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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
The More the Merrier: Using Crowdsourcing for Your Content Marketing Efforts
By Mark Gadala-Maria | June 23, 2015

There has never been as inexpensive and powerful a tool for developing content for users as that found in crowdsourcing.

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Article
How to Make Your Direct Sales Business Explode in No Time
By Lucinda Watrous | June 02, 2015

Are you a direct sales consultant struggling to get your business off the ground? These tips can help.

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Article
B2B Marketing: Focus on the Big Picture
By Tony Uphoff | May 27, 2015

Don’t get caught up in in data and analysis. Focus instead on the big picture, and then match your B2B marketing tactics to your strategy.

Article
Shopper's Delight: The Fundamental Guidelines for E-Commerce Design
By Jerry Low | May 18, 2015

How to keep your website visitors happy and coming back for more

Article
How to Promote Your Personal and Professional Brand Using LinkedIn
By Kristin Hovde | May 14, 2015

LinkedIn is the perfect medium for bringing awareness to your brand, be in personal or professional. Maximize it with these tips.

Article
6 Tools to Help You Better Understand Your Ecommerce Customers
By Pratik Dholakiya | April 30, 2015

How do you turn site visitors into customers? Here are 6 eCommerce tools that are designed to help you understand your potential customers.

Article
Show Me the Money: How to Turn Site Visitors into Paying Customers
By Matt Byrom | April 24, 2015

You'd expect that a lot of traffic coming through to your website would automatically mean more customers and sales, yet it doesn't. Why?

Article
The Copyright Question: The Difference Between Inspiration and Infringement
By Daliah Saper | April 21, 2015

Even the most original ideas borrow from old ideas. So when does inspiration become copyright infringement?