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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
What Is MMS for Business?
By David Gargaro | January 22, 2021

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

Article
What is SMS for Business?
By David Gargaro | January 22, 2021

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

Article
Find the Why Behind Your Move to Agile Marketing
By Andrea Fryrear | January 21, 2021

"To be Agile" is not sufficient reason by itself to undertake the difficult work of an Agile transformation. It's crucial to know your why before you ask people to change their core ways of working.

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Article
How to Build Business Momentum With Limited Resources
By Chris Porteous | January 19, 2021

Here, we look at how a business can establish decent momentum with only a handful of resources.

Article
Understanding the Market: How Neuromarketing Can Improve Your Marketing Strategy
By Athens Ramseyer | January 15, 2021

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

Category
The Best Direct Mailing Services of 2021
By Sean Peek | January 14, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article
5 Ways Small Tech Companies Can Thrive During COVID-19
By Mehdi Khalvati | January 12, 2021

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

Article
4 Best Social Media Strategy Tips for E-Commerce Businesses
By Jared Atchison | January 11, 2021

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

Article
Your Guide to Marketing in 2021
By Mark Lamplugh | January 11, 2021

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

Category
B2B Lead Generation Services for Small Businesses
By Max Freedman | January 08, 2021

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Article
8 Awesome Pinterest Board Ideas for Your Business
By Max Freedman | January 06, 2021

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

Article
How to Futureproof Your Niche Business During the COVID-19 Crisis
By Howard Goldstein | December 23, 2020

Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.

Article
Audience Analysis: How to Use Social Media as Your Largest Focus Group
By Aleh Barysevich | December 22, 2020

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Article
How to Reach Your Audience After They Leave Your Website
By Chris Christoff | December 22, 2020

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.

Article
7 Ways Inbound Marketing Can Build Relationships and Grow Your Business
By Anthony Gaenzle | December 21, 2020

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Article
How to Develop a Landing Page for Your Business
By Marisa Sanfilippo | December 18, 2020

A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | December 16, 2020

Here are some actionable steps you can take to make current company blog posts into YouTube videos.

Article
5 Tips for Reusing Blog Posts to Grow Your Business
By Thomas Griffin | December 14, 2020

When done right, old blog posts can provide some added value to your business.

Article
How to Make a Video on YouTube
By Max Freedman | December 11, 2020

Learning how to make a video on YouTube could bring your marketing efforts to new heights.

Article
How to Avoid Spam Filters
By Marisa Sanfilippo | December 11, 2020

To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers' spam folders.

Article
How to Make a Viral Video
By Max Freedman | December 10, 2020

A viral video could significantly boost brand awareness and help you reach new customers. Here's how to make your video go viral.

Article
How to Increase Your Holiday Sales
By Thomas Griffin | December 09, 2020

Businesses wait all year for the holiday season. With so much on the line, it is critical you are fully prepared to make the most out of the season.

Article
5 Ways to Increase Your E-Commerce Sales This Holiday Season
By Christopher Hamze | December 09, 2020

E-commerce is a popular way to shop this year. Here’s how you can increase your online sales.

Article
Everything You Need to Know About Email Marketing
By Mona Bushnell | December 04, 2020

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
Instagram Best Posting Practices 2020
By Kiely Kuligowski | December 02, 2020

Follow these Instagram best practices to improve engagement and grow your following.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | December 02, 2020

E-commerce is becoming a staple of many businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Article
7 Most Effective Lead Nurturing Strategies
By David Gargaro | December 02, 2020

Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | December 01, 2020

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Email Analytics You Should Be Tracking
By Marisa Sanfilippo | December 01, 2020

These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions.