{"componentChunkName":"component---src-templates-hubs-index-jsx","path":"/marketing/18/","result":{"data":{"props":{"displayModified":"2021-03-22T15:22:00.000Z","title":"Marketing and Sales","subtitle":"Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.","href":"marketing","adsense":true,"adsenseMobile":false,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":null},"qtOfferGroupId":16,"structuredData":null,"path":"/marketing/","isCurated":true,"meta":{"robots":"index, follow","description":"A complete aggregation of all of marketing and sales topics that will help you drive new customers.","title":"Marketing: Everything you need to know about growing and retaining new customers - business.com"},"moduleArticles":{"title":"Expert Marketing Advice, Sales Tips and Resources","articles":[{"author":{"thumbnail":null,"displayName":"Jennifer Post","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-email-marketing-templates/","title":"6 Best Email Marketing Templates","thumbnail":{"path":"https://staging.business.com/images/content/605/25a1f7b43740f428b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/ways-to-reduce-email-bounce-rate/","title":"9 Ways to Reduce Your Email Bounce Rate","thumbnail":{"path":"https://staging.business.com/images/content/605/0f7eb7b4374553c8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-deliverability/","title":"8 Ways to Improve Email Deliverability","thumbnail":{"path":"https://staging.business.com/images/content/605/0a4fa7b43745f0f8b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Matt D'Angelo","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/93282c56053a4bcc6c6253a1bccb9cdf82b7e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/crm-metrics/","title":"CRM Metrics You Should Know","thumbnail":{"path":"https://staging.business.com/images/content/604/293a89c658a8a758b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Sameer Somal","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/cf30b40df65f87d6b5997f16b20b72951499e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-online-reputation-management/","title":"Online Reputation Management, and Why It Is Important","thumbnail":{"path":"https://staging.business.com/images/content/5d3/1f9839c658ac8228b4568/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","title":"Why Responding to All Your Online Reviews Is Critical","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","title":"What Is A/B Testing in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","title":"What Is CTR in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f6/0f3bd5a215ef63e8b4567/100-100","displayName":"Patrick Proctor","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-email-automation/","title":"What Is Email Automation?","thumbnail":{"path":"https://staging.business.com/images/content/601/863ee9c658af5108b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","title":"12 Best Ways to Use Business Texting","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/mms-vs-sms-text-message-marketing/","title":"MMS vs. SMS: Which Is Best for Text Message Marketing?","thumbnail":{"path":"https://staging.business.com/images/content/600/6e62b9c658a5f418b4567/1500-0-"}}]},"moduleTrendingArticles":{"title":"Trending Marketing Topics","articles":[{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is A/B Testing in Email?","subtitle":"A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Why Responding to All Your Online Reviews Is Critical","subtitle":"Find out why you need to respond to all your online reviews – not just the negative ones.","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is CTR in Email?","subtitle":"Click-through rate is a critical metric by which a small business can measure its email marketing success.","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5fe/a34815a215e95178b4567/100-100","displayName":"Jordan Beier","user":null},"editorsPick":false,"canonical":"https://staging.business.com/articles/text-message-laws/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Text Message Laws Every Business Needs to Follow","subtitle":"There are a number of text message marketing laws that your business should be following when trying to reach its target audience.","thumbnail":{"path":"https://staging.business.com/images/content/600/202f79c658ad7328b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Best