Successful marketing campaigns require accurate data. Using a list broker, your small business can gain access to a wide target audience. Whether you're conducting an online campaign or sending a promotion through direct mail, with the help of a good list broker, you can target your ideal audience through demographics data and up-to-date lists.
\r\nTo help you find the best list broker service, we researched 25 different broker companies and considered factors like the services they offer, how they source and verify their contacts, and whether you're required to sign a contract to use their information.
\n"}},{"__typename":"SectionBestPicks","id":"best-picks","isInToc":true,"type":"bestpicks","megaBestPicksTopCardLimit":3,"bestpicks":[{"bullets":["Easy list generation","Transparent pricing","Monthly list updates"],"description":"LeadsPlease is our choice for the best overall list broker because it sells highly accurate postal and email lists for both consumer households and businesses. This Arizona-based company is so confident in its lists that it guarantees one of the highest accuracy rates for both types of lists. Every 30 days, the company updates its databases, which contain more than 210 million consumer households and more than 10 million businesses throughout the country.\r\n\r\nLeadsPlease also provides several features that ease the entire process of creating a marketing plan. It delivers every list in three different file formats to make printing easier. Along with providing the lists, the company helps you with search engine optimization and other facets of online marketing, all at some of the most competitive pricing we uncovered in our research.","descriptionTest":"Whether you need postal or email lists for households or businesses, LeadsPlease is an easy-to-use and reasonably priced solution.","fullTitle":"Best List Broker Overall","isFeaturedBestPick":false,"isJumpLink":true,"tabTitle":"Best Overall","review":{"displayName":"LeadsPlease","canonical":"https://staging.business.com/reviews/leadsplease/","id":"61b623172eb1e328255ac60363e4e239","url":"https://www.leadsplease.com/","review":{"pros":["The interface makes it easy to generate lists.","Lists are provided in three different file formats: Excel/CSV, PDF or as mailing labels."],"cons":["There is a required minimum of 1,000 leads for each order."],"fullReviewTest":"LeadsPlease is the best overall list broker service due to its many features and comprehensive list-generation options. The company offers postal and email lists for consumers, businesses or any number of specialty needs. We were impressed with how frequently LeadsPlease updates their data and their exceptional guarantees.
\r\nWith many list brokers, obtaining an exact price requires that you call the company's sales department. LeadsPlease, though, posts pricing on its website.
\r\nFor postal lists with 1,000 consumer leads, LeadsPlease charges $99.50. For 1,000 business records, it charges $99.75. For 5,000 leads, expect to pay approximately $325 for household leads and $600 for business leads; 10,000 leads had a $400 and $800 price tag, respectively. The above prices are estimates.
\r\nFor 1,000 household email leads, LeadsPlease quotes a price of $125; email business leads cost $170. For 5,000 household email addresses, the price quoted was $500, while that same number of business leads cost $600. Household and business lists with 10,000 entries cost $900 and $800, respectively.
\r\nUsing accurate data is paramount for your company's marketing campaigns. LeadsPlease updates their databases every 30 days. The company checks postal addresses against U.S. Postal Service-approved software, and emails undergo electronic confirmations. For certain databases, like the ones used for new movers and new homeowners, data is updated weekly.
\r\nIn addition to providing up-to-date lists, LeadsPlease offers businesses special features that are designed to streamline the list generation process and make it more convenient. For example, LeadsPlease can provide generated lists in PDF, Excel/CSV format and as preprinted mailing labels.
\r\nLeadsPlease offers the best guarantee with their postal lists among the services we researched. For consumer, new mover and new homeowner postal lists, the company guarantees a 95% or higher accuracy rate. LeadsPlease guarantees its business postal lists have an accuracy rate of 90% or higher if you use the list within 30 days of purchasing it. If, however, the percentage of undeliverable addresses exceeds the company's guarantees, LeadsPlease will refund your costs for those addresses. (The company does not, however, reimburse printing or postage costs.)
\r\nWhile there were many things we liked about LeadsPlease, we found the company's minimum order rule – each order must have at least 1,000 records – restrictive.
","fullReview":"If you're in the early stages of putting together a marketing campaign that requires email or postal delivery methods, or a combination of the two, consider LeadsPlease. With the capability of helping you find addresses for specific businesses or households in a designated area, this Arizona-based company can provide quality, up-to-date lists at a reasonable price.
