{"componentChunkName":"component---src-templates-hubs-index-jsx","path":"/marketing/35/","result":{"data":{"props":{"displayModified":"2021-03-22T15:22:00.000Z","title":"Marketing and Sales","subtitle":"Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.","href":"marketing","adsense":true,"adsenseMobile":false,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":null},"qtOfferGroupId":16,"structuredData":null,"path":"/marketing/","isCurated":true,"meta":{"robots":"index, follow","description":"A complete aggregation of all of marketing and sales topics that will help you drive new customers.","title":"Marketing: Everything you need to know about growing and retaining new customers - business.com"},"moduleArticles":{"title":"Expert Marketing Advice, Sales Tips and Resources","articles":[{"author":{"thumbnail":null,"displayName":"Jennifer Post","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-email-marketing-templates/","title":"6 Best Email Marketing Templates","thumbnail":{"path":"https://staging.business.com/images/content/605/25a1f7b43740f428b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/ways-to-reduce-email-bounce-rate/","title":"9 Ways to Reduce Your Email Bounce Rate","thumbnail":{"path":"https://staging.business.com/images/content/605/0f7eb7b4374553c8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-deliverability/","title":"8 Ways to Improve Email Deliverability","thumbnail":{"path":"https://staging.business.com/images/content/605/0a4fa7b43745f0f8b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Matt D'Angelo","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/93282c56053a4bcc6c6253a1bccb9cdf82b7e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/crm-metrics/","title":"CRM Metrics You Should Know","thumbnail":{"path":"https://staging.business.com/images/content/604/293a89c658a8a758b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Sameer Somal","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/cf30b40df65f87d6b5997f16b20b72951499e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-online-reputation-management/","title":"Online Reputation Management, and Why It Is Important","thumbnail":{"path":"https://staging.business.com/images/content/5d3/1f9839c658ac8228b4568/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","title":"Why Responding to All Your Online Reviews Is Critical","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","title":"What Is A/B Testing in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","title":"What Is CTR in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f6/0f3bd5a215ef63e8b4567/100-100","displayName":"Patrick Proctor","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-email-automation/","title":"What Is Email Automation?","thumbnail":{"path":"https://staging.business.com/images/content/601/863ee9c658af5108b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","title":"12 Best Ways to Use Business Texting","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/mms-vs-sms-text-message-marketing/","title":"MMS vs. SMS: Which Is Best for Text Message Marketing?","thumbnail":{"path":"https://staging.business.com/images/content/600/6e62b9c658a5f418b4567/1500-0-"}}]},"moduleTrendingArticles":{"title":"Trending Marketing Topics","articles":[{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is A/B Testing in Email?","subtitle":"A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Why Responding to All Your Online Reviews Is Critical","subtitle":"Find out why you need to respond to all your online reviews – not just the negative ones.","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is CTR in Email?","subtitle":"Click-through rate is a critical metric by which a small business can measure its email marketing success.","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5fe/a34815a215e95178b4567/100-100","displayName":"Jordan Beier","user":null},"editorsPick":false,"canonical":"https://staging.business.com/articles/text-message-laws/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Text