{"componentChunkName":"component---src-templates-hubs-index-jsx","path":"/marketing-strategy/35/","result":{"data":{"props":{"displayModified":"2020-06-26T16:24:00.000Z","title":"Marketing Strategy","subtitle":"Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.","href":"marketing-strategy","adsense":true,"adsenseMobile":false,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":{"name":"Marketing Strategy","slug":"marketing-strategy"}},"qtOfferGroupId":null,"structuredData":null,"path":"/marketing-strategy/","isCurated":false,"meta":{"robots":null,"description":"The menu of marketing options can be overwhelming. Read our top-rated articles to make sure you have the right marketing strategy for your organization.","title":"Marketing Strategy - business.com"},"moduleArticles":null,"moduleTrendingArticles":null,"moduleBestPicks":null,"sponsor":null}},"pageContext":{"slug":"marketing-strategy","href":"marketing-strategy","moduleRiverOfLinks":{"title":"Latest: Advice, Tips and Resources","searchTerms":""},"search":{"query":"","current_page":35,"num_pages":38,"per_page":30,"total_result_count":1113,"facets":[],"title":"Search","slug":"search"},"mainContent":{"content":[{"author":"sarah johs","canonical":"/advice/answers/question/which-email-software-would-you-suggest-that-a-sm/","description":"Looking for a decent email software to send about 10 mails to 5000 to 10000 contacts per month. By decent, I mean a budget of around $50 per month and simple to use.","doc_type":"question","guid":"question_561","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2012-10-19T07:25:07Z","modified_at":"2014-08-13T07:39:05Z","sort_date":"2014-08-13T07:39:05Z","subtitle":"QUESTION | BY sarah johs | 31 ANSWERS | LAST ACTIVITY ON 08/13/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"Which email software would you suggest that a small business with about 5000 to 10000 contacts use?","type":"question","sponsored":false,"total_answers":31},{"author":"Stephanie Audette","canonical":"/advice/answers/question/what-are-some-new-ways-to-go-about-getting-more-gr/","description":"I am a graphic designer looking to grow my freelance work within the Worcester County area.","doc_type":"question","guid":"question_2101","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-03-16T15:56:05Z","modified_at":"2014-08-07T11:12:12Z","sort_date":"2014-08-07T11:12:12Z","subtitle":"QUESTION | BY Stephanie Audette | 21 ANSWERS | LAST ACTIVITY ON 08/07/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/8b84e32622879b8b9b6f7b416d439f3e.jpg"},"title":"What are some new ways to go about getting more graphic design freelance work?","type":"question","sponsored":false,"total_answers":21},{"author":"Bridget McBride","canonical":"/advice/answers/question/what-is-the-best-way-to-evaluate-your-promotional/","description":"I work within the FMCG space and with new technology and advanced data analysis pathways emerging. We are on the hunt for new and improved ways to evaluate the effectiveness of our promotions with retailers. \r\n\r\nWe've been looking at increases and other changes in sales of our product. Any suggestio","doc_type":"question","guid":"question_3209","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-08-05T09:05:21Z","modified_at":"2014-08-06T06:19:14Z","sort_date":"2014-08-06T06:19:14Z","subtitle":"QUESTION | BY Bridget McBride | 10 ANSWERS | LAST ACTIVITY ON 08/06/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"What is the best way to evaluate the effectiveness of your promotional activities?","type":"question","sponsored":false,"total_answers":10},{"doc_type":"business_listing","tags":["business basics","legal","business-basics"],"title":"Portland Car Accident Attorney","dek":"Portland car accident attorney.  Law practice exclusively dedicated to personal injury resulting from auto, truck, motorcycle accident. ","guid":"business_listing:51e1dda0cc786bc998fbd568","data":{"display_link":"www.oregonautoaccidentattorney.com"},"slug":"business_listing:Portland-Car-Accident-Attorney-51e1dda0cc786bc998fbd568","canonical":"http://www.oregonautoaccidentattorney.com"},{"author":"Carrie Dunham","canonical":"/advice/answers/question/how-do-i-get-my-clients-to-help-me-expand-my-busin/","description":"I have a growing number of happy, loyal customers and would love to find a way to ask them to help me grow.  I know they have many friends that would love our products too.  