{"componentChunkName":"component---src-templates-hubs-index-jsx","path":"/marketing/4/","result":{"data":{"props":{"displayModified":"2021-03-22T15:22:00.000Z","title":"Marketing and Sales","subtitle":"Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.","href":"marketing","adsense":true,"adsenseMobile":false,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":null},"qtOfferGroupId":16,"structuredData":null,"path":"/marketing/","isCurated":true,"meta":{"robots":"index, follow","description":"A complete aggregation of all of marketing and sales topics that will help you drive new customers.","title":"Marketing: Everything you need to know about growing and retaining new customers - business.com"},"moduleArticles":{"title":"Expert Marketing Advice, Sales Tips and Resources","articles":[{"author":{"thumbnail":null,"displayName":"Jennifer Post","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-email-marketing-templates/","title":"6 Best Email Marketing Templates","thumbnail":{"path":"https://staging.business.com/images/content/605/25a1f7b43740f428b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/ways-to-reduce-email-bounce-rate/","title":"9 Ways to Reduce Your Email Bounce Rate","thumbnail":{"path":"https://staging.business.com/images/content/605/0f7eb7b4374553c8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-deliverability/","title":"8 Ways to Improve Email Deliverability","thumbnail":{"path":"https://staging.business.com/images/content/605/0a4fa7b43745f0f8b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Matt D'Angelo","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/93282c56053a4bcc6c6253a1bccb9cdf82b7e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/crm-metrics/","title":"CRM Metrics You Should Know","thumbnail":{"path":"https://staging.business.com/images/content/604/293a89c658a8a758b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Sameer Somal","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/cf30b40df65f87d6b5997f16b20b72951499e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-online-reputation-management/","title":"Online Reputation Management, and Why It Is Important","thumbnail":{"path":"https://staging.business.com/images/content/5d3/1f9839c658ac8228b4568/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","title":"Why Responding to All Your Online Reviews Is Critical","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","title":"What Is A/B Testing in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","title":"What Is CTR in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f6/0f3bd5a215ef63e8b4567/100-100","displayName":"Patrick Proctor","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-email-automation/","title":"What Is Email Automation?","thumbnail":{"path":"https://staging.business.com/images/content/601/863ee9c658af5108b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","title":"12 Best Ways to Use Business Texting","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/mms-vs-sms-text-message-marketing/","title":"MMS vs. SMS: Which Is Best for Text Message Marketing?","thumbnail":{"path":"https://staging.business.com/images/content/600/6e62b9c658a5f418b4567/1500-0-"}}]},"moduleTrendingArticles":{"title":"Trending Marketing Topics","articles":[{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is A/B Testing in Email?","subtitle":"A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Why Responding to All Your Online Reviews Is Critical","subtitle":"Find out why you need to respond to all your online reviews – not just the negative ones.","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is CTR in Email?","subtitle":"Click-through rate is a critical metric by which a small business can measure its email marketing success.","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5fe/a34815a215e95178b4567/100-100","displayName":"Jordan Beier","user":null},"editorsPick":false,"canonical":"https://staging.business.com/articles/text-message-laws/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Text Message Laws Every Business Needs to Follow","subtitle":"There are a number of text message marketing laws that your business should be