Message Laws Every Business Needs to Follow","subtitle":"There are a number of text message marketing laws that your business should be following when trying to reach its target audience.","thumbnail":{"path":"https://staging.business.com/images/content/600/202f79c658ad7328b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Best Ways to Use Business Texting","subtitle":"Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Kiely Kuligowski","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/d7d5accdefd169507567c8c0053c61a5d281f.jpg"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/10-reasons-to-use-instagram-for-business/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Reasons to Use Instagram for Your Business","subtitle":"Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.","thumbnail":{"path":"https://staging.business.com/images/content/5fe/b30485a215e7f568b4567/1500-0-"}}]},"moduleBestPicks":{"title":"The Best Products and Services for Finding New Customers","categories":[{"cardDescription":"Find and engage people who have expressed interest in your business.","canonical":"https://staging.business.com/categories/best-email-marketing-services/","subtitle":"Email Marketing Services","image":"https://staging.business.com/images/rz/5e00c8255a215e2a4b8b4572/Email_laptop_Dekdoyjaidee_Getty.jpg"},{"cardDescription":"Reach customers on their mobile devices to stay in touch and market your business.","canonical":"https://staging.business.com/best-text-message-marketing-services/","subtitle":"Text Message Marketing","image":"https://staging.business.com/images/rz/5f64dd0b9c658ae61b8b4567/Texting_Getty_Chainarong_Prasertthai.jpg"},{"cardDescription":"Organize your customer data to provide better customer service for your business.","canonical":"https://staging.business.com/crm-software/best/","subtitle":"CRM Software","image":"https://staging.business.com/images/rz/5d4c65367b43741a258b4572/Laptop_Sfio_Cracho.png"},{"cardDescription":"Leverage social to build your customer base and increase the influence of your business.","canonical":"https://staging.business.com/categories/social-media-management-tools/","subtitle":"Social Media Management","image":"https://staging.business.com/images/rev/prod/Social_Media_Management_nopporn.jpg"},{"cardDescription":"Ensure your direct and email marketing lists have qualified prospects for your business.","canonical":"https://staging.business.com/categories/best-list-broker-services/","subtitle":"List Broker Services","image":"https://staging.business.com/images/rz/5d9f6e755a215ecc448b4584/Direct-mail-marketing_nortonrsx_GettyImages_BDC.png"},{"cardDescription":"Increase your sales by finding the right customers for your business.","canonical":"https://staging.business.com/categories/best-sales-lead-generation-services/","subtitle":"Sales Lead Generation","image":"https://staging.business.com/images/rz/5ff73bf45a215e166d8b4567/Marketing-strategy-team-meeting_Wavebreakmedia.png"},{"cardDescription":"Collect feedback and improve the ad targeting of every online click to your business.","canonical":"https://staging.business.com/categories/internet-marketing-services/","subtitle":"PPC Management Services","image":"https://staging.business.com/images/rz/5fb7c1de5a215e456b8b4567/marketin_Weedezign_getty.jpg"},{"cardDescription":"Reach and engage potential and existing customers directly through their mailbox.","canonical":"https://staging.business.com/categories/best-direct-mailing-services/","subtitle":"Direct Mailing Services","image":"https://staging.business.com/images/rz/5fff45fa9c658a84388b4567/laptop_fizkes_getty.jpg"}]},"sponsor":null}},"pageContext":{"slug":"marketing","href":"marketing","moduleRiverOfLinks":{"title":"Latest in Marketing News: Advice, Tips and Resources","searchTerms":""},"search":{"query":"","current_page":35,"num_pages":72,"per_page":30,"total_result_count":2133,"facets":[],"title":"Search","slug":"search"},"mainContent":{"content":[{"author":"Rafael