{"componentChunkName":"component---src-templates-hubs-index-jsx","path":"/marketing/70/","result":{"data":{"props":{"displayModified":"2021-03-22T15:22:00.000Z","title":"Marketing and Sales","subtitle":"Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.","href":"marketing","adsense":true,"adsenseMobile":false,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":null},"qtOfferGroupId":16,"structuredData":null,"path":"/marketing/","isCurated":true,"meta":{"robots":"index, follow","description":"A complete aggregation of all of marketing and sales topics that will help you drive new customers.","title":"Marketing: Everything you need to know about growing and retaining new customers - business.com"},"moduleArticles":{"title":"Expert Marketing Advice, Sales Tips and Resources","articles":[{"author":{"thumbnail":null,"displayName":"Jennifer Post","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-email-marketing-templates/","title":"6 Best Email Marketing Templates","thumbnail":{"path":"https://staging.business.com/images/content/605/25a1f7b43740f428b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/ways-to-reduce-email-bounce-rate/","title":"9 Ways to Reduce Your Email Bounce Rate","thumbnail":{"path":"https://staging.business.com/images/content/605/0f7eb7b4374553c8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-deliverability/","title":"8 Ways to Improve Email Deliverability","thumbnail":{"path":"https://staging.business.com/images/content/605/0a4fa7b43745f0f8b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Matt D'Angelo","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/93282c56053a4bcc6c6253a1bccb9cdf82b7e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/crm-metrics/","title":"CRM Metrics You Should Know","thumbnail":{"path":"https://staging.business.com/images/content/604/293a89c658a8a758b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Sameer Somal","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/cf30b40df65f87d6b5997f16b20b72951499e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-online-reputation-management/","title":"Online Reputation Management, and Why It Is Important","thumbnail":{"path":"https://staging.business.com/images/content/5d3/1f9839c658ac8228b4568/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","title":"Why Responding to All Your Online Reviews Is Critical","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","title":"What Is A/B Testing in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","title":"What Is CTR in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f6/0f3bd5a215ef63e8b4567/100-100","displayName":"Patrick Proctor","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-email-automation/","title":"What Is Email Automation?","thumbnail":{"path":"https://staging.business.com/images/content/601/863ee9c658af5108b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","title":"12 Best Ways to Use Business Texting","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/mms-vs-sms-text-message-marketing/","title":"MMS vs. SMS: Which Is Best for Text Message Marketing?","thumbnail":{"path":"https://staging.business.com/images/content/600/6e62b9c658a5f418b4567/1500-0-"}}]},"moduleTrendingArticles":{"title":"Trending Marketing Topics","articles":[{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is A/B Testing in Email?","subtitle":"A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Why Responding to All Your Online Reviews Is Critical","subtitle":"Find out why you need to respond to all your online reviews – not just the negative ones.","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is CTR in Email?","subtitle":"Click-through rate is a critical metric by which a small business can measure its email marketing success.","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5fe/a34815a215e95178b4567/100-100","displayName":"Jordan Beier","user":null},"editorsPick":false,"canonical":"https://staging.business.com/articles/text-message-laws/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Text Message Laws Every Business Needs to Follow","subtitle":"There