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Article
Instagram Marketing: Best Practices for Small Businesses
By Aleh Barysevich | August 27, 2020

Instagram is the perfect platform for advertising. Here's how to make your ads stand out.

Article
Guide to Email Marketing
By Kiely Kuligowski | August 27, 2020

Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.

Article
Your Guide to Using Non-Contact Infrared Thermometers at Work
By Skye Schooley | August 27, 2020

Learn how to use non-contact infrared thermometers to check for fevers from a safe distance, keeping your employees and business safe from the coronavirus.

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Article
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
By Annabel Maw | August 26, 2020

The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.

Article
How to Inspire Confidence in Your Employees - 10-23
By Angela Koch | August 26, 2020

Everyone struggles with low confidence once in a while. Here's how to best help your employees who feel insecure.

Article
How to Hire a Remote Team Member With Confidence
By Lesley Pyle | August 26, 2020

Is the prospect of hiring new team members daunting when you can't meet them in person? Follow these steps and tips to feel good about your choice.

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Article
7 Tips for Planning an Explainer Video That Can Increase Profit
By Greg Ball | August 26, 2020

There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.

Article
What Is COVID-19 Liability Protection, and How Can You Protect Your Business?
By Andrew Martins | August 26, 2020

As businesses reopen across America, how can your company avoid COVID-19 lawsuits?

Article
How to Be a Great Leader From a Distance
By Lesley Pyle | August 25, 2020

Here are the best practices leaders can use to manage remote and freelance workers for the best results.

Article
20 Free Advertising Channels for Increased Visibility on a Budget
By Scott Gerber | August 25, 2020

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Article
Form 7004: Business Tax Extensions Explained
By Skye Schooley | August 25, 2020

Corporations and partnerships can use Form 7004 to get more time to file their business tax returns.

Article
Business Loan Terms You Should Know
By Simone Johnson | December 17, 2020

Here are the business loan terms you should know before you apply for funding.

Article
How Your Email Newsletter Can Generate New Sales
By Thomas Griffin | August 25, 2020

Your email newsletters can yield big results for your sales and engagement.

Article
How Are American Small Businesses Really Doing?
By Joy Gendusa | August 24, 2020

Recently, I surveyed my small business owner clientele to see how they were faring through the pandemic. Here are some takeaways – and surprises – based on their answers.

Article
Everything You Need to Know About E-A-T to Boost Your SEO
By Jared Atchison | August 24, 2020

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

Article
How Thinking Like a Founder Can Help Intrapreneurs Achieve Success
By Stephany Lapierre | August 24, 2020

There are a few characteristics and skills that can be adopted to help intrapreneurs in the corporate world looking to enact change.

Article
What Makes a Good Workplace Leader?
By Andrew Martins | September 02, 2020

A strong leader in the workplace can bolster a small business's push for success.

Article
How Viable Is a Physical Office Space These Days?
By Andrew Martins | August 24, 2020

Thousands of businesses went from physical to virtual work environments since March because of COVID-19. What is the future of physical office spaces?

Article
10 HR Interview Questions for Employers
By Skye Schooley | August 24, 2020

Ask job seekers these 10 HR interview questions to find the best employees for your company.

Article
Customers Own Their Data: If You Want To Use It, You Need To Ask for Permission
By Or Lenchner | August 21, 2020

Transparency and clarity must lead all data collection practices.

Article
Making Sure Your Walk Matches Your Talk
By J. Kevin McHugh | August 21, 2020

The leadership style that is the most effective at driving confidence and high performance, according to research, is servant leadership.

Article
How to Reach More Customers With Tripwire Marketing
By Chris Christoff | August 21, 2020

Tripwire marketing is a great way way to generate more sales, nurture leads and grow your business.

Article
What Type of Employee Monitoring System Do You Need?
By Simone Johnson | December 03, 2020

Find out about the different types of employee monitoring tools you can use to keep your employees stay on task.

Article
Foolproofing Your Small Business Website From Failure and Attacks
By Anand Srinivasan | August 20, 2020

There's more to foolproofing your website than implementing anti-hacking measures.

Article
5 Ways to Reenvision the Intranet for a Post-Pandemic World
By Dhiraj Sharma | August 20, 2020

A modern intranet is a lifesaver for a growing business. Use it to connect your people, keep employees informed and empowered, and make your customers feel looked after, too.

Article
How to Interview Someone: Job Candidate Interview Techniques
By Adam Uzialko | December 01, 2020

Interviewing job candidates correctly can help you make the right hiring decision for your small business. Here are tips to make your job interviews more effective.