\r\nAmong the list broker services we tested, LeadsPlease had one of the easiest interfaces to work with while also providing a transparent pricing structure. Couple that with the company's competitive guarantees and regularly updated lists, and you have a list broker that will likely meet your small business's needs for a list broker service.
\r\nTo view all of our recommendations for list broker services, visit our best picks page.
\r\nWhen it comes to what you will pay for a list from a broker, no two orders are the same. Each broker-generated list varies depending on factors based on your business's specific needs for a mailing list, including annual household income, age, or if you're using a B2B list, the annual revenue of the business or the number of people it employs.
\r\nWhile most list brokers require that you contact a sales representative to get a pricing estimate, LeadsPlease posts pricing information on its website. This was a welcome inclusion, as it makes it easy for users to estimate how much their lists could cost beforehand.
\r\nDuring our testing, we posed as a small business owner interested in purchasing email and postal address lists for both businesses and consumer households.
\r\nFor postal lists, we were given the following prices:
\r\nFor email lists, we were given the following prices:
\r\nWhile these figures were generated for a generic data set, different lists have different prices. Lists for new homeowners and new movers fetch a higher price than other lists. While our findings can give you an idea of what you may pay for your lists, your price quote may differ, depending on the options you've chosen. Each list has a minimum order of 1,000 leads.
\r\nSmall businesses looking to launch their marketing campaigns need accurate information without a lot of hassle. Through our research, we found that LeadsPlease provides accurate, up-to-date mailing lists in multiple, convenient formats for businesses. Here's more about what we learned from LeadsPlease about the accuracy of its lists and the formats available to businesses:
\r\nRegular updates: Accurate data is paramount when carrying out your marketing campaigns. If your list contains inaccurate names and addresses, your marketing materials will either be thrown out without a second thought or bounce back in the delivery process. LeadsPlease updates its databases every 30 days; postal addresses are checked using U.S. Postal Service-approved software while email addresses undergo electronic confirmation. For certain databases, like the ones used for new movers and new homeowners, data is updated every week.
\r\nList guarantees: In our research, we found that LeadsPlease offered the best guarantee on their postal address lists than competing list brokers. For their consumer, new mover, and new homeowner mailing lists, LeadsPlease guarantees an accuracy rate of 95% or higher, while their business mailing lists have a 90% or higher accuracy guarantee. The company guarantees those rates when lists are used within 30 days of purchase and your marketing materials are properly addressed when mailed.
\r\nIf the percentage of undeliverable addresses exceeds the company's guarantee, LeadsPlease will refund your costs for those addresses. The company does not, however, reimburse printing or postage costs. Only postal lists have a guarantee, as people are far less likely to move than they are to switch email addresses or block emails entirely.
\r\nMultiple formats: Once LeadsPlease compiles your list, it sends the data in three different file formats – Excel/CSV, PDF and ready-to-go mailing labels – so you can use the information how you want it.
\r\nExcel/CSV files are available instantly once a list is purchased; names and addresses can be used in a mail merge and/or uploaded to your CRM software and emailed to a printer. Lists can also be provided as a PDF and formatted as mailing labels. This option lets you print your own labels. (You'll want to specify this option when placing your order.) This option does not cost extra.
\r\nLeadsPlease can also print your list on sheets of individual mailing labels for you.
\r\nWe had a positive interaction with the sales representative at LeadsPlease. The rep was pleasant and took the time to explain LeadsPlease's sales and fulfillment process. The representative asked questions about our small business and offered several suggestions that would yield the most return on our investment. They did not try to get us to increase our counts, nor did they attempt to get us to purchase the company's more specialized lists.
\r\nYou can also reach LeadsPlease via email or through a webchat on the company's website.
\r\nIn addition to its list broker services, LeadsPlease can print your marketing materials and send them directly to recipients on your generated lists. The company also designs and ships postcards, trifolds, letters, flyers and business cards. They offer landing page design and optimization as well as Google AdWords and search engine optimization help.
\r\nWhile we were impressed with aspects of LeadsPlease, there are some minor inconveniences. First, there is a minimum order requirement of 1,000 leads. If you're the owner of a small business looking to conduct a small-scale mail marketing campaign, purchasing 1,000 leads is likely beyond what you need.
\r\nSecond, you must be careful how you use your lists, especially if you're purchasing email addresses. If you intend to send email marketing materials through a personal email account, LeadsPlease cautions users that to first check with their service provider before proceeding. Also, the lists can't be used on third-party services like Mailchimp or Constant Contact, though this is not due to any fault of LeadsPlease, but is based on Mailchimp and Constant Contact not allowing the use of third-party lists.
\r\nEditor's note: Looking for the right list broker for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.
"},"pricing":{"isCapped":false,"isFeatured":false,"primary":true,"selected":"widget","widgetId":"10125","widget":{"id":"10125","cta":"Compare Quotes","isExclusive":false},"affiliate":{"cta":"Visit Site","link":"https://www.leadsplease.com/","name":""}},"thumbnail":{"path":"https://staging.business.com/images/rev/prod/ce/69061-leadsplease-box.jpg"}}},{"bullets":["Detailed list options","Great customer service","CASS certified"],"description":".","descriptionTest":"","fullTitle":"Best Broker for Consumer Lists","isFeaturedBestPick":false,"isJumpLink":true,"tabTitle":"Best for Consumer Lists","review":{"displayName":"Caldwell List Company","canonical":"https://staging.business.com/reviews/caldwell-list-company/","id":"20730745f9b42e7beb3214d310b92dbc","url":"https://www.caldwell-list.com/","review":{"pros":["Caldwell Lists offers a wide range of consumer lists.","You can order lists based on the intent of your campaign."],"cons":["You can only obtain pricing by contacting the company directly."],"fullReviewTest":"Caldwell List Company is our pick for the best list broker for consumer lists. It's a family-owned company that's been in business for over 45 years; Caldwell offers years of experience and a personal feel, providing recommendations and tips along with their consumer lists. Caldwell sells compiled and response lists from multiple sources, and prides themselves on knowing from experience which lists are the most responsive based on each customers' parameters.
\r\nEvery Caldwell customer is assigned a list specialist, who is dedicated to improving your response, and you can get your lists any way you want, including online or by phone.
\r\nCaldwell's service, with respect to its consumer lists, exceeds other list brokers we reviewed in just how precise you can segment your lists. You can sort contacts by age, income, homeownership status, parent status, children by age, renters and many other categories to help you effectively segment your mailing.
\r\nCaldwell takes it a step further with its Life Event lists ‒ these are highly specific lists based on things like new births, new homeowners and new movers. Caldwell also offers hobby and interest lists.
\r\nAll Caldwell lists are updated monthly, checked against the National Change of Address (NCOA) system and are CASS certified for address verification. Caldwell has a 92% delivery rate for its postal mailing lists.
\r\nCaldwell's pricing varies, particularly for their specialty lists. We recommend that you contact Caldwell for a precise quote based on your business's list needs.
\r\nWe found Caldwell List Company to be a great vendor with a strong commitment to customer service. The main drawback of Caldwell is the lack of clear pricing on their website.
","fullReview":""},"pricing":{"isCapped":false,"isFeatured":false,"primary":true,"selected":"widget","widgetId":"10125","widget":{"id":"10125","cta":"Compare Quotes","isExclusive":false},"affiliate":{"cta":"Visit Site","link":"https://www.caldwell-list.com/","name":""}},"thumbnail":{"path":"https://staging.business.com/images/rz/600056af5a215ed7188b4567/Caldwell_logo.png"}}},{"bullets":["Lists updated semimonthly","Unlimited list use","All addresses opted in "],"description":"ListGIANT is our choice for the best email list solution because it offers business and commercial lists that are constantly being updated. While postal lists are at the behest of consumers' changing addresses, this California-based company only uses email addresses that have opted in. Because of the impermanent nature of email addresses, ListGIANT conducts list updates at least twice a month. The company also makes sure the emails it provides comply with American and Canadian privacy laws.\r\n\r\nAs a list broker service, ListGIANT draws on existing working relationships with hundreds of vendors and partners to source its lists. Because they are pulled from so many sources, the company's database of email addresses is continually growing. With three decades of experience in list generation, ListGIANT is an excellent choice for email-minded marketing efforts.","descriptionTest":"Getting your message directly into the email inboxes of your ideal customer base requires a specially generated list. ListGIANT frequently updates its lists, its prices are competitive, and you get unlimited usage when your purchase a list – it's the most compelling email list solution.","fullTitle":"Best Broker for Email Lists","isFeaturedBestPick":false,"isJumpLink":true,"tabTitle":"Best for Email Lists","review":{"displayName":"ListGIANT","canonical":"https://staging.business.com/reviews/list-giant/","id":"91100acaa83f472b3a35a290c070c9de","url":"https://www.listgiant.com/","review":{"pros":["Lists are updated two to three times each month.","You can use your purchased list an unlimited number of times."],"cons":["ListGIANT's prices are high compared to competing list brokers."],"fullReviewTest":"Thanks to mobile devices, people are never too far away from their email inboxes. An email list from ListGIANT, our pick as the best broker for email lists, can help get your brand instantaneously in front of countless people.
