{"componentChunkName":"component---src-templates-hubs-index-jsx","path":"/branding/2/","result":{"data":{"props":{"displayModified":"2020-06-26T16:29:00.000Z","title":"Branding","subtitle":"Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.","href":"branding","adsense":true,"adsenseMobile":false,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":{"name":"Branding","slug":"branding"}},"qtOfferGroupId":null,"structuredData":null,"path":"/branding/","isCurated":false,"meta":{"robots":null,"description":"Solid business branding doesn't happen by accident. Get our top-rated articles and advice to help you create an authentic, enduring brand.","title":"Branding and Brand Strategy - business.com"},"moduleArticles":null,"moduleTrendingArticles":null,"moduleBestPicks":null,"sponsor":null}},"pageContext":{"slug":"branding","href":"branding","moduleRiverOfLinks":{"title":"Latest: Advice, Tips and Resources","searchTerms":""},"search":{"query":"","current_page":2,"num_pages":10,"per_page":30,"total_result_count":297,"facets":[],"title":"Search","slug":"search"},"mainContent":{"content":[{"author":"business.com editorial staff","canonical":"/articles/how-to-describe-your-business/","description":"Find out how you can boil down your business to a few keywords.","doc_type":"article","guid":"e8f497acd45eb76e67f5aaba0eb14af5","tags":["business-basics","customers","starting-a-business","branding","marketing","entrepreneurship"],"published_at":"2018-06-15T14:45:00Z","modified_at":"2020-07-14T16:30:00Z","sort_date":"2020-07-14T16:30:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ef/4c2905a215e95508b4571/1500-0-"},"title":"How to Describe Your Business","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"Drew Hendricks","canonical":"/articles/how-to-create-a-sustainable-business-model/","description":"Why should your business be sustainable, and how can you achieve this model?","doc_type":"article","guid":"b2f160bc4d1593aaa90dbc47f53b453c","tags":["business-basics","business-solutions","branding","starting-a-business","strategy","entrepreneurship"],"published_at":"2018-12-29T16:00:00Z","modified_at":"2020-07-14T10:20:00Z","sort_date":"2020-07-14T10:20:00Z","subtitle":"BY Drew Hendricks","thumbnail":{"path":"https://staging.business.com/images/content/5c2/540239c658ab7038b456d/1500-0-"},"title":"How to Create a Sustainable Business Model","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"Thomas Griffin","canonical":"/articles/strategies-to-get-more-value-from-your-content/","description":"Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.","doc_type":"article","guid":"6cf00e23023b7dfdbcd8ee1ba6ea2d3e","tags":["marketing-solutions","marketing","marketing-strategy","branding","social-media"],"published_at":"2020-07-13T15:44:00Z","modified_at":"2020-07-13T15:44:00Z","sort_date":"2020-07-13T15:44:00Z","subtitle":"BY Thomas Griffin","thumbnail":{"path":"https://staging.business.com/images/content/5f0/c4d6e5a215e4f388b4567/1500-0-"},"title":"4 Clever Strategies to Get More Value From Your Content","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"featured_listing","tags":["business basics","business-basics"],"title":"KeyBank Middle Market Business Sentiment Report","thumbnail":{"path":"https://www.business.com/images/general/592/825a7cf838eeb7a8b4567/150-0-"},"dek":"When it comes to the middle market, Key has a dedication like no other bank. Our commitment and focus allow us to deliver relevant, actionable, and tailored solutions for middle market companies. As part of this commitment, KeyBank conducts quarterly surveys with middle market executives. We ask them various questions about business and the world around them to uncover industry views, including how they feel about the state of the economy, security, future growth plans and more..","guid":"featured_listing:3244","data":{"display_link":"https://www.business.com/resources/keybank-middle-market-business-sentiment-report/"},"slug":"featured_listing:KeyBank-Middle-Market-Business-Sentiment-Report-3244","canonical":"https://www.business.com/resources/keybank-middle-market-business-sentiment-report/"},{"author":"business.com editorial staff","canonical":"/articles/tips-tricks-diy-headshot-photos/","description":"Read this before attempting to photograph your own professional headshot.","doc_type":"article","guid":"d0fd123a293bab33940dc7dbdde7d82e","tags":["branding","career","business-basics","careers","social-media"],"published_at":"2017-10-11T20:00:00Z","modified_at":"2020-07-10T16:44:00Z","sort_date":"2020-07-10T16:44:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ef/4ca055a215e78308b456d/1500-0-"},"title":"How You Should (and Shouldn't) Take Your Own