How should I go about asking my clients to help me spread the word to their network?","doc_type":"question","guid":"question_1800","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-02-10T11:59:40Z","modified_at":"2014-07-26T11:24:30Z","sort_date":"2014-07-26T11:24:30Z","subtitle":"QUESTION | BY Carrie Dunham | 32 ANSWERS | LAST ACTIVITY ON 07/26/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How do I get my clients to help me expand my business?","type":"question","sponsored":false,"total_answers":32},{"author":"Get Pall","canonical":"/advice/answers/question/how-we-can-find-customers-in-usa-or-europe/","description":"I'm from a Latin American accounting firm and we want to sell our outsourcing services. How we can find customers in the USA or Europe? From which point do we need to start, and how can we get to know our customers?\r\n\r\nServices \r\n\r\n- Data Processing\r\n- Data entry\r\n- Database management\r\n- Virtual As","doc_type":"question","guid":"question_3135","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-07-23T15:19:57Z","modified_at":"2014-07-24T14:41:24Z","sort_date":"2014-07-24T14:41:24Z","subtitle":"QUESTION | BY Get Pall | 4 ANSWERS | LAST ACTIVITY ON 07/24/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/72e2a2420617ad4a37dc9457f18c28cb.jpg"},"title":"How we can find customers in the USA or Europe?","type":"question","sponsored":false,"total_answers":4},{"author":"Erika Liu","canonical":"/advice/answers/question/what-marketing-materials-are-necessary-for-tradesh/","description":"My medical tech startup is going to a tradeshow later this year - one of the first we'll be attending of its size and caliber. \r\n\r\nOther than the basic whitepaper, value proposition, and contact information, what other materials will we need? \r\n\r\nI'm specifically asking about materials to give out s","doc_type":"question","guid":"question_2927","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-06-18T14:52:32Z","modified_at":"2014-07-23T16:57:17Z","sort_date":"2014-07-23T16:57:17Z","subtitle":"QUESTION | BY Erika Liu | 17 ANSWERS | LAST ACTIVITY ON 07/23/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/e803f9c1f5b33b0fbbe1a00e0ff1d643.jpg"},"title":"What marketing materials are necessary for tradeshows?","type":"question","sponsored":false,"total_answers":17},{"doc_type":"business_listing","tags":["business basics","legal","business-basics"],"title":"Oregon Car Accident Attorney","dek":"Hire an Oregon attorney who will fight for your rights.  Millions recovered for seriously injured people.  Free consultation.","guid":"business_listing:51e0516bca786b93c1b6fa1c","data":{"display_link":"www.oregonautoaccidentattorney.com"},"slug":"business_listing:Oregon-Car-Accident-Attorney-51e0516bca786b93c1b6fa1c","canonical":"http://www.oregonautoaccidentattorney.com/"},{"author":"Modeo Media","canonical":"/advice/answers/question/what-are-different-methods-or-techniques-you-do-in/","description":"Having your prospective clients recognize your company as a valuable resource for them is really a big challenge. What are some methods and techniques you use to get customers to recognize the value of your product/service?","doc_type":"question","guid":"question_3093","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-07-14T21:25:38Z","modified_at":"2014-07-17T11:56:16Z","sort_date":"2014-07-17T11:56:16Z","subtitle":"QUESTION | BY Modeo Media | 24 ANSWERS | LAST ACTIVITY ON 07/17/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/6e7ab614d63ff4e9aadcaa53351c8fa5a4d7b.jpg"},"title":"What are some different methods or techniques you use in getting your customer notice you and recognize the value you can offer them?","type":"question","sponsored":false,"total_answers":24},{"author":"Kobina Odoro Agyapong","canonical":"/advice/answers/question/we-are-currently-implementing-a-project-with-less/","description":"Our business has developed a new services strategy, and our budget for this project is very small. We have already set up the key element of this service strategy. This is an educational project that is tied into our business. How can we launch this project and market it, while spending as little as","doc_type":"question","guid":"question_3076","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-07-11T11:04:09Z","modified_at":"2014-07-15T16:39:17Z","sort_date":"2014-07-15T16:39:17Z","subtitle":"QUESTION | BY Kobina Odoro Agyapong | 8 ANSWERS | LAST ACTIVITY ON 07/15/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/f5afc23df59df2583403c5ce5a4b6ab9.jpg"},"title":"We are currently implementing a project with a low budget. What will be the most cost-effective marketing approach?","type":"question","sponsored":false,"total_answers":8},{"author":"abdul mujeeb m s","canonical":"/advice/answers/question/brand-glow-maintenance-really-a-concern/","description":"As one builds a brand name, quite