MBA seekers at America's top Ivy League schools are reading.
\r\nSee what’s on Harvard Business School’s required reading list.
\r\nScaling Up Excellence: Getting to More Without Settling for Less by Robort Sutton and Huggy Rao
\r\n“A great read that provides practical advice whether you’re a team of five or fifty thousand.”
–– Lazlo Bock, Senior Vice President of People Operations, Google
In Scaling Up Excellence, bestselling author, Robert Sutton and Stanford colleague, Huggy Rao Sutton offer a comprehensive guide to management in a package of enticing stories, subtly supported by references to high-end research.
\r\nTheir personal history in the Silicon Valley and their global access to interesting organizations provides a relevant backdrop.
\r\nThe main theme is that, while many good practices exist in organizations, they either get lost or there are difficulties when attempts are made to spread them (scale them) across the organization.
\r\nThe breadth of this theme means that this book will provide value to anyone who would like to see organizations improve. The benefits are not limited by industry, functional area or organizational size.
\r\nWhat books do alumni from the Stanford Graduate School of Business recommend? Here’s one:
\r\nOrbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie
\r\n“It was written by a guy who made Hallmark cards. It’s about maintaining creativity in a corporate structure.”
–– Tristan Walker, founder of Walker & Company
![\"Orbiting](\"/images/content/56c/f47513087b11f12618e14/orbit_lg.742by494.png)
Any business can morph into a giant hairball, a tangled, impenetrable mass of rules, traditions, and systems based on what worked in the past that can plunge it into mediocrity.
\r\nGordon MacKenzie worked at Hallmark Cards for thirty years. Much at that time he worked hard to get his collegues to go into “orbit”, to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set.
\r\nIn his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius.
\r\nOriginally self-published and already a business \"cult classic\", this personally empowering and entertaining book explores the intersection between human creativity and the bottom line.
\r\nA must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work.
\r\nRelated Article: Inspiration Awaits: 5 Influential Business Books You Need to Read
\r\nThe syllabus for Managerial Decision Making at the Tuck School for Business at Dartmouth includes this unexpected yet captivating read:
\r\nMoneyball: The Art of Winning an Unfair Game by Michael Lewis
\r\n\"One of the best baseball, and management, books out.... Deserves a place in the Baseball Hall of Fame.\" ― Forbes
\r\n![\"Book](\"/images/content/56c/254ef3087b1bb139980f5/4120gz2h3iL._SX317_BO1_204_203_200_.460by719.png)
Discover the compelling story of the low-budget Oakland A's and their unorthodox general manager, Billy Beane as they use statistics and the scientific method to succeed against teams with much larger payrolls.
\r\nThis is a book that can be appreciated from so many different angles.
\r\nFor fans of baseball the allure is obvious. For fans of statistics, this book offers amazing insight into how numbers can be employed in real life with very powerful and very real results.
\r\nFor fans of human nature, this book offers a great look at how mistakes can be repeated and then perpetuated until someone with a strong mind and a stronger will comes along to break the cycle.
\r\nAnd for fans of character-driven stories, Moneyball hits it out of the park.
\r\nRelated Article: The Most Inspiring Books for Small Business Owners
\r\nWhat’s on tap at the Samuel Curtis Johnson Graduate School of Management at Cornell
\r\nWhen Genius Failed: The Rise and Fall of Long-Term Capital Management by Roger Lowenstien
\r\n![\"Book](\"/images/content/56c/255733187b1830ca6a961/51smpesnU8L._SX319_BO1_204_203_200_.460by715.png)
The story of The Rise and Fall of Long-Term Capital Management is a compelling one not only for people interested in finance, but for anyone fascinated by the spectacle of very smart people losing enormous sums of money.
\r\nLowenstein's book makes this story accessible by glossing over some of the technical details, a tradeoff of readability for depth, but still provides insight into the causes of LTCM's collapse.
\r\nIn this business classic, now with a new afterword in which the author draws parallels to the recent financial crisis, Lowenstein captures the gripping roller-coaster ride of Long-Term Capital Management.
\r\nDrawing on confidential internal memos and interviews with dozens of key players, Lowenstein explains not just how the fund made and lost its money but also how the personalities of Long-Term’s partners, the arrogance of their mathematical certainties, and the culture of Wall Street itself contributed to both their rise and their fall.
