{"componentChunkName":"component---src-templates-hubs-index-jsx","path":"/marketing/8/","result":{"data":{"props":{"displayModified":"2021-03-22T15:22:00.000Z","title":"Marketing and Sales","subtitle":"Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.","href":"marketing","adsense":true,"adsenseMobile":false,"channels":{"primary":{"name":"Marketing","slug":"marketing"},"sub":null},"qtOfferGroupId":16,"structuredData":null,"path":"/marketing/","isCurated":true,"meta":{"robots":"index, follow","description":"A complete aggregation of all of marketing and sales topics that will help you drive new customers.","title":"Marketing: Everything you need to know about growing and retaining new customers - business.com"},"moduleArticles":{"title":"Expert Marketing Advice, Sales Tips and Resources","articles":[{"author":{"thumbnail":null,"displayName":"Jennifer Post","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-email-marketing-templates/","title":"6 Best Email Marketing Templates","thumbnail":{"path":"https://staging.business.com/images/content/605/25a1f7b43740f428b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/ways-to-reduce-email-bounce-rate/","title":"9 Ways to Reduce Your Email Bounce Rate","thumbnail":{"path":"https://staging.business.com/images/content/605/0f7eb7b4374553c8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da6699c658ae1608b4567/100-100","displayName":"Rachelle Gordon","user":null},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-deliverability/","title":"8 Ways to Improve Email Deliverability","thumbnail":{"path":"https://staging.business.com/images/content/605/0a4fa7b43745f0f8b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Matt D'Angelo","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/93282c56053a4bcc6c6253a1bccb9cdf82b7e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/crm-metrics/","title":"CRM Metrics You Should Know","thumbnail":{"path":"https://staging.business.com/images/content/604/293a89c658a8a758b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Sameer Somal","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/cf30b40df65f87d6b5997f16b20b72951499e.jpg"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-online-reputation-management/","title":"Online Reputation Management, and Why It Is Important","thumbnail":{"path":"https://staging.business.com/images/content/5d3/1f9839c658ac8228b4568/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","title":"Why Responding to All Your Online Reviews Is Critical","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","title":"What Is A/B Testing in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","title":"What Is CTR in Email?","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f6/0f3bd5a215ef63e8b4567/100-100","displayName":"Patrick Proctor","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/what-is-email-automation/","title":"What Is Email Automation?","thumbnail":{"path":"https://staging.business.com/images/content/601/863ee9c658af5108b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","title":"12 Best Ways to Use Business Texting","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"canonical":"https://staging.business.com/articles/mms-vs-sms-text-message-marketing/","title":"MMS vs. SMS: Which Is Best for Text Message Marketing?","thumbnail":{"path":"https://staging.business.com/images/content/600/6e62b9c658a5f418b4567/1500-0-"}}]},"moduleTrendingArticles":{"title":"Trending Marketing Topics","articles":[{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/a-b-testing-email-marketing/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is A/B Testing in Email?","subtitle":"A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.","thumbnail":{"path":"https://staging.business.com/images/content/602/67f875a215e06318b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5c9/bef9a7b4374f9188b457d/100-100","displayName":"Eric 'ERock' Christopher","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/respond-to-all-your-online-reviews/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Why Responding to All Your Online Reviews Is Critical","subtitle":"Find out why you need to respond to all your online reviews – not just the