\r\nWith more than three decades of experience in the list broker industry, ListGIANT's email lists and marketing options help small businesses stay connected to their audience digitally. Every email address the company collects and sells has opted into the service. ListGIANT's email lists comply with U.S. and Canadian privacy laws.
\r\nDuring our testing, we posed as a small business owner looking to purchase email and postal addresses for both businesses and consumer households. After telling the customer service rep the general demographic we wanted to advertise to, we received the following price quote:
\r\nThese costs reflect a generic list of contacts; they may not reflect the price you are quoted for the demographic you are targeting.
\r\nBesides supplying you with email contacts for your small business, ListGIANT comes with some welcome features that should help your marketing campaign run smoothly.
\r\nIn the world of email marketing lists, up-to-date information is paramount. Since email addresses can be changed easily, good list brokers update their databases frequently. In our research, ListGIANT updated their lists the most frequently. Their sales rep stated that their email lists are updated two to three times per month, with additional checks for other issues that may crop up. ListGIANT also states that every list they sell complies with existing privacy regulations.
\r\nOur interactions with ListGIANT's customer service were positive. During our conversations, we were given multiple options and never felt like we were being upsold on anything we didn't need.
\r\nListGIANT is an exemplary vendor, but we did note a couple of drawbacks.
\r\nFirst, the company does not guarantee the accuracy of its email lists. There is a 94% to 99% delivery rate guarantee on its postal mailing lists, but ListGIANT's sales rep informed us that they do not guarantee email records because of the nebulous nature of email. For small businesses, spending upward of $1,000 represents a significant expense, and some assurance from the company would be welcome.
\r\nSecond, while the prices we received were comparable with those quoted by other brokers, the prices for their higher count lists were more expensive than other vendors we looked at.
","fullReview":"Last year, there were 3.8 billion email accounts, and if you're looking for a way to publicize your business through email, you'll need a list broker that can generate email addresses tailored to your needs. After evaluating numerous options, ListGIANT is the best email list broker because of the variety of lists that are available and the company's dedication to providing accurate, up-to-date lists.
\r\nTo view all our recommendations for list broker services, visit our best picks page.
\r\nWith more than three decades of experience in the list broker industry, ListGIANT's email lists and marketing options help small businesses conduct successful email campaigns. Every email address the company collects and sells has opted into the service, and ListGIANT complies with current U.S. and Canadian privacy laws.
\r\nLike many other list brokers we evaluated, ListGIANT requires you to speak with a sales associate to get a quote for the list you have in mind. You can sign up for a free trial on ListGIANT's website, which is what we did, or started to do. In attempting to create our list, though, we didn't receive an email count, so we had to call the company for assistance about obtaining a final total for our email addresses.
\r\nIn addition to signing up for a free trial, we contacted ListGIANT, posing as a small business owner interested in purchasing email and postal addresses for both businesses and consumer households. After giving the customer service representative some general info about the lists we wanted, we were given the following prices:
\r\nThese prices are based on generic lists – they may not reflect your business's specific needs. Different lists have varying prices; the pricing above is intended to give you a ballpark idea of how much you could expect to spend on ListGIANT's leads.
