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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Multi-Location Franchises: Three Trends to Watch in 2018
By Alex Porter | February 08, 2018

Infuse these three strategies into your marketing plan to capture more customers.

Article
Content Marketing Tech Tools You Should Be Using
By Andreas Rivera | January 29, 2018

SEO, video and artificial intelligence are some of the technologies changing marketing.

Article
5 Digital Marketing Trends for Your Legal Firm to Jump on in 2018
By Qamar Zaman | January 22, 2018

Use the data from 2017 to optimize your digital marketing campaign this year.

Article
3 Ways to Accelerate a Customer-Focused Business Transformation in 2018
By Aaron Fulkerson | January 10, 2018

Commit to doing this one thing in 2018 and watch your business blossom.

Article
Pop-Up Shops: What You Need to Know
By Andreas Rivera | January 08, 2018

Follow this advice to ensure your pop-up store is a success.

Article
Ask Yourself These 8 Questions Before Spending Any Money on Influencer Marketing
By Shane Barker | January 05, 2018

Influencer marketing isn't for every business. These questions will help you decide.

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Article
5 Factors for First-Time Ecommerce Dropshippers to Consider
By Nathan Resnick | January 03, 2018

Here's what you need to know when choosing dropshipping for your online store.

Article
How to Improve Your Business's SEO Results on Google
By Matt D'Angelo | January 02, 2018

Improving your rank on Google means creating SEO-friendly web pages.

Article
Small Business Guide to Marketing Analytics Tools
By Matt D'Angelo | December 20, 2017

Marketing analytics can provide vital insights for your business.

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Article
If You Accept Payments on the Job, Your Small Construction Business Needs a POS System. Here's Why
By Lori Fairbanks | December 18, 2017

Even if you prefer cash and checks, a POS system is a useful payments tool.

Article
Smart Ecommerce Strategies for Competing on Amazon During the Holidays
By Rich Sharptek | December 07, 2017

Compete and win using these strategies.

Article
How to Add Personality to Your Website
By Keren Lerner | December 06, 2017

Don't follow the status quo with your website. Stand out using these tips.

Article
How to Turn Your Blog into a Moneymaker
By Kenneth Burke | December 05, 2017

Bring in more visitors and revenue by following these tips.

Article
10 Creative Ways to Use Social Media in 2018
By Jasmine Morgan | November 30, 2017

Be on the leading edge and stay well ahead of your competition using these tips.

Article
How Restaurants Can Manage Online Reviews
By Matt D'Angelo | November 28, 2017

Find out why managing your online reviews will help your business improve sales.

Article
Four Ways to Grow Your Business in 2018 with Online Video
By Zac Johnson | November 27, 2017

You don't need a big budget or video editing skills to create captivating content.

Article
Get Social: How Entrepreneurs Can Expand Their Reach
By Jia Wertz | November 22, 2017

Break through to new audiences and boost your brand by seeking out the right influencers.

Article
How to Create Content That Actually Increases Organic Traffic
By Kenneth Burke | November 22, 2017

When you offer genuinely valuable content for your audience, your site will benefit too.

Article
Amplify Your Ecommerce Sales This Holiday Season
By Alexandra Shapiro | November 21, 2017

Follow these 5 tips to have the most successful season yet.

Article
Decisions, Decisions: Hiring a Marketing Expert vs. Doing It Yourself
By Tim Dearlove | November 17, 2017

Each has its pros and cons. These tips will help you decide which option is better.

Article
7 Strategies to Make Your AdWords Campaign a Success
By Lucas Bikowski | November 14, 2017

Don't run that Google ad campaign until you read this.

Article
Brick-and-Mortar vs. Ecommerce Stores: How to Leverage the Best of Both
By Dawn Kuczwara | November 09, 2017

How to win the battle between physical stores and online shopping

Article
Is Direct Mail Right for Your Construction Business?
By Larry Alton | November 02, 2017

Direct mail has resurged in recent years. Here's how to get a good ROI on your campaign.

Article
How to Build a Successful SEO Strategy When You're a Small Business
By Lucas Bikowski | November 01, 2017

Create a strong, scalable strategy for your small business using these seven elements.

Article
3 Ways to Amplify Your Brand Through Strategic Partnerships
By Tony Delmercado | October 26, 2017

See how you and your partner business can benefit each other.

Article
Make the Most of Mobile: Offering an Optimized Experience
By Diana Wertz | October 24, 2017

Have you considered all these ways your business should optimize for mobile?

Article
Dominating the SERPs: How to Take up Multiple Spots on Google's First Page
By Michael Hayes | October 24, 2017

See how to leverage all possible spots on the first page of Google search results.

Article
4 Tips for Developing a Bulletproof Social Media Plan
By Pratik Dholakiya | October 23, 2017

Every business, no matter how small, can reap the returns of social media. Here's how.

Article
3 Ways to Generate Free Leads for Your Business
By Tim Dearlove | October 13, 2017

Here's how you can generate passive leads starting today.

Article
3 Ways to Maximize ROI on Your PPC Ads
By Eimantas Balciunas | October 11, 2017

These tried and true methods will help you make the best of your Google AdWords campaigns.