negative ones.","thumbnail":{"path":"https://staging.business.com/images/content/5d1/bf8095a215eee648b457c/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/601/da7919c658aed608b4567/100-100","displayName":"Jamie Johnson","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/email-marketing-click-through-rate/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"What Is CTR in Email?","subtitle":"Click-through rate is a critical metric by which a small business can measure its email marketing success.","thumbnail":{"path":"https://staging.business.com/images/content/602/3ffd65a215e840a8b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5fe/a34815a215e95178b4567/100-100","displayName":"Jordan Beier","user":null},"editorsPick":false,"canonical":"https://staging.business.com/articles/text-message-laws/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"Text Message Laws Every Business Needs to Follow","subtitle":"There are a number of text message marketing laws that your business should be following when trying to reach its target audience.","thumbnail":{"path":"https://staging.business.com/images/content/600/202f79c658ad7328b4567/1500-0-"}},{"author":{"thumbnail":"https://staging.business.com/images/author/5f2/315ff5a215e2e768b4567/100-100","displayName":"David Gargaro","user":{"imagePath":"https://staging.business.com/images/undefined"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/best-ways-to-use-business-texting/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Best Ways to Use Business Texting","subtitle":"Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.","thumbnail":{"path":"https://staging.business.com/images/content/600/ecf377b437465118b4567/1500-0-"}},{"author":{"thumbnail":null,"displayName":"Kiely Kuligowski","user":{"imagePath":"https://staging.business.com/images/uploads/user/profile/d7d5accdefd169507567c8c0053c61a5d281f.jpg"}},"editorsPick":false,"canonical":"https://staging.business.com/articles/10-reasons-to-use-instagram-for-business/","sponsorship":{"avatar":null,"displayName":null,"sponsorType":"no-sponsor"},"isSponsored":false,"title":"12 Reasons to Use Instagram for Your Business","subtitle":"Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.","thumbnail":{"path":"https://staging.business.com/images/content/5fe/b30485a215e7f568b4567/1500-0-"}}]},"moduleBestPicks":{"title":"The Best Products and Services for Finding New Customers","categories":[{"cardDescription":"Find and engage people who have expressed interest in your business.","canonical":"https://staging.business.com/categories/best-email-marketing-services/","subtitle":"Email Marketing Services","image":"https://staging.business.com/images/rz/5e00c8255a215e2a4b8b4572/Email_laptop_Dekdoyjaidee_Getty.jpg"},{"cardDescription":"Reach customers on their mobile devices to stay in touch and market your business.","canonical":"https://staging.business.com/best-text-message-marketing-services/","subtitle":"Text Message Marketing","image":"https://staging.business.com/images/rz/5f64dd0b9c658ae61b8b4567/Texting_Getty_Chainarong_Prasertthai.jpg"},{"cardDescription":"Organize your customer data to provide better customer service for your business.","canonical":"https://staging.business.com/crm-software/best/","subtitle":"CRM Software","image":"https://staging.business.com/images/rz/5d4c65367b43741a258b4572/Laptop_Sfio_Cracho.png"},{"cardDescription":"Leverage social to build your customer base and increase the influence of your business.","canonical":"https://staging.business.com/categories/social-media-management-tools/","subtitle":"Social Media Management","image":"https://staging.business.com/images/rev/prod/Social_Media_Management_nopporn.jpg"},{"cardDescription":"Ensure your direct and email marketing lists have qualified prospects for your business.","canonical":"https://staging.business.com/categories/best-list-broker-services/","subtitle":"List Broker Services","image":"https://staging.business.com/images/rz/5d9f6e755a215ecc448b4584/Direct-mail-marketing_nortonrsx_GettyImages_BDC.png"},{"cardDescription":"Increase your sales by finding the right customers for your business.","canonical":"https://staging.business.com/categories/best-sales-lead-generation-services/","subtitle":"Sales