\r\nRelated Article: A Gift Worth Opening: The 10 Best Business Books for 2016
\r\nIn the course, Mastering Influence and Persuasion at Yale School of Management this read was on the syllabus.
\r\nInfluence: The Psychology of Persuasion by Robert Cialdini
\r\n“Influence should be required reading for all business majors.” –– Journal of Retailing
\r\n![\"Book](\"/images/content/56c/2563f3287b1e432685b9d/512_B_1yXuL._SX331_BO1_204_203_200_.460by689.png)
Influence has established itself as the most important book on persuasion ever published. This book explains the psychology of why people say, yes and how to apply these findings to others and your own life.
\r\nDistinguished psychologist, Robert B. Cialdini Ph.D., explains why some people are remarkably persuasive and how you can beat them at their own game.
\r\nThis indispensable book guarantees you’ll never again say, yes when you really mean, no, and how to make yourself into your most influential self.
\r\nMost books of applied psychology fall prey to one of two weaknesses: Either they lack scientific content (or over-simplify) or they present solid information in an academic manner that readers find difficult to absorb and apply.
\r\nRobert Cialdini's book stands out brilliantly from these books.
\n","docType":"article","guid":"articles_cf75a928b9582645fe2a3ae9bffd7a94","lastModified":"2016-02-25T22:00:00.000Z","published":"2016-02-25T22:00:00.000Z","structuredData":null,"subtitle":null,"template":"v1","title":"Read Like an MBA: Top 5 Books Ivy Leaguers Read in Business School","type":"article","author":{"avatar":"https://staging.business.com/images/author/55a/814253087b15f318b45a2/100-100","bio":"Traci is a marketing copywriter with over twelve years experience developing multi channel content and branding strategies for financial products and services for a fortune 100 company, including but not limited to banking, credit cards, lending, and small business. Making complicated subject matter more interesting and easier to understand is her specialty. A fan of all things entrepreneurial, she creates branding and marketing materials for start-ups and small businesses.","name":"Traci Cox","image":null,"slug":null,"social":{"facebook":"","linkedin":"https://www.linkedin.com/pub/traci-cox/14/94b/b41","twitter":null,"website":"http://www.haveanaha.com/"},"status":"enabled","title":null,"type":"Old BDC Member","user":{"imagePath":"https://staging.business.com/images/undefined","profile":{"company":"El Paso Advisors","jobTitle":"CEO","website":""}}},"breadcrumbs":null,"channels":{"primary":{"name":"Career","slug":"career"},"sub":{"name":"Careers","slug":"careers"}},"meta":{"robots":"index, follow","description":"Take a look at what’s on the syllabus for seekers of MBAs from the Ivy League.","title":"5 Books Ivy Leaguers Read Getting an MBA - business.com"},"parsedContent":{"toc":[{"id":"harvard","title":"Harvard"},{"id":"stanford","title":"Stanford"},{"id":"dartmouth","title":"Dartmouth"},{"id":"cornell","title":"Cornell"},{"id":"yale","title":"Yale"}],"json":[{"component":"p","children":["Want to get an Ivy League MBA education without the six-figure cost? It's simple: read like an MBA student!"]},{"component":"p","children":["We dug into the best school's required reading lists"]},{"component":"p","children":["Take a look at what MBA seekers at America's top Ivy League schools are reading."]},{"component":"h2","props":{"id":"harvard"},"children":[{"component":"em","children":["Harvard"]}]},{"component":"p","children":["See what’s on Harvard Business School’s ",{"component":"a","props":{"href":"http://blog.hubspot.com/marketing/harvard-business-school-books-reading-list","target":"_blank","rel":"nofollow"},"children":["required reading list"]},"."]