Lourenco","canonical":"/articles/tips-prevent-brand-fraud/","description":"Phishing attacks rose by 250% in 2018.","doc_type":"article","guid":"06b29fadf4416dc46baf5c6c2eb6e946","tags":["technology","security","branding","marketing","computers"],"published_at":"2019-04-18T14:00:00Z","modified_at":"2019-04-18T14:00:00Z","sort_date":"2019-04-18T14:00:00Z","subtitle":"BY Rafael Lourenco","thumbnail":{"path":"https://staging.business.com/images/content/5cb/8a1f67b4374f5148b4588/1500-0-"},"title":"Brand-Impersonation Fraud Is On the Rise and Can Hurt Your Business","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Sherlen Ivan","canonical":"/advice/answers/question/where-do-i-find-software-projects-from-abroad/","description":"My question is general but where do people find new software projects from abroad like the US, UK, Canada, Australia?\r\n\r\nWe are developers and we are looking for projects. The question is where to find them. Sites like Elance, Freelancer and so on have ridiculously low bits and the quality of work i","doc_type":"question","guid":"question_12233","tags":["information-technology","marketing","business-intelligence","technology","computers","storage","technology-solutions"],"published_at":"2019-03-22T11:28:21Z","modified_at":"2019-04-17T14:46:28Z","sort_date":"2019-04-17T14:46:28Z","subtitle":"QUESTION | BY Sherlen Ivan | 4 ANSWERS | LAST ACTIVITY ON 04/17/19","thumbnail":{"path":"https://staging.business.com/images/"},"title":"As developers, where can we find software projects abroad?","type":"question","sponsored":false,"total_answers":4},{"author":"Chris Porteous","canonical":"/articles/ecommerce-trends-2019/","description":"The trends online retailers should be paying attention to this year","doc_type":"article","guid":"78ef84f1089346f36e82bbacdc3a4241","tags":["industry","business-basics","sales","business-solutions","marketing","marketing-strategy"],"published_at":"2019-04-16T18:00:00Z","modified_at":"2019-04-16T18:00:00Z","sort_date":"2019-04-16T18:00:00Z","subtitle":"BY Chris Porteous","thumbnail":{"path":"https://staging.business.com/images/content/5cb/4e16b9c658a791e8b4571/1500-0-"},"title":"8 E-commerce Trends to Watch Out for in 2019","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["business basics","legal","business-basics"],"title":"Portland Car Accident Attorney","dek":"Portland car accident attorney.  Law practice exclusively dedicated to personal injury resulting from auto, truck, motorcycle accident. ","guid":"business_listing:51e1dda0cc786bc998fbd568","data":{"display_link":"www.oregonautoaccidentattorney.com"},"slug":"business_listing:Portland-Car-Accident-Attorney-51e1dda0cc786bc998fbd568","canonical":"http://www.oregonautoaccidentattorney.com"},{"author":"Lori Fairbanks","canonical":"/articles/international-holidays-might-affect-your-business/","description":"International holidays present challenges and opportunities for sellers.","doc_type":"article","guid":"27cfef01a08a00178aaee7fbb7d413f8","tags":["customers","marketing","sales","technology-solutions","technology"],"published_at":"2019-04-16T16:00:00Z","modified_at":"2019-04-16T16:00:00Z","sort_date":"2019-04-16T16:00:00Z","subtitle":"BY Lori Fairbanks","thumbnail":{"path":"https://staging.business.com/images/content/5cb/4c87c9c658a6e648b456a/1500-0-"},"title":"Doing Business with America's Top Trade Partners? The Holidays You Need to Know","type":"article","sponsored":false,"channel":{"name":"Technology","slug":"technology"}},{"author":"Ravi Trivedi","canonical":"/articles/improve-your-web-push-notifications/","description":"Boost your e-commerce conversions with better push notifications.","doc_type":"article","guid":"62231ed7aa4cc1e3d43a317e3e01b2f1","tags":["marketing-solutions","marketing-strategy","technology-solutions","marketing"],"published_at":"2019-04-15T14:00:00Z","modified_at":"2019-04-15T14:00:00Z","sort_date":"2019-04-15T14:00:00Z","subtitle":"BY Ravi