following when trying to reach its target audience.","thumbnail":{"path":"https://staging.business.com/images/content/600/202f79c658ad7328b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Best Ways to Use Business Texting","subtitle":"Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Kiely Kuligowski","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/d7d5accdefd169507567c8c0053c61a5d281f.jpg"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/10-reasons-to-use-instagram-for-business/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Reasons to Use Instagram for Your Business","subtitle":"Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.","thumbnail":{"path":"https://staging.business.com/images/content/5fe/b30485a215e7f568b4567/1500-0-"}}]},"moduleBestPicks":{"title":"The Best Products and Services for Finding New Customers","categories":[{"cardDescription":"Find and engage people who have expressed interest in your business.","canonical":"https://staging.business.com/categories/best-email-marketing-services/","subtitle":"Email Marketing Services","image":"https://staging.business.com/images/rz/5e00c8255a215e2a4b8b4572/Email_laptop_Dekdoyjaidee_Getty.jpg"},{"cardDescription":"Reach customers on their mobile devices to stay in touch and market your business.","canonical":"https://staging.business.com/best-text-message-marketing-services/","subtitle":"Text Message Marketing","image":"https://staging.business.com/images/rz/5f64dd0b9c658ae61b8b4567/Texting_Getty_Chainarong_Prasertthai.jpg"},{"cardDescription":"Organize your customer data to provide better customer service for your business.","canonical":"https://staging.business.com/crm-software/best/","subtitle":"CRM Software","image":"https://staging.business.com/images/rz/5d4c65367b43741a258b4572/Laptop_Sfio_Cracho.png"},{"cardDescription":"Leverage social to build your customer base and increase the influence of your business.","canonical":"https://staging.business.com/categories/social-media-management-tools/","subtitle":"Social Media Management","image":"https://staging.business.com/images/rev/prod/Social_Media_Management_nopporn.jpg"},{"cardDescription":"Ensure your direct and email marketing lists have qualified prospects for your business.","canonical":"https://staging.business.com/categories/best-list-broker-services/","subtitle":"List Broker Services","image":"https://staging.business.com/images/rz/5d9f6e755a215ecc448b4584/Direct-mail-marketing_nortonrsx_GettyImages_BDC.png"},{"cardDescription":"Increase your sales by finding the right customers for your business.","canonical":"https://staging.business.com/categories/best-sales-lead-generation-services/","subtitle":"Sales Lead Generation","image":"https://staging.business.com/images/rz/5ff73bf45a215e166d8b4567/Marketing-strategy-team-meeting_Wavebreakmedia.png"},{"cardDescription":"Collect feedback and improve the ad targeting of every online click to your business.","canonical":"https://staging.business.com/categories/internet-marketing-services/","subtitle":"PPC Management Services","image":"https://staging.business.com/images/rz/5fb7c1de5a215e456b8b4567/marketin_Weedezign_getty.jpg"},{"cardDescription":"Reach and engage potential and existing customers directly through their mailbox.","canonical":"https://staging.business.com/categories/best-direct-mailing-services/","subtitle":"Direct Mailing Services","image":"https://staging.business.com/images/rz/5fff45fa9c658a84388b4567/laptop_fizkes_getty.jpg"}]},"sponsor":null}},"pageContext":{"slug":"marketing","href":"marketing","moduleRiverOfLinks":{"title":"Latest in Marketing News: Advice, Tips and Resources","searchTerms":""},"search":{"query":"","current_page":4,"num_pages":72,"per_page":30,"total_result_count":2133,"facets":[],"title":"Search","slug":"search"},"mainContent":{"content":[{"author":"Marisa Sanfilippo","canonical":"/articles/how-to-develop-a-landing-page/","description":"A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel.","doc_type":"article","guid":"876c9098e7d4f5b40147533921ee0599","tags":["marketing","marketing-strategy"],"published_at":"2020-12-18T13:30:00Z","modified_at":"2020-12-18T13:30:00Z","sort_date":"2020-12-18T13:30:00Z","subtitle":"BY