{"componentChunkName":"component---src-templates-hubs-index-jsx","path":"/marketing/6/","result":{"data":{"props":{"displayModified":"2021-03-22T15:22:00.000Z","title":"Marketing and Sales","subtitle":"Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.","href":"marketing","adsense":true,"adsenseMobile":false,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":null},"qtOfferGroupId":16,"structuredData":null,"path":"/marketing/","isCurated":true,"meta":{"robots":"index, follow","description":"A complete aggregation of all of marketing and sales topics that will help you drive new customers.","title":"Marketing: Everything you need to know about growing and retaining new customers - business.com"},"moduleArticles":{"title":"Expert Marketing Advice, Sales Tips and Resources","articles":[{"author":{"thumbnail":null,"displayName":"Jennifer Post","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-email-marketing-templates/","title":"6 Best Email Marketing Templates","thumbnail":{"path":"https://staging.business.com/images/content/605/25a1f7b43740f428b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/ways-to-reduce-email-bounce-rate/","title":"9 Ways to Reduce Your Email Bounce Rate","thumbnail":{"path":"https://staging.business.com/images/content/605/0f7eb7b4374553c8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-deliverability/","title":"8 Ways to Improve Email Deliverability","thumbnail":{"path":"https://staging.business.com/images/content/605/0a4fa7b43745f0f8b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Matt D'Angelo","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/93282c56053a4bcc6c6253a1bccb9cdf82b7e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/crm-metrics/","title":"CRM Metrics You Should Know","thumbnail":{"path":"https://staging.business.com/images/content/604/293a89c658a8a758b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Sameer Somal","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/cf30b40df65f87d6b5997f16b20b72951499e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-online-reputation-management/","title":"Online Reputation Management, and Why It Is Important","thumbnail":{"path":"https://staging.business.com/images/content/5d3/1f9839c658ac8228b4568/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","title":"Why Responding to All Your Online Reviews Is Critical","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","title":"What Is A/B Testing in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","title":"What Is CTR in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f6/0f3bd5a215ef63e8b4567/100-100","displayName":"Patrick Proctor","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-email-automation/","title":"What Is Email Automation?","thumbnail":{"path":"https://staging.business.com/images/content/601/863ee9c658af5108b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","title":"12 Best Ways to Use Business Texting","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/mms-vs-sms-text-message-marketing/","title":"MMS vs. SMS: Which Is Best for Text Message Marketing?","thumbnail":{"path":"https://staging.business.com/images/content/600/6e62b9c658a5f418b4567/1500-0-"}}]},"moduleTrendingArticles":{"title":"Trending Marketing Topics","articles":[{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is A/B Testing in Email?","subtitle":"A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Why Responding to All Your Online Reviews Is Critical","subtitle":"Find out why you need to respond to all your online reviews – not just the negative ones.","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is CTR in Email?","subtitle":"Click-through rate is a critical metric by which a small business can measure its email marketing success.","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5fe/a34815a215e95178b4567/100-100","displayName":"Jordan Beier","user":null},"editorsPick":false,"canonical":"https://staging.business.com/articles/text-message-laws/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Text Message Laws Every Business Needs to Follow","subtitle":"There are a number of text message marketing laws that your business should be following when trying to reach its target audience.","thumbnail":{"path":"https://staging.business.com/images/content/600/202f79c658ad7328b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Best