},{"component":"p","children":[{"component":"i","children":[{"component":"a","props":{"href":"http://www.amazon.com/Scaling-Up-Excellence-Getting-Settling/dp/0385347022","target":"_blank","rel":"nofollow"},"children":["Scaling Up Excellence"]},":"]}," ",{"component":"i","children":["Getting to More Without Settling for Less"]}," by Robort Sutton and Huggy Rao "]},{"component":"p","children":["“A great read that provides practical advice whether you’re a team of five or fifty thousand.” ",{"component":"br"},"–– Lazlo Bock, Senior Vice President of People Operations, Google"]},{"component":"p","children":[{"component":"picture","props":{"className":"aligncenter med"},"children":[{"component":"source","props":{"srcSet":"/images/content/56c/e17803087b10e6d05f45c/Scaling_Up_Excellence.742by540.png 742w, /images/content/56c/e17803087b10e6d05f45c/Scaling_Up_Excellence.412by300.png 412w, /images/content/56c/e17803087b10e6d05f45c/Scaling_Up_Excellence.206by150.png 206w","sizes":"(min-width: 870px) 412px, (min-width: 400px) 38vw, 62%"}},{"component":"img","props":{"src":"/images/content/56c/e17803087b10e6d05f45c/Scaling_Up_Excellence.206by150.png","alt":"Book Cover: Scaling Up Excellence by Robert Sutton","width":"206","height":"150","data-content-img-id":"56ce17803087b10e6d05f45c"}}]}]},{"component":"p","children":["In ",{"component":"i","children":["Scaling Up Excellence"]},", bestselling author, Robert Sutton and Stanford colleague, Huggy Rao Sutton offer a comprehensive guide to management in a package of enticing stories, subtly supported by references to high-end research."]},{"component":"p","children":["Their personal history in the Silicon Valley and their global access to interesting organizations provides a relevant backdrop."]},{"component":"p","children":["The main theme is that, while many good practices exist in organizations, they either get lost or there are difficulties when attempts are made to spread them (scale them) across the organization."]},{"component":"p","children":["The breadth of this theme means that this book will provide value to anyone who would like to see organizations improve. The benefits are not limited by industry, functional area or organizational size. "]},{"component":"h2","props":{"id":"stanford"},"children":[{"component":"em","children":["Stanford"]}]},{"component":"p","children":["What ",{"component":"a","props":{"href":"https://www.gsb.stanford.edu/insights/seven-business-books-read-2015","target":"_blank","rel":"nofollow"},"children":["books"]}," do alumni from the Stanford Graduate School of Business recommend? Here’s one: "]},{"component":"p","children":[{"component":"i","children":[{"component":"a","props":{"href":"http://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835","target":"_blank","rel":"nofollow"},"children":["Orbiting the Giant Hairball"]},": A Corporate Fool’s Guide to Surviving with Grace"]}," by Gordon MacKenzie "]},{"component":"p","children":["“It was written by a guy who made Hallmark cards. It’s about maintaining creativity in a corporate structure.” ",{"component":"br"},"–– Tristan Walker, founder of Walker & Company"]},{"component":"figure","props":{"className":"aligncenter med"},"children":[{"component":"picture","children":[{"component":"source","props":{"srcSet":"/images/content/56c/f47513087b11f12618e14/orbit_lg.742by494.png 742w, /images/content/56c/f47513087b11f12618e14/orbit_lg.412by274.png 412w, /images/content/56c/f47513087b11f12618e14/orbit_lg.206by137.png 206w","sizes":"(min-width: 870px) 412px, (min-width: 400px) 38vw, 62%"}},{"component":"img","props":{"src":"/images/content/56c/f47513087b11f12618e14/orbit_lg.206by137.png","alt":"Orbiting the Giant Hairball Cover","width":"206","height":"137","data-content-img-id":"56cf47513087b11f12618e14"}}]},{"component":"div","props":{"className":"attributionLink"},"children":["Source: ",{"component":"a","props":{"className":"img_credit mceNonEditable","href":"http://www.enjoythisbeautifulday.com/2010/orbiting-the-giant-hairball-2/","target":"_blank","rel":"nofollow"},"children":["Enjoy This Beautiful Day"]}]}]},{"component":"p","children":["Any business can morph into a giant hairball, a tangled, impenetrable mass of rules, traditions, and systems based on what worked in the past that can plunge it into mediocrity."]},{"component":"p","children":["Gordon MacKenzie worked at Hallmark Cards for thirty years. Much at that time he worked hard to get his collegues to go into “orbit”, to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set."]},{"component":"p","children":["In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius."]},{"component":"p","children":["Originally self-published and already a business \"cult classic\", this personally empowering and entertaining book explores the intersection between human creativity and the bottom line."]},{"component":"p","children":["A must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work."]