Lead Generation","image":"https://staging.business.com/images/rz/5ff73bf45a215e166d8b4567/Marketing-strategy-team-meeting_Wavebreakmedia.png"},{"cardDescription":"Collect feedback and improve the ad targeting of every online click to your business.","canonical":"https://staging.business.com/categories/internet-marketing-services/","subtitle":"PPC Management Services","image":"https://staging.business.com/images/rz/5fb7c1de5a215e456b8b4567/marketin_Weedezign_getty.jpg"},{"cardDescription":"Reach and engage potential and existing customers directly through their mailbox.","canonical":"https://staging.business.com/categories/best-direct-mailing-services/","subtitle":"Direct Mailing Services","image":"https://staging.business.com/images/rz/5fff45fa9c658a84388b4567/laptop_fizkes_getty.jpg"}]},"sponsor":null}},"pageContext":{"slug":"marketing","href":"marketing","moduleRiverOfLinks":{"title":"Latest in Marketing News: Advice, Tips and Resources","searchTerms":""},"search":{"query":"","current_page":8,"num_pages":72,"per_page":30,"total_result_count":2133,"facets":[],"title":"Search","slug":"search"},"mainContent":{"content":[{"author":"Razvan Romanescu","canonical":"/articles/scaling-ecommerce-with-facebook-pixel/","description":"Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.","doc_type":"article","guid":"c4fe7a0397c06bc4fa8b3c5b87bcf03a","tags":["marketing","marketing-strategy","social-media"],"published_at":"2020-09-17T19:40:00Z","modified_at":"2020-09-17T19:40:00Z","sort_date":"2020-09-17T19:40:00Z","subtitle":"BY Razvan Romanescu","thumbnail":{"path":"https://staging.business.com/images/content/5f6/3b7b07b4374217e8b4567/1500-0-"},"title":"Scale Your E-Commerce Business Using This Beginner-Friendly Facebook Ads Strategy","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Rich Rao","canonical":"/articles/maintaining-a-personal-touch-with-online-model/","description":"Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.","doc_type":"article","guid":"ba384279d49ba24ebb2b8963df4ee38e","tags":["entrepreneurship","marketing","marketing-strategy","sales","customers"],"published_at":"2020-09-16T16:26:00Z","modified_at":"2020-09-16T16:26:00Z","sort_date":"2020-09-16T16:26:00Z","subtitle":"BY Rich Rao","thumbnail":{"path":"https://staging.business.com/images/content/5f6/23cdc7b4374e3048b4567/1500-0-"},"title":"Maintaining the Personal Touch Without In-Person Interaction: How Small Businesses Can Translate Their Business's Spirit Online","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Donna Fuscaldo","canonical":"/articles/raising-price-during-covid-19/","description":"Supply shortages in higher demand and other pandemic-related expenses are causing some companies to raise prices during COVID-19. Should your business follow suit?","doc_type":"article","guid":"0f9e37c42711ede7c6cac787ace20574","tags":["finances","covid-19","marketing","financial-solutions","sales","finance","covid-resources","customers"],"published_at":"2020-09-16T13:31:00Z","modified_at":"2020-09-16T13:31:00Z","sort_date":"2020-09-16T13:31:00Z","subtitle":"BY Donna Fuscaldo","thumbnail":{"path":"https://staging.business.com/images/content/5f6/1385a5a215e241b8b4567/1500-0-"},"title":"Can (or Should) You Raise Prices During COVID-19?","type":"article","sponsored":false,"channel":{"name":"Finance","slug":"finance"}},{"doc_type":"business_listing","tags":["business solutions","business-solutions","business basics","business-basics"],"title":"Company Folders Inc.","dek":"Company Folders is the ultimate folder boutique with the largest selection of presentation folder styles.","guid":"business_listing:511eb8c1ca786b1d1f000000","data":{"display_link":"www.companyfolders.com"},"slug":"business_listing:Company-Folders-Inc-511eb8c1ca786b1d1f000000","canonical":"https://www.companyfolders.com"},{"author":"Margarita Hakobyan","canonical":"/articles/how-to-strengthen-your-companys-reputation/","description":"Your brand reputation is how you are perceived by your audience. Make sure your reputation remains sterling with these tips.","doc_type":"article","guid":"828b70957d716a6789a9a4a41d6815c0","tags":["pr","marketing","marketing-solutions"],"published_at":"2015-10-13T22:00:00Z","modified_at":"2020-09-11T12:15:00Z","sort_date":"2020-09-11T12:15:00Z","subtitle":"BY