Trivedi","thumbnail":{"path":"https://staging.business.com/images/content/5cb/09a765a215e29098b4567/1500-0-"},"title":"6 Ways Web Push Notifications Increase E-commerce Conversion","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Kaili Killpack","canonical":"/articles/reasons-not-to-use-wordpress/","description":"Check out this list of the reasons not to use it and the precautions to take if you do.","doc_type":"article","guid":"3643117e80d849fcb2b37ca81fe032c4","tags":["technology-solutions","technology","security","marketing-solutions","marketing","software"],"published_at":"2019-04-15T12:00:00Z","modified_at":"2019-04-15T12:00:00Z","sort_date":"2019-04-15T12:00:00Z","subtitle":"BY Kaili Killpack","thumbnail":{"path":"https://staging.business.com/images/content/5cb/098895a215efb4e8b457c/1500-0-"},"title":"8 Reasons Not to Use WordPress","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["business basics","legal","business-basics"],"title":"Oregon Car Accident Attorney","dek":"Hire an Oregon attorney who will fight for your rights.  Millions recovered for seriously injured people.  Free consultation.","guid":"business_listing:51e0516bca786b93c1b6fa1c","data":{"display_link":"www.oregonautoaccidentattorney.com"},"slug":"business_listing:Oregon-Car-Accident-Attorney-51e0516bca786b93c1b6fa1c","canonical":"http://www.oregonautoaccidentattorney.com/"},{"author":"Shai Studny","canonical":"/advice/answers/question/crm-with-voip-capabilities-in-one-solution/","description":"I am looking for an off the shelf solution that offers a CRM that can be customized to support multilingual interface and will offer built-in voice over IP capabilities (and preferably email as well). Basicly a one stop shop for call center services that will allow to both manage and contact users i","doc_type":"question","guid":"question_4014","tags":["sales","marketing","sales"],"published_at":"2014-12-15T13:49:03Z","modified_at":"2019-04-12T09:16:12Z","sort_date":"2019-04-12T09:16:12Z","subtitle":"QUESTION | BY Shai Studny | 3 ANSWERS | LAST ACTIVITY ON 04/12/19","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/c38c4dc21950e48b7d8fe7ad2f7b1c2a51011.jpg"},"title":"Do you have any recommendations for a CRM with VoIP capabilities in one solution?","type":"question","sponsored":false,"total_answers":3},{"author":"Thomas Griffin","canonical":"/articles/email-marketing-metrics-measure-roi/","description":"Are you getting the proper return on your investment in email marketing?","doc_type":"article","guid":"a57bccd2f21a2a3b58c98415a9713f43","tags":["business-intelligence","marketing","marketing-strategy","marketing-solutions"],"published_at":"2019-04-10T17:30:00Z","modified_at":"2019-04-10T17:30:00Z","sort_date":"2019-04-10T17:30:00Z","subtitle":"BY Thomas Griffin","thumbnail":{"path":"https://staging.business.com/images/content/5ca/b95d87b4374c7598b4580/1500-0-"},"title":"4 Email Marketing Metrics to Track Your ROI","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"David John","canonical":"/advice/answers/question/what-are-some-tips-to-starting-up-your-own-small/","description":"Certainly the first priority for any new business is to get customers - you need to make enough revenue to pay the business expenses, pay salaries, and get a return on invested capital. Growing a business is all about marketing and making sure enough of the right customers know you exist and making ","doc_type":"question","guid":"question_9067","tags":["market-research","marketing"],"published_at":"2019-01-02T11:18:41Z","modified_at":"2019-04-09T16:56:33Z","sort_date":"2019-04-09T16:56:33Z","subtitle":"QUESTION | BY David John | 8 ANSWERS | LAST ACTIVITY ON 04/09/19","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/b2fbad643a6ce6723645ad5434a9b28985759.jpg"},"title":"What are some tips to starting up your own small business?","type":"question","sponsored":false,"total_answers":8},{"doc_type":"business_listing","tags":["business basics","industry","business-basics"],"title":"Chapman Las Vegas","dek":"Browse