distinguished from the rest, how challenging is it to keep the glow forever or at least for sometime?","doc_type":"question","guid":"question_1378","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2013-10-12T22:09:10Z","modified_at":"2014-07-14T08:07:56Z","sort_date":"2014-07-14T08:07:56Z","subtitle":"QUESTION | BY abdul mujeeb m s | 4 ANSWERS | LAST ACTIVITY ON 07/14/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/3a45157d571faf0184b1ac0350d7930a.jpg"},"title":"Is brand glow maintenance really a concern?","type":"question","sponsored":false,"total_answers":4},{"doc_type":"business_listing","tags":["business basics","industry","business-basics"],"title":"Chapman Las Vegas","dek":"Browse Used Cars for Sale in Las Vegas and Henderson, NV at Chapman. Search for New and Used Cars for sale in Las Vegas, NV.","guid":"business_listing:57d6f87f3de03742643a9e10","data":{"display_link":"www.chapmanlasvegas.com"},"slug":"business_listing:Chapman-Las-Vegas-57d6f87f3de03742643a9e10","canonical":"http://www.chapmanlasvegas.com"},{"author":"S. Thomas Warden","canonical":"/advice/answers/question/what-information-is-key-to-learn-about-my-clients/","description":"I read everywhere that I need to be sending out surveys and getting to know my clients better in order to improve my product, but what questions are important to ask? There are a lot of templates for buyer personas out there and can't tell what information is relevant to me and my business.","doc_type":"question","guid":"question_2986","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-06-27T14:22:50Z","modified_at":"2014-07-10T10:40:12Z","sort_date":"2014-07-10T10:40:12Z","subtitle":"QUESTION | BY S. Thomas Warden | 24 ANSWERS | LAST ACTIVITY ON 07/10/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"What is key information to learn about my clients for market research?","type":"question","sponsored":false,"total_answers":24},{"author":"business.com editorial staff","canonical":"/articles/cookie-stuffing-and-coupon-shopping-hurt-affiliate-marketing-programs/","description":"Affiliate marketing creates more prospects, but if your affiliates are abusing your program, you could be losing money. Here's what to...","doc_type":"article","guid":"571a4bf3e3bc17d04671d1870394a205","tags":["marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-07-04T12:00:54Z","modified_at":"2014-07-04T12:00:54Z","sort_date":"2014-07-04T12:00:54Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/channel/marketing.jpg"},"title":"Cookie Stuffing and Coupon Shopping Hurt Affiliate Marketing Programs","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Zack Lombardi","canonical":"/advice/answers/question/what-are-some-tips-for-writing-emails-with-high-op/","description":"I'm looking to send some mass emails out to my large customer base, as well as potential clients, on updates regarding my company, updates regarding my industry, and specials I am offering. What are the characteristics of effective emails, with high open and click-through rates?","doc_type":"question","guid":"question_3017","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-07-01T12:12:43Z","modified_at":"2014-07-03T04:32:26Z","sort_date":"2014-07-03T04:32:26Z","subtitle":"QUESTION | BY Zack Lombardi | 22 ANSWERS | LAST ACTIVITY ON 07/03/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/a46c46bb6fd318e79c1113bdef12c73a.jpg"},"title":"What are some tips for writing emails with high open and click-through rates?","type":"question","sponsored":false,"total_answers":22},{"author":"Tim Sorweid","canonical":"/articles/why-your-product-will-fail/","description":"If you don't have the right KPIs and your employees are not informed, your product will most likely fail. Here's how to avoid a bad...","doc_type":"article","guid":"52c39c0620cee99dba225e051ac48831","tags":["business-basics","marketing-strategy","marketing","entrepreneurship"],"published_at":"2014-07-01T12:00:35Z","modified_at":"2014-07-01T12:00:35Z","sort_date":"2014-07-01T12:00:35Z","subtitle":"BY Tim Sorweid","thumbnail":{"path":"https://staging.business.com/images/channel/business-basics.jpg"},"title":"Why Your Product Will Fail","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"Janie Wilson","canonical":"/advice/answers/question/what-is-the-best-way-to-do-business-online-without/","description":"I want to grow my customer base with a health/wellness/weight loss product that has a 100% money back guarantee.  