are a number of text message marketing laws that your business should be following when trying to reach its target audience.","thumbnail":{"path":"https://staging.business.com/images/content/600/202f79c658ad7328b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Best Ways to Use Business Texting","subtitle":"Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Kiely Kuligowski","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/d7d5accdefd169507567c8c0053c61a5d281f.jpg"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/10-reasons-to-use-instagram-for-business/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Reasons to Use Instagram for Your Business","subtitle":"Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.","thumbnail":{"path":"https://staging.business.com/images/content/5fe/b30485a215e7f568b4567/1500-0-"}}]},"moduleBestPicks":{"title":"The Best Products and Services for Finding New Customers","categories":[{"cardDescription":"Find and engage people who have expressed interest in your business.","canonical":"https://staging.business.com/categories/best-email-marketing-services/","subtitle":"Email Marketing Services","image":"https://staging.business.com/images/rz/5e00c8255a215e2a4b8b4572/Email_laptop_Dekdoyjaidee_Getty.jpg"},{"cardDescription":"Reach customers on their mobile devices to stay in touch and market your business.","canonical":"https://staging.business.com/best-text-message-marketing-services/","subtitle":"Text Message Marketing","image":"https://staging.business.com/images/rz/5f64dd0b9c658ae61b8b4567/Texting_Getty_Chainarong_Prasertthai.jpg"},{"cardDescription":"Organize your customer data to provide better customer service for your business.","canonical":"https://staging.business.com/crm-software/best/","subtitle":"CRM Software","image":"https://staging.business.com/images/rz/5d4c65367b43741a258b4572/Laptop_Sfio_Cracho.png"},{"cardDescription":"Leverage social to build your customer base and increase the influence of your business.","canonical":"https://staging.business.com/categories/social-media-management-tools/","subtitle":"Social Media Management","image":"https://staging.business.com/images/rev/prod/Social_Media_Management_nopporn.jpg"},{"cardDescription":"Ensure your direct and email marketing lists have qualified prospects for your business.","canonical":"https://staging.business.com/categories/best-list-broker-services/","subtitle":"List Broker Services","image":"https://staging.business.com/images/rz/5d9f6e755a215ecc448b4584/Direct-mail-marketing_nortonrsx_GettyImages_BDC.png"},{"cardDescription":"Increase your sales by finding the right customers for your business.","canonical":"https://staging.business.com/categories/best-sales-lead-generation-services/","subtitle":"Sales Lead Generation","image":"https://staging.business.com/images/rz/5ff73bf45a215e166d8b4567/Marketing-strategy-team-meeting_Wavebreakmedia.png"},{"cardDescription":"Collect feedback and improve the ad targeting of every online click to your business.","canonical":"https://staging.business.com/categories/internet-marketing-services/","subtitle":"PPC Management Services","image":"https://staging.business.com/images/rz/5fb7c1de5a215e456b8b4567/marketin_Weedezign_getty.jpg"},{"cardDescription":"Reach and engage potential and existing customers directly through their mailbox.","canonical":"https://staging.business.com/categories/best-direct-mailing-services/","subtitle":"Direct Mailing Services","image":"https://staging.business.com/images/rz/5fff45fa9c658a84388b4567/laptop_fizkes_getty.jpg"}]},"sponsor":null}},"pageContext":{"slug":"marketing","href":"marketing","moduleRiverOfLinks":{"title":"Latest in Marketing News: Advice, Tips and Resources","searchTerms":""},"search":{"query":"","current_page":70,"num_pages":72,"per_page":30,"total_result_count":2133,"facets":[],"title":"Search","slug":"search"},"mainContent":{"content":[{"author":"Colette Hamilton","canonical":"/advice/answers/question/how-do-you-run-a-successful-business-page-on-faceb/","description":"I have been struggling with getting enough page likes and getting