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Exploring what makes a business \"cool.\"","doc_type":"article","guid":"a104a87e38f4dd5749ac66b8f65b6f9d","tags":["marketing-strategy","entrepreneurship","marketing","business-basics"],"published_at":"2014-12-09T14:00:00Z","modified_at":"2014-12-09T14:00:00Z","sort_date":"2014-12-09T14:00:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/channel/business-basics.jpg"},"title":"What Makes a Business Cool? Defining the \"It Factor\"","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}}],"loadMore":true,"skipInterval":34},"page":33,"canonical":"https://staging.business.com/marketing-strategy/"}},"staticQueryHashes":[]}