Headshot","type":"article","sponsored":false,"channel":{"name":"Career","slug":"career"}},{"author":"Chris Christoff","canonical":"/articles/improve-livestreaming-strategy/","description":"If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?","doc_type":"article","guid":"6a2e3e80b671b3c552e3983435cb413d","tags":["customers","marketing-solutions","branding","social-media","marketing","marketing-strategy"],"published_at":"2020-07-07T18:59:00Z","modified_at":"2020-07-07T18:59:00Z","sort_date":"2020-07-07T18:59:00Z","subtitle":"BY Chris Christoff","thumbnail":{"path":"https://staging.business.com/images/content/5f0/4c0f25a215e49158b4569/1500-0-"},"title":"3 Ways to Improve Your Livestreaming Strategy","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Chris Christoff","canonical":"/articles/increase-social-media-engagement/","description":"Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.","doc_type":"article","guid":"ae26a497cc87a846be9295e0d428f911","tags":["marketing-strategy","social-media","customers","marketing","branding"],"published_at":"2020-07-03T15:00:00Z","modified_at":"2020-07-03T15:00:00Z","sort_date":"2020-07-03T15:00:00Z","subtitle":"BY Chris Christoff","thumbnail":{"path":"https://staging.business.com/images/content/5ef/deee39c658a2c738b4573/1500-0-"},"title":"4 Ways to Increase Your Brand's Social Media Engagement","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"featured_listing","tags":["business basics","business-basics"],"title":"Retail RX: How to Cure the Inventory Management Headache","thumbnail":{"path":"https://www.business.com/images/general/598/4a8451039eb06768b456d/150-0-"},"dek":"Retail RX: How to Cure the Inventory Management Headache","guid":"featured_listing:3247","data":{"display_link":"http://www.business.com/resources/retail-rx/"},"slug":"featured_listing:Retail-RX-How-to-Cure-the-Inventory-Management-Headache-3247","canonical":"http://www.business.com/resources/retail-rx/"},{"author":"Syed Balkhi","canonical":"/articles/ux-and-conversion-rate-optimization/","description":"UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.","doc_type":"article","guid":"abd05dd5d15f5ab886d477695d4e3fb7","tags":["branding","customers","marketing","marketing-solutions","marketing-strategy","technology-solutions","technology","strategy"],"published_at":"2020-07-02T20:18:00Z","modified_at":"2020-07-02T20:18:00Z","sort_date":"2020-07-02T20:18:00Z","subtitle":"BY Syed Balkhi","thumbnail":{"path":"https://staging.business.com/images/content/5ef/dec7b5a215eaa0e8b457b/1500-0-"},"title":"UX and Conversion Rate Optimization: What You Need to Know","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/manage-online-reputation/","description":"How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.","doc_type":"article","guid":"e0f2792836bfdccfddc2b5151222106f","tags":["branding","marketing","public-relations","marketing-strategy","social-media"],"published_at":"2017-05-16T07:00:00Z","modified_at":"2020-07-01T18:22:00Z","sort_date":"2020-07-01T18:22:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ef/cd4215a215ee7668b4572/1500-0-"},"title":"The 7 Most Effective Ways to Manage Your Online Reputation","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Scott Gerber","canonical":"/articles/website-builders-on-a-budget/","description":"You don't need to spend a ton of money to build a great business website.","doc_type":"article","guid":"b68d853e8858a483bbd2b66dac6aa5d7","tags":["software","technology","business-basics","business-solutions","marketing","branding","technology-solutions"],"published_at":"2020-07-01T14:00:00Z","modified_at":"2020-07-01T14:00:00Z","sort_date":"2020-07-01T14:00:00Z","subtitle":"BY Scott Gerber","thumbnail":{"path":"https://staging.business.com/images/content/5ef/b6ba97b437465268b4578/1500-0-"},"title":"Sophisticated Website Builders for Startups on a Shoestring Budget","type":"article","sponsored":false,"channel":{"name":"Technology","slug":"technology"}},{"doc_type":"featured_listing","tags":["business basics","business-basics"],"title":"PODS Helps New York City's Time Square Ring in the New Year","thumbnail":{"path":"https://www.business.com/images/general/598/384f392a3a4d6478b4580/150-0-"},"dek":"PODS Helps New York City's Time Square Ring in the New Year","guid":"featured_listing:3248","data":{"display_link":"http://www.business.com/resources/pods-for-business-helps-new-york-citys-time-square/"},"slug":"featured_listing:PODS-Helps-New-York-City-s-Time-Square-Ring-in-the-New-Year-3248","canonical":"http://www.business.com/resources/pods-for-business-helps-new-york-citys-time-square/"},{"author":"Daglar