activity on my posts. I feel like I'm following all of the rules: posting pictures, making sure my content is interesting rather than just self-promotional, but I can't seem to make much progress. Are there any good tips I should know","doc_type":"question","guid":"question_1444","tags":["social-media","marketing","social-media"],"published_at":"2013-11-25T14:44:42Z","modified_at":"2014-03-03T11:04:18Z","sort_date":"2014-03-03T11:04:18Z","subtitle":"QUESTION | BY Colette Hamilton | 16 ANSWERS | LAST ACTIVITY ON 03/03/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How Do You Run a Successful Business Page on Facebook?","type":"question","sponsored":false,"total_answers":16},{"author":"Zach Baker","canonical":"/advice/answers/question/how-can-a-company-build-brand-recognition-with-pro/","description":"In the home improvement space, we encounter most of our customers for one purchase in their lifetime.  Although we offer multiple product lines and make customer satisfaction a top priority, getting previous customers and new customers to be a proud part of our brand is a challenge with products see","doc_type":"question","guid":"question_1895","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-02-20T22:04:27Z","modified_at":"2014-02-28T14:37:18Z","sort_date":"2014-02-28T14:37:18Z","subtitle":"QUESTION | BY Zach Baker | 19 ANSWERS | LAST ACTIVITY ON 02/28/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/e2e6a380fa49779d044b2f57d0ccdc8a.jpg"},"title":"How can a company build brand recognition with product lines suited to one-time buyers?","type":"question","sponsored":false,"total_answers":19},{"author":"Javed Akhtar","canonical":"/advice/answers/question/how-to-make-content-marketing-more-effective/","description":"","doc_type":"question","guid":"question_1554","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-01-03T03:46:51Z","modified_at":"2014-02-27T07:30:13Z","sort_date":"2014-02-27T07:30:13Z","subtitle":"QUESTION | BY Javed Akhtar | 13 ANSWERS | LAST ACTIVITY ON 02/27/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/f71b36450db75434601a374aac580817.jpg"},"title":"How can I make content marketing more effective?","type":"question","sponsored":false,"total_answers":13},{"doc_type":"business_listing","tags":["business solutions","business-solutions","business basics","business-basics"],"title":"Putnam County Courier","dek":"Published by Elizabeth Ailes, Putnam County Courier is the leading news source for Putnam County, Carmel, Kent, Southeast, Brewster, and Patterson.","guid":"business_listing:57d7256b3de0376b04d214fe","data":{"display_link":"www.putnamcountycourier.com"},"slug":"business_listing:Putnam-County-Courier-57d7256b3de0376b04d214fe","canonical":"http://www.putnamcountycourier.com/"},{"author":"Lance Keene","canonical":"/advice/answers/question/can-article-distribution-with-submityourarticlecom/","description":"I attended a webinar about content marketing last year. They talked of producing articles lightly seeded with backlinks then getting those articles distributed by a service like http://www.SubmitYourArticle.com. With Penguin & Hummingbird changes at Google is this strategy problematic? Marketing peo","doc_type":"question","guid":"question_1611","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-01-14T16:12:09Z","modified_at":"2014-02-27T07:13:32Z","sort_date":"2014-02-27T07:13:32Z","subtitle":"QUESTION | BY Lance Keene | 6 ANSWERS | LAST ACTIVITY ON 02/27/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"Can article distribution with SubmitYourArticle.com still work or is that a problem with Penguin & Hummingbird?","type":"question","sponsored":false,"total_answers":6},{"author":"Paul Maplesden","canonical":"/advice/answers/question/online-what-do-you-consider-to-be-spam-content/","description":"Hi all; I am going to be putting together an article on spam content and how to avoid it (in the hope that it will help people), but it would be great if you could share your thoughts, definitions and examples on *what* spam content is, *why* people post it and *how* to identify it.