How do I get my message out there to attract people to my product?","doc_type":"question","guid":"question_2783","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-05-31T09:11:46Z","modified_at":"2014-06-13T16:46:47Z","sort_date":"2014-06-13T16:46:47Z","subtitle":"QUESTION | BY Janie Wilson | 28 ANSWERS | LAST ACTIVITY ON 06/13/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/65f80b7eca9d237239ac72bad55d8ba1.jpg"},"title":"What is the best way to do business online without appearing like a spammer?","type":"question","sponsored":false,"total_answers":28},{"author":"Shanni Srivastava","canonical":"/advice/answers/question/grouon-offers-great-deal-can-it-be-leveraged-for-c/","description":"Bayer Environmental Science is a supplier of quality household insecticide for Pest Control Operation, in India we are having Bayer Certified Bayer Network Professionals, they are certified by Bayer to use Bayer's product and deliver high level service, kind of Premium Pest Control, we are exploring","doc_type":"question","guid":"question_2721","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-05-23T05:18:55Z","modified_at":"2014-06-11T15:20:01Z","sort_date":"2014-06-11T15:20:01Z","subtitle":"QUESTION | BY Shanni Srivastava | 9 ANSWERS | LAST ACTIVITY ON 06/11/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"Groupon offers a great deal, but can it be leveraged for customer acquisition for pest control professionals?","type":"question","sponsored":false,"total_answers":9},{"author":"Shane Yeager","canonical":"/advice/answers/question/best-way-to-refine-an-existing-mailchimp-list/","description":"We are currently looking to refine our mailing list. We want to get subscribers into more detailed categories. Is there a way to do this in a very unobtrusive way? Maybe a simple ask email through MailChimp?","doc_type":"question","guid":"question_2832","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-06-04T17:25:21Z","modified_at":"2014-06-11T11:44:00Z","sort_date":"2014-06-11T11:44:00Z","subtitle":"QUESTION | BY Shane Yeager | 11 ANSWERS | LAST ACTIVITY ON 06/11/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/7927a8a2b8dfdaa2111f479dcef145fe.jpg"},"title":"What is the best way to refine an existing MailChimp List?","type":"question","sponsored":false,"total_answers":11},{"author":"Darcy Zimbrick","canonical":"/advice/answers/question/do-you-unsubscribe-after-gaining-access-to-free-co/","description":"Freelancers: To access much of the free content offered by programs/communicators/marketers, one needs to \"subscribe\" with an email address and other information (part of a lead gen strategy). Hubspot is an example.\r\n\r\nDo you often \"unsubscribe\" after getting access? If so, how quickly?","doc_type":"question","guid":"question_2817","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-06-03T15:49:50Z","modified_at":"2014-06-11T11:39:59Z","sort_date":"2014-06-11T11:39:59Z","subtitle":"QUESTION | BY Darcy Zimbrick | 20 ANSWERS | LAST ACTIVITY ON 06/11/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/acdc20db1923acacd29a23b50756b53e.jpg"},"title":"Do you \"Unsubscribe\" after gaining access to free content?","type":"question","sponsored":false,"total_answers":20},{"author":"Ed LoVuolo","canonical":"/advice/answers/question/whats-the-most-efficient-and-cost-effective-way-to/","description":"I have developed a set of 7 CDs containing over 70 digitally-created songs for easy listening enjoyment. Many like my material. Just looking for mark/adv/selling advice","doc_type":"question","guid":"question_2714","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-05-21T18:30:02Z","modified_at":"2014-06-04T15:15:42Z","sort_date":"2014-06-04T15:15:42Z","subtitle":"QUESTION | BY Ed LoVuolo | 25 ANSWERS | LAST ACTIVITY ON 06/04/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/1cb9afaa886aa7f0fafe90d01f722183.jpg"},"title":"What's the most efficient and cost-effective way to market/advertise something you have developed or created you might be able to sell?","type":"question","sponsored":false,"total_answers":25},{"author":"Munnira Sheikh","canonical":"/advice/answers/question/how-can-i-learn-more-of-marketingconsumer-research/","description":"I am looking for websites that teach market research online to develop my qualitative and quantitative skill set, (if not in accra). I know that the best way to learn is being on the job, but because that's not realistic right now I'm trying to find a way to continue my education.","doc_type":"question","guid":"question_2757","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-05-28T17:09:48Z","modified_at":"2014-06-02T06:00:07Z","sort_date":"2014-06-02T06:00:07Z","subtitle":"QUESTION | BY Munnira Sheikh | 13 ANSWERS | LAST ACTIVITY ON 06/02/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/5fc5800e3139b21e35d3cb1f50fde98d.jpg"},"title":"How