\r\nIn addition to providing a range of potential leads for businesses, ListGIANT has some welcome features that should help ensure your email marketing campaigns run smoothly, including
\r\nFrequent updates: For email marketing lists, up-to-date information is paramount. Since email addresses change frequently, good list brokers update their databases frequently. Many of the list brokers we evaluated update their lists once a month. ListGIANT, however, updates its lists two to three times per month.
\r\nCompliance with privacy laws: In recent years, Americans have become aware of lax cybersecurity protocols surrounding data privacy. The European Union passed the General Data Protection Regulation, or GDPR, which has changed how the internet stores and transfers information. While the U.S. doesn't have its own version of the GDPR, per se, existing privacy laws are something to be mindful of. With GDPR and the impact the regulation has had on email marketing, ListGIANT assures buyers that its lists comply with international regulations.
\r\nUnlimited use: Regardless of whether you buy or rent an email list from a list broker, most brokers limit how many times you can use the addresses you receive. There are typically some seeded email addresses within brokered lists that when used, notify the vendor that you've reused the list, prompting them to levy fees or take other actions against you. When you purchase a list from ListGIANT, however, you can use it as many times as you want. While that may sound like a great thing, it's important to note that email addresses change, so, over time, your lists lose their efficacy.
\r\nIn our interactions with ListGIANT, their sales reps were very friendly and helpful. After pulling our list counts, the ListGIANT representative presented us with some options. We never felt pressured to complete a sale, though the rep mentioned special offers they were running at the time.
\r\nBesides contacting the company by phone, you can email or chat with a ListGIANT rep using the company's webchat function on its website.
\r\nListGIANT doesn't just sell email lists. You can purchase postal mail lists, telemarketing lists, and starting at $5,000, you can conduct a digital marketing campaign. Yet another service the company offers is list hygiene in which it will review your existing contact lists and remove any old or useless data.
\r\nListGIANT is an exemplary vendor to consider for your email marketing needs. There are, however, a couple of issues to be aware of with this broker.
\r\nOne, there are no guarantees on the company's email lists. ListGIANT has a 94-99% delivery rate guarantee on its postal mailing lists. According to the rep we spoke, the reason why ListGIANT doesn't guarantee its email lists is because of the nebulous nature of email; still, many brokers we evaluated some assurances about their email lists, and a similar type of assurance from ListGIANT would be appreciated.
\r\nThe second limitation is that while the prices we received were relatively in line with the prices we received from other list brokers, the prices for ListGIANT's higher-count lists were more expensive than some of the other vendors we evaluated.
\r\nEditor's note: Looking for the right list broker for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.
\r\n"},"pricing":{"isCapped":false,"isFeatured":false,"primary":true,"selected":"widget","widgetId":"10125","widget":{"id":"10125","cta":"Compare Quotes","isExclusive":false},"affiliate":{"cta":"Visit Site","link":"https://www.listgiant.com/","name":""}},"thumbnail":{"path":"https://staging.business.com/images/rev/prod/ce/69059-list-giant-box.jpg"}}}]},{"__typename":"SectionWidget","id":"get-a-quote","isInToc":false,"type":"widget","title":"Find the Right List Broker for Your Business","widget":{"widgetId":"10125"}},{"__typename":"SectionOurApproach","id":null,"isInToc":false,"type":"ourapproach","isActive":null,"ourapproach":{"isClonable":false,"servicesConsidered":"25","servicesTested":"7","servicesSelected":"3","linkText":"How we evaluate products and services","linkUrl":"mailto:editor@business.com"}},{"__typename":"SectionContainer","id":"compare-our-best-picks","isInToc":true,"type":"container","title":"Compare Our Best Picks","container":{"isBuyingGuide":false,"html":"
| \r\n | LeadsPlease | \r\nCaldwell List Company | \r\nListGIANT | \r\n
| Updates | \r\nMonthly | \r\nMonthly | \r\nTwice monthly | \r\n
| List Accuracy | \r\nConsumer lists are 95% accurate. Business lists are 93% accurate. | \r\nConsumer lists are 92% accurate. | \r\nDirect mail lists are 94% to 99% accurate. Email lists are not guaranteed. | \r\n
| Rent/Buy | \r\nBuy | \r\nRent | \r\nBuy | \r\n
Since list brokers use a custom approach based on a company's needs, it's rare for them to post their pricing online. Pricing is dependent on your search criteria.