\r\n\r\nDoes anyone h","doc_type":"question","guid":"question_1703","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-01-26T14:26:56Z","modified_at":"2014-02-27T06:51:32Z","sort_date":"2014-02-27T06:51:32Z","subtitle":"QUESTION | BY Paul Maplesden | 11 ANSWERS | LAST ACTIVITY ON 02/27/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"Online, what do you consider to be spam content?","type":"question","sponsored":false,"total_answers":11},{"author":"Modeo Media","canonical":"/advice/answers/question/how-to-get-project-leads-for-your-design-business/","description":"","doc_type":"question","guid":"question_873","tags":["social-media","marketing","social-media"],"published_at":"2013-01-19T11:39:33Z","modified_at":"2014-02-26T20:10:08Z","sort_date":"2014-02-26T20:10:08Z","subtitle":"QUESTION | BY Modeo Media | 6 ANSWERS | LAST ACTIVITY ON 02/26/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/6e7ab614d63ff4e9aadcaa53351c8fa5a4d7b.jpg"},"title":"How to get project leads for your design business?","type":"question","sponsored":false,"total_answers":6},{"doc_type":"business_listing","tags":["business solutions","business-solutions","business basics","business-basics"],"title":"Putnam County News & Recorder","dek":"Published by Elizabeth Ailes, Putnam County News & Recorder is the leading news source for Cold Spring, Philipstown, Garrison, and Nelsonville.","guid":"business_listing:57d7256c3de0376b04d214ff","data":{"display_link":"www.pcnr.com"},"slug":"business_listing:Putnam-County-News-amp-Recorder-57d7256c3de0376b04d214ff","canonical":"http://www.pcnr.com"},{"author":"Hamoody Al-Ani","canonical":"/advice/answers/question/if-an-interviewer-asks-you-to-sell-them-a-pen-how/","description":"Salesmanship, smartness and thinking on feet","doc_type":"question","guid":"question_1879","tags":["sales","marketing","sales"],"published_at":"2014-02-18T18:18:29Z","modified_at":"2014-02-25T22:51:31Z","sort_date":"2014-02-25T22:51:31Z","subtitle":"QUESTION | BY Hamoody Al-Ani | 11 ANSWERS | LAST ACTIVITY ON 02/25/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/3cb36d6fa4d4e8ad00a8ab4a33dcd3ad.jpg"},"title":"If an interviewer asks you to sell them a pen, how would you do that?","type":"question","sponsored":false,"total_answers":11},{"author":"Can Karanis","canonical":"/advice/answers/question/any-expertise-in-restaurantbar-prmarketingadvertis/","description":"Any expertise in restaurant/bar PR/marketing/advertisement? Also should the internal managers be handling this task, or is it more sensible to outsource it to outside professionals? Any experiences from people who have tried both (meaning the internal adv/marketing efforts and outsourcing).","doc_type":"question","guid":"question_241","tags":["public-relations","marketing","customers","public-relations"],"published_at":"2012-06-26T15:23:24Z","modified_at":"2014-02-25T22:40:06Z","sort_date":"2014-02-25T22:40:06Z","subtitle":"QUESTION | BY Can Karanis | 7 ANSWERS | LAST ACTIVITY ON 02/25/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How much of a budget should be allocated for promoting a restaurant and bar?","type":"question","sponsored":false,"total_answers":7},{"author":"Steven Mcilwain","canonical":"/advice/answers/question/how-to-target-potential-customers-in-such-a-odd-bu/","description":"crime scene cleanup and hoarding cleanup","doc_type":"question","guid":"question_1929","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-02-24T17:29:27Z","modified_at":"2014-02-25T19:59:53Z","sort_date":"2014-02-25T19:59:53Z","subtitle":"QUESTION | BY Steven Mcilwain | 10 ANSWERS | LAST ACTIVITY ON 02/25/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"how to target potential customers in such a odd business other than web-site?","type":"question","sponsored":false,"total_answers":10},{"doc_type":"business_listing","tags":["business basics","strategy","business-basics"],"title":"Commercial Electricity Prices","dek":"Provides the latest information on tariffs and rates for business electricity from the major energy companies.","guid":"business_listing:57d725d03de037fd0474dcb7","data":{"display_link":"www.commercialelectricity.co.uk"},"slug":"business_listing:Commercial-Electricity-Prices-57d725d03de037fd0474dcb7","canonical":"http://www.commercialelectricity.co.uk"},{"author":"George Soto","canonical":"/advice/answers/question/we-are-geeks-not-marketers-how-do-we-find-new-clie/","description":"We are great at our core business, but finding new clients is rather difficult. We've gone to a few meet & greets & have had a great time, but little to no effect on bringing in the bacon. All and any advice is appreciated.