Used Cars for Sale in Las Vegas and Henderson, NV at Chapman. Search for New and Used Cars for sale in Las Vegas, NV.","guid":"business_listing:57d6f87f3de03742643a9e10","data":{"display_link":"www.chapmanlasvegas.com"},"slug":"business_listing:Chapman-Las-Vegas-57d6f87f3de03742643a9e10","canonical":"http://www.chapmanlasvegas.com"},{"author":"Hope Horner","canonical":"/articles/why-your-smb-should-invest-in-live-streaming/","description":"Here are some tips to help you use live streaming videos to connect with your customers.","doc_type":"article","guid":"c32aa0ff0ba16a216f4c0be79aaba247","tags":["marketing-strategy","marketing","marketing-solutions","social-media"],"published_at":"2019-04-07T13:00:00Z","modified_at":"2019-04-07T13:00:00Z","sort_date":"2019-04-07T13:00:00Z","subtitle":"BY Hope Horner","thumbnail":{"path":"https://staging.business.com/images/content/5ca/525ea9c658a3c578b4573/1500-0-"},"title":"Why Your Small Business Should Invest in Live Streaming","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Dan Granger","canonical":"/articles/advertising-on-podcasts/","description":"Here's the best strategy for advertising on podcasts.","doc_type":"article","guid":"2fe8de5ac4b75c91f367ad258200be02","tags":["marketing-strategy","marketing","career","marketing-solutions","careers"],"published_at":"2019-04-03T15:30:00Z","modified_at":"2019-04-03T15:30:00Z","sort_date":"2019-04-03T15:30:00Z","subtitle":"BY Dan Granger","thumbnail":{"path":"https://staging.business.com/images/content/5c9/e47755a215e5a578b4571/1500-0-"},"title":"How to Properly Advertise Your Business on Podcasts","type":"article","sponsored":false,"channel":{"name":"Career","slug":"career"}},{"author":"Jan Goldberg","canonical":"/advice/answers/question/how-do-i-find-a-reputable-marketing-pr-person-tha/","description":"I have an existing brick and mortar business. My needs are simple: I just need to get more people through the door. People who value my services and are willing and have the means to spend money on my products and services. My price point is moderate for the area I am in. I have tried many marketers","doc_type":"question","guid":"question_12270","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2019-03-28T21:05:14Z","modified_at":"2019-04-02T16:22:22Z","sort_date":"2019-04-02T16:22:22Z","subtitle":"QUESTION | BY Jan Goldberg | 4 ANSWERS | LAST ACTIVITY ON 04/02/19","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How do I find a reputable marketing/PR person that will get results and not just take my money?","type":"question","sponsored":false,"total_answers":4},{"author":"Josh Sample","canonical":"/articles/reasons-paid-social-ads-required/","description":"If you're launching a business or service, you really should invest in ads.","doc_type":"article","guid":"8cfb42d0309ab9143df64e4e731c22c4","tags":["social-media","technology","customers","sales","business-solutions","marketing","branding","business-intelligence","technology-solutions"],"published_at":"2019-04-02T16:05:00Z","modified_at":"2019-04-02T16:05:00Z","sort_date":"2019-04-02T16:05:00Z","subtitle":"BY Josh Sample","thumbnail":{"path":"https://staging.business.com/images/content/5c9/ccf655a215e4e228b4576/1500-0-"},"title":"4 Reasons Why You Should Use Paid Social Ads","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Kwan Sirinrat","canonical":"/advice/answers/question/any-yoga-holiday-wellness-retreat-community-websit/","description":"I am start doing a yoga retreat and wellness holiday in Thailand to an international market.  