Ways to Use Business Texting","subtitle":"Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Kiely Kuligowski","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/d7d5accdefd169507567c8c0053c61a5d281f.jpg"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/10-reasons-to-use-instagram-for-business/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Reasons to Use Instagram for Your Business","subtitle":"Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.","thumbnail":{"path":"https://staging.business.com/images/content/5fe/b30485a215e7f568b4567/1500-0-"}}]},"moduleBestPicks":{"title":"The Best Products and Services for Finding New Customers","categories":[{"cardDescription":"Find and engage people who have expressed interest in your business.","canonical":"https://staging.business.com/categories/best-email-marketing-services/","subtitle":"Email Marketing Services","image":"https://staging.business.com/images/rz/5e00c8255a215e2a4b8b4572/Email_laptop_Dekdoyjaidee_Getty.jpg"},{"cardDescription":"Reach customers on their mobile devices to stay in touch and market your business.","canonical":"https://staging.business.com/best-text-message-marketing-services/","subtitle":"Text Message Marketing","image":"https://staging.business.com/images/rz/5f64dd0b9c658ae61b8b4567/Texting_Getty_Chainarong_Prasertthai.jpg"},{"cardDescription":"Organize your customer data to provide better customer service for your business.","canonical":"https://staging.business.com/crm-software/best/","subtitle":"CRM Software","image":"https://staging.business.com/images/rz/5d4c65367b43741a258b4572/Laptop_Sfio_Cracho.png"},{"cardDescription":"Leverage social to build your customer base and increase the influence of your business.","canonical":"https://staging.business.com/categories/social-media-management-tools/","subtitle":"Social Media Management","image":"https://staging.business.com/images/rev/prod/Social_Media_Management_nopporn.jpg"},{"cardDescription":"Ensure your direct and email marketing lists have qualified prospects for your business.","canonical":"https://staging.business.com/categories/best-list-broker-services/","subtitle":"List Broker Services","image":"https://staging.business.com/images/rz/5d9f6e755a215ecc448b4584/Direct-mail-marketing_nortonrsx_GettyImages_BDC.png"},{"cardDescription":"Increase your sales by finding the right customers for your business.","canonical":"https://staging.business.com/categories/best-sales-lead-generation-services/","subtitle":"Sales Lead Generation","image":"https://staging.business.com/images/rz/5ff73bf45a215e166d8b4567/Marketing-strategy-team-meeting_Wavebreakmedia.png"},{"cardDescription":"Collect feedback and improve the ad targeting of every online click to your business.","canonical":"https://staging.business.com/categories/internet-marketing-services/","subtitle":"PPC Management Services","image":"https://staging.business.com/images/rz/5fb7c1de5a215e456b8b4567/marketin_Weedezign_getty.jpg"},{"cardDescription":"Reach and engage potential and existing customers directly through their mailbox.","canonical":"https://staging.business.com/categories/best-direct-mailing-services/","subtitle":"Direct Mailing Services","image":"https://staging.business.com/images/rz/5fff45fa9c658a84388b4567/laptop_fizkes_getty.jpg"}]},"sponsor":null}},"pageContext":{"slug":"marketing","href":"marketing","moduleRiverOfLinks":{"title":"Latest in Marketing News: Advice, Tips and Resources","searchTerms":""},"search":{"query":"","current_page":6,"num_pages":72,"per_page":30,"total_result_count":2133,"facets":[],"title":"Search","slug":"search"},"mainContent":{"content":[{"author":"Nicole Fallon","canonical":"/articles/customer-knowledge-management-system/","description":"Discover what a knowledge management system is and how developing one can help your customers.","doc_type":"article","guid":"952a4376d31a308f4d560ccb663ed057","tags":["software","marketing-solutions","technology","technology-solutions","customers","marketing"],"published_at":"2020-11-05T13:00:00Z","modified_at":"2020-11-05T13:00:00Z","sort_date":"2020-11-05T13:00:00Z","subtitle":"BY Nicole Fallon","thumbnail":{"path":"https://staging.business.com/images/content/5fa/35d9c5a215e0b798b4567/1500-0-"},"title":"How to Create a Customer