\r\n\r\nThanks you.","doc_type":"question","guid":"question_1738","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-01-30T18:34:27Z","modified_at":"2014-02-25T13:11:36Z","sort_date":"2014-02-25T13:11:36Z","subtitle":"QUESTION | BY George Soto | 29 ANSWERS | LAST ACTIVITY ON 02/25/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/5bd30c9d1f9dc6bfcdf93009bdc91c14.jpg"},"title":"We are geeks, not marketers. How do we find new clients in a competitive market in Seattle?","type":"question","sponsored":false,"total_answers":29},{"author":"Bekim Shala","canonical":"/advice/answers/question/what-is-the-best-marketing-strategy-for-launching/","description":"In our market there is only 1 brewery and has over 65% of the market share. We are establishing new brewery and planing to launch in April 2014. The name is Pristina Beer, a name of the capital city.","doc_type":"question","guid":"question_1889","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-02-20T04:07:28Z","modified_at":"2014-02-22T06:57:12Z","sort_date":"2014-02-22T06:57:12Z","subtitle":"QUESTION | BY Bekim Shala | 19 ANSWERS | LAST ACTIVITY ON 02/22/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/51880707f5a93301b3bfbbb029818379.jpg"},"title":"What is the best marketing  strategy for launching new beer in the market?","type":"question","sponsored":false,"total_answers":19},{"author":"Justin Call","canonical":"/advice/answers/question/what-is-a-good-crm-for-start-ups/","description":"Need a reasonably priced CRM - preferably SaaS. ","doc_type":"question","guid":"question_319","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2012-07-24T12:27:39Z","modified_at":"2014-02-10T15:47:20Z","sort_date":"2014-02-10T15:47:20Z","subtitle":"QUESTION | BY Justin Call | 14 ANSWERS | LAST ACTIVITY ON 02/10/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"What is a good CRM for start-ups? ","type":"question","sponsored":false,"total_answers":14},{"author":"Trish Johnson","canonical":"/advice/answers/question/there-are-many-free-classified-ad-sites-do-you-bel/","description":"I have recently learned of a good number of sites that offer FREE advertising for persons and businesses covering diversified topics/industries. I am wondering if these sites would be beneficial to an Solopreneurs such as a VA, or Marketing & BusDev professional?","doc_type":"question","guid":"question_1759","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-02-05T01:00:17Z","modified_at":"2014-02-05T19:05:16Z","sort_date":"2014-02-05T19:05:16Z","subtitle":"QUESTION | BY Trish Johnson | 7 ANSWERS | LAST ACTIVITY ON 02/05/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/3b60876d2c6a710d9d69f636061ce46a.jpg"},"title":"There are many free classified ad sites - do you believe such sites would be an effective marketing tool for Virtual Business Assistants?","type":"question","sponsored":false,"total_answers":7},{"author":"Simon Proops","canonical":"/advice/answers/question/how-do-i-turn-marketing-theory-into-reality-ie-wha/","description":"Need to turn marketing theory into sales and revenues.","doc_type":"question","guid":"question_1706","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-01-27T13:13:14Z","modified_at":"2014-02-03T12:31:12Z","sort_date":"2014-02-03T12:31:12Z","subtitle":"QUESTION | BY Simon Proops | 37 ANSWERS | LAST ACTIVITY ON 02/03/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/ea83ab01e563e1eb8199d7f4b1ad6aef.jpg"},"title":"How do I turn marketing theory into reality: i.e. what is the best strategy to gain traction in your target