Margarita Hakobyan","thumbnail":{"path":"https://staging.business.com/images/content/5f5/3e6c75a215e273c8b4567/1500-0-"},"title":"Your Reputation Is Your Reality: How to Strengthen Your Company's Public Image","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Ming-Yi Wu","canonical":"/articles/b2b-smbs-customize-social-media-marketing/","description":"Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.","doc_type":"article","guid":"ff33fa44ffd13d86135914a288c080f7","tags":["social-media","marketing","marketing-strategy"],"published_at":"2020-09-10T20:59:00Z","modified_at":"2020-09-10T20:59:00Z","sort_date":"2020-09-10T20:59:00Z","subtitle":"BY Ming-Yi Wu","thumbnail":{"path":"https://staging.business.com/images/content/5f5/9626d9c658ae53f8b4567/1500-0-"},"title":"How B2B Small Businesses Can Customize Their Social Media Marketing Strategies","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Daniel Ndukwu","canonical":"/articles/ways-introverts-can-win-at-sales/","description":"Learn how to talk to more prospects, overcome your fear of rejection, and consistently hit and exceed your sales numbers.","doc_type":"article","guid":"e85eb3778b1299fc5880f2f37e18f6b4","tags":["marketing","sales"],"published_at":"2020-09-08T19:00:00Z","modified_at":"2020-09-08T19:00:00Z","sort_date":"2020-09-08T19:00:00Z","subtitle":"BY Daniel Ndukwu","thumbnail":{"path":"https://staging.business.com/images/content/5f5/248a87b4374ea2f8b4567/1500-0-"},"title":"4 Ways Introverts Can Use Their Strengths to Win at Sales","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["business solutions","business-solutions","business basics","business-basics"],"title":"HME Medical Shop","dek":"HME Medical Shop offers new medical equipment and supplies all shipped at no charge.  We accept all major credit cards including FSA/HSA Cards.","guid":"business_listing:58a4813d4b87b1f207c4dff3","data":{"display_link":"www.hmemedicalshop.com"},"slug":"business_listing:HME-Medical-Shop-58a4813d4b87b1f207c4dff3","canonical":"http://www.hmemedicalshop.com/"},{"author":"Megan Totka","canonical":"/articles/megan-totka-better-sales-culture/","description":"A healthy sales culture helps to drive sales and attract top talent.","doc_type":"article","guid":"d7228fa00847494dcbdb9b3738e93777","tags":["sales","marketing"],"published_at":"2016-11-25T20:00:00Z","modified_at":"2020-09-08T15:30:00Z","sort_date":"2020-09-08T15:30:00Z","subtitle":"BY Megan Totka","thumbnail":{"path":"https://staging.business.com/images/content/5f4/e8fac5a215e1d148b4567/1500-0-"},"title":"9 Ways to Build a Positive Sales Culture","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Max Freedman","canonical":"/articles/the-truth-behind-stock-photos-what-works-and-what-doesnt/","description":"Stock photos provide a way to add graphics to your online content without producing the images yourself. Here's what works and what doesn't when it comes to stock photos.","doc_type":"article","guid":"ab9a2264273722871de19862a5ebbd70","tags":["marketing","branding","marketing-solutions"],"published_at":"2015-11-04T22:00:00Z","modified_at":"2020-09-08T15:00:00Z","sort_date":"2020-09-08T15:00:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5f4/e82bd7b43747a348b4567/1500-0-"},"title":"The Truth Behind Stock Photos: What Works and What Doesn't","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Max Freedman","canonical":"/articles/7-highly-effective-ways-to-build-an-online-community-for-your-business/","description":"For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.","doc_type":"article","guid":"286c9c5a590dbbfda55754c2d293895f","tags":["marketing","marketing-strategy","customers","business-basics","social-media","marketing-solutions"],"published_at":"2016-06-28T22:00:00Z","modified_at":"2020-09-08T13:17:00Z","sort_date":"2020-09-08T13:17:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5f4/d2c797b4374b9618b4567/1500-0-"},"title":"7 Highly Effective Ways to Build an Online Community for Your Business","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"doc_type":"business_listing","tags":["business solutions","business-solutions","business