Knowledge Management System","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Bennett Conlin","canonical":"/articles/cash-excess-inventory/","description":"If you find yourself with excess inventory, here are six ways you can cash it in.","doc_type":"article","guid":"768d9caa2cfdc9dab0d3a76a4a68da23","tags":["funding","financial-solutions","marketing","finance"],"published_at":"2019-09-09T12:20:00Z","modified_at":"2020-11-04T17:00:00Z","sort_date":"2020-11-04T17:00:00Z","subtitle":"BY Bennett Conlin","thumbnail":{"path":"https://staging.business.com/images/content/5fa/021225a215e0d1e8b4567/1500-0-"},"title":"How to Cash in on Your Excess Inventory","type":"article","sponsored":false,"channel":{"name":"Finance","slug":"finance"}},{"author":"James Warner","canonical":"/articles/crm-business-benefits-and-tricks/","description":"Here's how your company can use a customer relationship management system to boost your customer experience.","doc_type":"article","guid":"231c95c97a0275e3c6165fed87d81881","tags":["technology","marketing","marketing-solutions","business-solutions","technology-solutions"],"published_at":"2019-10-27T14:00:00Z","modified_at":"2020-11-03T16:45:00Z","sort_date":"2020-11-03T16:45:00Z","subtitle":"BY James Warner","thumbnail":{"path":"https://staging.business.com/images/content/5db/370219c658a17468b456c/1500-0-"},"title":"The Business Benefits and Trailblazing Tricks of CRM Software","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["technology","software"],"title":"Essential Guide to Medical Software Development","dek":"The Essential Guide to Medical Software Development explains how to deliver medical software on time, on budget and on target.","guid":"business_listing:57d6fa023de0370465400086","data":{"display_link":"www.medicalsoftwaredevelopment.com"},"slug":"business_listing:Essential-Guide-to-Medical-Software-Development-57d6fa023de0370465400086","canonical":"http://www.medicalsoftwaredevelopment.com"},{"author":"Nicole  Fallon","canonical":"/articles/what-is-customer-analytics/","description":"Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.","doc_type":"article","guid":"3811b8afd74c4d934ca0881e6d727216","tags":["business-intelligence","customers","marketing-solutions","marketing-strategy","marketing"],"published_at":"2020-11-03T14:00:00Z","modified_at":"2020-11-03T14:00:00Z","sort_date":"2020-11-03T14:00:00Z","subtitle":"BY Nicole  Fallon","thumbnail":{"path":"https://staging.business.com/images/content/5fa/0c1657b4374cf2b8b4567/1500-0-"},"title":"What Is Customer Analytics?","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Scott Gerber","canonical":"/articles/11-features-to-look-for-in-crm/","description":"Here are the top qualities to consider when selecting CRM software for your business.","doc_type":"article","guid":"97927a3043c277bb36984c50016660f3","tags":["software","marketing-solutions","customers","marketing"],"published_at":"2018-03-26T07:00:00Z","modified_at":"2020-11-03T14:00:00Z","sort_date":"2020-11-03T14:00:00Z","subtitle":"BY Scott Gerber","thumbnail":{"path":"https://staging.business.com/images/content/5d2/513fc9c658a10358b45ac/1500-0-"},"title":"15 Features to Look for in a CRM","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Jared Atchison","canonical":"/articles/holiday-newsletter-tips/","description":"Getting your newsletter right can help increase sales this holiday season.","doc_type":"article","guid":"72f329573eb2ff0fee7835b51aa9d893","tags":["marketing","marketing-strategy"],"published_at":"2020-11-02T15:00:00Z","modified_at":"2020-11-02T15:00:00Z","sort_date":"2020-11-02T15:00:00Z","subtitle":"BY Jared Atchison","thumbnail":{"path":"https://staging.business.com/images/content/5f9/d86e59c658ad9078b4567/1500-0-"},"title":"7 Holiday Newsletter Tips for 2020","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["finance","finances"],"title":"The Norris Group Hard Money Lending","dek":"Providing California real estate investors with hard money loans and private money lending since 1997.","guid":"business_listing:57d73d543de03748120ffe4d","data":{"display_link":"www.thenorrisgroup.com"},"slug":"business_listing:The-Norris-Group-Hard-Money-Lending-57d73d543de03748120ffe4d","canonical":"http://www.thenorrisgroup.com"},{"author":"Alex Haimann","canonical":"/articles/switching-crm-software/","description":"Looking