can I learn more about marketing/consumer research? ","type":"question","sponsored":false,"total_answers":13},{"author":"Akash Maheshwari","canonical":"/advice/answers/question/how-do-i-promote-a-product/","description":"We are a consulting company (ISV). We have about 8 products on Appexchange (Salesforce). Generally I do marketing for all the products and provide support for all of them. They also have been downloaded a decent amount of times. Remember, This is all unpaid marketing that I am doing, The only expens","doc_type":"question","guid":"question_2702","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-05-21T04:21:05Z","modified_at":"2014-05-31T18:35:57Z","sort_date":"2014-05-31T18:35:57Z","subtitle":"QUESTION | BY Akash Maheshwari | 18 ANSWERS | LAST ACTIVITY ON 05/31/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/2bffc3df84604234b6680f77bf635ead.jpg"},"title":"How do I promote an innovative product on a shoestring budget?","type":"question","sponsored":false,"total_answers":18},{"author":"Frank Hibbard","canonical":"/advice/answers/question/what-is-the-best-way-to-advertise-a-affiliate-mark/","description":"I just set up my site and have received some traffic but little conversions.I have a very small advertising budget and I am not sure if I should use Google Ad Words or try a better source of getting traffic.","doc_type":"question","guid":"question_2719","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-05-23T01:19:36Z","modified_at":"2014-05-30T16:50:30Z","sort_date":"2014-05-30T16:50:30Z","subtitle":"QUESTION | BY Frank Hibbard | 12 ANSWERS | LAST ACTIVITY ON 05/30/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"What is the best way to advertise an affiliate marketing site?","type":"question","sponsored":false,"total_answers":12},{"author":"Mohamed Dekkak","canonical":"/advice/answers/question/how-many-times-a-day-should-we-post-articles-from/","description":"Hi everyone, I tasked my employees to push the ranking of our websites. How many times a day should we post articles from our website in our Facebook page?","doc_type":"question","guid":"question_2492","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-04-24T06:38:57Z","modified_at":"2014-05-26T18:07:03Z","sort_date":"2014-05-26T18:07:03Z","subtitle":"QUESTION | BY Mohamed Dekkak | 23 ANSWERS | LAST ACTIVITY ON 05/26/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How many times a day should we post articles from our website in our Facebook page?","type":"question","sponsored":false,"total_answers":23},{"author":"Madhavi Hinduja","canonical":"/advice/answers/question/how-do-i-market-my-online-store-what-strategy-shou/","description":"I am in the process of marketing my e-store but I am not sure what is the right way to go about it. Since I am a start up, is it better to manage all social media activities on my own? or Should I hire an agency?","doc_type":"question","guid":"question_2700","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-05-21T02:56:01Z","modified_at":"2014-05-25T10:12:30Z","sort_date":"2014-05-25T10:12:30Z","subtitle":"QUESTION | BY Madhavi Hinduja | 14 ANSWERS | LAST ACTIVITY ON 05/25/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How do I market my online store? What strategy should I use? Since I am start up, do you suggest I manage my own social media presence?","type":"question","sponsored":false,"total_answers":14},{"author":"Kelechi Ononuju","canonical":"/advice/answers/question/what-is-the-best-way-to-market-a-book-that-is-not/","description":"I wish to market a book that is not selling as expected in the market upon all the promises by the publishers. The book is one that should be okay for most business readers who wish to avoid scams .I am also about publishing my second book which is a novel and do not wish to make mistakes","doc_type":"question","guid":"question_2675","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-05-16T18:08:31Z","modified_at":"2014-05-24T05:52:44Z","sort_date":"2014-05-24T05:52:44Z","subtitle":"QUESTION | BY Kelechi Ononuju | 34 ANSWERS | LAST ACTIVITY ON 05/24/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/74264e1ff2abbc26c5b48fce1d8b20c0.jpg"},"title":"What is the best way to market a book that is not selling as expected?","type":"question","sponsored":false,"total_answers":34},{"author":"Tony Uphoff","canonical":"/articles/lead-generation-lead-engagement/","description":"Smart marketers are shifting from simply lead generation to lead engagement. Business.com's CEO explains how you can make this 