basics","business-basics"],"title":"Adventure Driven Vacations | Croatia","dek":"Adventure travel agency in Croatia specialised for tandem skydiving, free climbing, panoramic flights, aerobatic flights, kayak and motorcycle tours.","guid":"business_listing:54df1a01cc786b570c8b4636","data":{"display_link":"adventure-driven-vacations.com"},"slug":"business_listing:Adventure-Driven-Vacations-Croatia-54df1a01cc786b570c8b4636","canonical":"https://adventure-driven-vacations.com"},{"author":"Jared Atchison","canonical":"/articles/how-marketers-can-leverage-linkedin/","description":"Learn how to grow with LinkedIn in 2020.","doc_type":"article","guid":"a27e695d652aafe49f310752b2e631fd","tags":["marketing","social-media"],"published_at":"2020-09-04T16:27:00Z","modified_at":"2020-09-04T16:27:00Z","sort_date":"2020-09-04T16:27:00Z","subtitle":"BY Jared Atchison","thumbnail":{"path":"https://staging.business.com/images/content/5f5/158f59c658aa76e8b4567/1500-0-"},"title":"How Marketers Can Leverage LinkedIn","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Max Freedman","canonical":"/articles/6-reasons-why-your-business-should-be-using-google-adwords/","description":"Google Ads can make a company more successful if the campaign is implemented correctly.","doc_type":"article","guid":"64f01208ede523e17a200ae6cd347909","tags":["marketing","marketing-strategy","marketing-solutions"],"published_at":"2016-03-08T19:00:00Z","modified_at":"2020-09-04T14:22:00Z","sort_date":"2020-09-04T14:22:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5f4/562287b43748b288b4567/1500-0-"},"title":"What Is Google Ads, and Why Should You Use It?","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Adam Uzialko","canonical":"/articles/how-to-conduct-a-marketing-analysis/","description":"A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.","doc_type":"article","guid":"a5eaa2764b15371f8e72d9172f50f0f0","tags":["marketing-strategy","business-intelligence","marketing"],"published_at":"2020-09-04T11:00:00Z","modified_at":"2020-09-04T11:00:00Z","sort_date":"2020-09-04T11:00:00Z","subtitle":"BY Adam Uzialko","thumbnail":{"path":"https://staging.business.com/images/content/5f5/10c8e9c658a16728b4567/1500-0-"},"title":"How to Conduct a Marketing Analysis","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Daliah Saper","canonical":"/articles/7-provisions-your-sales-representative-agreement-should-have/","description":"If you create a sales representative agreement, make sure these seven elements are included.","doc_type":"article","guid":"13d012394414803ef762c3dd5865515d","tags":["legal","business-basics","sales","marketing"],"published_at":"2016-05-12T17:00:00Z","modified_at":"2020-09-03T16:03:00Z","sort_date":"2020-09-03T16:03:00Z","subtitle":"BY Daliah Saper","thumbnail":{"path":"https://staging.business.com/images/content/5f4/d43269c658a3f478b4567/1500-0-"},"title":"7 Provisions Your Sales Representative Agreement Should Have","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Max Freedman","canonical":"/articles/the-five-best-sources-of-b2b-leads-prospects/","description":"Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.","doc_type":"article","guid":"91f77a9d6c77d19859d3931554dba666","tags":["sales","customers","marketing","marketing-strategy"],"published_at":"2016-05-19T16:00:00Z","modified_at":"2020-09-01T15:09:00Z","sort_date":"2020-09-01T15:09:00Z","subtitle":"BY Max Freedman","thumbnail":{"path":"https://staging.business.com/images/content/5f4/bceb39c658a6e2c8b4567/1500-0-"},"title":"The 5 Best Sources of B2B Lead Prospects","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Dr. Cindy McGovern","canonical":"/articles/adapt-sales-pitch-to-virtual-meetings/","description":"Selling during a virtual meeting involves different skills and more preparation than an in-person meeting.","doc_type":"article","guid":"4770413e0eb910efa6d455b3fdb90e97","tags":["customers","sales","technology-solutions","business-solutions","technology","covid-19","covid-resources","marketing"],"published_at":"2020-08-31T21:25:00Z","modified_at":"2020-08-31T21:25:00Z","sort_date":"2020-08-31T21:25:00Z","subtitle":"BY Dr. Cindy McGovern","thumbnail":{"path":"https://staging.business.com/images/content/5f4/bc3e67b4374cd3f8b4567/1500-0-"},"title":"Mastering