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"http://www.business.com/entrepreneurship/inspiartion-awaits-5-influential-business-books-you-need-to-read/"},"children":["Inspiration Awaits: 5 Influential Business Books You Need to Read"]}]},{"component":"h2","props":{"id":"dartmouth"},"children":[{"component":"em","children":["Dartmouth"]}]},{"component":"p","children":["The ",{"component":"a","props":{"href":"http://mba.tuck.dartmouth.edu/mdm/SyllabusReadingListEtc/ReadingList.htm","target":"_blank","rel":"nofollow"},"children":["syllabus for Managerial Decision Making"]}," at the Tuck School for Business at Dartmouth includes this unexpected yet captivating read:"]},{"component":"p","children":[{"component":"i","children":[{"component":"a","props":{"href":"http://www.amazon.com/Moneyball-The-Winning-Unfair-Game/dp/0393057658","target":"_blank","rel":"nofollow"},"children":["Moneyball"]},": The Art of Winning an Unfair Game"]}," by Michael Lewis"]},{"component":"p","children":["\"One of the best baseball, and management, books out.... Deserves a place in the Baseball Hall of Fame.\" ― Forbes"]},{"component":"p","children":[{"component":"picture","props":{"className":"aligncenter small"},"children":[{"component":"source","props":{"srcSet":"/images/content/56c/254ef3087b1bb139980f5/4120gz2h3iL._SX317_BO1_204_203_200_.460by719.png 460w, /images/content/56c/254ef3087b1bb139980f5/4120gz2h3iL._SX317_BO1_204_203_200_.255by398.png 255w, /images/content/56c/254ef3087b1bb139980f5/4120gz2h3iL._SX317_BO1_204_203_200_.127by198.png 127w","sizes":"(min-width: 870px) 255px, (min-width: 400px) 100vw, 100%"}},{"component":"img","props":{"src":"/images/content/56c/254ef3087b1bb139980f5/4120gz2h3iL._SX317_BO1_204_203_200_.127by198.png","alt":"Book Cover: Moneyball: The Art of Winning an Unfair Game by Michael Lewis","width":"127","height":"198","data-content-img-id":"56c254ef3087b1bb139980f5"}}]}]},{"component":"p","children":["Discover the compelling story of the low-budget Oakland A's and their unorthodox general manager, Billy Beane as they use statistics and the scientific method to succeed against teams with much larger payrolls."]},{"component":"p","children":["This is a book that can be appreciated from so many different angles."]},{"component":"p","children":["For fans of baseball the allure is obvious. For fans of statistics, this book offers amazing insight into how numbers can be employed in real life with very powerful and very real results."]},{"component":"p","children":["For fans of human nature, this book offers a great look at how mistakes can be repeated and then perpetuated until someone with a strong mind and a stronger will comes along to break the cycle."]},{"component":"p","children":["And for fans of character-driven stories, ",{"component":"i","children":["Moneyball"]}," hits it out of the park. "]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"http://www.business.com/entrepreneurship/the-most-inspiring-books-for-small-business-owners/"},"children":["The Most Inspiring Books for Small Business Owners"]}]},{"component":"h2","props":{"id":"cornell"},"children":[{"component":"em","children":["Cornell"]}]},{"component":"p","children":[{"component":"a","props":{"href":"https://www.johnson.cornell.edu/New-Students/One-Year-MBA/Career-Planning/Recommended-Reading","target":"_blank","rel":"nofollow"},"children":["What’s on tap"]}," at the Samuel Curtis Johnson Graduate School of Management at Cornell "]},{"component":"p","children":[{"component":"i","children":[{"component":"a","props":{"href":"http://www.amazon.com/When-Genius-Failed-Long-Term-Management/dp/0375758259/ref=sr_1_1?s=books&ie=UTF8&qid=1369761575&sr=1-1&keywords=when+genius+failed","target":"_blank","rel":"nofollow"},"children":["When Genius Failed"]},": The Rise and Fall of Long-Term Capital Management"]}," by Roger Lowenstien"]},{"component":"p","children":[{"component":"picture","props":{"className":"aligncenter small"},"children":[{"component":"source","props":{"srcSet":"/images/content/56c/255733187b1830ca6a961/51smpesnU8L._SX319_BO1_204_203_200_.460by715.png 460w, /images/content/56c/255733187b1830ca6a961/51smpesnU8L._SX319_BO1_204_203_200_.255by396.png 255w, /images/content/56c/255733187b1830ca6a961/51smpesnU8L._SX319_BO1_204_203_200_.127by197.png 127w","sizes":"(min-width: 870px) 255px, (min-width: 400px) 100vw, 100%"}},{"component":"img","props":{"src":"/images/content/56c/255733187b1830ca6a961/51smpesnU8L._SX319_BO1_204_203_200_.127by197.png","alt":"Book Cover: When Genius Failed by Roger Lowenstein","width":"127","height":"197","data-content-img-id":"56c255733187b1830ca6a961"}}]}]},{"component":"p","children":["The story of ",{"component":"i","children":["The Rise and Fall of Long-Term Capital Management"]}," is a compelling one not only for people interested in finance, but for anyone fascinated by the spectacle of very smart people losing enormous sums of money."]