Marisa Sanfilippo","thumbnail":{"path":"https://staging.business.com/images/content/5fd/7989d9c658a1c428b4567/1500-0-"},"title":"How to Develop a Landing Page for Your Business","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Austin Mac Nab","canonical":"/articles/business-ready-for-holiday-shopping/","description":"This holiday season, shopping will look different. Now is the time for business owners to ensure they are prepared to accommodate the new normal.","doc_type":"article","guid":"4a1ceb576a60c20a4d239feee641f436","tags":["strategy","marketing","covid-19","sales","customers","covid-resources"],"published_at":"2020-12-16T20:00:00Z","modified_at":"2020-12-16T20:00:00Z","sort_date":"2020-12-16T20:00:00Z","subtitle":"BY Austin Mac Nab","thumbnail":{"path":"https://staging.business.com/images/content/5fd/8e1bd5a215eb8338b4567/1500-0-"},"title":"Tips to Ensure Your Business Is Ready for the 'New Normal' of Holiday Shopping","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Ron Stefanski","canonical":"/articles/every-brand-should-have-a-youtube-channel/","description":"Here are some actionable steps you can take to make current company blog posts into YouTube videos.","doc_type":"article","guid":"bd773c8624630c070ecbc7cbd49dab86","tags":["marketing","marketing-strategy","social-media"],"published_at":"2020-12-16T19:02:00Z","modified_at":"2020-12-16T19:02:00Z","sort_date":"2020-12-16T19:02:00Z","subtitle":"BY Ron Stefanski","thumbnail":{"path":"https://staging.business.com/images/content/5fd/8d1a69c658a50548b4567/1500-0-"},"title":"Why Every Brand Should Have a YouTube Channel","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["business basics","insurance","business-basics"],"title":"sr22 insurance","dek":"SR22 auto insurance at affordable prices, offering quotes at no cost","guid":"business_listing:57d73b113de037f10f78370d","data":{"display_link":"www.sr22insurance.net"},"slug":"business_listing:sr22-insurance-57d73b113de037f10f78370d","canonical":"http://www.sr22insurance.net/"},{"author":"Kiely Kuligowski","canonical":"/articles/best-of-the-best-marketing/","description":"Constant Contact is the winner for the 2020 Marketing Bizzy award. Here's why we feel it deserves the honor.","doc_type":"article","guid":"4af368a6afc2749da595860635111021","tags":["marketing-solutions","business-solutions","marketing","business-basics"],"published_at":"2020-12-15T12:30:00Z","modified_at":"2020-12-15T12:30:00Z","sort_date":"2020-12-15T12:30:00Z","subtitle":"BY Kiely Kuligowski","thumbnail":{"path":"https://staging.business.com/images/content/5fd/7bda85a215ea90f8b4567/1500-0-"},"title":"Marketing Bizzy for 2020: Constant Contact, Email Marketing Services","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"George Kocher","canonical":"/articles/digital-strategies-to-engage-local-customers/","description":"Local business is continuously getting more competitive, which means getting noticed can be more difficult, especially in a society where most consumers aren't interacting with businesses in person.","doc_type":"article","guid":"476820a382d394a1af4c81e49a2b75b4","tags":["customers","business-solutions","strategy","marketing","business-basics"],"published_at":"2020-12-14T17:22:00Z","modified_at":"2020-12-14T17:22:00Z","sort_date":"2020-12-14T17:22:00Z","subtitle":"BY George Kocher","thumbnail":{"path":"https://staging.business.com/images/content/5fd/391a25a215e532b8b4567/1500-0-"},"title":"Digital Strategies to Engage Local Customers and Streamline the Buying Process in a Remote Society","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"Thomas Griffin","canonical":"/articles/reusing-blog-posts-to-grow-business/","description":"When done right, old blog posts can provide some added value to your business.","doc_type":"article","guid":"ecdb61fca1c5a944ae6f7f72968c802e","tags":["marketing-strategy","marketing"],"published_at":"2020-12-14T13:00:00Z","modified_at":"2020-12-14T13:00:00Z","sort_date":"2020-12-14T13:00:00Z","subtitle":"BY Thomas Griffin","thumbnail":{"path":"https://staging.business.com/images/content/5fd/446849c658ad0158b4567/1500-0-"},"title":"5 Tips for Reusing Blog Posts to Grow