Cizmeci","canonical":"/articles/businesses-adapt-online-presence-to-covid-19/","description":"Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?","doc_type":"article","guid":"13ff8410a9cdf1180989dac46fb2bd52","tags":["marketing-strategy","covid-19","strategy","social-media","branding","marketing","covid-resources"],"published_at":"2020-06-29T14:00:00Z","modified_at":"2020-06-29T14:00:00Z","sort_date":"2020-06-29T14:00:00Z","subtitle":"BY Daglar Cizmeci","thumbnail":{"path":"https://staging.business.com/images/content/5ef/6477c9c658a783c8b457b/1500-0-"},"title":"How COVID-19 Has Forced Businesses to Boost Their Online Presence","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Jared Atchison","canonical":"/articles/why-and-how-to-offer-wellness-content/","description":"As a business, you should be offering wellness content to your employees and customers during a public health crisis. Here are some ways it can help your brand and some methods to deliver it.","doc_type":"article","guid":"beccb97e15cd872a700b2114f4917702","tags":["employees","branding","marketing-strategy","covid-resources","customers","marketing","business-solutions","covid-19","human-resources"],"published_at":"2020-06-26T19:35:00Z","modified_at":"2020-06-26T19:35:00Z","sort_date":"2020-06-26T19:35:00Z","subtitle":"BY Jared Atchison","thumbnail":{"path":"https://staging.business.com/images/content/5ef/64d005a215e6c618b4585/1500-0-"},"title":"Why and How You Should Create Wellness Content During COVID-19","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/how-to-announce-rebranding/","description":"Follow these five tips to make sure your rebranding is a wild success.","doc_type":"article","guid":"c2280f023a993e3d321e5a557dbb876a","tags":["public-relations","branding","marketing-solutions","marketing-strategy","sales","marketing","social-media"],"published_at":"2018-04-12T17:30:00Z","modified_at":"2020-06-26T19:01:00Z","sort_date":"2020-06-26T19:01:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ee/380987b43746e668b4575/1500-0-"},"title":"How to Announce a Rebranding","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/building-your-brand-as-a-marketing-agency/","description":"Learn how to find your audience and brand identity.","doc_type":"article","guid":"1ba68d8a2380e8d03bb07b5f1aa84590","tags":["marketing-strategy","branding","marketing"],"published_at":"2017-08-10T07:00:00Z","modified_at":"2020-06-23T18:51:00Z","sort_date":"2020-06-23T18:51:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/596/fecc81039eb973c8b456f/1500-0-"},"title":"Building Your Brand as an Advertising or Marketing Agency","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Anonymous User","canonical":"/advice/answers/question/do-i-really-need-a-logo/","description":"I started my business as a bit of  newbie, yes my parents had both run businesses and I had helped them to run their business, however, I sort of came up with my own during the middle of the night 4.5 years ago and did the classic visit to vistaprint and created a logo with just the letter A in a pr","doc_type":"question","guid":"question_5769","tags":["branding","marketing","branding"],"published_at":"2015-09-22T07:21:09Z","modified_at":"2020-06-21T11:18:11Z","sort_date":"2020-06-21T11:18:11Z","subtitle":"QUESTION | BY Anonymous User | 38 ANSWERS | LAST ACTIVITY ON 06/21/20","thumbnail":{"path":"https://staging.business.com/images/bdc-placeholder.jpg"},"title":"Do I really need a logo?","type":"question","sponsored":false,"total_answers":38},{"author":"Colby Flood","canonical":"/articles/brand-guidelines-for-digital-marketing/","description":"You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.","doc_type":"article","guid":"4d1bde85d816b6fdc4671b5eb91e3e36","tags":["marketing","marketing-strategy","branding","social-media"],"published_at":"2020-06-18T20:15:00Z","modified_at":"2020-06-18T20:15:00Z","sort_date":"2020-06-18T20:15:00Z","subtitle":"BY Colby Flood","thumbnail":{"path":"https://staging.business.com/images/content/5ee/b9ba15a215e9a558b456e/1500-0-"},"title":"7 Steps to Create Brand Guidelines for Your Digital Marketing","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/writing-book-smb/","description":"Writing a book can build trust and foster a more genuine connection with your consumers.","doc_type":"article","guid":"603d1e34a9bd20ea50ed745b5c0a87b6","tags":["sales","marketing-solutions","careers","entrepreneurship","career","starting-a-business","business-basics","branding","marketing","marketing-strategy"],"published_at":"2018-09-10T16:00:00Z","modified_at":"2020-06-16T18:19:00Z","sort_date":"2020-06-16T18:19:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ed/7a8327b4374f50f8b457f/1500-0-"},"title":"How Writing a Book Might Help Your Small Business","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"business.com editorial