market??","type":"question","sponsored":false,"total_answers":37},{"author":"Sayed Ahmad Mumtaz Noori","canonical":"/advice/answers/question/what-are-the-weaknesses-of-mcdonald-in-developing/","description":"related to its marketing and cosumers","doc_type":"question","guid":"question_1428","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2013-11-15T10:20:42Z","modified_at":"2014-02-02T13:14:56Z","sort_date":"2014-02-02T13:14:56Z","subtitle":"QUESTION | BY Sayed Ahmad Mumtaz Noori | 4 ANSWERS | LAST ACTIVITY ON 02/02/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"what are the weaknesses of McDonald in developing countries?","type":"question","sponsored":false,"total_answers":4},{"author":"Chris Kalaboukis","canonical":"/advice/answers/question/need-some-advice-on-getting-visibility-and-tractio/","description":"I've built 2 startups and need to promote them. One is a fitness site targeted to FitBit users and another is a general Q&A site where people can earn points to become experts, then charge for their expertise. I'm looking to gain both visibility and traction for these sites.","doc_type":"question","guid":"question_1728","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-01-29T16:48:51Z","modified_at":"2014-02-01T07:05:11Z","sort_date":"2014-02-01T07:05:11Z","subtitle":"QUESTION | BY Chris Kalaboukis | 4 ANSWERS | LAST ACTIVITY ON 02/01/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"Need some advice on getting visibility and traction?","type":"question","sponsored":false,"total_answers":4},{"author":"Pieter Marais","canonical":"/advice/answers/question/i-would-like-to-gain-entry-into-the-us-market-what/","description":"I have developed a whole suite of new organisational positioning and design technologies.  With this you can quantify the strength of strategy, structure and roles, teams, individuals and more.","doc_type":"question","guid":"question_1707","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-01-27T23:01:38Z","modified_at":"2014-01-31T11:14:31Z","sort_date":"2014-01-31T11:14:31Z","subtitle":"QUESTION | BY Pieter Marais | 13 ANSWERS | LAST ACTIVITY ON 01/31/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/17d1e0200e3e37bdcb2395388a37502f.jpg"},"title":"I would like to gain entry into the US market.  What will be the best way of doing so?","type":"question","sponsored":false,"total_answers":13},{"author":"Ria Fernandez","canonical":"/advice/answers/question/which-social-media-analytics-tool-do-you-use-to-mo/","description":"I work for a fashion brand and im looking for other analytics tools for social media. Would like to know which works for you.","doc_type":"question","guid":"question_1171","tags":["social-media","marketing","social-media"],"published_at":"2013-06-19T08:27:35Z","modified_at":"2014-01-31T05:51:58Z","sort_date":"2014-01-31T05:51:58Z","subtitle":"QUESTION | BY Ria Fernandez | 24 ANSWERS | LAST ACTIVITY ON 01/31/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"Which social media analytics tool do you use to monitor?","type":"question","sponsored":false,"total_answers":24},{"author":"Jack Kerins","canonical":"/advice/answers/question/what-is-the-typical-markup-a-paint-store-will-expe/","description":"We make a special clear metal coating. It has sold mostly through word of mouth and by online natural SEO.  We have about 15 paint stores and artist supply stores that carry the product.  I want to increase that number by about 100. The plan is to use a small inside sales team to pitch the value pro","doc_type":"question","guid":"question_1713","tags":["sales","marketing","sales"],"published_at":"2014-01-28T21:01:25Z","modified_at":"2014-01-29T18:43:55Z","sort_date":"2014-01-29T18:43:55Z","subtitle":"QUESTION | BY Jack Kerins | 3 ANSWERS | LAST ACTIVITY ON 01/29/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/8f5cd062b5f6a40078226a70eedc8557.jpg"},"title":"What is the typical markup a paint store will expect?","type":"question","sponsored":false,"total_answers":3},{"author":"Anonymous