for a new CRM? Check out these four ways to make the process smoother.","doc_type":"article","guid":"b3d99d99e2c55d48f15b258e48f80b31","tags":["technology","marketing-solutions","marketing","software","customers"],"published_at":"2019-04-30T19:00:00Z","modified_at":"2020-11-02T13:45:00Z","sort_date":"2020-11-02T13:45:00Z","subtitle":"BY Alex Haimann","thumbnail":{"path":"https://staging.business.com/images/content/5f9/c98199c658aec6d8b4567/1500-0-"},"title":"Switching CRMs? 4 Tips to Make It a Hassle-Free Transition","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Rich Rao","canonical":"/articles/how-smbs-can-succeed-this-holiday-season/","description":"This holiday season may be make-or-break for many small businesses. Here are six tips for businesses to implement ASAP to make the most of this crucial season.","doc_type":"article","guid":"08211a044d2e0454e013ab2892a08e10","tags":["technology","covid-resources","marketing-strategy","covid-19","marketing","technology-solutions","business-solutions"],"published_at":"2020-10-30T20:02:00Z","modified_at":"2020-10-30T20:02:00Z","sort_date":"2020-10-30T20:02:00Z","subtitle":"BY Rich Rao","thumbnail":{"path":"https://staging.business.com/images/content/5f9/c500b9c658a9e128b4567/1500-0-"},"title":"6 Things Small Business Owners Need to Do Now to Succeed This Holiday Season","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Ken Gosnell","canonical":"/articles/mastering-the-virtual-sale/","description":"In 2020, businesses have entered into a new reality. The virtual company is now a norm that customers of all ages and locations embrace. One of the most critical aspects of embracing the virtual business reality is selling in the virtual environment.","doc_type":"article","guid":"534241a27c6f9f0bff5bd1bc4a9d23c9","tags":["business-solutions","marketing","sales"],"published_at":"2020-10-30T19:15:00Z","modified_at":"2020-10-30T19:15:00Z","sort_date":"2020-10-30T19:15:00Z","subtitle":"BY Ken Gosnell","thumbnail":{"path":"https://staging.business.com/images/content/5f9/c598e9c658a0d3a8b4567/1500-0-"},"title":"Understanding and Mastering the Virtual Sale","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["business basics","franchising","business-basics"],"title":"Bell Lifestyle Products","dek":"Since 1996 Bell Lifestyle Products has offered a wide selection of natural health products and nutritional supplements.","guid":"business_listing:57d6f3ce3de0378460a1d9bb","data":{"display_link":"www.belllifestyleproducts.com"},"slug":"business_listing:Bell-Lifestyle-Products-57d6f3ce3de0378460a1d9bb","canonical":"http://www.belllifestyleproducts.com"},{"author":"David Gargaro","canonical":"/articles/how-to-write-executive-summary-for-marketing-plan/","description":"An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include.","doc_type":"article","guid":"11f09a9851a3e3f7dd8b19c3b1e7ee5a","tags":["marketing","marketing-strategy"],"published_at":"2020-10-30T13:00:00Z","modified_at":"2020-10-30T13:00:00Z","sort_date":"2020-10-30T13:00:00Z","subtitle":"BY David Gargaro","thumbnail":{"path":"https://staging.business.com/images/content/5f9/9c5945a215e39728b4567/1500-0-"},"title":"How to Write an Executive Summary for a Marketing Plan","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Marisa Sanfilippo","canonical":"/articles/how-to-use-facebook-analytics/","description":"Facebook Analytics can give you the insight you need to better target your audience on the popular social media platform.","doc_type":"article","guid":"29bde956591a752cb1cd797e8bbe17dd","tags":["social-media","marketing"],"published_at":"2020-10-29T16:00:00Z","modified_at":"2020-10-29T16:00:00Z","sort_date":"2020-10-29T16:00:00Z","subtitle":"BY Marisa Sanfilippo","thumbnail":{"path":"https://staging.business.com/images/content/5f9/8725b7b4374a2598b4567/1500-0-"},"title":"How to Use Facebook Analytics","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Joshua Stowers","canonical":"/articles/increasing-small-business-market-share/","description":"Looking to increase your small business market share? Find out how to calculate and improve your share of the market.","doc_type":"article","guid":"b5ce1fa74a5da76497a181098dbbbf48","tags":["business-basics","marketing","finance","strategy","marketing-strategy","accounting"],"published_at":"2020-06-16T12:35:00Z","modified_at":"2020-10-28T18:47:00Z","sort_date":"2020-10-28T18:47:00Z","subtitle":"BY