},{"component":"p","children":["Lowenstein's book makes this story accessible by glossing over some of the technical details, a tradeoff of readability for depth, but still provides insight into the causes of LTCM's collapse."]},{"component":"p","children":["In this business classic, now with a new afterword in which the author draws parallels to the recent financial crisis, Lowenstein captures the gripping roller-coaster ride of Long-Term Capital Management."]},{"component":"p","children":["Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein explains not just how the fund made and lost its money but also how the personalities of Long-Term’s partners, the arrogance of their mathematical certainties, and the culture of Wall Street itself contributed to both their rise and their fall."]},{"component":"p","children":[{"component":"em","children":["Related Article:"]}," ",{"component":"Link","props":{"href":"http://www.business.com/careers/a-gift-worth-opening-the-10-best-business-books-for-2016/"},"children":["A Gift Worth Opening: The 10 Best Business Books for 2016"]}]},{"component":"h2","props":{"id":"yale"},"children":[{"component":"em","children":["Yale"]}]},{"component":"p","children":["In the course, Mastering Influence and Persuasion at Yale School of Management this read ",{"component":"a","props":{"href":"http://som.yale.edu/our-courses","target":"_blank","rel":"nofollow"},"children":["was on the syllabus"]},"."]},{"component":"p","children":[{"component":"i","children":[{"component":"a","props":{"href":"http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X","target":"_blank","rel":"nofollow"},"children":["Influence"]},": The Psychology of Persuasion"]}," by Robert Cialdini"]},{"component":"p","children":["“",{"component":"i","children":["Influence"]}," should be required reading for all business majors.” –– Journal of Retailing"]},{"component":"p","children":[{"component":"picture","props":{"className":"aligncenter small"},"children":[{"component":"source","props":{"srcSet":"/images/content/56c/2563f3287b1e432685b9d/512_B_1yXuL._SX331_BO1_204_203_200_.460by689.png 460w, /images/content/56c/2563f3287b1e432685b9d/512_B_1yXuL._SX331_BO1_204_203_200_.255by382.png 255w, /images/content/56c/2563f3287b1e432685b9d/512_B_1yXuL._SX331_BO1_204_203_200_.127by190.png 127w","sizes":"(min-width: 870px) 255px, (min-width: 400px) 100vw, 100%"}},{"component":"img","props":{"src":"/images/content/56c/2563f3287b1e432685b9d/512_B_1yXuL._SX331_BO1_204_203_200_.127by190.png","alt":"Book Cover: Influence: The Psychology of Persuasion by Robert Cialdini","width":"127","height":"190","data-content-img-id":"56c2563f3287b1e432685b9d"}}]}]},{"component":"p","children":[{"component":"i","children":["Influence"]}," has established itself as the most important book on persuasion ever published. This book explains the psychology of why people say, yes and how to apply these findings to others and your own life."]},{"component":"p","children":["Distinguished psychologist, Robert B. Cialdini Ph.D., explains why some people are remarkably persuasive and how you can beat them at their own game."]},{"component":"p","children":["This indispensable book guarantees you’ll never again say, yes when you really mean, no, and how to make yourself into your most influential self."]},{"component":"p","children":["Most books of applied psychology fall prey to one of two weaknesses: Either they lack scientific content (or over-simplify) or they present solid information in an academic manner that readers find difficult to absorb and apply."]