Marketing Solutions

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

Short code texting offers businesses a way to send mass text messages to a wide audience.

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.

These six email marketing services offer some of the best templates for engaging your target audience.

Email marketing is useless if your messages do not reach your intended audience.

Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.

The reports your customer relationship management (CRM) tool can run offer important insights that can help your small business grow.

Looking for the best CRM software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.

Compare the best text message marketing services and learn how to choose the best service for your company's needs.

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Here are our picks for the best email marketing services in 2021, including for small business, large business, free, low-cost, overall and survey software.

Curating your competitor's content can be done to your advantage, if you know how to do it right.

Email automation can improve your business's email marketing campaigns by sending timely, relevant emails when your audience is most likely to engage.

Follow these tips and predictions to step up your email marketing in 2021.

Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.

Among other things, retailers will have to meld an ever-growing variety of data and data sources into a single comprehensive, accurate real-time view of every customer.

There are a number of text message marketing laws that your business should be following when trying to reach its target audience.

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

This guide includes advice on how to choose a list broker service, as well as reviews of our choices for the best list brokers of 2021.

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Automated email sequences can keep your customers engaged based on their actions and behaviors.

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Instead of calling customers and leads, try sending them texts.

Learn how to cut expenses on customer support without compromising on its quality.

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.