Your Business","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["business basics","insurance","business-basics"],"title":"Texas Car Insurance | The Zebra","dek":"Compare Texas car insurance companies. Get free quotes in seconds and start saving $ on your car insurance today!","guid":"business_listing:54ff5c234d87b1c82b8b45af","data":{"display_link":"www.thezebra.com"},"slug":"business_listing:Texas-Car-Insurance-The-Zebra-54ff5c234d87b1c82b8b45af","canonical":"https://www.thezebra.com/texas-car-insurance/"},{"author":"Rachel Eisenhauer","canonical":"/articles/data-and-video-to-drive-cx/","description":"Despite making massive investments, businesses are having a disengagement problem as they struggle to deliver digital experiences that meet consumer expectations.","doc_type":"article","guid":"9786da51b1f3ea7062cb6ce8dd69467c","tags":["customers","marketing"],"published_at":"2020-12-11T19:33:00Z","modified_at":"2020-12-11T19:33:00Z","sort_date":"2020-12-11T19:33:00Z","subtitle":"BY Rachel Eisenhauer","thumbnail":{"path":"https://staging.business.com/images/content/5fd/241145a215e6e2e8b4567/1500-0-"},"title":"Great Expectations: 4 Ways Brands Can Use Data and Video to Drive CX","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Max Freedman","canonical":"/articles/how-to-make-a-youtube-video/","description":"Learning how to make a video on YouTube could bring your marketing efforts to new heights.","doc_type":"article","guid":"b84723bfabd5ced37cc17a2387f7f31c","tags":["marketing-strategy","marketing"],"published_at":"2020-12-11T15:04:00Z","modified_at":"2020-12-11T15:04:00Z","sort_date":"2020-12-11T15:04:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5fc/e55757b4374be438b4567/1500-0-"},"title":"How to Make a Video on YouTube","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Marisa Sanfilippo","canonical":"/articles/avoid-spam-filters/","description":"To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers' spam folders.","doc_type":"article","guid":"1f6705308175ff8d37de5c25423c6d37","tags":["marketing-strategy","marketing"],"published_at":"2020-12-10T13:00:00Z","modified_at":"2020-12-11T13:00:00Z","sort_date":"2020-12-11T13:00:00Z","subtitle":"BY Marisa Sanfilippo","thumbnail":{"path":"https://staging.business.com/images/content/5fc/e756d5a215e7c018b4567/1500-0-"},"title":"How to Avoid Spam Filters","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["business basics","legal","business-basics"],"title":"Gainsberg Law, P.C.","dek":"Chicago personal injury lawyers and auto accident attorneys representing the injured throughout Illinois.","guid":"business_listing:58c2f7fe4d87b1f107ec1ec9","data":{"display_link":"www.gainsberglaw.com"},"slug":"business_listing:Gainsberg-Law-P-C-58c2f7fe4d87b1f107ec1ec9","canonical":"https://www.gainsberglaw.com"},{"author":"Max Freedman","canonical":"/articles/how-to-make-a-viral-video/","description":"A viral video could significantly boost brand awareness and help you reach new customers. Here's how to make your video go viral.","doc_type":"article","guid":"0394937ef71493f8a83f491e847c7f25","tags":["social-media","marketing","marketing-strategy"],"published_at":"2020-12-10T16:04:00Z","modified_at":"2020-12-10T16:04:00Z","sort_date":"2020-12-10T16:04:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5fc/92eff5a215ead268b4567/1500-0-"},"title":"How to Make a Viral Video","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Sean Peek","canonical":"/articles/holiday-social-media-marketing/","description":"Have you changed your social media marketing strategy for the holidays? Here's how you should.","doc_type":"article","guid":"79e9214d298f7aa613be50ce878d2b96","tags":["social-media","marketing"],"published_at":"2018-12-18T13:00:00Z","modified_at":"2020-12-10T14:21:00Z","sort_date":"2020-12-10T14:21:00Z","subtitle":"BY Sean Peek","thumbnail":{"path":"https://staging.business.com/images/content/5e9/73ce49c658a741a8b456c/1500-0-"},"title":"Social Media Marketing for the Holidays","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Thomas Griffin","canonical":"/articles/increase-holiday-sales/","description":"Businesses wait all year for the holiday season. With so much