the Digital Handshake: Adapt Your Sales Pitch to Virtual Meetings","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"David Fletcher","canonical":"/articles/what-does-effective-b2c-marketing-look-like/","description":"Messaging is only part of the story.","doc_type":"article","guid":"78a17fe02729a3849497c72bfd059640","tags":["technology-solutions","sales","technology","marketing"],"published_at":"2020-08-31T19:47:00Z","modified_at":"2020-08-31T19:47:00Z","sort_date":"2020-08-31T19:47:00Z","subtitle":"BY David Fletcher","thumbnail":{"path":"https://staging.business.com/images/content/5f4/bbd4c7b4374d23f8b4567/1500-0-"},"title":"What Does Effective B2C Marketing Look Like Now?","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Daniel Saul","canonical":"/advice/answers/question/i-need-list-of-some-useful-free-online-marketing/","description":"There's a diverse mix of free marketing tools available today for anyone in digital marketing, but I only have experience with a few. Please let me know what free online marketing tools you recommend and how you use them in your business. \r\n","doc_type":"question","guid":"question_15266","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2019-11-08T06:48:34Z","modified_at":"2020-08-31T12:56:48Z","sort_date":"2020-08-31T12:56:48Z","subtitle":"QUESTION | BY Daniel Saul | 5 ANSWERS | LAST ACTIVITY ON 08/31/20","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/54c79f774c1e325002f7df7df796bdd40bd3c.jpg"},"title":"What is a list of some of the most useful free online marketing tools?","type":"question","sponsored":false,"total_answers":5},{"author":"Sara Connors","canonical":"/advice/answers/question/which-is-more-important-for-business-twitter-or-fa/","description":"I am going to set up a business social media account, but I don't have time to focus on both right now. Is Facebook or Twitter more important when starting out?  Is one more time-consuming than the other?","doc_type":"question","guid":"question_6527","tags":["social-media","marketing","social-media"],"published_at":"2016-05-03T15:16:52Z","modified_at":"2020-08-31T12:30:54Z","sort_date":"2020-08-31T12:30:54Z","subtitle":"QUESTION | BY Sara Connors | 46 ANSWERS | LAST ACTIVITY ON 08/31/20","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/3783903c14fda51267fa46d501e77afaae55f.jpg"},"title":"Which is more important for business: Twitter or Facebook?","type":"question","sponsored":false,"total_answers":46},{"author":"Skye Schooley","canonical":"/advice/answers/question/how-important-is-reputation-management-and-what-a/","description":"There are several reputation management companies out there with claims to clean up your online reputation. \r\n\r\n1. How important is online reputation management to your small business? \r\n2. What company do you use for your reputation management and what is your opinion of them?  \r\n3. Which types/siz","doc_type":"question","guid":"question_15066","tags":["public-relations","marketing","customers","public-relations"],"published_at":"2019-09-24T19:23:05Z","modified_at":"2020-08-31T09:31:13Z","sort_date":"2020-08-31T09:31:13Z","subtitle":"QUESTION | BY Skye Schooley | 9 ANSWERS | LAST ACTIVITY ON 08/31/20","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/b90031d86ad400c4d947707423e3c77d43b9d.jpg"},"title":"How important is reputation management to your business and what agency do you use?","type":"question","sponsored":false,"total_answers":9},{"author":"rick anderson","canonical":"/advice/answers/question/how-much-branding-is-important-for-your-business/","description":"Importance of Branding, Branding is compulsory for business or not? How much difference of revenue with or without branding. I know Branding is important for now but many businesses are run without branding, that's why I am curious about branding. And also wants to know which type of business need b","doc_type":"question","guid":"question_16238","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2020-08-12T04:16:20Z","modified_at":"2020-08-31T08:30:12Z","sort_date":"2020-08-31T08:30:12Z","subtitle":"QUESTION | BY rick anderson | 5 ANSWERS | LAST ACTIVITY ON 08/31/20","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How much Branding is important for your business?","type":"question","sponsored":false,"total_answers":5},{"author":"Slava Khristich","canonical":"/advice/answers/question/where-do-i-find-projects/","description":"I've started software outsourcing and have few projects to work on. My question in general where do people find new software projects...