Ways to Use Business Texting","subtitle":"Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Kiely Kuligowski","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/d7d5accdefd169507567c8c0053c61a5d281f.jpg"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/10-reasons-to-use-instagram-for-business/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Reasons to Use Instagram for Your Business","subtitle":"Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.","thumbnail":{"path":"https://staging.business.com/images/content/5fe/b30485a215e7f568b4567/1500-0-"}}]},"moduleBestPicks":{"title":"The Best Products and Services for Finding New Customers","categories":[{"cardDescription":"Find and engage people who have expressed interest in your business.","canonical":"https://staging.business.com/categories/best-email-marketing-services/","subtitle":"Email Marketing Services","image":"https://staging.business.com/images/rz/5e00c8255a215e2a4b8b4572/Email_laptop_Dekdoyjaidee_Getty.jpg"},{"cardDescription":"Reach customers on their mobile devices to stay in touch and market your business.","canonical":"https://staging.business.com/best-text-message-marketing-services/","subtitle":"Text Message Marketing","image":"https://staging.business.com/images/rz/5f64dd0b9c658ae61b8b4567/Texting_Getty_Chainarong_Prasertthai.jpg"},{"cardDescription":"Organize your customer data to provide better customer service for your business.","canonical":"https://staging.business.com/crm-software/best/","subtitle":"CRM Software","image":"https://staging.business.com/images/rz/5d4c65367b43741a258b4572/Laptop_Sfio_Cracho.png"},{"cardDescription":"Leverage social to build your customer base and increase the influence of your business.","canonical":"https://staging.business.com/categories/social-media-management-tools/","subtitle":"Social Media Management","image":"https://staging.business.com/images/rev/prod/Social_Media_Management_nopporn.jpg"},{"cardDescription":"Ensure your direct and email marketing lists have qualified prospects for your business.","canonical":"https://staging.business.com/categories/best-list-broker-services/","subtitle":"List Broker Services","image":"https://staging.business.com/images/rz/5d9f6e755a215ecc448b4584/Direct-mail-marketing_nortonrsx_GettyImages_BDC.png"},{"cardDescription":"Increase your sales by finding the right customers for your business.","canonical":"https://staging.business.com/categories/best-sales-lead-generation-services/","subtitle":"Sales Lead Generation","image":"https://staging.business.com/images/rz/5ff73bf45a215e166d8b4567/Marketing-strategy-team-meeting_Wavebreakmedia.png"},{"cardDescription":"Collect feedback and improve the ad targeting of every online click to your business.","canonical":"https://staging.business.com/categories/internet-marketing-services/","subtitle":"PPC Management Services","image":"https://staging.business.com/images/rz/5fb7c1de5a215e456b8b4567/marketin_Weedezign_getty.jpg"},{"cardDescription":"Reach and engage potential and existing customers directly through their mailbox.","canonical":"https://staging.business.com/categories/best-direct-mailing-services/","subtitle":"Direct Mailing Services","image":"https://staging.business.com/images/rz/5fff45fa9c658a84388b4567/laptop_fizkes_getty.jpg"}]},"sponsor":null}},"pageContext":{"slug":"marketing","href":"marketing","moduleRiverOfLinks":{"title":"Latest in Marketing News: Advice, Tips and Resources","searchTerms":""},"search":{"query":"","current_page":18,"num_pages":72,"per_page":30,"total_result_count":2133,"facets":[],"title":"Search","slug":"search"},"mainContent":{"content":[{"author":"business.com editorial staff","canonical":"/articles/5-b2b-promotion-methods/","description":"B2B marketing is different from selling to consumers. These are some ways you can do it.","doc_type":"article","guid":"bea8002513c954b815ecf66bd3e4e05d","tags":["marketing-strategy","marketing","sales"],"published_at":"2017-09-25T07:00:00Z","modified_at":"2020-04-28T07:00:00Z","sort_date":"2020-04-28T07:00:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ea/3312c5a215e6c7b8b4574/1500-0-"},"title":"Selling to Other Businesses: 8 Sales Promotion Methods for a B2B