4-step...","doc_type":"article","guid":"9c9d83e96f19fa4b80464420078d5492","tags":["marketing-strategy","marketing","marketing-solutions"],"published_at":"2014-05-21T15:00:47Z","modified_at":"2014-05-21T15:00:47Z","sort_date":"2014-05-21T15:00:47Z","subtitle":"BY Tony Uphoff","thumbnail":{"path":"https://staging.business.com/images/channel/marketing.jpg"},"title":"From Lead Generation to Lead Engagement","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Tony Runyan","canonical":"/advice/answers/question/how-effective-is-blogging-when-used-as-a-tool-to-r/","description":"","doc_type":"question","guid":"question_2267","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-04-02T12:37:38Z","modified_at":"2014-05-16T01:06:20Z","sort_date":"2014-05-16T01:06:20Z","subtitle":"QUESTION | BY Tony Runyan | 30 ANSWERS | LAST ACTIVITY ON 05/15/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/6ee61726dbd1553075943f34161546c0.jpg"},"title":"How effective is blogging when used as a tool to raise awareness for your brand?","type":"question","sponsored":false,"total_answers":30},{"author":"E McNew Author","canonical":"/advice/answers/question/how-can-i-blast-my-kickstarter-project-for-a-fal-2/","description":"I only have 7 days, and we are 6% funded. Basically, I'm a published author, and I am writing a bio on Fallen Soldier Sgt.Timmy Smith's life and legacy for his family and the community. I have so many interviews to do and considering that I live in Texas, and need to be in California, everything is ","doc_type":"question","guid":"question_2568","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-05-03T19:02:55Z","modified_at":"2014-05-15T14:40:14Z","sort_date":"2014-05-15T14:40:14Z","subtitle":"QUESTION | BY E McNew Author | 20 ANSWERS | LAST ACTIVITY ON 05/15/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/5366bfb6365149994c3afbdf2d0153ad.jpg"},"title":"How can I blast my Kickstarter project for a Fallen Soldier, in the most quick and effective way?","type":"question","sponsored":false,"total_answers":20},{"author":"Zack Lombardi","canonical":"/advice/answers/question/is-it-worth-doing-a-ppc-advertising-campaign-on-ya/","description":"The PPC rates on Yahoo & Bing seem more affordable than Google, but will they bring lower quality leads? Would I be better off going with another strategy all together or has anyone had good experience with advertising on those sites?","doc_type":"question","guid":"question_2542","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-04-30T09:09:28Z","modified_at":"2014-05-13T14:47:26Z","sort_date":"2014-05-13T14:47:26Z","subtitle":"QUESTION | BY Zack Lombardi | 14 ANSWERS | LAST ACTIVITY ON 05/13/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/a46c46bb6fd318e79c1113bdef12c73a.jpg"},"title":"Is it worth doing a PPC advertising campaign on Yahoo or Bing?","type":"question","sponsored":false,"total_answers":14},{"author":"Kimberly Lombard","canonical":"/advice/answers/question/should-businesses-be-actively-using-their-google-p/","description":"I have been reading a lot of articles lately saying that Google+ is quickly surpassing other social media pages, such as Twitter, in terms of active users. How much is everyone using their G+ accounts and what have your experiences been with it?","doc_type":"question","guid":"question_1391","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2013-10-23T08:49:09Z","modified_at":"2014-05-09T01:31:46Z","sort_date":"2014-05-09T01:31:46Z","subtitle":"QUESTION | BY Kimberly Lombard | 15 ANSWERS | LAST ACTIVITY ON 05/08/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/5d962e74a59e00173c98eb99e5704774.jpg"},"title":"Should businesses be actively using their Google+ pages?","type":"question","sponsored":false,"total_answers":15},{"author":"Habibullah Shaikh","canonical":"/advice/answers/question/we-have-good-quality-bresca-marble-blocks-italy-fo/","description":"We have good quality Bresca marble blocks (Italy) for sale in our quarry in Brescia, Italy. We have a marble quarry in Italy for Bottacino and Brescia marble blocks. We would like to promote our products to potential buyers.","doc_type":"question","guid":"question_2303","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-04-04T23:18:25Z","modified_at":"2014-05-08T17:07:25Z","sort_date":"2014-05-08T17:07:25Z","subtitle":"QUESTION | BY Habibullah Shaikh | 12 ANSWERS | LAST ACTIVITY ON 05/08/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/2b48167b2ef4ea66eadf97d761a02064.jpg"},"title":"Please advise how we can promote our products for sale?","type":"question","sponsored":false,"total_answers":12}],"loadMore":true,"skipInterval":36},"page":35,"canonical":"https://staging.business.com/marketing-strategy/"}},"staticQueryHashes":[]}