\r\n\r\nWell, I guess I didn't formed my question right first time. \r\nWe are developers and we are looking for projects. The question is where to find them. \r\nSites lik","doc_type":"question","guid":"question_1294","tags":["information-technology","marketing","business-intelligence","technology","computers","storage","technology-solutions"],"published_at":"2013-08-21T15:48:05Z","modified_at":"2020-08-31T07:47:02Z","sort_date":"2020-08-31T07:47:02Z","subtitle":"QUESTION | BY Slava Khristich | 38 ANSWERS | LAST ACTIVITY ON 08/31/20","thumbnail":{"path":"https://staging.business.com/images/"},"title":"Where do I find software projects?","type":"question","sponsored":false,"total_answers":38},{"author":"Michael Toy","canonical":"/advice/answers/question/what-are-some-of-the-most-cost-effective-training/","description":"I am looking to improve my personal knowledge base in IT/Network Engineering. I am looking for advice on some good \"bang-for-the-buck\" courses. The IT field is so wide that it can be tough to decide where to start, so what are some good foundational starters? Thanks.  ","doc_type":"question","guid":"question_4151","tags":["information-technology","marketing","business-intelligence","technology","computers","storage","technology-solutions"],"published_at":"2015-01-04T20:52:23Z","modified_at":"2020-08-30T14:03:32Z","sort_date":"2020-08-30T14:03:32Z","subtitle":"QUESTION | BY Michael Toy | 14 ANSWERS | LAST ACTIVITY ON 08/30/20","thumbnail":{"path":"https://staging.business.com/images/uploads/user/profile/efea9224a4c79620e2ae5dc0ae94d6cde8856.jpg"},"title":"What are the most cost-effective training courses for IT/Network Engineering?","type":"question","sponsored":false,"total_answers":14},{"author":"Sharon Stout","canonical":"/advice/answers/question/im-starting-to-develop-my-advertising-skills-on-s/","description":"I'm opening my own business that will cater to different areas of home improvement and/or maintenance. To start, I've been advertising on social media. How do I get my business recognized quickly?\r\n\r\n","doc_type":"question","guid":"question_9085","tags":["social-media","marketing","social-media"],"published_at":"2019-01-06T16:26:25Z","modified_at":"2020-08-30T02:16:18Z","sort_date":"2020-08-30T02:16:18Z","subtitle":"QUESTION | BY Sharon Stout | 16 ANSWERS | LAST ACTIVITY ON 08/29/20","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How do I get my business recognized quickly on social media?","type":"question","sponsored":false,"total_answers":16},{"author":"Rita Stafford","canonical":"/advice/answers/question/what-is-the-best-preferably-free-crm-software-for/","description":"I am new to direct sales and I'm looking for a CRM that caters to the needs of someone in direct sales - without all the extra \"big business\" tracking stuff that I really don't need.","doc_type":"question","guid":"question_8407","tags":["information-technology","marketing","business-intelligence","technology","computers","storage","technology-solutions"],"published_at":"2018-05-23T22:41:38Z","modified_at":"2020-08-29T18:24:19Z","sort_date":"2020-08-29T18:24:19Z","subtitle":"QUESTION | BY Rita Stafford | 5 ANSWERS | LAST ACTIVITY ON 08/29/20","thumbnail":{"path":"https://staging.business.com/images/"},"title":"What is the best (preferably free) CRM software for direct sales?","type":"question","sponsored":false,"total_answers":5},{"author":"Jeff McMahon","canonical":"/advice/answers/question/best-way-to-get-sponsors-for-5k-charity-race-event/","description":"I host 5K themed runs and are trying to maximize the signups for each race to get results for my 10 charities that I am supporting.  