Market","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Alejandro Uria","canonical":"/articles/what-every-business-should-know-about-consumer-data-privacy/","description":"If we were to try to categorize all the data privacy trends under one heading, it would most likely be an attempt to better regulate how private information is used.","doc_type":"article","guid":"cbcc682b74e550c784861eb8799bdbf7","tags":["customers","legal","business-basics","marketing"],"published_at":"2020-04-27T19:00:00Z","modified_at":"2020-04-27T19:00:00Z","sort_date":"2020-04-27T19:00:00Z","subtitle":"BY Alejandro Uria","thumbnail":{"path":"https://staging.business.com/images/content/5ea/5e1255a215e344f8b456d/1500-0-"},"title":"What Every Business Needs to Know About Consumer Data Privacy in 2020","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/business-decision-making-gut-instinct-or-hard-data/","description":"In the world of business, decisions matter. Should you trust your gut or rely on the hard data?","doc_type":"article","guid":"3c0b028151c13630d9fe6197cb8b496d","tags":["business-basics","marketing","entrepreneurship","business-intelligence"],"published_at":"2016-09-13T22:00:00Z","modified_at":"2020-04-27T18:55:00Z","sort_date":"2020-04-27T18:55:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ea/c7a175a215e385a8b457b/1500-0-"},"title":"Business Decision-Making: Gut Instinct or Hard Data?","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"doc_type":"business_listing","tags":["internet-service-providers","technology","technology solutions","technology-solutions","business-basics","business basics","internet service providers"],"title":"Large Business Internet","dek":"Business internet services provider. Compare pricing for business t1. High speed Internet prices from the best tier 1 providers in real-time.  ","guid":"business_listing:56acd5a63287b158114805d2","data":{"display_link":"largebusinessinternet.com"},"slug":"business_listing:Large-Business-Internet-56acd5a63287b158114805d2","canonical":"http://largebusinessinternet.com"},{"author":"Dr. Cindy McGovern","canonical":"/articles/sell-for-tomorrow/","description":"Sales may be few and far between today, but smart business owners can spend their downtime laying the foundation for \"sales for tomorrow.\"","doc_type":"article","guid":"6ea209d0ff663d6668886dafe7ee51ce","tags":["business-solutions","marketing","sales","customers"],"published_at":"2020-04-27T15:00:00Z","modified_at":"2020-04-27T15:00:00Z","sort_date":"2020-04-27T15:00:00Z","subtitle":"BY Dr. Cindy McGovern","thumbnail":{"path":"https://staging.business.com/images/content/5ea/5d70c5a215e74208b4574/1500-0-"},"title":"Sell for Tomorrow","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Dan Slavin","canonical":"/articles/research-driven-strategies-for-maximizing-mobile-coupon-offers/","description":"A new survey reveals important nuances that directly bear on retailers' success when it comes to using coupons to drive consumer behavior.","doc_type":"article","guid":"176a1bd7d6b6c5e53d61c821457114c7","tags":["business-solutions","customers","marketing-solutions","marketing","marketing-strategy"],"published_at":"2020-04-26T18:38:00Z","modified_at":"2020-04-26T18:38:00Z","sort_date":"2020-04-26T18:38:00Z","subtitle":"BY Dan Slavin","thumbnail":{"path":"https://staging.business.com/images/content/5ea/5c6217b437411298b456c/1500-0-"},"title":"5 Research-Driven Strategies for Maximizing the Impact of Mobile Coupon Offers","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/personal-branding-boosts-marketing/","description":"Building a personal brand can bring a boost in sales numbers.","doc_type":"article","guid":"448583b067b0fba9918c286c628f2ed6","tags":["marketing","branding"],"published_at":"2019-03-26T15:00:00Z","modified_at":"2020-04-24T14:20:00Z","sort_date":"2020-04-24T14:20:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5ea/1b5e25a215ea25e8b456d/1500-0-"},"title":"Why Personal Branding Is Crucial for Any Industry","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["financial solutions","financial-solutions","finance"],"title":"Balance Transfers","dek":"Credit card balance transfers for all applicants. Apply online and transfer your balance to a low rate card. Rates from 0% with no annual