on the line, it is critical you are fully prepared to make the most out of the season.","doc_type":"article","guid":"2cb1167d89cd31b1913d55d3d48a7058","tags":["marketing","marketing-strategy","sales"],"published_at":"2019-11-12T14:00:00Z","modified_at":"2020-12-09T17:18:00Z","sort_date":"2020-12-09T17:18:00Z","subtitle":"BY Thomas Griffin","thumbnail":{"path":"https://staging.business.com/images/content/5fc/92b8e5a215e967e8b4567/1500-0-"},"title":"How to Increase Your Holiday Sales","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Christopher Hamze","canonical":"/articles/holiday-sales-strategies/","description":"E-commerce is a popular way to shop this year. Here’s how you can increase your online sales.","doc_type":"article","guid":"bb2885c11ff20a0c359225688f6a882e","tags":["marketing","marketing-strategy","business-solutions","sales"],"published_at":"2019-10-17T15:00:00Z","modified_at":"2020-12-09T11:42:00Z","sort_date":"2020-12-09T11:42:00Z","subtitle":"BY Christopher Hamze","thumbnail":{"path":"https://staging.business.com/images/content/5da/627e95a215efb128b4583/1500-0-"},"title":"5 Ways to Increase Your E-Commerce Sales This Holiday Season","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Jared Atchison","canonical":"/articles/managing-negative-chatter-on-social-media/","description":"Learn how to manage negative chatter online, especially on social media.","doc_type":"article","guid":"d1d8944b41ba3176f76b2e26a08a24db","tags":["marketing","social-media"],"published_at":"2020-12-08T23:16:00Z","modified_at":"2020-12-08T23:16:00Z","sort_date":"2020-12-08T23:16:00Z","subtitle":"BY Jared Atchison","thumbnail":{"path":"https://staging.business.com/images/content/5fc/e93a55a215e5d1b8b4567/1500-0-"},"title":"6 Tips For Managing Negative Chatter on Social Media","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Brit Booth","canonical":"/articles/successful-rebranding-factors/","description":"Here are six keys to a successful rebrand that captures new business without abandoning what makes you, well, you.","doc_type":"article","guid":"24318a65fef7a0ba17bac8847cc3f52b","tags":["marketing","branding"],"published_at":"2020-12-08T22:47:00Z","modified_at":"2020-12-08T22:47:00Z","sort_date":"2020-12-08T22:47:00Z","subtitle":"BY Brit Booth","thumbnail":{"path":"https://staging.business.com/images/content/5fc/94a5b9c658a28388b4567/1500-0-"},"title":"Time for a Rebrand? Keep These Factors in Mind","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Marisa Sanfilippo","canonical":"/articles/create-a-business-profile-linkedin/","description":"Creating a business profile on LinkedIn is a great way to connect with potential partners and top talent in your industry.","doc_type":"article","guid":"02d492c3ad79fd005db7fe704048316d","tags":["social-media","marketing"],"published_at":"2020-12-08T15:03:00Z","modified_at":"2020-12-08T15:03:00Z","sort_date":"2020-12-08T15:03:00Z","subtitle":"BY Marisa Sanfilippo","thumbnail":{"path":"https://staging.business.com/images/content/5fc/e42309c658ac47e8b4567/1500-0-"},"title":"How to Create a Business Profile on LinkedIn","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Max Freedman","canonical":"/articles/how-to-use-facebook-live-for-business/","description":"Facebook Live can be a useful tool for businesses looking to better engage with their audience on the world's biggest social media platform. Here's how to use it.","doc_type":"article","guid":"24891d032e55a223563f32b77cbcce75","tags":["social-media","marketing"],"published_at":"2020-12-08T13:23:00Z","modified_at":"2020-12-08T13:23:00Z","sort_date":"2020-12-08T13:23:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5fc/905497b43740c7d8b4567/1500-0-"},"title":"How to Use Facebook Live for Business","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Syed Balkhi","canonical":"/articles/5-free-content-marketing-courses/","description":"These free online courses teach you to write strong, optimized content for the web.","doc_type":"article","guid":"8ec98db893229f3f3c743390f813bb7a","tags":["marketing","marketing-solutions","education"],"published_at":"2018-05-28T07:00:00Z","modified_at":"2020-12-08T12:21:00Z","sort_date":"2020-12-08T12:21:00Z","subtitle":"BY