I think the better prizes i have for people to win and sponsors i can get to help pay for the event, that the more people will show up to support the charities and mak","doc_type":"question","guid":"question_2489","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2014-04-23T22:08:04Z","modified_at":"2020-08-29T17:17:59Z","sort_date":"2020-08-29T17:17:59Z","subtitle":"QUESTION | BY Jeff McMahon | 12 ANSWERS | LAST ACTIVITY ON 08/29/20","thumbnail":{"path":"https://staging.business.com/images/"},"title":"Best way to get sponsors for 5K charity race events?","type":"question","sponsored":false,"total_answers":12},{"author":"santosh katti","canonical":"/advice/answers/question/what-is-the-best-way-to-target-students-parents-an/","description":"I have been running an education institution for seven years, but I have not been able to expand my brand presence outside of my local area. I have been advertising for 6 months now, but still have not seen an increase in enrollment.  Does anyone have any creative suggestions?   ","doc_type":"question","guid":"question_5540","tags":["branding","marketing","branding"],"published_at":"2015-08-10T02:10:55Z","modified_at":"2020-08-29T17:11:07Z","sort_date":"2020-08-29T17:11:07Z","subtitle":"QUESTION | BY santosh katti | 17 ANSWERS | LAST ACTIVITY ON 08/29/20","thumbnail":{"path":"https://staging.business.com/images/"},"title":"What is the best way to expand my brand presence?","type":"question","sponsored":false,"total_answers":17},{"author":"Chris Christoff","canonical":"/articles/learning-about-your-audience-with-google-analytics/","description":"Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.","doc_type":"article","guid":"4cf66efefb01a4aa9946bd790dade7d3","tags":["customers","marketing","marketing-solutions","marketing-strategy","technology-solutions","business-intelligence","technology"],"published_at":"2020-08-28T20:44:00Z","modified_at":"2020-08-28T20:44:00Z","sort_date":"2020-08-28T20:44:00Z","subtitle":"BY Chris Christoff","thumbnail":{"path":"https://staging.business.com/images/content/5f4/8336f7b4374e2708b4567/1500-0-"},"title":"5 Tips for Learning About Your Audience With Google Analytics","type":"article","sponsored":false,"channel":{"name":"Marketing","slug":"marketing"}},{"author":"Basawaraj Rajoli","canonical":"/advice/answers/question/how-to-start-on-my-business/","description":"I am looking for general tips on how to start a business.","doc_type":"question","guid":"question_16086","tags":["market-research","marketing"],"published_at":"2020-06-21T07:43:17Z","modified_at":"2020-08-28T20:30:56Z","sort_date":"2020-08-28T20:30:56Z","subtitle":"QUESTION | BY Basawaraj Rajoli | 15 ANSWERS | LAST ACTIVITY ON 08/28/20","thumbnail":{"path":"https://staging.business.com/images/"},"title":"What tips do you have for starting a business?","type":"question","sponsored":false,"total_answers":15},{"author":"Rob McLaughlin","canonical":"/advice/answers/question/how-do-i-hire-a-good-web-designer/","description":"What factors should I consider when hiring a web designer?","doc_type":"question","guid":"question_1426","tags":["social-media","marketing","social-media"],"published_at":"2013-11-14T12:26:21Z","modified_at":"2020-08-28T17:54:36Z","sort_date":"2020-08-28T17:54:36Z","subtitle":"QUESTION | BY Rob McLaughlin | 33 ANSWERS | LAST ACTIVITY ON 08/28/20","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How do I hire a good web designer?","type":"question","sponsored":false,"total_answers":33},{"author":"William Nixon","canonical":"/advice/answers/question/how-do-i-track-and-identify-visitors-to-my-b2b-we/","description":"My web site, PreemploymentDirectory.com, is a resource for HR professionals to find a background screening firm so it is important that I know who is visiting our site.","doc_type":"question","guid":"question_16182","tags":["marketing","marketing","marketing-strategy","marketing-solutions"],"published_at":"2020-07-23T18:51:45Z","modified_at":"2020-08-28T17:54:34Z","sort_date":"2020-08-28T17:54:34Z","subtitle":"QUESTION | BY William Nixon | 8 ANSWERS | LAST ACTIVITY ON 08/28/20","thumbnail":{"path":"https://staging.business.com/images/"},"title":"How do I track and identify visitors to my B2B web site?","type":"question","sponsored":false,"total_answers":8}],"loadMore":true,"skipInterval":9},"page":8,"canonical":"https://staging.business.com/marketing/"}},"staticQueryHashes":[]}