I would like to get your advice where I can promote my business to the right target, as my market has very specialized interests.","doc_type":"question","guid":"question_1933","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-02-25T03:30:50Z","modified_at":"2019-03-29T12:08:01Z","sort_date":"2019-03-29T12:08:01Z","subtitle":"QUESTION | BY Kwan Sirinrat | 13 ANSWERS | LAST ACTIVITY ON 03/29/19","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/dae783b96dc84c61d2a0c8fa356c1cf8.jpg"},"title":"How do I get my yoga and wellness retreat in front of the right audience?","type":"question","sponsored":false,"total_answers":13},{"author":"Tabitha Naylor","canonical":"/articles/breaking-out-of-a-business-slump/","description":"A change of scenery is one way to help your team's brainstorming efforts.","doc_type":"article","guid":"e52673ab1b4c0c6d2c28ad033ad125a4","tags":["strategy","human-resources","business-solutions","work-life","career","business-basics","employees","marketing-strategy","marketing"],"published_at":"2019-03-27T16:00:00Z","modified_at":"2019-03-27T16:00:00Z","sort_date":"2019-03-27T16:00:00Z","subtitle":"BY Tabitha Naylor","thumbnail":{"path":"https://staging.business.com/images/content/5c9/29ca89c658abc4d8b458c/1500-0-"},"title":"9 Tips for Inspiring Your Team During a Slump.","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"Chris Porteous","canonical":"/articles/scaling-your-smb-from-zero-to-millions/","description":"Tap into these three inexpensive strategies to propel your business to new heights.","doc_type":"article","guid":"d049480bbca9c67835b73de27ac0437c","tags":["business-solutions","entrepreneurship","social-media","business-basics","marketing","marketing-strategy"],"published_at":"2019-03-24T16:00:00Z","modified_at":"2019-03-24T16:00:00Z","sort_date":"2019-03-24T16:00:00Z","subtitle":"BY Chris Porteous","thumbnail":{"path":"https://staging.business.com/images/content/5c8/faf109c658ad0708b456d/1500-0-"},"title":"How to Scale Your Business From Zero to Millions","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"Samuel Smith","canonical":"/articles/reasons-to-exhibit-at-b2b-trade-shows/","description":"Despite being \"old school,\" trade shows can still provide so much value to B2B marketers.","doc_type":"article","guid":"1708db25e740c0921db677ffe968d7b9","tags":["marketing-solutions","marketing","strategy","marketing-strategy","business-basics"],"published_at":"2019-03-18T17:00:00Z","modified_at":"2019-03-18T17:00:00Z","sort_date":"2019-03-18T17:00:00Z","subtitle":"BY Samuel Smith","thumbnail":{"path":"https://staging.business.com/images/content/5c8/9a9d45a215e22098b4587/1500-0-"},"title":"Here's Why You Should Keep Exhibiting at B2B Trade Shows","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Tom Torrence","canonical":"/advice/answers/question/any-tips-on-creating-buzz-through-press-for-a-star/","description":"I think I have a good list of bloggers and publications I would like to target and introduce them to my startup soon.  I am struggling to figure out a timeline though.  Should I try to get some press all at once to create some buzz or should I spread it out to keep our name out there?  We haven't la","doc_type":"question","guid":"question_6539","tags":["public-relations","marketing","customers","public-relations"],"published_at":"2016-05-08T06:34:06Z","modified_at":"2019-03-15T21:20:10Z","sort_date":"2019-03-15T21:20:10Z","subtitle":"QUESTION | BY Tom Torrence | 10 ANSWERS | LAST ACTIVITY ON 03/15/19","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/d4c0075111d59628b3883d151fdfb2dcaa565.jpg"},"title":"Any tips on creating buzz through press for a startup?","type":"question","sponsored":false,"total_answers":10},{"author":"Pratik Dholakiya","canonical":"/articles/importance-of-about-page-on-website/","description":"Your website's About page wields more marketing muscle than any other piece of content.","doc_type":"article","guid":"70b67f27a2820a1921f08e2b5f1a2ee5","tags":["marketing-solutions","branding","marketing-strategy","marketing"],"published_at":"2019-03-15T18:00:00Z","modified_at":"2019-03-15T18:00:00Z","sort_date":"2019-03-15T18:00:00Z","subtitle":"BY Pratik Dholakiya","thumbnail":{"path":"https://staging.business.com/images/content/5c8/968b45a215e28098b457f/1500-0-"},"title":"Yes, Your Small Business Needs an 'About' Page","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Samwel M