Syed Balkhi","thumbnail":{"path":"https://staging.business.com/images/content/5b0/59c8f51ee47510a8b4598/1500-0-"},"title":"6 Free Classes to Help You Become a Master Content Marketer","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Marisa Sanfilippo","canonical":"/articles/create-a-business-profile-instagram/","description":"An Instagram business profile can help you engage your audience with high-quality visual content.","doc_type":"article","guid":"19bb89c68fee631110abc3e358cad9d3","tags":["social-media","marketing"],"published_at":"2020-12-07T15:08:00Z","modified_at":"2020-12-07T15:08:00Z","sort_date":"2020-12-07T15:08:00Z","subtitle":"BY Marisa Sanfilippo","thumbnail":{"path":"https://staging.business.com/images/content/5fc/920245a215e8b5a8b4567/1500-0-"},"title":"How to Create an Instagram Business Profile","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Mona Bushnell","canonical":"/articles/how-to-write-email-marketing-campaign/","description":"Learn how to set marketing goals and achieve them through a targeted email marketing campaign.","doc_type":"article","guid":"89566eef9b452caf22aac94895605e11","tags":["customers","marketing","marketing-strategy"],"published_at":"2020-07-14T12:09:00Z","modified_at":"2020-12-04T16:39:00Z","sort_date":"2020-12-04T16:39:00Z","subtitle":"BY Mona Bushnell","thumbnail":{"path":"https://staging.business.com/images/content/5f0/da0225a215e702d8b4567/1500-0-"},"title":"Everything You Need to Know About Email Marketing","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Kiely Kuligowski","canonical":"/articles/instagram-best-practices/","description":"Follow these Instagram best practices to improve engagement and grow your following.","doc_type":"article","guid":"899e8af4fffd263e54a6e7aa320de2ee","tags":["marketing","marketing-strategy","branding","social-media"],"published_at":"2020-08-13T12:18:00Z","modified_at":"2020-12-02T19:11:00Z","sort_date":"2020-12-02T19:11:00Z","subtitle":"BY Kiely Kuligowski","thumbnail":{"path":"https://staging.business.com/images/content/5f3/52e227b437434018b4567/1500-0-"},"title":"Instagram Best Posting Practices 2020","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Jamie Johnson","canonical":"/articles/ecommerce-marketing-strategy/","description":"E-commerce is becoming a staple of many businesses, so it's important to have a digital marketing strategy that aligns with online selling.","doc_type":"article","guid":"501064f99acdbbf92ee9d06c0186ed02","tags":["marketing-strategy","marketing"],"published_at":"2020-12-02T16:15:00Z","modified_at":"2020-12-02T16:15:00Z","sort_date":"2020-12-02T16:15:00Z","subtitle":"BY Jamie Johnson","thumbnail":{"path":"https://staging.business.com/images/content/5fc/559f77b43747d0b8b4567/1500-0-"},"title":"How to Develop a Solid E-Commerce Marketing Strategy","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"David Gargaro","canonical":"/articles/lead-nurturing-strategies/","description":"Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads.","doc_type":"article","guid":"a165429361c8620941bf86187edcbfa8","tags":["marketing-strategy","marketing"],"published_at":"2020-12-02T15:14:00Z","modified_at":"2020-12-02T15:14:00Z","sort_date":"2020-12-02T15:14:00Z","subtitle":"BY David Gargaro","thumbnail":{"path":"https://staging.business.com/images/content/5fb/bfc475a215e4f478b4567/1500-0-"},"title":"7 Most Effective Lead Nurturing Strategies","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Skye Schooley","canonical":"/articles/recover-abandoned-carts/","description":"Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.","doc_type":"article","guid":"5ad8192d78558a4bf670f63add53ec8e","tags":["customers","sales","marketing-strategy","marketing"],"published_at":"2020-08-28T13:29:00Z","modified_at":"2020-12-01T20:02:00Z","sort_date":"2020-12-01T20:02:00Z","subtitle":"BY Skye Schooley","thumbnail":{"path":"https://staging.business.com/images/content/5f4/681a89c658a183b8b4567/1500-0-"},"title":"How to Reduce Abandoned E-Commerce Carts With Email Marketing","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Andrew Martins","canonical":"/articles/finding-your-voice-on-social-media/","description":"Learn