Joshua Stowers","thumbnail":{"path":"https://staging.business.com/images/content/5ee/8bb469c658a5d2a8b4567/1500-0-"},"title":"How to Increase Your Small Business Market Share","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"business.com editorial staff","canonical":"/articles/customer-service-tips-to-boost-customer-satisfaction/","description":"If you follow these customer service tips and teach them to your employees, you can ensure your customers experience the care and attention they deserve from your team.","doc_type":"article","guid":"7b20d3990dbf537c395bbdc9d9775df7","tags":["customers","managing","marketing","human-resources"],"published_at":"2020-10-28T14:00:00Z","modified_at":"2020-10-28T14:00:00Z","sort_date":"2020-10-28T14:00:00Z","subtitle":"BY business.com editorial staff","thumbnail":{"path":"https://staging.business.com/images/content/5f9/8c97c5a215e003a8b4567/1500-0-"},"title":"13 Customer Service Tips You Should Practice","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Andrew Martins","canonical":"/articles/how-to-buy-a-website-domain/","description":"Learn the steps involved in registering and buying your business website domain.","doc_type":"article","guid":"cb604ec47d9365c87a3f105bc398d9b0","tags":["marketing","marketing-strategy","technology","computers"],"published_at":"2020-10-27T12:48:00Z","modified_at":"2020-10-27T12:48:00Z","sort_date":"2020-10-27T12:48:00Z","subtitle":"BY Andrew Martins","thumbnail":{"path":"https://staging.business.com/images/content/5f9/718ce9c658a6f688b4567/1500-0-"},"title":"How and Where to Buy a Website Domain","type":"article","sponsored":false,"channel":{"name":"Technology","slug":"technology"}},{"author":"Austin Mac Nab","canonical":"/articles/leading-with-transparency/","description":"Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.","doc_type":"article","guid":"f98f86525254e9cb6f5efdcdedc58bf3","tags":["strategy","customers","marketing","business-basics","sales","entrepreneurship"],"published_at":"2020-10-26T18:39:00Z","modified_at":"2020-10-26T18:39:00Z","sort_date":"2020-10-26T18:39:00Z","subtitle":"BY Austin Mac Nab","thumbnail":{"path":"https://staging.business.com/images/content/5f9/709dd9c658aa7408b4567/1500-0-"},"title":"Leading With Transparency Promotes Customer Loyalty","type":"article","sponsored":false,"channel":{"name":"Business Basics","slug":"business-basics"}},{"author":"Kiely Kuligowski","canonical":"/articles/instagram-business-account/","description":"Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.","doc_type":"article","guid":"3b7cc13973cede2ec97fd09405c044fd","tags":["social-media","marketing","marketing-strategy"],"published_at":"2020-10-26T12:50:00Z","modified_at":"2020-10-26T12:50:00Z","sort_date":"2020-10-26T12:50:00Z","subtitle":"BY Kiely Kuligowski","thumbnail":{"path":"https://staging.business.com/images/content/5f9/308549c658a8e1d8b4567/1500-0-"},"title":"Pros and Cons of an Instagram Business Account","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Thomas Griffin","canonical":"/articles/conversion-based-web-design/","description":"Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.","doc_type":"article","guid":"137987a8f2dde30d5e505607b74982e0","tags":["marketing","marketing-strategy","sales","branding","marketing-solutions"],"published_at":"2020-10-23T18:49:00Z","modified_at":"2020-10-23T18:49:00Z","sort_date":"2020-10-23T18:49:00Z","subtitle":"BY Thomas Griffin","thumbnail":{"path":"https://staging.business.com/images/content/5f9/196c19c658ab3658b4567/1500-0-"},"title":"5 Tips for Boosting Sales With Conversion-Based Web Design","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Kiely Kuligowski","canonical":"/articles/instagram-stories-for-business/","description":"Wondering how to make Instagram Stories work for business? Check out our guide for tips and examples.","doc_type":"article","guid":"c32414d2909b0d5a3cfaca166d5403ad","tags":["marketing","social-media"],"published_at":"2020-10-23T11:00:00Z","modified_at":"2020-10-23T11:00:00Z","sort_date":"2020-10-23T11:00:00Z","subtitle":"BY Kiely Kuligowski","thumbnail":{"path":"https://staging.business.com/images/content/5f9/1f2a65a215e41178b4567/1500-0-"},"title":"How