staff","canonical":"/articles/naming-your-product/","description":"Your business name is more than just a catchy phrase. Here's how to choose the right one.","doc_type":"article","guid":"53cb6a6b10756f84481d8bf05e0153fb","tags":["business-basics","starting-a-business","legal","entrepreneurship","marketing","branding","sales","strategy"],"published_at":"2018-08-01T19:00:00Z","modified_at":"2020-06-16T17:48:00Z","sort_date":"2020-06-16T17:48:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ed/79c367b437424558b4585/1500-0-"},"title":"Business and Product Names: A Guide to Choosing or Changing Them","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/projection-mapping-advertising/","description":"Projection mapping is transforming buildings into works of art.","doc_type":"article","guid":"a5d792565edec1339876262530e79227","tags":["sales","technology","marketing-solutions","branding","marketing"],"published_at":"2018-01-18T23:35:00Z","modified_at":"2020-06-12T13:23:00Z","sort_date":"2020-06-12T13:23:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5a6/102cc1039ebb8568b4569/1500-0-"},"title":"How Projection Mapping Is Changing the Ad World","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Chris Christoff","canonical":"/articles/pinpoint-target-audience/","description":"When you start a business, you need to understand your target market at a fundamental level at the very beginning.","doc_type":"article","guid":"a30fbeaa782fb4e92d08fbb9da3c4cd3","tags":["marketing","starting-a-business","strategy","business-basics","branding","customers"],"published_at":"2020-06-04T17:38:00Z","modified_at":"2020-06-04T17:38:00Z","sort_date":"2020-06-04T17:38:00Z","subtitle":"BY Chris Christoff","thumbnail":{"path":"https://staging.business.com/images/content/5ed/8fad09c658a6c318b4569/1500-0-"},"title":"5 Simple Ways to Pinpoint Your Brand's Target Audience","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"business.com editorial staff","canonical":"/articles/faq-intellectual-property-infringement/","description":"Your guide to copyrights, patents, trademarks and intellectual property infringement.","doc_type":"article","guid":"680d54713318d77d079850e45cca7510","tags":["legal","branding","business-basics","marketing","marketing-strategy"],"published_at":"2018-11-20T16:30:00Z","modified_at":"2020-06-01T21:53:00Z","sort_date":"2020-06-01T21:53:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ec/eb7c97b4374130b8b4584/1500-0-"},"title":"Intellectual Property Infringement: What Real Business Owners Need to Know","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/what-is-predictive-merchandising/","description":"Learn the basics about predictive merchandising and what small businesses need to know.","doc_type":"article","guid":"c2b8397f22f924b14b457607a2b8f4ad","tags":["marketing-strategy","computers","social-media","mobile","technology","customers","sales","marketing","branding","business-intelligence","technology-solutions","marketing-solutions"],"published_at":"2018-04-11T18:00:00Z","modified_at":"2020-06-01T21:15:00Z","sort_date":"2020-06-01T21:15:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ec/e921d5a215e6b678b457d/1500-0-"},"title":"What Is Predictive Merchandising?","type":"article","sponsored":false,"channel":{"name":"Technology","slug":"technology"}},{"author":"Thomas Griffin","canonical":"/articles/build-social-proof-for-your-smb/","description":"Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.","doc_type":"article","guid":"ef3d3d9342f57c86c2e436c0fedf024a","tags":["marketing-strategy","marketing","marketing-solutions","branding","customers"],"published_at":"2020-05-29T20:26:00Z","modified_at":"2020-05-29T20:26:00Z","sort_date":"2020-05-29T20:26:00Z","subtitle":"BY Thomas Griffin","thumbnail":{"path":"https://staging.business.com/images/content/5ed/14faa5a215e160a8b4569/1500-0-"},"title":"How to Build Social Proof for Your Small Business","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Mona Kelly","canonical":"/advice/answers/question/how-to-brand-a-website/","description":"How can I create a well-branded website for a small to medium-sized business? ","doc_type":"question","guid":"question_15197","tags":["branding","marketing","branding"],"published_at":"2019-10-23T13:09:58Z","modified_at":"2020-05-27T09:29:10Z","sort_date":"2020-05-27T09:29:10Z","subtitle":"QUESTION | BY Mona Kelly | 6 ANSWERS | LAST ACTIVITY ON 05/27/20","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/2b5403fee52794df2a2ab5c032b6eb556e4c7.jpg"},"title":"What tips do you have for branding a website?","type":"question","sponsored":false,"total_answers":6},{"author":"business.com editorial