P","canonical":"/advice/answers/question/i-there-negative-effect-of-using-1-business-card-f/","description":"I want to to know if is there any negative effect of putting all of your business brands on one professional business card. Are there pros or cons to this? What are the merits of that idea? Thanks! ","doc_type":"question","guid":"question_6266","tags":["branding","marketing","branding"],"published_at":"2016-01-26T10:04:40Z","modified_at":"2019-03-06T06:48:32Z","sort_date":"2019-03-06T06:48:32Z","subtitle":"QUESTION | BY Samwel M P | 18 ANSWERS | LAST ACTIVITY ON 03/06/19","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/d1f5b9cc8c85c4584b86a4c6fbbece795742d.jpg"},"title":"Are there cons to using one business card for more than one of your businesses?","type":"question","sponsored":false,"total_answers":18},{"author":"j0 Levine","canonical":"/advice/answers/question/profit-margins-for-interior-design-should-be-what/","description":"All of the things that make a house a comfortable home. Flooring/ lighting/ plumbing/ paint/ fabric/ furniture/ I think you have the idea by this time.","doc_type":"question","guid":"question_7677","tags":["sales","marketing","sales"],"published_at":"2017-07-19T03:32:39Z","modified_at":"2019-03-03T17:16:54Z","sort_date":"2019-03-03T17:16:54Z","subtitle":"QUESTION | BY j0 Levine | 3 ANSWERS | LAST ACTIVITY ON 03/03/19","thumbnail":{"path":"https://staging.business.com/images/"},"title":"What should the percentage of profit margins be for interior design?","type":"question","sponsored":false,"total_answers":3},{"author":"Rolando Herrera","canonical":"/articles/theory-vs-practical-solutions-marketing-problems/","description":"In marketing, you must know what will work in practice rather than just in theory.","doc_type":"article","guid":"a0ab68f5939ace3e945c80f0021ebc76","tags":["business-solutions","business-basics","managing","marketing-strategy","marketing"],"published_at":"2019-03-03T15:00:00Z","modified_at":"2019-03-03T15:00:00Z","sort_date":"2019-03-03T15:00:00Z","subtitle":"BY Rolando Herrera","thumbnail":{"path":"https://staging.business.com/images/content/5c7/31c825a215eb13a8b4569/1500-0-"},"title":"Theory vs. Reality: How to Solve Your Marketing Strategy Problems","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"Dmitry Dragilev","canonical":"/articles/top-customer-service-skills/","description":"Customer service is changing, and your business needs to keep up.","doc_type":"article","guid":"d1e9251ffef991cbe59ddc19b6df0fad","tags":["marketing","customers"],"published_at":"2019-02-28T16:00:00Z","modified_at":"2019-02-28T16:00:00Z","sort_date":"2019-02-28T16:00:00Z","subtitle":"BY Dmitry Dragilev","thumbnail":{"path":"https://staging.business.com/images/content/5c6/f1b7f5a215ee01e8b4574/1500-0-"},"title":"3 Underrated Customer Service Skills to Learn in 2019","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Greg Allison","canonical":"/advice/answers/question/is-direct-mail-marketing-to-target-business-owners/","description":"Is direct mail marketing to target business owners really dead; or can it still work and why? I'd like to try a direct mail piece to business owners as I did years ago. But my thought is that with the explosion of social media & devices glued to your eyes, it may be a lost cause. On the other hand, ","doc_type":"question","guid":"question_4659","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2015-03-18T16:57:22Z","modified_at":"2019-02-27T18:38:32Z","sort_date":"2019-02-27T18:38:32Z","subtitle":"QUESTION | BY Greg Allison | 9 ANSWERS | LAST ACTIVITY ON 02/27/19","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/01de5aaab870f790f8f16b6b121a7596cdfdd.jpg"},"title":"Can direct mail marketing still work for restaurant or other small business owners?","type":"question","sponsored":false,"total_answers":9},{"author":"Donna Griffit","canonical":"/articles/how-to-become-a-better-presenter/","description":"Follow these tips to hone your presentation