\r\nWhen coming up with a new list, you need to decide on a few factors. Chief among them is where you want to focus your search. Most brokers will ask you to select a specific area, like a state, county, or city, before they ask for specifics about the demographics you want to target.
\r\nFor consumer lists, data points like the number of people in a household, residents' ages and occupations help you zero in on your target audience. If you're targeting businesses, you may want to include businesses with a certain number of employees or within a certain industry. In this instance, most searches will be through the use of a government-defined Standard Industrial Classification (SIC) code.
\r\nBased on your selected criteria, the list broker can draw up a list that meets your needs. Prices will vary depending on the number of business or consumer leads included in your lists.
\r\nWhile the specific prices varied among the list brokers we evaluated, based on our research, most services charged 6 to 36 cents per entry. The more entries we requested in a list, the lower the individual cost would go.
\r\nPrices also depended on whether the entries were email or postal addresses, and if they were for a business or consumer list. In every instance, email lists and business lists cost more per entry than postal and consumer lists. We found prices as low as $75 for 1,000 entries and as high as $3,600 for 10,000 entries.
\n"}},{"__typename":"SectionBuyingGuide","id":"what-is-a-list-broker","isInToc":true,"type":"buying-guide","title":"Buying Guide","containers":[{"title":"What Is a List Broker?","html":"\nA list broker is a person or a company that collects specific, targeted lists of contacts (consumers and businesses) based on certain criteria that businesses then use for their marketing campaigns. List brokers help with data acquisition, integration and evaluation of marketing lists, and can provide valuable insight and assistance throughout the process.
\r\nUsing a good list broker, your small business can get a tailored list of names, mailing addresses, phone numbers, email addresses and other contact information to send your message to.
\r\nWhile obtaining a person's contact information from a third party may feel like digital intrusion, the information sold by brokers comes from several legitimate sources. Professional list brokers get their information through extensive databases that have compiled consumer and business contacts from phone books, public records and surveys.
\r\nWith a list broker's help, you can take this raw data and narrow the list down to the households or businesses you want to target based on numerous demographics. Some of the lists can be very specific, so you can maximize your business's return on investment by only reaching out to the parties likely to be interested in your brand.
\r\nA mailing list provided by a good list broker can boost public awareness of your business and get new customers through the door, whether you're looking to sell directly to businesses or to households.
\n"},{"title":"How Do Direct Mail List Brokers Work?","html":"Direct mail, which includes mailers like letters and brochures, is still one of the most common forms of marketing today. If you choose to use a list broker to send your direct mail campaigns, you will first provide the list broker with criteria, such as locations or ages, that you are targeting with your campaign. The list broker then sends you a list of up-to-date names and addresses to use for your campaign.
"},{"title":"Questions to Ask About List Broker Services","html":"\nWhen you're choosing a list broker service, ask the following questions:
\r\nDirect marketing is a method businesses have used to reach new audiences for decades. It involves reaching out to a specific target audience by mail, email, or phone in hopes of converting them into customers or clients. There are three distinct advantages to including a direct marketing campaign with your company's marketing strategy.
\r\nThe success of your marketing efforts depends on several factors, including your message and call to action, but to get your message to these people in the first place, you need contacts. A big factor in the success of your campaign is the quality of those contacts. Not only do list brokers provide you with lists of potential customers, but they can help you determine the audience that will be most receptive to your message.
\r\nWith a purchased list, you have the opportunity to expand your reach to new customers that you may not have found on your own. The list broker provides you with lists tailored to your exact specifications, ensuring that your marketing campaigns go to new customers who are interested in seeing what your business offers.
\r\nIt can be tedious and time-consuming to track down potential new leads. Using a purchased list service can save you serious time, which you can then devote to more important things, like fine-tuning your campaign or analyzing results.
\n"},{"title":"Types of List Broker Services ","html":"\nThere is a variety of list broker services that cater to different marketing needs. The most common types of list broker services are:
\r\nThere are three types of vendors in the mailing list industry: list brokers, list managers and list compilers.