fee.","guid":"business_listing:57d7031b3de0375e6c40f226","data":{"display_link":"BalanceTransfers.com"},"slug":"business_listing:Balance-Transfers-57d7031b3de0375e6c40f226","canonical":"https://www.balancetransfers.com/"},{"author":"business.com editorial staff","canonical":"/articles/how-to-sell-on-instagram-emerging-trends-and-platform/","description":"Master the skill of social selling with these emerging Instagram trends and tools for business owners.","doc_type":"article","guid":"7657bcda31dd51a48c46e626f2602bfd","tags":["marketing-strategy","social-media","sales","marketing","branding","marketing-solutions"],"published_at":"2016-02-19T18:00:00Z","modified_at":"2020-04-22T23:24:00Z","sort_date":"2020-04-22T23:24:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/f44a15a215e26588b457c/1500-0-"},"title":"How to Sell on Instagram: Emerging Trends and Platforms","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/account-based-marketing-benefits/","description":"Don't fear changing your marketing strategy. Learn how ABM can help you.","doc_type":"article","guid":"285cc851c8f849f6f237ee6a3a232293","tags":["marketing-strategy","customers","marketing","sales","marketing-solutions"],"published_at":"2018-06-18T15:22:00Z","modified_at":"2020-04-22T16:51:00Z","sort_date":"2020-04-22T16:51:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/f0dc59c658af3688b4575/1500-0-"},"title":"3 Misconceptions About Account-Based Marketing","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/simple-effective-digital-marketing-tips/","description":"Reinvigorate your marketing plan by implementing these strategies.","doc_type":"article","guid":"b51046bb919d415b6a7d55185f64f249","tags":["marketing-solutions","sales","strategy","marketing-strategy","marketing","branding"],"published_at":"2018-04-05T07:00:00Z","modified_at":"2020-04-22T16:24:00Z","sort_date":"2020-04-22T16:24:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/da62c9c658a23108b4569/1500-0-"},"title":"7 Simple Digital Marketing Tips That Work","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["business basics","legal","business-basics"],"title":"Gladstein Law Firm, PLLC","dek":"Gladstein Law Firm, PLLC represents victims who have suffered injuries and damages due to medical malpractice, nursing abuse, or others' negligence.  ","guid":"business_listing:52ab5170c9786b8adfab56bd","data":{"display_link":"Gladsteinlawfirm.com"},"slug":"business_listing:Gladstein-Law-Firm-PLLC-52ab5170c9786b8adfab56bd","canonical":"http://gladsteinlawfirm.com/"},{"author":"business.com editorial staff","canonical":"/articles/credit-card-processing-tools-all-small-businesses-should-use/","description":"Small business owners compete with their peers for customer dollars. Here are credit card processing tools you should be using.","doc_type":"article","guid":"d79d92bb13e20ddb9e03d6862b1de164","tags":["marketing","finance","sales","technology-solutions","financial-solutions","technology"],"published_at":"2016-02-08T20:00:00Z","modified_at":"2020-04-22T14:53:00Z","sort_date":"2020-04-22T14:53:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/da5637b437481698b457a/1500-0-"},"title":"Ways to Pay: Credit Card Processing Tools All Small Businesses Should Use","type":"article","sponsored":false,"channel":{"name":"Finance","slug":"finance"}},{"author":"Adam Uzialko","canonical":"/articles/what-is-a-virtual-answering-service/","description":"Have you ever wondered how a virtual answering service can help your small business? Learn more about answering services and call centers, what they have to offer, and how much they cost.","doc_type":"article","guid":"b8ae42c7d94eb765ef789ef8fac36eed","tags":["marketing-solutions","marketing"],"published_at":"2020-04-22T14:42:00Z","modified_at":"2020-04-22T14:42:00Z","sort_date":"2020-04-22T14:42:00Z","subtitle":"BY Adam Uzialko","thumbnail":{"path":"https://staging.business.com/images/content/5e9/f4be17b437448448b456e/1500-0-"},"title":"What's a Virtual Answering Service, and How Does It Work?","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/categories/stg-new-megabestpicks-042220200131/","description":"This is a test meta description for a new Mega Best Picks category that was added on 