skills.","doc_type":"article","guid":"894aea54d93b7bfb011618e15c256d2b","tags":["leadership","career","sales","business-solutions","strategy","marketing","business-basics"],"published_at":"2019-02-27T15:00:00Z","modified_at":"2019-02-27T15:00:00Z","sort_date":"2019-02-27T15:00:00Z","subtitle":"BY Donna Griffit","thumbnail":{"path":"https://staging.business.com/images/content/5c6/d792c5a215ebf618b459a/1500-0-"},"title":"7 Secrets to Becoming a Great Presenter","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Scott Gerber","canonical":"/articles/social-media-content-strategies-build-following/","description":"These strategies can help new entrepreneurs develop a strong social media presence.","doc_type":"article","guid":"c6b779ef7a1423332027c4513cf98ce5","tags":["social-media","marketing"],"published_at":"2019-02-24T13:00:00Z","modified_at":"2019-02-24T13:00:00Z","sort_date":"2019-02-24T13:00:00Z","subtitle":"BY Scott Gerber","thumbnail":{"path":"https://staging.business.com/images/content/5c6/af5ca5a215e9a2f8b4591/1500-0-"},"title":"Want to Build a Social Media Following? Try These 11 Content Strategies","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Michael Bian","canonical":"/advice/answers/question/how-to-promote-your-website-with-free-directory-si/","description":"I have been competing for almost 2 years now but my website rank is not increasing.","doc_type":"question","guid":"question_1681","tags":["sales","marketing","sales"],"published_at":"2014-01-23T22:13:32Z","modified_at":"2019-02-20T17:46:01Z","sort_date":"2019-02-20T17:46:01Z","subtitle":"QUESTION | BY Michael Bian | 6 ANSWERS | LAST ACTIVITY ON 02/20/19","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/a8e00863bd84489be79ab4f11021c2ee.jpg"},"title":"How do you promote a website with free directory sites?","type":"question","sponsored":false,"total_answers":6},{"author":"Bennett Conlin","canonical":"/articles/unique-404-error-page/","description":"Creating a unique 404 error page for your website is a good marketing practice.","doc_type":"article","guid":"1530fdd9fd866111b6e769928bb41c8f","tags":["branding","marketing-strategy","marketing"],"published_at":"2019-02-19T14:00:00Z","modified_at":"2019-02-19T14:00:00Z","sort_date":"2019-02-19T14:00:00Z","subtitle":"BY Bennett Conlin","thumbnail":{"path":"https://staging.business.com/images/content/5c6/58ee25a215e6d508b4588/1500-0-"},"title":"Benefits of a Unique 404 Error Page","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Keren Lerner","canonical":"/articles/ideas-for-social-media-posts/","description":"Even \"boring\" businesses have a lot of fodder for interesting social media content.","doc_type":"article","guid":"90f8dc4f4cdf981dbf2efa7cfedaff29","tags":["social-media","business-solutions","marketing"],"published_at":"2019-02-18T16:00:00Z","modified_at":"2019-02-18T16:00:00Z","sort_date":"2019-02-18T16:00:00Z","subtitle":"BY Keren Lerner","thumbnail":{"path":"https://staging.business.com/images/content/5c6/4912a5a215e65508b456a/1500-0-"},"title":"12 Things You Can Post on Social Media When You're Lacking Inspiration","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Craig Cherlet","canonical":"/advice/answers/question/what-is-your-preferred-crm-system-and-why/","description":"I'm curious to know what your preferred CRM system is and why? \r\n\r\nDo you use a web based one, your email account, Salesforce, Maximizer, Sugar CRM, Nimble CRM, etc.?","doc_type":"question","guid":"question_4354","tags":["sales","marketing","sales"],"published_at":"2015-01-30T15:10:40Z","modified_at":"2019-02-15T10:26:30Z","sort_date":"2019-02-15T10:26:30Z","subtitle":"QUESTION | BY Craig Cherlet | 7 ANSWERS | LAST ACTIVITY ON 02/15/19","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/ff8a3b5bea59b918031956fb8422a5ef02aa1.jpg"},"title":"What is your preferred CRM system and why?","type":"question","sponsored":false,"total_answers":7}],"loadMore":true,"skipInterval":36},"page":35,"canonical":"https://staging.business.com/marketing/"}},"staticQueryHashes":[]}