to Use Instagram Stories for Business","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Chris Christoff","canonical":"/articles/grow-your-business-with-google-analytics/","description":"Google Analytics offers a wealth of information about consumer browsing habits and behavior. Its features let you critically examine your website for ways to improve the design and visitor flow.","doc_type":"article","guid":"1e9e136dffe939372e759798616eaa94","tags":["marketing","marketing-strategy"],"published_at":"2020-10-22T18:32:00Z","modified_at":"2020-10-22T18:32:00Z","sort_date":"2020-10-22T18:32:00Z","subtitle":"BY Chris Christoff","thumbnail":{"path":"https://staging.business.com/images/content/5f9/04f8a7b4374534e8b4567/1500-0-"},"title":"5 Ways to Grow Your Business with Google Analytics","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Kiely Kuligowski","canonical":"/articles/best-instagram-business-accounts/","description":"Learn from some of the top accounts on Instagram and see what works for them.","doc_type":"article","guid":"3495ed822ced6ba96843dbca0ad4ac2e","tags":["branding","marketing-strategy","social-media","marketing"],"published_at":"2020-10-22T12:00:00Z","modified_at":"2020-10-22T12:00:00Z","sort_date":"2020-10-22T12:00:00Z","subtitle":"BY Kiely Kuligowski","thumbnail":{"path":"https://staging.business.com/images/content/5f9/0c58e5a215eee678b4568/1500-0-"},"title":"What You Can Learn From the Best Instagram Business Accounts","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Nicole  Fallon","canonical":"/articles/webinars-video-conference-for-sales/","description":"Video conference software can be more than an internal communications tool – it can also help you drive sales.","doc_type":"article","guid":"c5392d98850fd767199d523f57dd2970","tags":["technology-solutions","marketing-strategy","software","marketing","technology","sales","marketing-solutions"],"published_at":"2020-10-21T18:18:00Z","modified_at":"2020-10-21T18:18:00Z","sort_date":"2020-10-21T18:18:00Z","subtitle":"BY Nicole  Fallon","thumbnail":{"path":"https://staging.business.com/images/content/5f9/07ad99c658ade738b4567/1500-0-"},"title":"How to Use Webinars and Live Video Conference to Generate Leads and Drive Sales","type":"article","sponsored":true,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Adam Uzialko","canonical":"/articles/virtual-receptionist/","description":"Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.","doc_type":"article","guid":"490bcc37d10e6651a6e93dc04a2e2af4","tags":["customers","marketing"],"published_at":"2020-04-30T14:46:00Z","modified_at":"2020-10-20T15:18:00Z","sort_date":"2020-10-20T15:18:00Z","subtitle":"BY Adam Uzialko","thumbnail":{"path":"https://staging.business.com/images/content/5ea/ad8157b43749a798b4587/1500-0-"},"title":"5 Reasons You Should Consider Using a Virtual Receptionist","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Kiely Kuligowski","canonical":"/articles/small-business-guide-google-analytics/","description":"Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.","doc_type":"article","guid":"9d099aa6f755a41159b3aef7f747ffae","tags":["technology-solutions","marketing","business-intelligence","technology"],"published_at":"2020-10-20T14:00:00Z","modified_at":"2020-10-20T14:00:00Z","sort_date":"2020-10-20T14:00:00Z","subtitle":"BY Kiely Kuligowski","thumbnail":{"path":"https://staging.business.com/images/content/5f8/e0dee5a215e9e7e8b4567/1500-0-"},"title":"Small Business Guide to Using Google Analytics","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Max Freedman","canonical":"/articles/boost-facebook-engagement-social-media-marketing/","description":"Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.","doc_type":"article","guid":"5d7a2fadd2cfb70ee036189223d0a75a","tags":["marketing-strategy","social-media","marketing"],"published_at":"2020-10-20T11:35:00Z","modified_at":"2020-10-20T11:35:00Z","sort_date":"2020-10-20T11:35:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5f8/df3805a215e36108b4567/1500-0-"},"title":"8 Tips for Generating More Engagement on Facebook","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Adam Uzialko","canonical":"/articles/what-is-an-inbound-call-center/","description":"Inbound call centers or contact centers specialize in customer experience and