User","canonical":"/advice/answers/question/what-would-you-suggest-charging-for-creating-a-mar/","description":"","doc_type":"question","guid":"question_981","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2013-02-23T11:11:29Z","modified_at":"2014-01-24T07:38:15Z","sort_date":"2014-01-24T07:38:15Z","subtitle":"QUESTION | BY Anonymous User | 16 ANSWERS | LAST ACTIVITY ON 01/24/14","thumbnail":{"path":"https://staging.business.com/images/bdc-placeholder.jpg"},"title":"What would you suggest charging for creating a marketing plan for a small online record & book store?","type":"question","sponsored":false,"total_answers":16},{"author":"Jeffrey Sublinsky","canonical":"/advice/answers/question/can-someone-recommend-a-facebook-marketing-provide/","description":"Has anyone had experience using a 3rd party company to assist with your Facebook marketing? I am looking at providers who offer services such as: fan page set up, timeline set up, keyword tool analysis, developing ads, driving more traffic to your page and developing leads. Our company is in the pro","doc_type":"question","guid":"question_697","tags":["social-media","marketing","social-media"],"published_at":"2012-11-26T23:44:05Z","modified_at":"2014-01-24T06:49:02Z","sort_date":"2014-01-24T06:49:02Z","subtitle":"QUESTION | BY Jeffrey Sublinsky | 15 ANSWERS | LAST ACTIVITY ON 01/24/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"Can someone recommend a Facebook marketing provider?","type":"question","sponsored":false,"total_answers":15},{"author":"Anastasia Schebrova","canonical":"/advice/answers/question/what-are-the-best-bookssitesarticles-about-marketi/","description":"","doc_type":"question","guid":"question_365","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2012-08-20T09:37:28Z","modified_at":"2014-01-21T23:06:21Z","sort_date":"2014-01-21T23:06:21Z","subtitle":"QUESTION | BY Anastasia Schebrova | 19 ANSWERS | LAST ACTIVITY ON 01/21/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"What are the best books/sites/articles about marketing for newbies?","type":"question","sponsored":false,"total_answers":19},{"author":"Stacee Schmidt-Cottrell","canonical":"/advice/answers/question/as-a-small-business-how-do-you-market-yourself-off/","description":"","doc_type":"question","guid":"question_628","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2012-11-07T11:37:13Z","modified_at":"2014-01-21T08:53:26Z","sort_date":"2014-01-21T08:53:26Z","subtitle":"QUESTION | BY Stacee Schmidt-Cottrell | 20 ANSWERS | LAST ACTIVITY ON 01/21/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"As a small business how do you market yourself offline?","type":"question","sponsored":false,"total_answers":20},{"author":"Adam Salerno","canonical":"/advice/answers/question/what-are-the-essential-parts-of-training-telemarke/","description":"I am putting together a training package for telemarketers for my company. I know what I think is important to cover, but I hate when I get tunnel-vision. Any suggestions on what you think are the most important topics to cover with potential telemarketers would be appreciated. Keep in mind that I a","doc_type":"question","guid":"question_1528","tags":["sales","marketing","sales"],"published_at":"2013-12-26T12:06:58Z","modified_at":"2014-01-17T10:37:21Z","sort_date":"2014-01-17T10:37:21Z","subtitle":"QUESTION | BY Adam Salerno | 14 ANSWERS | LAST ACTIVITY ON 01/17/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/1c2630f7c25b155cdbbc7509df756959.jpg"},"title":"What are the essential parts of training telemarketers as lead generators?","type":"question","sponsored":false,"total_answers":14},{"author":"Sherry Starnes","canonical":"/advice/answers/question/why-should-churches-have-a-blog/","description":"I feel that a blog can be your pulpit, your publication, your journal,\r\nyour way of contacting and staying in touch with\r\nmembers who are unable to attend your service. I think the number one reason is to get the message out by reaching more people via blogging via social media.","doc_type":"question","guid":"question_1480","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2013-12-07T20:45:42Z","modified_at":"2014-01-16T15:51:17Z","sort_date":"2014-01-16T15:51:17Z","subtitle":"QUESTION | BY Sherry Starnes | 18 ANSWERS | LAST ACTIVITY ON 01/16/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/03043cff69e23457e53f141a47c8a286.jpg"},"title":"Why Should Churches Have A Blog?","type":"question","sponsored":false,"total_answers":18},{"author":"Farzad Wafapoor","canonical":"/advice/answers/question/is-direct-mail-the-morse-code-of-advertising/","description":"With all the new methods and technologies for advertising, is \"direct mail\" dead?","doc_type":"question","guid":"question_909","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2013-01-29T14:40:07Z","modified_at":"2014-01-07T23:02:20Z","sort_date":"2014-01-07T23:02:20Z","subtitle":"QUESTION | BY Farzad Wafapoor | 6 ANSWERS | LAST ACTIVITY ON 01/07/14","thumbnail":{"path":"https://staging.business.com/images/"},"title":"Is direct mail the \"morse code\" of advertising?","type":"question","sponsored":false,"total_answers":6},{"author":"vamsi kvs","canonical":"/advice/answers/question/i-want-to-find-out-ways-of-generating-business-for/","description":"Business oppurtunities","doc_type":"question","guid":"question_1505","tags":["information-technology","marketing","business-intelligence","technology","computers","storage","technology-solutions"],"published_at":"2013-12-18T09:58:07Z","modified_at":"2014-01-04T23:02:18Z","sort_date":"2014-01-04T23:02:18Z","subtitle":"QUESTION | BY vamsi kvs | 6 ANSWERS | LAST ACTIVITY ON 01/04/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/c30d7d0163296d7747659be00f3b5ed7.jpg"},"title":"I want to find out ways of generating business for getting offshore software projects for us froom the international market?","type":"question","sponsored":false,"total_answers":6},{"author":"Bruce Thompson","canonical":"/advice/answers/question/how-do-you-customers-want-to-communicate-to-you-an/","description":"Do you use voice, email, chat, SMS, mobile applications and social media?\r\n\r\nany video?\r\n\r\nWhich one gets the fastest response? why?","doc_type":"question","guid":"question_1540","tags":["sales","marketing","sales"],"published_at":"2013-12-31T10:56:49Z","modified_at":"2014-01-04T10:44:05Z","sort_date":"2014-01-04T10:44:05Z","subtitle":"QUESTION | BY Bruce Thompson | 7 ANSWERS | LAST ACTIVITY ON 01/04/14","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/ea07351f129e88f4688c418afcd4cd6d.jpg"},"title":"How do you customers want to communicate to you, and what channels do you offer?","type":"question","sponsored":false,"total_answers":7},{"author":"Scott Gerber","canonical":"/articles/text-messaging-successful-customer-engagement-tool/","description":"Text messaging is clearly efficient for entrepreneurs. But does using it to connect with your customers cross lines? Find out from...","doc_type":"article","guid":"c9ff55c1b2deed7aff9826881236bb68","tags":["marketing","business-solutions","business-basics","customers"],"published_at":"2014-01-03T13:00:17Z","modified_at":"2014-01-03T13:00:17Z","sort_date":"2014-01-03T13:00:17Z","subtitle":"BY Scott Gerber","thumbnail":{"path":"https://staging.business.com/images/channel/marketing.jpg"},"title":"Is Text Messaging a Successful Customer Engagement Tool?","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Anonymous User","canonical":"/advice/answers/question/how-many-client-facing-meeting-do-you-have-per-wee/","description":"Sales, Marketing, MD, etc....  keen to know, my assumption is 5-10 meetings per week for sales..","doc_type":"question","guid":"question_1464","tags":["sales","marketing","sales"],"published_at":"2013-12-03T10:39:55Z","modified_at":"2013-12-26T14:00:57Z","sort_date":"2013-12-26T14:00:57Z","subtitle":"QUESTION | BY Anonymous User | 8 ANSWERS | LAST ACTIVITY ON 12/26/13","thumbnail":{"path":"https://staging.business.com/images/bdc-placeholder.jpg"},"title":"How many client facing meeting do you have per week ? and what function in the business do you perform?","type":"question","sponsored":false,"total_answers":8}],"loadMore":true,"skipInterval":71},"page":70,"canonical":"https://staging.business.com/marketing/"}},"staticQueryHashes":[]}