how to find and develop your online \"voice,\" and how to use it to build a brand that's recognizable and relatable.","doc_type":"article","guid":"d0a10a8b7d0c08fb373969043c570685","tags":["marketing","branding","social-media"],"published_at":"2020-07-20T11:00:00Z","modified_at":"2020-12-01T18:21:00Z","sort_date":"2020-12-01T18:21:00Z","subtitle":"BY Andrew Martins","thumbnail":{"path":"https://staging.business.com/images/content/5f1/0b1819c658a13648b4568/1500-0-"},"title":"Finding Your Business's Social Media Voice","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Marisa Sanfilippo","canonical":"/articles/email-marketing-analytics/","description":"These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions.","doc_type":"article","guid":"9caaf92052cd0479977f4e2675b045c2","tags":["marketing-strategy","marketing"],"published_at":"2020-12-01T15:20:00Z","modified_at":"2020-12-01T15:20:00Z","sort_date":"2020-12-01T15:20:00Z","subtitle":"BY Marisa Sanfilippo","thumbnail":{"path":"https://staging.business.com/images/content/5fc/4f7da7b437427158b4567/1500-0-"},"title":"Email Analytics You Should Be Tracking","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Adam Uzialko","canonical":"/articles/facebook-business-page/","description":"A Facebook business page gives you a way to connect with your audience on the largest social media platform in the world. Here's how to set up your Facebook business page and optimize it.","doc_type":"article","guid":"d3b4c42339c04fae901307fa95cdff2e","tags":["social-media","marketing"],"published_at":"2020-12-01T14:00:00Z","modified_at":"2020-12-01T14:00:00Z","sort_date":"2020-12-01T14:00:00Z","subtitle":"BY Adam Uzialko","thumbnail":{"path":"https://staging.business.com/images/content/5fc/501c99c658acd038b4567/1500-0-"},"title":"How to Set Up a Facebook Business Page","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Donna Fuscaldo","canonical":"/articles/top-restaurant-benefits-pos/","description":"Learn how a new POS system can help your restaurant manage orders, inventory, staff and a host of other back-office tasks.","doc_type":"article","guid":"791193c861c54b30ccbff8a6d851664f","tags":["employees","sales","marketing","technology","finance","technology-solutions","human-resources","software","accounting"],"published_at":"2019-03-29T14:00:00Z","modified_at":"2020-12-01T12:26:00Z","sort_date":"2020-12-01T12:26:00Z","subtitle":"BY Donna Fuscaldo","thumbnail":{"path":"https://staging.business.com/images/content/5c9/a4ae25a215e94558b4597/1500-0-"},"title":"10 Reasons Your Restaurant Needs Modern POS Software","type":"article","sponsored":false,"channel":{"name":"Technology","slug":"technology"}},{"author":"David Gargaro","canonical":"/articles/how-to-create-a-social-media-marketing-campaign/","description":"Social media marketing is key to a modern business's success. This guide explains how to create a successful social media marketing campaign.","doc_type":"article","guid":"ea441f32455f01be9b19d8532ffd0b54","tags":["marketing","marketing-strategy"],"published_at":"2020-11-27T18:00:00Z","modified_at":"2020-11-27T18:00:00Z","sort_date":"2020-11-27T18:00:00Z","subtitle":"BY David Gargaro","thumbnail":{"path":"https://staging.business.com/images/content/5fb/d2e5f9c658adc238b4567/1500-0-"},"title":"How to Create a Successful Social Media Campaign","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Max Freedman","canonical":"/articles/youtube-analytics-guide/","description":"YouTube Analytics can help you keep tabs on your channel and your target audience's engagement. Here's how to use it.","doc_type":"article","guid":"676efdfaeaffea6de4a6b41bf5a2c94a","tags":["marketing-solutions","marketing-strategy","business-intelligence","marketing","social-media"],"published_at":"2020-11-27T14:00:00Z","modified_at":"2020-11-27T14:00:00Z","sort_date":"2020-11-27T14:00:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5fb/ebea59c658a50538b4567/1500-0-"},"title":"YouTube Analytics Guide","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}}],"loadMore":true,"skipInterval":5},"page":4,"canonical":"https://staging.business.com/marketing/"}},"staticQueryHashes":[]}