staff","canonical":"/articles/social-media-stars-how-much-do-they-really-make/","description":"Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?","doc_type":"article","guid":"c98d105affa1b2f4a2cf017cfdc7917f","tags":["branding","marketing","marketing-solutions","marketing-strategy","social-media"],"published_at":"2015-08-05T18:00:00Z","modified_at":"2020-05-25T19:45:00Z","sort_date":"2020-05-25T19:45:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ed/5554f7b43745d5d8b4571/1500-0-"},"title":"Social Media Stars: How Much Do They Really Make?","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Ken Gosnell","canonical":"/articles/biggest-branding-mistakes-companies-make/","description":"In times of crisis or difficulties in the economy, the need for a good brand is more important than ever. How companies respond has a lasting impact on consumers.","doc_type":"article","guid":"b5cb2ab149885c59ff8eca40b12b8fe7","tags":["business-solutions","marketing","branding"],"published_at":"2020-05-19T21:13:00Z","modified_at":"2020-05-19T21:13:00Z","sort_date":"2020-05-19T21:13:00Z","subtitle":"BY Ken Gosnell","thumbnail":{"path":"https://staging.business.com/images/content/5ec/43f545a215e0b168b456c/1500-0-"},"title":"5 Biggest Branding Mistakes Companies Make, and How To Fix Them","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Jared Atchison","canonical":"/articles/give-your-business-a-digital-makeover/","description":"Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.","doc_type":"article","guid":"79c43100d01ef981037c52319a52767f","tags":["social-media","marketing","marketing-strategy","branding"],"published_at":"2020-05-12T22:59:00Z","modified_at":"2020-05-12T22:59:00Z","sort_date":"2020-05-12T22:59:00Z","subtitle":"BY Jared Atchison","thumbnail":{"path":"https://staging.business.com/images/content/5eb/abd069c658aa53e8b458b/1500-0-"},"title":"How to Give Your Business a Digital Makeover (and Why You Should)","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Nicole Krug","canonical":"/articles/key-to-a-strong-brand/","description":"Consistency may seem like the antithesis to creativity, but it's a crucial element to branding.","doc_type":"article","guid":"3f5004c43aaa2a6513dc2ab198eea51f","tags":["marketing","marketing-strategy","branding"],"published_at":"2020-05-12T22:45:00Z","modified_at":"2020-05-12T22:45:00Z","sort_date":"2020-05-12T22:45:00Z","subtitle":"BY Nicole Krug","thumbnail":{"path":"https://staging.business.com/images/content/5eb/aba275a215ed9338b4594/1500-0-"},"title":"Consistency: The Key to a Strong Brand","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"David Trounce","canonical":"/articles/boost-your-customer-content-experience/","description":"Content marketing is a great strategy to increase sales and build your brand, but without a positive content experience, your content marketing strategy will fail to meet its goals.","doc_type":"article","guid":"345a6ad3ac1d23ac08e73358e0a9fe88","tags":["customers","marketing","marketing-strategy","branding"],"published_at":"2020-05-11T19:47:00Z","modified_at":"2020-05-11T19:47:00Z","sort_date":"2020-05-11T19:47:00Z","subtitle":"BY David Trounce","thumbnail":{"path":"https://staging.business.com/images/content/5eb/b24bb9c658a7e718b4586/1500-0-"},"title":"9 Ways to Boost Your Customers' Content Experience","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Boris Pfeiffer","canonical":"/articles/how-to-keep-content-fresh-during-covid-19/","description":"At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.","doc_type":"article","guid":"55281de5190048b8bc69425ceaded651","tags":["marketing-strategy","covid-19","customers","branding","marketing","covid-resources"],"published_at":"2020-05-07T18:16:00Z","modified_at":"2020-05-07T18:16:00Z","sort_date":"2020-05-07T18:16:00Z","subtitle":"BY Boris Pfeiffer","thumbnail":{"path":"https://staging.business.com/images/content/5eb/425f77b4374047b8b456a/1500-0-"},"title":"How to Keep Content Fresh During COVID-19","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Max Freedman","canonical":"/articles/change-address-on-google-yelp/","description":"Follow these steps to notify online customers that you've moved your store.","doc_type":"article","guid":"4531e9963b99036aa1724e3ef6dd9b4a","tags":["marketing-solutions","marketing","business-basics","technology","branding"],"published_at":"2017-07-31T17:17:00Z","modified_at":"2020-05-04T14:03:00Z","sort_date":"2020-05-04T14:03:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5ea/b23909c658af1668b4567/1500-0-"},"title":"How to Change Your Business Address on Google and Yelp","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}}],"loadMore":true,"skipInterval":3},"page":2,"canonical":"https://staging.business.com/branding/"}},"staticQueryHashes":[]}