\r\nList brokers are intermediaries between you and the owner of the list you are interested in purchasing. Brokers recommend the best lists for your marketing campaign; they handle mailing dates and order the lists. Brokers also negotiate for the best lists and deals for your campaign.
\r\nList managers work to generate the most revenue for a list. They promote their lists to brokers and marketers for future campaigns. Managers also maintain lists, ensuring they are accurate and up to date.
\r\nList compilers produce the lists. They are familiar with the sources they get their data from and generally deal in bulk listings of hundreds of thousands of entries.
\n"},{"title":"How to Choose a List Broker ","html":"\nIt can be difficult to choose which list broker service is right for you and for the marketing campaign you're running. There are many factors to consider, such as your marketing goals and the type of lists the service specializes in.
\r\nYour starting point, first and foremost, is to decide what kind of list you require: consumer or business. Many broker services offer both, and some specialize in one or the other. Next, which channel are you using for your campaign: direct mail or email? Third, try to pinpoint your target customer. What is their age? Is there a specific location you have in mind? What is their gender? Segmenting your list based on specific criteria can boost your chances that your marketing efforts go to leads who have the potential to become customers.
\r\nFourth, ask the broker how they compile, maintain and update their lists, since it is vital that the lists you use are accurate. Check to make sure the list broker maintains their lists by:
\r\nFinally, check whether the service is a CASS-certified vendor. CASS, the Coding Accuracy Support System, is a program created by the USPS to test and improve the accuracy of address-matching software and postal coding. The goal of CASS is to reduce undeliverable, unsortable or difficult-to-deliver mail. A service with a CASS certification has a higher level of accuracy and is more likely to deliver legitimate lists.
\r\nYou can also check whether the list broker works with the National Change of Address system to regularly update their lists and ensure all their addresses are as current as possible.
\n"},{"title":"List Broker Service FAQs","html":"\nA list broker connects you to extensive databases with contact information for consumers and businesses. These databases are assembled from various sources, including phone books, public records and surveys. Records can include names, addresses, phone numbers, and email addresses of people or businesses you're trying to market your products or services to.
\r\nList brokers help you narrow your list of consumers or businesses to those likely to be the most receptive to your mailers, emails or telemarketing calls.
\r\nIn the mailing list industry, there are list brokers, list managers and list compilers.
\r\nList brokers recommend the best lists for your marketing campaign, handle mailing dates and order the lists.
\r\nList managers promote their lists to brokers and marketers for future campaigns. Managers maintain and update lists while ensuring the lists are attractive to potential buyers or renters.
\r\nList compilers produce the lists. They are familiar with the sources they get their data from and generally deal in bulk listings of hundreds of thousands of entries.
\r\nWhether you buy or rent a list will largely depend on your needs. Renting a list is usually single use, which means that you pay to use the list once, and do not own the data. If you plan to regularly use list brokers, renting can be expensive, but it is a cost-effective option if you only do it once or twice.
\r\nWhen you buy a list, you own the data and can use it for as long and however you like, as long as you don't resell it.
\n"},{"title":"Our Methodology","html":"\nTo find the best list broker services, we started with 25 vendors. We researched each list broker thoroughly, evaluating their pricing, the accuracy of their lists, the services they offered and how often they updated their lists.
\r\nWe then eliminated vendors that had low guarantee rates, were not U.S.-based, did not categorize their lists or were too expensive. We also eliminated vendors that did not have good online reputations whether from online reviews or the Better Business Bureau.
\r\nThis narrowed the list to 12 services. We grouped the 12 remaining vendors into the three best pick categories: best overall, best for consumer lists and best for email lists. We reached out to each service's customer support to experience how helpful and responsive they were and asked questions around how lists are sourced, how often the lists are updated, and what the process of buying or renting a list looks like.
\r\nFinally, we narrowed down the list to our three best picks based on the above criteria.
\n"}]},{"__typename":"SectionContainer","id":"community-expert-insight","isInToc":true,"type":"container","title":"Community Expert Insight","container":{"isBuyingGuide":false,"html":"\nAs part of our review, we reached out to our community of small business owners about which list broker services they use and recommend. Here are their recommendations.