},{"component":"p","children":["Robert Cialdini's book stands out brilliantly from these books. "]}]},"resource":null,"sponsorship":null,"thumbnail":{"path":null,"caption":"Fizkes / Getty Images","isBlurred":false},"bestPicks":null},"related":{"relatedArticles":[{"title":"Read Like an MBA: Top 5 Books Ivy Leaguers Read in Business School","canonical":"https://www.business.com/articles/top-5-books-ivy-leaguers-read-in-business-school/","slug":"top-5-books-ivy-leaguers-read-in-business-school","thumbnail":"https://www.business.com/images/channel/career.jpg","dek":"Want to get an Ivy League MBA education without the six-figure cost? It's simple: read like an MBA student!","lastModified":"2016-02-25T22:00:00Z","published":"2016-02-25T22:00:00Z","sponsored":false},{"title":"Always Prepared: 4 Things Every Business Owner Should Have in His Back Pocket","canonical":"https://staging.business.com/articles/4-things-every-business-owner-should-have-in-his-back-pocket/","slug":"4-things-every-business-owner-should-have-in-his-back-pocket","thumbnail":"https://staging.business.com/images/content/56c/615823187b197366040bf/1500-0-","dek":"Prepare for all situations by having the right resources at hand. Here are the top things every business owner needs access to stay ready.","lastModified":"2017-02-22T23:53:53Z","published":"2016-02-18T22:00:00Z","sponsored":null},{"title":"Always Prepared: 4 Things Every Business Owner Should Have in His Back Pocket","canonical":"https://www.business.com/articles/4-things-every-business-owner-should-have-in-his-back-pocket/","slug":"4-things-every-business-owner-should-have-in-his-back-pocket","thumbnail":"https://www.business.com/images/channel/business-basics.jpg","dek":"Prepare for all situations by having the right resources at hand. Here are the top things every business owner needs access to stay ready.","lastModified":"2016-02-18T22:00:00Z","published":"2016-02-18T22:00:00Z","sponsored":false},{"title":"Better Than Coffee: 14 Podcasts That Will Inspire Your Mornings","canonical":"https://staging.business.com/articles/better-than-coffee-14-podcasts-that-will-inspire-your-mornings/","slug":"better-than-coffee-14-podcasts-that-will-inspire-your-mornings","thumbnail":"https://staging.business.com/images/content/56a/800f23087b11c1cde1683/1500-0-","dek":"Need an extra shot to get you going in the mornings? Get the creativity and energy boost you need to tackle your day.","lastModified":"2019-07-31T20:56:00Z","published":"2016-01-27T18:00:00Z","sponsored":null},{"title":"Better Than Coffee: 14 Podcasts That Will Inspire Your Mornings","canonical":"https://www.business.com/articles/better-than-coffee-14-podcasts-that-will-inspire-your-mornings/","slug":"better-than-coffee-14-podcasts-that-will-inspire-your-mornings","thumbnail":"https://www.business.com/images/channel/business-basics.jpg","dek":"Need an extra shot to get you going in the mornings? Get the creativity and energy boost you need to tackle your day.","lastModified":"2016-01-27T18:00:00Z","published":"2016-01-27T18:00:00Z","sponsored":false},{"title":"Personal Brand Visibility: 5 Guidelines For Entrepreneurs to Build a Strong Digital Footprint","canonical":"https://staging.business.com/articles/5-guidelines-for-entrepreneurs-to-build-a-strong-digital-footprint/","slug":"5-guidelines-for-entrepreneurs-to-build-a-strong-digital-footprint","thumbnail":"https://staging.business.com/images/content/56d/caa283187b1640471e360/1500-0-","dek":"Modern entrepreneurs need to network and to be able to create influence via the Internet. They must form a strong digital footprint.","lastModified":"2017-02-22T23:54:40Z","published":"2016-03-08T20:00:00Z","sponsored":null},{"title":"Personal Brand Visibility: 5 Guidelines For Entrepreneurs to Build a Strong Digital Footprint","canonical":"https://www.business.com/articles/5-guidelines-for-entrepreneurs-to-build-a-strong-digital-footprint/","slug":"5-guidelines-for-entrepreneurs-to-build-a-strong-digital-footprint","thumbnail":"https://www.business.com/images/channel/business-basics.jpg","dek":"Modern entrepreneurs need to network and to be able to create influence via the Internet. They must form a strong digital footprint.","lastModified":"2016-03-08T20:00:00Z","published":"2016-03-08T20:00:00Z","sponsored":false},{"title":"The Pivotal Moment: What Turns \"Wantrepreneurs\" into Entrepreneurs?","canonical":"https://staging.business.com/articles/the-pivotal-moment-what-turns-wantrepreneurs-into-entrepreneurs/","slug":"the-pivotal-moment-what-turns-wantrepreneurs-into-entrepreneurs","thumbnail":"https://staging.business.com/images/content/56c/cb8543087b11b6d05f425/1500-0-","dek":"It's