engagement. How could a contact center help your small business grow?","doc_type":"article","guid":"eb1185d40ac03d91fb82294e78bdc22c","tags":["marketing-solutions","customers","marketing"],"published_at":"2020-03-26T13:54:00Z","modified_at":"2020-10-19T20:25:00Z","sort_date":"2020-10-19T20:25:00Z","subtitle":"BY Adam Uzialko","thumbnail":{"path":"https://staging.business.com/images/content/5e7/b50dc5a215ecb228b456b/1500-0-"},"title":"What's an Inbound Call Center? Should You Consider Using One?","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Max Freedman","canonical":"/articles/10-ways-to-track-trends-on-social-media/","description":"Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.","doc_type":"article","guid":"8287c91ce7a03900d40ff2c751c786a2","tags":["business-intelligence","social-media","marketing"],"published_at":"2016-07-28T15:00:00Z","modified_at":"2020-10-19T12:30:00Z","sort_date":"2020-10-19T12:30:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5d0/d16cf9c658ad2038b4568/1500-0-"},"title":"13 Ways to Track Trends on Social Media","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Adam Uzialko","canonical":"/categories/best-electronic-medical-records-software/","description":"This guide explains the importance of EMR systems and medical practice management software to medical practices, how to choose the right platform for your organization, and which EMR systems and practice management software are our best picks.","doc_type":"category","guid":"63b279034e78db4e03823d72cdbf2404","tags":["marketing","software","human-resources","technology-solutions","technology"],"published_at":"2019-12-30T16:00:00Z","modified_at":"2020-10-18T18:04:00Z","sort_date":"2020-10-18T18:04:00Z","subtitle":"BY Adam Uzialko","thumbnail":{"path":"https://staging.business.com/images/rz/5f7371507b43747a398b4567/EMR_Getty_Lordn.jpg"},"title":"The Best Electronic Medical Records","type":"category","sponsored":false,"channel":{"name":"Technology","slug":"technology"}},{"author":"Megan Totka","canonical":"/articles/megan-totka-components-of-excellent-customer-service/","description":"The longevity of your brand rides on the outcome of each interaction your team has with your customers.","doc_type":"article","guid":"207cc95d38501ac37a2e999749b2da87","tags":["business-basics","customers","marketing","strategy"],"published_at":"2017-03-16T18:17:00Z","modified_at":"2020-10-16T18:33:00Z","sort_date":"2020-10-16T18:33:00Z","subtitle":"BY Megan Totka","thumbnail":{"path":"https://staging.business.com/images/content/5f8/8d0ba9c658aac648b4567/1500-0-"},"title":"7 Essential Components of Excellent Customer Service","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Skye Schooley","canonical":"/categories/best-online-reputation-management-services/","description":"Which is the best online reputation management service for your business? ","doc_type":"category","guid":"83a81c80ba429d2f04ec2e62a18df9eb","tags":["public-relations","social-media","marketing","marketing-solutions","customers","business-intelligence","branding"],"published_at":"2019-12-11T19:30:00Z","modified_at":"2020-10-15T20:01:00Z","sort_date":"2020-10-15T20:01:00Z","subtitle":"BY Skye Schooley","thumbnail":{"path":"https://staging.business.com/images/rz/5df13cbd5a215ebe2a8b456a/Smartphone_Getty_imtmphoto.jpg"},"title":"The Best Online Reputation Management Providers of 2020","type":"category","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Andrea Fryrear","canonical":"/articles/be-agile-or-obsolete/","description":"Remote work has proven to be effective, but it can become a recipe for misalignment and miscommunication if the right processes aren't in place. Agile was built for just such situations.","doc_type":"article","guid":"135d342d4d36953d99f5264aa6baac52","tags":["marketing-strategy","marketing","marketing-solutions"],"published_at":"2020-10-14T19:05:00Z","modified_at":"2020-10-14T19:05:00Z","sort_date":"2020-10-14T19:05:00Z","subtitle":"BY Andrea Fryrear","thumbnail":{"path":"https://staging.business.com/images/content/5f8/47ed67b43740f2a8b4567/1500-0-"},"title":"The New Marketing Dichotomy: Be Agile or Be Obsolete","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}}],"loadMore":true,"skipInterval":7},"page":6,"canonical":"https://staging.business.com/marketing/"}},"staticQueryHashes":[]}