\r\n\"LeadsPlease has a winning platform,\" said Ravi Parikh, CEO of RoverPass. \"They offer a leads development structure that can be suited to your specific business needs. You can choose your file format and generate a comprehensive list that is on point.\"
\r\n\"LeadsPlease is very easy to use. The UI is clean and simple and doesn't get in your way, so you can get what you need in various formats and then get out,\" said Jake Hill, CEO of DebtHammer.
\r\n\"They're very accessible and good for long-term use,\" said Dan Bailey, president of WikiLawn Lawn Care. \"They're a bit pricier than some of the other options on the market, at least for the high-yield options. We went with ListGIANT because they had the kind of lists that were most useful to us. They're targeted, focused, and we can use them as many times as we need.\"
\n"}},{"__typename":"SectionMoreCoverage","id":"","isInToc":false,"type":"morecoverage","isActive":null,"title":"More Coverage","articles":[{"title":"You've Got Mail: A Guide to Email Marketing","canonical":"https://staging.business.com/articles/guide-email-marketing/","author":{"displayName":"Andreas Rivera"},"thumbnail":{"path":"https://staging.business.com/images/content/597/733b41039eb33388b458e/1500-0-"}},{"title":"Send and Deliver: Constant Contact Shares How to Get the Most Out of Your Email Marketing","canonical":"https://staging.business.com/articles/get-most-out-of-email-marketing/","author":{"displayName":"Chad Brooks"},"thumbnail":{"path":"https://staging.business.com/images/content/5c1/3e14c5a215e3e5d8b458e/1500-0-"}},{"title":"4 Must-Know Marketing Trends in 2020","canonical":"https://staging.business.com/articles/must-know-marketing-trends/","author":{"displayName":"Rachel Krug"},"thumbnail":{"path":"https://staging.business.com/images/content/5db/88d517b4374b8378b4593/1500-0-"}}]}],"tocElements":[{"title":"Best Picks","id":"top-of-page"},{"title":"Intro","id":"intro"},{"title":"Get a Quote ","id":"get-a-quote"},{"title":"Compare Our Best Picks","id":"compare-our-best-picks"},{"title":"Our Reviews","id":"our-reviews"},{"title":"Pricing","id":"pricing"},{"title":"Buying Guide","id":"what-is-a-list-broker"},{"title":"Community Expert Insight","id":"community-expert-insight"}],"author":{"id":"5c659d6b9c658a1a1d8b4585","name":"Kiely Kuligowski","bio":"Kiely Kuligowski is a business.com and Business News Daily writer and has written more than 200 B2B-related articles on topics designed to help small businesses market and grow their companies. Kiely spent hundreds of hours researching, analyzing and writing about the best marketing services for small businesses, including email marketing and text message marketing software. Additionally, Kiely writes on topics that help small business owners and entrepreneurs boost their social media engagement on platforms like Facebook, Twitter and Instagram.","thumbnail":null,"status":"disabled","type":"Staff","user":{"slug":"kiely-kuligowski","imagePath":"https://staging.business.com/images/uploads/user/profile/d7d5accdefd169507567c8c0053c61a5d281f.jpg"},"title":null,"image":null,"social":{"facebook":"","linkedin":"https://www.linkedin.com/in/kiely-kuligowski/","twitter":"https://twitter.com/kielykools","website":"https://www.business.com/"}},"breadcrumbs":null,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":{"name":"Marketing Solutions","slug":"marketing-solutions"}},"thumbnail":{"path":"https://staging.business.com/images/rz/5d9f6e755a215ecc448b4584/Direct-mail-marketing_nortonrsx_GettyImages_BDC.png","caption":"nortonrsx / Getty Images","isBlurred":false},"image":"https://staging.business.com/images/rz/5d9f6e755a215ecc448b4584/Direct-mail-marketing_nortonrsx_GettyImages_BDC.png","meta":{"robots":"index, follow","description":"This guide includes advice on how to choose a list broker service, as well as reviews of our choices for the best list brokers of 2021.","title":"The Best List Brokers of 2021 - business.com"}}},"pageContext":{"displayModified":"2021-01-15T14:00:00.000Z","title":"The Best List Broker Services of 2021","template":"mega","meta":{"robots":"index, follow"},"docType":"categories","slug":"best-list-broker-services","canonical":"https://staging.business.com/categories/best-list-broker-services/"}},"staticQueryHashes":[]}