04-22-20-01-31","doc_type":"category","guid":"d5be758db8e63b02f29e520feb058d77","tags":["marketing-strategy","marketing"],"published_at":"2020-04-21T07:00:00Z","modified_at":"2020-04-21T20:33:00Z","sort_date":"2020-04-21T20:33:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/rz/5ea07f8954d26d724c8b4572/cat-image1.jpg"},"title":"STG New Mega Best Picks Category 04-22-20-01-31","type":"category","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Andrew Martins","canonical":"/advice/answers/question/what-is-your-go-to-internet-security-antivirus-so/","description":"With so many small businesses relying more and more on the internet these days, I was wondering what internet security and antivirus solutions (e.g. Kaspersky, Norton, etc.) people were using. What features do you look for in your internet security software? If you recently changed services, why did","doc_type":"question","guid":"question_15813","tags":["information-technology","marketing","business-intelligence","technology","computers","storage","technology-solutions"],"published_at":"2020-03-25T21:46:50Z","modified_at":"2020-04-21T16:15:01Z","sort_date":"2020-04-21T16:15:01Z","subtitle":"QUESTION | BY Andrew Martins | 4 ANSWERS | LAST ACTIVITY ON 04/21/20","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/90fbafafd9d2d02794376c2811156bd1eea34.jpg"},"title":"What is your go-to internet security/antivirus solution?","type":"question","sponsored":false,"total_answers":4},{"author":"business.com editorial staff","canonical":"/articles/how-to-set-up-a-marketing-calendar/","description":"Manage your promotional content with a schedule strategically designed for success.","doc_type":"article","guid":"8038db3392b3806824c8b671e1e8cfce","tags":["marketing-strategy","marketing-solutions","marketing"],"published_at":"2018-07-30T07:00:00Z","modified_at":"2020-04-20T21:46:00Z","sort_date":"2020-04-20T21:46:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5b5/f858492a3a479108b45cb/1500-0-"},"title":"How to Set Up a Marketing Calendar That Actually Works","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Tricia Hancock","canonical":"/advice/answers/question/how-do-you-put-a-positive-spin-on-changing-the-nam/","description":"We have a sister company that is keeping the name but we are changing ours. How do we tell the employees and the public without hurting the sister company and our own good reputation?","doc_type":"question","guid":"question_6636","tags":["public-relations","marketing","customers","public-relations"],"published_at":"2016-06-17T14:37:48Z","modified_at":"2020-04-19T13:34:13Z","sort_date":"2020-04-19T13:34:13Z","subtitle":"QUESTION | BY Tricia Hancock | 8 ANSWERS | LAST ACTIVITY ON 04/19/20","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How do you put a positive spin on changing the name of the company?","type":"question","sponsored":false,"total_answers":8},{"author":"Joey Yu","canonical":"/advice/answers/question/how-to-invites-some-professional-buyers-to-my-fas/","description":"My company is planning on holding a fashion show in July 2020 in Thailand. We're looking for ways to invite professional buyers to the show. How we can get in touch with the right people and get them to attend?\r\n\r\nThank you!","doc_type":"question","guid":"question_15357","tags":["public-relations","marketing","customers","public-relations"],"published_at":"2019-12-05T06:38:11Z","modified_at":"2020-04-19T13:31:24Z","sort_date":"2020-04-19T13:31:24Z","subtitle":"QUESTION | BY Joey Yu | 4 ANSWERS | LAST ACTIVITY ON 04/19/20","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/efdfbf5eb0a0c9e70cdf9af835f78553a3ee4.jpg"},"title":"How can we get professional buyers to come to our fashion show?","type":"question","sponsored":false,"total_answers":4},{"author":"Faisal Rehman","canonical":"/advice/answers/question/i-am-looking-for-some-amazing-and-free-online-cou/","description":"I'm hoping to make the most of my free time during the coronavirus pandemic by taking some short (free) online courses. What are your recommendations for online courses/activities that I can do from home related to SMBs?","doc_type":"question","guid":"question_15806","tags":["information-technology","marketing","business-intelligence","technology","computers","storage","technology-solutions"],"published_at":"2020-03-24T08:04:28Z","modified_at":"2020-04-18T13:28:53Z","sort_date":"2020-04-18T13:28:53Z","subtitle":"QUESTION | BY Faisal Rehman | 6 ANSWERS | LAST ACTIVITY ON 04/18/20","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/843bd3a78e9e3c72e82427a2dcb7c4a9cdcbd.jpg"},"title":"What are your recommendations for free online courses for small businesses?","type":"question","sponsored":false,"total_answers":6},{"author":"Robert Brill","canonical":"/articles/actionable-marketing-tips-to-survive-a-recession/","description":"2020 is dealing business owners a number of unexpected challenges. Here are seven actions businesses should be doing right now to survive and thrive.","doc_type":"article","guid":"313d4a63d44cd293c529a217055463f9","tags":["covid-19","marketing-strategy","covid-resources","marketing"],"published_at":"2020-04-17T22:06:00Z","modified_at":"2020-04-17T22:06:00Z","sort_date":"2020-04-17T22:06:00Z","subtitle":"BY Robert Brill","thumbnail":{"path":"https://staging.business.com/images/content/5e9/a1b0b5a215ed9208b4567/1500-0-"},"title":"7 Actionable Business and Marketing Tips to Survive the Recession","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/agriculture-advertising-and-marketing/","description":"Plant seeds of success with agricultural marketing.","doc_type":"article","guid":"861ca4b55e66863c4325d473ff308193","tags":["strategy","marketing","marketing-strategy","business-basics"],"published_at":"2010-07-04T00:39:00Z","modified_at":"2020-04-17T13:29:00Z","sort_date":"2020-04-17T13:29:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/616045a215e1d118b4592/1500-0-"},"title":"Agriculture Advertising and Marketing","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"business.com editorial staff","canonical":"/articles/interview-questions-to-ask-an-email-marketing-manager/","description":"Email marketing is a key part of a good digital marketing mix, but the person in charge of this direct channel is often overlooked.","doc_type":"article","guid":"e96b9d10c4f354469ac219a561d6a92c","tags":["marketing","marketing-solutions","human-resources","managing"],"published_at":"2015-07-16T18:00:00Z","modified_at":"2020-04-16T14:30:00Z","sort_date":"2020-04-16T14:30:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/750359c658a761a8b456b/1500-0-"},"title":"Interview Questions to Ask an Email Marketing Manager","type":"article","sponsored":false,"channel":{"name":"Human Resources","slug":"human-resources"}},{"author":"business.com editorial staff","canonical":"/articles/branding-with-stories/","description":"Telling focused stories can drive traffic to your business.","doc_type":"article","guid":"4f4d62a915968bbb7df7ba75121ca060","tags":["marketing","branding","business-solutions"],"published_at":"2018-08-08T14:20:00Z","modified_at":"2020-04-15T15:29:00Z","sort_date":"2020-04-15T15:29:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/71b1e9c658a711a8b4568/1500-0-"},"title":"3 Ways to Build Brand Awareness Through Storytelling","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/why-eq-matters-in-sales/","description":"Emotional intelligence is a valuable skill in any career but even more so in sales.","doc_type":"article","guid":"da5ca124e0218f263a474186a25b3c29","tags":["marketing","sales","customers"],"published_at":"2018-05-25T07:00:00Z","modified_at":"2020-04-15T14:18:00Z","sort_date":"2020-04-15T14:18:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5b0/85ed392a3a4aa388b4573/1500-0-"},"title":"5 Reasons Why Emotional Intelligence Matters in Sales","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Andrew Martins","canonical":"/articles/retailers-switch-to-ecommerce/","description":"To keep their businesses afloat, brick-and-mortar retailers are looking for new ways to reach customers in their homes.","doc_type":"article","guid":"81dc7958db4e5b15edcdaad23f301663","tags":["sales","technology-solutions","technology","covid-19","covid-resources","marketing"],"published_at":"2020-04-14T18:59:00Z","modified_at":"2020-04-15T14:01:00Z","sort_date":"2020-04-15T14:01:00Z","subtitle":"BY Andrew Martins","thumbnail":{"path":"https://staging.business.com/images/content/5e9/5a6b27b43742d778b45a1/1500-0-"},"title":"How Curbside Pickup and Other Coronavirus-Related Tactics Are Changing Retail","type":"article","sponsored":false,"channel":{"name":"Technology","slug":"technology"}},{"author":"business.com editorial