high time for you to start making things happen. Quit being a \"wantrepreneur\" and become the entrepreneur that you've always wanted.","lastModified":"2016-02-24T20:00:00Z","published":"2016-02-24T20:00:00Z","sponsored":null},{"title":"10 Principles of Success: Quotes to Inspire from Jim Rohn","canonical":"https://staging.business.com/articles/10-principles-of-success-quotes-to-inspire-from-jim-rohn/","slug":"10-principles-of-success-quotes-to-inspire-from-jim-rohn","thumbnail":"https://staging.business.com/images/content/56a/12ad43287b1f97e2d1b5a/1500-0-","dek":"Studying and applying long-standing principles from Jim Rohn will give you clarity and a model of high success to emulate.","lastModified":"2017-02-22T23:54:39Z","published":"2016-01-22T15:00:00Z","sponsored":null},{"title":"10 Principles of Success: Quotes to Inspire from Jim Rohn","canonical":"https://www.business.com/articles/10-principles-of-success-quotes-to-inspire-from-jim-rohn/","slug":"10-principles-of-success-quotes-to-inspire-from-jim-rohn","thumbnail":"https://www.business.com/images/channel/career.jpg","dek":"Studying and applying long-standing principles from Jim Rohn will give you clarity and a model of high success to emulate.","lastModified":"2016-01-22T15:00:00Z","published":"2016-01-22T15:00:00Z","sponsored":false},{"title":"Legends Among Us: 6 Lessons from Great Influencers of the Past and Present","canonical":"https://www.business.com/articles/6-lessons-learned-from-great-influencers-of-the-past-and-present/","slug":"6-lessons-learned-from-great-influencers-of-the-past-and-present","thumbnail":"https://www.business.com/images/channel/business-basics.jpg","dek":"Looking for solid business advice? Take a look at what the work of some of the greatest artists and influencers of all time can teach you.","lastModified":"2016-02-22T22:00:00Z","published":"2016-02-22T22:00:00Z","sponsored":false},{"title":"Listen and Learn: The 6 Best Business Tips From Leading Entrepreneurs","canonical":"https://staging.business.com/articles/the-6-best-business-tips-from-leading-entrepreneurs/","slug":"the-6-best-business-tips-from-leading-entrepreneurs","thumbnail":"https://staging.business.com/images/content/56b/38cee2f87b19b27fb0173/1500-0-","dek":"Watch this video and hear the best business advice from leading entrepreneurs like, Guy Kawasaki, Sophia Amoruso, Chase Jarvis and more.","lastModified":"2016-02-04T18:00:00Z","published":"2016-02-04T18:00:00Z","sponsored":null}],"relatedReviews":[{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5e8747da54d26d471c8b457c/cat-image1.jpg","canonical":"https://staging.business.com/categories/stg-new-megabestpicks-040320201027/","title":"STG New Mega Best Picks Category 04-03-20-10-27","dek":"This is a test meta description for a new Mega Best Picks category that was added on 04-03-20-10-27","slug":"stg-new-megabestpicks-040320201027","lastModified":"2020-04-03T07:00:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5e7e2d0c54d26dba1c8b456b/cat-image1.jpg","canonical":"https://staging.business.com/categories/stg-new-seo-032720201242/","title":"STG New Seo Category 03-27-20-12-42","dek":"This is a test meta description for a new Seo category that was added on 03-27-20-12-42","slug":"stg-new-seo-032720201242","lastModified":"2020-03-27T07:00:00Z"},{"doc_type":"category","thumbnail":"https://staging.business.com/images/rz/5e7e2eb454d26dbd1c8b456d/cat-image2.jpg","canonical":"https://staging.business.com/categories/stg-new-megabestpicks-032720201249/","title":"STG New Mega Best Picks Category 03-27-20-12-49","dek":"This is a test meta description for a new Mega Best Picks category that was added on 03-27-20-12-49","slug":"stg-new-megabestpicks-032720201249","lastModified":"2020-03-27T07:00:00Z"}],"relatedSponsoredArticles":null}},"pageContext":{"displayModified":"2016-02-25T22:00:00.000Z","template":"v1","title":"Read Like an MBA: Top 5 Books Ivy Leaguers Read in Business School","meta":{"robots":"index, follow"},"docType":"articles","slug":"top-5-books-ivy-leaguers-read-in-business-school","canonical":"https://staging.business.com/articles/top-5-books-ivy-leaguers-read-in-business-school/","skipTOC":false}},"staticQueryHashes":[]}