Article
How FinTechs Are Changing Small Business Lending Amid the Pandemic
By Chris Porteous | August 19, 2020

The small business lending space won't go back to its pre-pandemic configuration because a bumper crop of new highly-skilled fintech innovators are bringing new approaches to lending to the market.

Article
How to Successfully Lead a Global Remote Team
By Jacob Maslow | August 19, 2020

Today, there is a shift that is taking place. More people than ever are working remotely. Here's how remote working can be successful in today's world.

Article
Which Call Centers Are Based in the U.S.?
By Jennifer Post | December 21, 2020

A U.S.-based call center offers certain advantages over nearshore and offshore call centers. Here's what you should know about hiring a domestic call center.

Article
How to Build an Excel Timesheet
By Marisa Sanfilippo | August 19, 2020

If you are looking for an easy, and free, way of tracking your employees' time each week, you may want to consider using an Excel timesheet.

Article
How to Team Up with Other Businesses to Tackle a Common Problem
By Andrew Martins | August 19, 2020

Learn how Blast Beat Network helps multiple online media outlets band together to boost their advertising power while rising to the challenge of serving a misunderstood audience.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Boris Pfeiffer | August 18, 2020

With consumers more savvy to advertising efforts and aware of privacy concerns, companies are having to rethink how they promote their products and services.

Article
Three Martech Trends You Should Know in 2020
By Jared Atchison | August 18, 2020

Here are the MarTech trends that will impact your business in 2020 and beyond.

Article
PEO vs. ASO: What's Best for Your Business?
By Matt D'Angelo | December 18, 2020

If you're considering outsourcing your HR responsibilities, there are several options to consider, such as PEOs and ASOs.

Article
What's the Difference Between a Grant and Business Loan?
By Skye Schooley | August 18, 2020

Learn whether a business grant or business loan is better for your business.

Article
How a Proper CMMS Software Helps Streamline Self-Storage Maintenance Management
By Mehdi Khalvati | August 17, 2020

Facilities and maintenance management software optimizes self-storage operations through automated workflows and key business analytics, resulting in reduced costs and satisfied customers.

Article
Why Is the Supplier Experience Important in Payment Automation?
By Josh Cyphers | August 17, 2020

While a company's first responsibility is to its bottom line, it's important to remember that suppliers are ultimately responsible for the ability to deliver revenue.

Article
Moving to E-Commerce: What You Need to Know
By Eric Leopardi | August 17, 2020

Between social distancing, economic variability and state closures, many businesses are increasingly turning to e-commerce as a way to stay afloat.

Article
5 Ways to Drive Better Results From Your Email Newsletter
By Liviu Tanase | August 17, 2020

Your email newsletter helps you connect with you audience, strengthen your brand and boost sales. Here's how to drive better results from the emails you send.

Article
How to Find Marketing Opportunities With Google Analytics
By Chris Christoff | August 17, 2020

Google Analytics can help you make some very effective marketing decisions.

Article
What a Good Performance Process Looks Like
By Marisa Sanfilippo | December 21, 2020

To get the most out of your team, you need to have a solid performance process in place.

Article
5 Ways to Improve Your Mobile Marketing Strategy
By Syed Balkhi | August 17, 2020

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | August 17, 2020

Building a customer journey compels you to understand how your customers engage with your brand and their experience toward making a purchase.

Article
4 Low-Cost Online Marketing Strategies
By Thomas Griffin | August 17, 2020

Not all online marketing has to break your budget. There are several tactics you can implement when resources are tight.

Article
Pros and Cons of Monitoring Your Employees
By Simone Johnson | August 14, 2020

Monitoring your employees is important, and comes with both advantages and disadvantages.

Article
3 Steps to Attract the Next Generation of Investors With Social Responsibility
By Brady Fletcher | August 13, 2020

COVID-19 brought CSR to the fore, and the increased consumer interest in it will remain. To capitalize on this, businesses must be transparent to investors and report on metrics tied to social good.

Article
What Qualities Should You Look for in a Software Engineer?
By Nacho De Marco | August 13, 2020

Learn more about the ideal qualities to look for in a software engineer.

Article
Instagram Best Posting Practices 2020
By Kiely Kuligowski | December 02, 2020

Follow these Instagram best practices to improve engagement and grow your following.

Article
Offensive or Defensive: Which Crisis Strategy Is Better for You?
By Nacho De Marco | August 12, 2020

Learn more about the best business strategies to follow in the post-pandemic world.

Article
The Purpose-Driven Brand
By Jerry Thomas | August 12, 2020

Adding a purpose or cause to your brand’s marketing is not a decision to be made lightly. There are many variables, and it can be difficult to accurately measure the impacts.