staff","canonical":"/articles/what-to-say-when-people-ask-you-what-you-do-for-a/","description":"You don't always have to give a literal answer. Instead, give them a more interesting answer that leads to a longer, more memorable conversation.","doc_type":"article","guid":"97544b44a791162830009d520663cd19","tags":["marketing-strategy","careers","career","marketing","sales"],"published_at":"2015-04-21T11:52:00Z","modified_at":"2020-04-14T23:18:00Z","sort_date":"2020-04-14T23:18:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/644359c658aa6398b45bd/1500-0-"},"title":"What to Say When People Ask What You Do for a Living","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/5-trends-in-online-purchase-habits/","description":"Whatever product or service you sell, stay on top of consumers' shopping behaviors.","doc_type":"article","guid":"da5c0db0c05a235aa42fdcda622699cf","tags":["marketing-strategy","marketing","customers","sales"],"published_at":"2018-06-15T07:00:00Z","modified_at":"2020-04-14T22:39:00Z","sort_date":"2020-04-14T22:39:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/63ac99c658a5f108b4583/1500-0-"},"title":"Entrepreneurs, Take Note: 7 Trends in Online Purchasing Habits","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/top-ecommerce-pitfalls/","description":"Don't make these common mistakes when launching your online business.","doc_type":"article","guid":"d8ae9595955c2461df9833a0394f84b1","tags":["computers","strategy","mobile","marketing","marketing-strategy"],"published_at":"2018-07-30T07:00:00Z","modified_at":"2020-04-14T21:46:00Z","sort_date":"2020-04-14T21:46:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/5eda95a215e450c8b4589/1500-0-"},"title":"The Top E-Commerce Pitfalls and How to Avoid Them","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/tips-to-improve-customer-service-on-your-e-commerce-site/","description":"Great customer service can be a challenge for your e-commerce site because of the lack of face-to-face contact, but it's just as important.","doc_type":"article","guid":"40f06c2a605e590aa0306ff743c160a0","tags":["customers","strategy","marketing","business-basics"],"published_at":"2015-01-09T20:00:00Z","modified_at":"2020-04-14T19:07:00Z","sort_date":"2020-04-14T19:07:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/5dc875a215e675e8b458b/1500-0-"},"title":"Tips to Improve Customer Service on Your E-commerce Site","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/building-brand-community/","description":"Using online and in-person methods can help you grow a loyal brand following.","doc_type":"article","guid":"1bc79cf36d81b79dc977aaae57f1e187","tags":["customers","strategy","branding","marketing-strategy","marketing","business-basics"],"published_at":"2018-07-17T16:45:00Z","modified_at":"2020-04-14T18:18:00Z","sort_date":"2020-04-14T18:18:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5b4/e1cf41039ebab458b45a4/1500-0-"},"title":"How to Create Community Around Your Brand","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/thought-leadership-getting-started/","description":"One PR pro gives advice on where to start with thought leadership.","doc_type":"article","guid":"604a5d1bd3af76c655c88b596929e2d6","tags":["marketing-strategy","public-relations","leadership","marketing","branding","strategy"],"published_at":"2018-08-28T15:30:00Z","modified_at":"2020-04-14T17:59:00Z","sort_date":"2020-04-14T17:59:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/5ccea9c658ae2768b4568/1500-0-"},"title":"Want to Drive Visibility to Your Business? Try Thought Leadership","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/how-to-package-your-product/","description":"A good product package isn't trash; it's a powerful extension of your brand.","doc_type":"article","guid":"08efabc56ebf750f38dc621aff81ca14","tags":["marketing-strategy","marketing","marketing-solutions","branding"],"published_at":"2018-07-13T07:00:00Z","modified_at":"2020-04-14T17:51:00Z","sort_date":"2020-04-14T17:51:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5e9/5cefc9c658aa6398b45a2/1500-0-"},"title":"How Your Product Packaging Can Win Buyers' Hearts","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}}],"loadMore":true,"skipInterval":19},"page":18,"canonical":"https://staging.business.com/marketing/"}},"staticQueryHashes":[]}